BSW Health

What BSW Health does

BSW Health (Baylor Scott & White Health) is a Texas-based nonprofit healthcare delivery system headquartered at 301 N. Washington Ave., Dallas. It operates a vertically integrated network of hospitals, clinics, emergency rooms, urgent care centers, imaging centers, pharmacies, rehabilitation facilities, surgery centers, and fitness/wellness locations across Texas, serving individual consumers and families seeking primary, specialty, urgent, emergency, and preventive care across all age groups including women's health and pediatrics.

The digital layer centers on the MyBSWHealth patient portal and mobile app, which provides appointment scheduling, test results, provider messaging, and bill payment. This is complemented by 24/7 eVisit (an asynchronous questionnaire-based diagnosis service priced at $40 per visit), 24/7 Video Visit for real-time on-call provider consultations, and an AI-assisted Symptom Checker chatbot that triages patients into appropriate care settings. Supporting assets include the Scrubbing In health and wellness blog, classes and events, and webinars.

Revenue is generated through fee-for-service healthcare delivery billed to patients and insurers, supplemented by subscription-style premium revenue from the Baylor Scott & White Health Plan subsidiary, which offers proprietary insurance products to individuals and employers. The go-to-market motion is direct-to-consumer across both physical facilities and digital self-serve channels. The organization also operates graduate medical education residency and fellowship programs and an active clinical trials research program, reinforcing physician pipeline and academic positioning within the Texas market.

Name

BSW Health

Legal name

Baylor Scott White Health

Website

https://bswhealth.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BSW Health (Baylor Scott & White Health) is a Texas-based nonprofit healthcare system operating a vertically integrated network of hospitals, clinics, urgent care, imaging, pharmacy, and virtual care, serving individual patients and families across Texas alongside its proprietary health insurance plan.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Ambulatory Health Care Services (621), Direct Health and Medical Insurance Carriers (524114)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Hospital & Medical Service Plans (6324)

akta.pro primary industry

School-Based Health Centers (HLAFAGAG)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Healthcare services
• Hospital network
• Virtual care
• Patient portal
• Health insurance plans

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Delivery: Direct patient care services including primary care, specialty care, emergency services, urgent care, and surgical procedures. Revenue generated through patient visits, procedures, and hospital services billed to patients and insurance providers.
2. Health Insurance (BSW Health Plan): Proprietary health insurance plans offered to individuals and employers, generating premium revenue from enrolled members

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

BSW Health operates an integrated healthcare delivery system across Texas, providing primary care, specialty care, emergency services, urgent care, imaging, surgery, rehabilitation, pharmacy, and fitness/wellness services through a network of hospitals, clinics, and specialty facilities. The organization supplements its physical network with 24/7 virtual care (eVisit and Video Visit) and the MyBSWHealth patient portal for scheduling, messaging, test results, and bill pay. It also offers BSW Health Plan, a proprietary health insurance product for individuals and families, creating a vertically integrated payor-provider model.

Product overview

BSW Health (Baylor Scott & White Health) operates as a healthcare delivery platform offering a unified ecosystem of in-person and virtual care services. The core patient-facing digital products include MyBSWHealth (the central patient portal and mobile app), paired with 24/7 eVisit and 24/7 Video Visit for virtual care delivery. Additional support tools include the Symptom Checker for care navigation and the Scrubbing In Blog for wellness education. The organization also offers health insurance through BSW Health Plan, and supports medical professionals through Graduate Medical Education programs and Clinical Trials research.

Differentiator

Problem solved

Functional benefit

Products and services

• MyBSWHealth Patient Portal

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ascension Health: Ascension is a major nonprofit Catholic health system with hospitals, physician practices, and care sites across the US; it is comparable to BSW as a multi-state nonprofit integrated delivery operator facing similar payer, workforce, and capital-allocation dynamics.
• UnitedHealth Group (Optum Health): UnitedHealth Group combines the nation's largest health insurer with Optum's owned-and-affiliated provider footprint including urgent care, primary care, and surgical centers; it is the clearest expression of the vertical payer-provider model that BSW is pursuing at Texas scale with BSW Health Plan plus its delivery network.
• HCA Healthcare: HCA Healthcare is the largest for-profit hospital operator in the US, with a multi-state network of hospitals, ERs, urgent care, and outpatient sites; BSW is the Texas-scale nonprofit analogue, sharing the integrated delivery model and similar care-acuity mix across hospitals, specialty, and ambulatory channels.
• CommonSpirit Health: CommonSpirit is one of the largest US nonprofit health systems with hospitals, clinics, and home health across many states; it is comparable to BSW as a multi-state nonprofit integrated delivery competitor pursuing similar vertical integration and digital front-door strategies.
• AdventHealth: AdventHealth is a large nonprofit system operating hospitals, physician practices, urgent care, and home health across multiple states; comparable to BSW as a faith-rooted integrated nonprofit system with a similar focus on whole-person care and broad ambulatory networks.
• CVS Health (Aetna/Oak Street): CVS Health pairs Aetna insurance with MinuteClinic, Oak Street Health primary care, and HealthHUB locations, operating as a vertically integrated payer-provider-pharmacy platform; it competes with BSW for the same patient entry points and increasingly for value-based care contracts.
• Tenet Healthcare: Tenet Healthcare operates acute care hospitals, ambulatory surgery centers, and outpatient facilities across the US through its USPI subsidiary; it is comparable to BSW as a multi-state operator with a meaningful ambulatory and surgical footprint alongside inpatient hospitals.

Regional players

• Texas Health Resources: Texas Health Resources is a faith-based nonprofit system serving North Texas with hospitals, outpatient facilities, and physician groups; it directly overlaps BSW in the Dallas-Fort Worth market and competes on similar inpatient, outpatient, and employed-physician channels.
• Houston Methodist: Houston Methodist is a leading nonprofit hospital system in Southeast Texas operating hospitals, specialty institutes, and outpatient services; it competes most directly with BSW in the Texas Triangle, with a similar integrated delivery footprint and brand-led patient acquisition model.
• Memorial Hermann Health System: Memorial Hermann is a large nonprofit system operating hospitals, clinics, and specialty centers across the Greater Houston area; it is the closest Texas-headquartered peer to BSW in terms of scale, integrated delivery, and employer-anchored patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bsw-health

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSW Health