Alianza Francesa de Trujillo

What Alianza Francesa de Trujillo does

Alianza Francesa de Trujillo (AFT) is a non-profit cultural association founded in 1965 and headquartered at Jr. San Martín 858, Trujillo, La Libertad, Peru. It is the regional Trujillo branch of the global Alliance Française network, which spans over 1,300 centers across 136 countries and is the only institution authorized by the French Ministry of Education to administer official DELF and DALF French-language certification exams in northern Peru. AFT employs 14 staff plus part-time teaching personnel and serves three primary customer segments: children aged 7-11, adolescents aged 12-16, and adults aged 15+, with course pricing ranging from S/. 145-200/month for recurring monthly subscriptions.

The organization's core products are French language courses across multiple formats (regular, intensive, super-intensive, Saturday/Sunday) covering CEFR levels A1 through C1, plus preparation and administration of DELF/DALF international exams. Complementary revenue streams include cultural workshops (singing, yoga, photography, ceramics), space rental, mediateca book sales, and a physical/digital library (Culturethèque) with 70,000+ Francophone documents. The technology stack is non-proprietary and standard for the network, relying on the Extranet AEC student portal and Culturethèque digital library. AFT is also the local Campus France advisory node for northern Peru and operates the CIF/AMICIF international youth exchange program.

AFT generates revenue through a hybrid B2C/B2B model: direct monthly subscriptions from individual students (the largest base) and a Red Corporativa program with 30+ institutional partners (UPN, TECSUP, PNP, GCC, El Cultural, Fleming, Bruning, San José, La Asunción) that offer AFT courses as employee/student benefits. Cultural programming (ESCALAS performing arts festival, VER/VOIR photography encounter, Poetas Inéditas poetry festival, Coucou Trujillo podcast) functions as both demand generation for language enrollment and a standalone revenue line via tickets and sponsorships, including 2023 grants from Peru's Ministry of Culture. The institution also runs a social responsibility scholarship program offering 9-month French courses to vulnerable populations in Trujillo.

Name

Alianza Francesa de Trujillo

Legal name

Alianza Francesa de Trujillo

Website

https://aftrujillo.org.pe

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Alianza Francesa de Trujillo is a non-profit cultural association founded in 1965 that teaches French to children, adolescents, and adults in northern Peru and administers official DELF/DALF exams. It operates within a global Alliance Française network of 1,300+ centers and runs cultural festivals, a 30+ partner corporate network, and exchange programs.

Ownership category

akta.pro rank

Product category

Language Education

NAICS

Language Schools (611630), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK)

akta.pro secondary industry

Immigration, Citizenship & Integration Language Exam Prep (EDANACAG)

Keywords

• French language courses
• Language education services
• Cultural programming
• International exam preparation
• Francophone cultural exchange

Headquarters

HQ city

Trujillo

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. French Language Courses: Tuition fees for French language courses across multiple rhythms (regular, intensive, super-intensive, Saturday/Sunday) for children (7-11), adolescents (12-16), and adults/young adults (15+). Revenue is recurring per cycle.
2. DELF/DALF International Exam Fees: Fees charged for international French language certification exams (DELF Junior, DELF Prim, DELF, DALF) administered on behalf of the French Ministry of Education. One-time per exam session.
3. Children's and Adolescents' French Courses: Pension/tuition fees for specialized youth courses: S/. 145/month for Enfant (7-9 years), S/. 155/month for Junior (10-11 years), S/. 175/month for Adolescents (12-14 years). Annual enrollment fee S/. 40.
4. Cultural Programming and Workshops: Revenue from cultural workshops (singing, juggling, yoga, photography, watercolor, ceramics), space rentals, and cultural event tickets.
5. Space Rental (Alquiler de Espacios): Rental of the institution's physical spaces (auditorium, galleries, classrooms, patios) for events, exhibitions, and conferences. Contact via [email protected].
6. Book Sales (Mediateca): Sale of French and Spanish language books through the mediateca, including new and second-hand French books and Spanish-language publications from cultural events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alianza Francesa de Trujillo is a non-profit cultural association that teaches French as a foreign language across all age segments (children aged 7-11, adolescents aged 12-16, and young adults/adults aged 15+) and administers official DELF/DALF French government certifications. Beyond language instruction, it delivers cultural programming (theater, photography, poetry festivals, workshops), operates a physical and digital mediateca, runs Campus France student advisory services for study in France, and offers corporate training partnerships.

