AFS Indonesia - Bina Antarbudaya

What AFS Indonesia - Bina Antarbudaya does

Yayasan Bina Antarbudaya (operating as AFS Indonesia) is a Jakarta-based non-profit foundation established in 1983 as the Indonesian chapter of AFS Intercultural Programs, a global exchange organization founded in 1947. The organization runs intercultural exchange programs that place Indonesian high-school students (ages 14-18) in host families and schools across 60+ countries, alongside inbound hosting for international students in 20 chapters across Indonesia. Program formats range from 2- to 4-week Very Short Programs priced at IDR 80M-132M, to Trimester Programs at IDR 85M-182M, to full academic-year placements at IDR 170M-340M, plus full-scholarship offerings funded by the U.S. Department of State (YES Program) and bp (Global STEM Changemakers Initiative).

The technology stack is modest and operational rather than differentiated: a transactional online application portal at application.afs.org paired with the AFS Global You online intercultural learning platform, plus proprietary pedagogical frameworks — the Experience-Based Intercultural Learning (EBICL) framework for internships and the Global Competence Certificate (GCC) program — that constitute the primary intellectual property. There is no proprietary AI/ML, no native mobile app, and no public API; the AI footprint is limited to a 2025 STEM workshop activity in partnership with Universitas Indonesia.

Revenue mechanics combine per-participant program fees, an IDR 150,000 registration PIN fee, and a diversified donation/sponsorship base spanning Indonesian corporates (Bank Mandiri, Pertamina, BNI, Indofood, BRI, Nestle and others) and diplomatic funders (U.S. State Department, Embassy of Japan via Asia Kakehashi Project+). Go-to-market is direct-to-consumer via afsindonesia.org, social channels, a quarterly newsletter (Buletin), 20 area chapters, and alumni referrals through the Indonesian YES Alumni Association. The organization is volunteer-driven with a thin national staff and is operating actively with 2026-2027 program enrollments already open.

Name

AFS Indonesia - Bina Antarbudaya

Legal name

Yayasan Bina Antarbudaya

Website

https://afsindonesia.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

AFS Indonesia (Yayasan Bina Antarbudaya) is a Jakarta-based non-profit foundation that runs intercultural student exchange programs, placing Indonesian high-school students with host families and schools in 60+ countries through 20 Indonesian chapters, supplemented by scholarship and online learning programs.

Ownership category

akta.pro rank

Product category

Youth Cultural Exchange Services

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Third-Party Short-Term Academic Program Providers (Multi-Discipline) (EDAIAIAB)

akta.pro secondary industries

Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA), Language Immersion & Cultural Exchange Programs (THAKAGAE), Cultural Adjustment & Intercultural Training Programs (EDAIAKAB)

Keywords

• Intercultural exchange programs
• Youth cultural exchange
• Study abroad scholarships
• International student hosting
• Global citizenship education

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Study Abroad Program Fees: One-time fees charged for exchange programs ranging from IDR 80,000,000 to IDR 340,000,000 depending on program duration and destination country. Covers airfare, accommodation, meals, school placement, medical insurance, orientations, and 24/7 support.
2. Donations: Accepts donations from individuals and organizations to support intercultural learning opportunities and transform lives of participants. Corporate sponsors include Bank Mandiri, Pertamina, Walls, Bank DKI, Angkasa Pura II, BNI, Indofood, Adaro, Herbalife, BRI, Nestlé, and others.
3. Registration Fees: Registration PIN fee of Rp 150,000 for program application access, collected through Bina Antarbudaya.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AFS Indonesia (Yayasan Bina Antarbudaya) operates as the Indonesian chapter of AFS Intercultural Programs, delivering intercultural exchange programs for high school students. Its offerings include semester and year-long study-abroad programs, summer programs, short-term programs, and inbound hosting services for international students placed with Indonesian host families. The organization runs 20 local chapters across Indonesia and partners with schools and volunteers to recruit, select, and support participants.

Product overview

AFS Indonesia (Yayasan Bina Antarbudaya) offers a comprehensive portfolio of intercultural exchange programs for Indonesian students, primarily structured as study abroad opportunities across 60+ countries. The core offerings include: (1) Study Abroad Programs ranging from 4-week Very Short Programs to full academic year placements; (2) AFS Global STEM Changemakers Initiative for STEM-focused scholarship recipients; (3) AFS Global You online programs for virtual cultural exchange; (4) YES Program for U.S. State Department-funded scholarships; (5) PEACE Programs focused on global citizenship; (6) Host Family Programs for welcoming international students; (7) Internship and Volunteer Abroad opportunities; and (8) specialized country-specific programs including Ranum Efterskole in Denmark and various trimester/year-long high school placements. The organization also provides AFS Education curriculum for developing global competencies. Programs serve students aged 14-18 and utilize a network of host families, local schools, and volunteer chapters throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• YES Program: Kennedy-Lugar Youth Exchange and Study Program - a full scholarship program funded by the U.S. Department of State for Indonesian high school students.
• AFS Global STEM Changemakers Initiative
• AFS Global You
• PEACE Programs

