Brooks Hotel
- Company typePrivate
- Founded1996
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Brooks Hotel firmographics
Firmographics- Name
- Brooks Hotel
- Legal name
- Brooks Hotel
- Website
- https://brookshotel.ie
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brooks Hotel industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
Keywords
Where Brooks Hotel is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Brooks Hotel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hotel Accommodation: Room rentals across multiple room categories including City Rooms, Signature Rooms, Executive Rooms, Contemporary Rooms, and Suites. Pricing varies by season and booking type with discounts for direct bookings, advance purchase, and longer stays.
- Food & Beverage: 62 Drury Street Bar & Brasserie offers all-day dining with local and seasonal ingredients. Revenue from breakfast, lunch, dinner service and bar. Room service available 24 hours.
- Meeting & Event Spaces: Conference facilities and meeting rooms for 2-50 delegates. Liberties Suite, conference room, and screening room available for hire with audiovisual equipment.
- Private Cinema Hire: Brooks Cinema seats 26 guests for private events including product launches, book presentations, lectures, screenings, and intimate concerts.
- Gift Vouchers: Gift vouchers available starting from €50 for hotel stays, dining experiences, or special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Summer Sale - 20% discount |
| Subscription | Pay-as-you-go | Summer Savour @62 package |
| Subscription | Pay-as-you-go | Advance Purchase - 15% discount |
| Subscription | Pay-as-you-go | Stay Longer - 12% discount |
| Subscription | Pay-as-you-go | Book Direct - 5% discount (Room Only) |
| Subscription | Pay-as-you-go | Book Direct - 5% discount (B&B) |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
| Subscription | Multi-year contract | Corporate Rates |
| Transaction based/ take rate | Pay-as-you-go | Private Cinema Hire |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Brooks Hotel product offering
Product offeringCore offering
Brooks Hotel is a 4-star boutique hotel in Dublin's creative quarter operating 100 refurbished guest rooms across five categories (City, Signature, Executive, Contemporary, and Suite). The property provides on-site food and beverage through the 62 Drury Street Bar & Brasserie, a 26-seat private cinema (Brooks Cinema), meeting and event facilities for up to 50 delegates, and 24-hour room service. Additional offerings include a corporate rates program for business clients and gift vouchers starting from €50.
Product overview
Brooks Hotel is a 4-star luxury boutique hotel in Dublin city centre offering accommodation and hospitality services. The property provides a portfolio of five distinct room categories (City Rooms, Signature Rooms, Executive Rooms, Contemporary Rooms, and Suites) totaling 100 guest rooms. On-site amenities include the 62 Drury Street Bar & Brasserie for all-day dining, Brooks Cinema for private screenings and events, and versatile meeting spaces accommodating up to 50 delegates. Additional offerings comprise corporate rate programs, gift vouchers, and partner services for chauffeur transport. The hotel operates as part of the MHL Hotel Collection.
Differentiator
Problem solved
Functional benefit
Brands
- 62 Drury Street Bar & Brasserie: The hotel's on-site restaurant and bar offering all-day dining with local and seasonal ingredients, cocktails, craft Irish gins, whiskeys, beers, and an expansive wine list.
Products and services
- Guest Rooms & Suites Boutique 4-star hotel accommodation across five room categories (City Rooms, Signature Rooms, Executive Rooms, Contemporary Rooms, and Suite) at a 100-room Dublin city centre property on Drury Street, with individually controlled air-conditioning, smart TV, coffee machine, mineral water, complimentary WiFi, and luxurious bathroom amenities. Targeted at leisure and business travellers.
- 62 Drury Street Bar & Brasserie On-site all-day dining restaurant and bar at Brooks Hotel featuring local and seasonal ingredients, with creative cocktails, craft Irish gins, whiskeys, beers, and an expansive wine list. Includes 24-hour room service for in-room dining.
- Brooks Cinema - Private Screening Room 26-seat private cinema and screening room available for hire for product launches, book presentations, lectures, interviews, training, intimate concerts, readings, celebrations, family occasions, and film screenings. Includes audiovisual equipment.
- Meeting & Events Spaces Conference and meeting facilities including the Liberties Suite (up to 50 delegates), Boardroom (up to 50 delegates), and Screening Room (26 capacity), all air-conditioned with complimentary high-speed Wi-Fi and audiovisual equipment. Targeted at corporate meetings, conferences, and team events.
- Corporate Rates Program Year-round corporate accommodation and meeting rate program offering negotiated preferential rates, complimentary high-speed Wi-Fi, access to meeting rooms, and corporate partner perks from Saint Studios wellness and Helen McAlinden styling. Handled by a dedicated corporate sales team.