Product overview

Alianza Francesa de Trujillo is a non-profit cultural association dedicated to French language teaching and French-Peruvian cultural exchange for over 128 years. The organization operates as a unified cultural and educational center offering French language courses for all ages (children from 7 years, adolescents, and adults), international exam preparation (DELF/DALF), cultural programming including festivals (VER/Voir photography, ESCALAS performing arts, Poetas Inéditas), a mediateca library, Campus France student guidance, and corporate training programs. The institution also rents its physical spaces for events and runs social responsibility initiatives including scholarship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• French for Young People and Adults Courses French language courses for students aged 15+ covering CEFR levels A1 through C1, offered in regular, intensive, super-intensive, and Saturday/Sunday rhythms for young adults and adult learners seeking general, academic, or professional French proficiency.
• French for Adolescents Courses French language courses for students aged 12-16 covering levels A1 through B1 with the Adomania textbook series, including preparation for DELF Junior international exams.
• French for Children Courses French language courses for children aged 7-11 split into Enfant (7-9 years) and Junior (10-11 years) programs using Les Loustics and Décibel textbooks, including preparation for DELF Prim A1.1 and A1 international exams.
• DELF/DALF International Exam Preparation and Administration Preparation courses and certification administration for official DELF (A1-C2) and DALF diplomas, French government-issued certifications recognized internationally, administered on behalf of the French Ministry of Education.
• Mediateca (Library Services) Physical and digital library providing access to French books, DVDs, and the Culturethèque virtual library containing over 70,000 documents including books, films, music, audiobooks, magazines, and conferences for registered users and enrolled students.
• Cultural Workshops Recurring cultural and artistic workshops for all ages including singing, juggling, yoga, photography, watercolor, and ceramics, priced by class or month.
• Space Rental (Alquiler de Espacios) Rental of the institution's physical facilities including auditorium, galleries, classrooms, and patios for events, exhibitions, and conferences.
• Campus France Advisory Services Guidance and orientation services for students seeking to apply to French universities and schools through the Campus France platform, with a local coordinator (Alicia Estrada Santos) handling applications and advising.
• Linguistic and Cultural Travel Programs (AMICIF/CIF) International youth exchange programs sending students aged 18-25 to France for 4-week cultural stays at Centres Internationaux Francophones (CIF), organized in collaboration with Lions Club and exclusive to current and former Alianza Francesa students.
• Corporate Network (Red Corporativa) Corporate French language training program offering employee discounts, full scholarships, free mediateca access, and privileged access to cultural programming through partnerships with 30+ companies and institutions.