Products and services

• Year Program Year-long intercultural exchange program for high school students to live and study abroad in an AFS partner country, supported by host families and local chapters.
• Semester Program
• Summer Program
• Short Program
• Host Family Program

Quantifiable outcome

• More than 1000 Indonesian students sent via YES Program since 2003
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Embassy of JapancoreStrategic or Co-development Partner · 4 August 2025Welcomed Asia Kakehashi Project+ students (11 students) through courtesy call with Mr. Hoshino Daisuke from Information and Cultural Section. Students participate in 6-month exchange program starting August 2025.
• SKK Migas (Special Task Force for Upstream Oil and Gas Business Activities)minorStrategic or Co-development PartnerVisited during AFS Global STEM Innovators 2025 workshop to deepen participants' understanding of oil and gas industry as part of STEM education.
• IMUSEUM IMERI FKUI (Indonesian Medical Education Research Institute)minorStrategic or Co-development PartnerParticipants visited IMUSEUM IMERI FKUI to learn about human anatomy as part of health sector focus in Global STEM Innovators 2025.
• National Museum IndonesiaminorStrategic or Co-development PartnerCultural visit destination for STEM Innovators 2025 participants to enhance understanding of Indonesian heritage.
• Canada Homestay NetworkcoreChannel Partner/ Reseller/ DistributorPartners with Ottawa-Carleton School District to provide carefully screened and approved host family placements for Canadian study abroad programs.
• Ottawa Carleton District School BoardcoreStrategic or Co-development PartnerPartners for High School Program in Canada (Ottawa-Capital region). Coordinates Global Choice Canadian Experience and year-long programs.
• Ranum Efterskole CollegecoreStrategic or Co-development PartnerDanish boarding school partner offering 4-week Fall/Winter programs and full academic year programs. Up to 500 students from around the world participate. Provides efterskole educational philosophy emphasizing personal development.
• AFS Intercultural Programs (Global)flagshipStrategic or Co-development PartnerGlobal AFS network operating in 60+ countries. Bina Antarbudaya is the Indonesian partner organization providing intercultural learning programs, standards, and global coordination.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greenheart Travel / Greenheart International: Greenheart is a non-profit exchange organization offering high school and gap year programs with homestay placements. Comparable to AFS Indonesia as a direct exchange peer, though smaller in scale and with a younger brand.

Direct peers

• CIEE (Council on International Educational Exchange): CIEE operates high school study abroad and gap year programs in multiple countries with scholarship options. Directly competes with AFS Indonesia for Indonesian outbound high school exchange students and runs reciprocal inbound host family programs.
• Aspect Foundation: Aspect Foundation is a non-profit high school exchange organization offering semester/year programs and scholarships to multiple destinations. Directly comparable to AFS Indonesia's exchange offerings and target audience of high school students and host families.
• Rotary Youth Exchange: Rotary Youth Exchange is a long-running, scholarship-funded high school exchange program running through Rotary clubs in 100+ countries. Competes with AFS Indonesia for outbound and inbound high school exchange placements with similar scholarship-based positioning.
• Nacel Open Door: Nacel Open Door is a non-profit international student exchange organization running high school programs in 20+ countries. Direct competitor for Indonesian high school outbound students seeking semester/year study abroad and language immersion.
• Youth For Understanding (YFU): YFU is one of the oldest and largest international high school student exchange organizations globally, operating in 60+ countries with scholarship-funded programs. Directly comparable to AFS Indonesia as a non-profit exchange provider targeting Indonesian high school students and host families.
• ISE (International Student Exchange): ISE is a non-profit international high school exchange organization offering semester and year programs placing students with volunteer host families. Directly competes with AFS Indonesia for outbound Indonesian student placements and inbound host family recruitment.
• Experiment in International Living (EIL) / World Learning: EIL is a non-profit running high school and adult intercultural exchange programs globally through World Learning. Comparable to AFS Indonesia as a sister NGO offering short-term and semester-length language immersion and homestay programs.

Broad incumbents

• EF Education First: EF is a large-scale, for-profit education company offering language immersion, study abroad, and cultural exchange programs for students and adults globally. Overlaps with AFS Indonesia's language learning and short-term study abroad products but at much broader scale and with a commercial model.
• AFS Intercultural Programs (Global): AFS Intercultural Programs is the global parent organization whose Indonesian affiliate is Bina Antarbudaya. Operates the same programs, frameworks (EBICL, Global Competence Certificate), and bp-funded STEM Changemakers Initiative in 60+ countries; the most direct comparable and the parent entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/binabud
• YouTubeyoutube.com/user/binaantarbudaya
• Facebookfacebook.com/YayasanBinaAntarbudaya
• LinkedInlinkedin.com/company/bina-antarbudaya
• Instagraminstagram.com/binaantarbudaya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AFS Indonesia - Bina Antarbudaya