- Gift Vouchers Gift vouchers starting from €50 redeemable against hotel stays, dining experiences, or special occasions at Brooks Hotel.
Companies that use Brooks Hotel
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Brooks Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Brooks Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Irish ChauffeursminorBrooks Hotel partners with Irish Chauffeurs, a family-owned Irish business providing luxury executive travel and chauffeur services in Dublin and across Ireland. The partnership offers Brooks Hotel guests reliable and comfortable transfer services including airport pickups from Dublin Airport, city exploration, and longer distance travel. Vehicles are driven by professional chauffeurs delivering confidential, professional journeys for corporate, business, tourism, and private clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brooks Hotel competitors and assessment
Company assessmentBroad incumbents
- Conrad Dublin: International chain-affiliated luxury hotel on Earlsfort Terrace, Dublin. Competes directly for corporate and premium leisure business in the same St. Stephen's Green / Grafton Street micro-market as Brooks.
- The Shelbourne Hotel: Iconic historic Dublin hotel on St. Stephen's Green operated under Marriott's Autograph Collection. Overlaps with Brooks on luxury leisure and corporate demand in the immediate catchment.
- InterContinental Dublin: Fellow MHL Hotel Collection member and broader-incumbent 5-star property in Ballsbridge, Dublin. Comparable corporate and leisure mix with a wider amenity set (spa, larger meeting space) that competes for the same high-end Dublin demand.
- Powerscourt Hotel Resort & Spa: Fellow MHL Hotel Collection member operating a resort-format property in County Wicklow. Comparable full-service 5-star positioning and corporate/wedding demand profile, though its resort location differs from Brooks' urban core.
Direct peers
- The Marker Hotel: 4-star boutique hotel in Dublin's Grand Canal Dock area. Comparable boutique 4-star product, F&B offering, and meeting facilities serving overlapping leisure and corporate demand in central Dublin.
- The Morgan Hotel: Dublin city-centre boutique hotel and fellow MHL Hotel Collection member. Comparable 4-star positioning, similar room count, and overlapping leisure and corporate customer base in the Temple Bar / creative district catchment.
- The Westbury Hotel: Luxury 5-star boutique hotel off Grafton Street, Dublin. Comparable independent-boutique operating model and immediate micro-market overlap with Brooks on Drury Street, serving similar leisure and corporate segments.
- The Merrion Hotel: Leading Irish luxury hotel in Dublin city centre with comparable independent-boutique positioning, restaurant, bar, and meeting facilities. Competes for the same premium leisure and corporate guests in the same central catchment.
- The Fitzwilliam Hotel: Independent 4-star boutique hotel on St. Stephen's Green North, Dublin. Directly comparable product offering (boutique rooms, restaurant, meeting facilities) with the same corporate and leisure customer mix in central Dublin.
Emerging players
- Hard Rock Hotel Dublin: Recently opened branded lifestyle hotel in Dublin city centre with a comparable 4-star positioning, restaurant, and meeting facilities. A newer entrant competing for the same boutique-leisure segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Brooks Hotel social profiles
Digital presenceBrooks Hotel compliance and trust
Trust signalCompliance3 records
Brooks Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brooks Hotel leadership team
Management profileNumber of profiles
Brooks Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brooks Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brooks Hotel
What does Brooks Hotel do?
Brooks Hotel is a 4-star boutique hotel in Dublin's creative quarter operating 100 refurbished guest rooms across five categories (City, Signature, Executive, Contemporary, and Suite). The property provides on-site food and beverage through the 62 Drury Street Bar & Brasserie, a 26-seat private cinema (Brooks Cinema), meeting and event facilities for up to 50 delegates, and 24-hour room service. Additional offerings include a corporate rates program for business clients and gift vouchers starting from €50.
Is Brooks Hotel a public or private company?
Brooks Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Brooks Hotel founded?
Brooks Hotel was founded in 1996. It employs 11 to 50 people.
Where is Brooks Hotel based?
Brooks Hotel is headquartered in Dublin, Ireland, in the Europe region.
How does Brooks Hotel make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, meeting & Event Spaces, private Cinema Hire and gift Vouchers.
Who are Brooks Hotel's main competitors?
Broad incumbents on record are Conrad Dublin, The Shelbourne Hotel, InterContinental Dublin and Powerscourt Hotel Resort & Spa. Direct peers are The Marker Hotel, The Morgan Hotel, The Westbury Hotel, The Merrion Hotel and The Fitzwilliam Hotel. Hard Rock Hotel Dublin is listed as an emerging player.
Does Brooks Hotel have an API?
No public API is recorded for Brooks Hotel.
What industry is Brooks Hotel in?
Brooks Hotel's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGADAC, Art & Culture (Gallery/Museum) Hotels. Its NAICS code is 72111 and its SIC code is 7011.