Quantifiable outcome

• Students can reach A2 level in 9 months through the social responsibility scholarship program.
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Alliance Française Headquarters / Fondation Alliance FrançaisecoreStrategic or Co-development PartnerGlobal governing body of the Alliance Française network (1,300+ centers in 136 countries). Provides pedagogical standards, official certifications, and institutional support. AFT is a franchise/member of this global network.
• Embajada de Francia en el Perú (French Embassy in Peru)coreStrategic or Co-development PartnerOfficial French government representation in Peru. Supports AFT's cultural programming, provides institutional backing for the DELF/DALF exams, and collaborates on events such as VER/VOIR photography festival.
• Institut FrançaiscoreStrategic or Co-development PartnerFrench government cultural agency responsible for international promotion of French language and culture. Backs AFT's cultural events and photographic/arts programming.
• EUNIC (European Union National Institutes for Culture)minorStrategic or Co-development PartnerEuropean network of national cultural institutes. AFT is a member, facilitating cross-cultural European programming and partnerships.
• ScotiabankminorGTM or Marketing PartnerSponsor of the Alianza Francesa de Trujillo. Brand logo appears on the institution's website footer as a supporting partner.
• El Cultural (Institución Educativa Binacional)coreGTM or Marketing PartnerBinational educational institution recognized by the U.S. Embassy. Corporate partner offering AFT French courses to students and staff at preferential rates.
• The British International School of Trujillo (Fleming)coreGTM or Marketing PartnerIB World School and BSP & LAHC Members. Corporate partner offering French language education benefits to students and staff through AFT.
• Colegio BruningminorGTM or Marketing PartnerPrivate school in Trujillo. Corporate partner for French language training and cultural programming access.
• Colegio San JoséminorGTM or Marketing PartnerCatholic educational institution inspired by the Marianist Charism. Corporate partner for French language education.
• Colegio La AsunciónminorGTM or Marketing PartnerDominican private school offering integral education. Corporate partner for French language training.
• UPN (Universidad Peruana del Norte)coreGTM or Marketing PartnerUniversity with internationally reaccredited academic quality (IAC-CINDA). Institutional partner offering French language training discounts to students, graduates, and staff.
• TECSUPcoreGTM or Marketing PartnerNon-profit educational organization dedicated to training and capacitating professionals, providing consulting, research, and technology services. Institutional partner for French language education.
• Golf y Country Club Trujillo (GCC)minorGTM or Marketing PartnerPrestigious club with 57 years of history and 2,000+ associates. Corporate partner offering French language training benefits to members and their families.
• Policía Nacional del Perú (PNP)minorGTM or Marketing PartnerNational police force of Peru. Institutional partner offering French language training to police personnel.
• Unasam (Universidad Nacional Santiago Antúnez de Mayolo)minorGTM or Marketing PartnerNational university located in Huaraz, Áncash. Institutional partner for French language education discounts.
• Colegio de Arquitectos del Perú (CAP)minorGTM or Marketing PartnerProfessional association of architects. Partner offering French language training to members.
• Festival Internacional de Teatro Temporada AltacoreStrategic or Co-development PartnerInternational theater and dance festival organized by the Alianza Francesa de Lima. Escalas festival winners gain access to present their work at Temporada Alta in Lima.
• Clio Cultura y CiudadaníaminorStrategic or Co-development PartnerCultural partner specializing in integral management of sociocultural projects. Collaborates on cultural programming at AFT.
• CIF / AMICIF (Centros Internacionales Francófonos – Lions Club)coreStrategic or Co-development PartnerInternational Francophone Centers in France offering 4-week cultural stays for youth aged 18-25. Organized in collaboration with Lions Club; exclusive to AFT students and alumni. Program allows students to experience French culture and practice language in France.
• Alianzas Francesas del Norte (Piura, Chiclayo, Trujillo)coreStrategic or Co-development PartnerNorthern Peru Alliance Française network of three cities collaborating on regional cultural events: Escalas (theater festival), VER/VOIR (photography), and shared cultural programming.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alianza Francesa de Piura: Direct peer AF center in Piura, part of the Northern Peru AF network that collaborates with AFT on regional cultural events like Escalas and VER/VOIR. Operates identical French language courses and cultural programming in a comparable regional market.
• Alianza Francesa de Lima: The flagship Alliance Française in Peru, located in Lima. Operates the same French language curriculum, DELF/DALF exam administration, cultural programming, and corporate partnership model as AFT, but at significantly larger scale serving the Lima metropolitan market.
• Alianza Francesa de Cusco: Alliance Française center in Cusco, directly comparable to AFT in offering French courses, DELF/DALF exams, and cultural programming. Located in a major tourist destination with high Francophone visitor traffic (400,000+ annually), making it the closest geographic peer for cultural-tourism-aligned programming.
• Alianza Francesa de Arequipa: Sister Alliance Française center in Arequipa, operating under the same global network and offering the same curriculum, exams, and cultural programming model as AFT. Comparable scale and structure, serving a regional Peruvian city.
• Alianza Francesa de Chiclayo: Sister Alliance Française center in Chiclayo, collaborating with AFT on the Northern Peru regional cultural programming network. Offers the same French language courses, DELF/DALF exam prep, and corporate partnership structure.

Broad incumbents

• Fondation Alliance Française: The global governing body of the Alliance Française network spanning 1,300+ centers in 136 countries. Sets pedagogical standards, manages DELF/DALF exam authority, and provides institutional support that AFT benefits from. Acts as the franchise/standards body for all AF centers.
• Goethe-Institut: German government-affiliated international cultural institute offering German language courses, cultural programming, and certification. Operates a globally networked model similar to Alliance Française but with larger scale and government backing, making it a structural peer in foreign-language cultural education.
• Institut Français: The French government agency responsible for international cultural promotion that directly backs Alliance Française centers including AFT. Operates cultural programming globally and serves as a key institutional partner providing resources, event support, and cultural programming infrastructure to AFT.
• British Council: UK government-backed international cultural and English language education organization with global centers. Closest functional analog in terms of government-affiliated foreign language teaching, cultural programming, and certification authority, though focused on English rather than French.
• Instituto Cervantes: Spanish government-affiliated international cultural institution promoting Spanish language and culture worldwide. Functions as a near-identical structural analog to Alliance Française: government-backed, globally networked, language instruction + cultural programming + official certification authority model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alianzafrancesatrujillo
• LinkedInlinkedin.com/company/aftrujillo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alianza Francesa de Trujillo