André Celis

What André Celis does

André Celis nv (operating as André Celis Bouwmaterialen) is a Belgian building materials retailer and wholesaler headquartered in Lubbeek, Flanders, serving both professional contractors and private DIY/homeowner customers. The company operates 4 retail locations across Lubbeek (headquarters), Aarschot, Wilsele (Leuven), and Tienen, complemented by a full e-commerce platform and an owned delivery fleet with cranes that brings materials directly to construction sites. Its catalog exceeds 20,000 SKUs spanning raw materials (sand, gravel, cement, concrete, mortar), structural products (blocks, bricks, lintels, floor systems), roofing and facade, insulation and drywall, water and sewerage, garden and terrace materials, tools, hardware, and personal protective equipment — with a dedicated natural stone department and garden showroom parks.

The business extends beyond pure materials distribution into adjacent services: container rental, construction waste recycling, machine rental, and the Celistwin mortar silo offering. The product portfolio is largely composed of installed third-party brands (Knauf, Gyproc, Isover, Ursa, Sievi, DeWalt, Fischer, Vuba powered by ECCO, Elevate/Holcim, Wilmar), positioning André Celis as a multi-brand distributor rather than a manufacturer. GTM is sales-led with a hybrid customer mix: professional contractors can create accounts for business terms, while private individuals transact both in-store and online; payment options include Bancontact, Visa, Mastercard, Belfius, KBC, and iDEAL. Marketing is executed through the e-commerce site, promotional campaigns (e.g., seasonal summer promotions, renovation folders), and physical events including Terrasdagen open days and certified installer training sessions.

The revenue model combines one-time purchase sales of building materials with professional services revenue from delivery, container rental, waste recycling, and equipment rental. Pricing is per unit, per pallet, per square meter, or in bulk, displayed inclusive of VAT; professional accounts transact on business terms. The company is privately held with no disclosed funding history, parent company, or institutional investors, and no public M&A, leadership transition, or restructuring activity is recorded in the source data.

Name

André Celis

Legal name

André Celis nv

Website

https://andrecelis.be

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

André Celis is a privately held Belgian building materials retailer and wholesaler operating 4 stores in Flanders with an e-commerce platform and own delivery fleet, serving both professional contractors and DIY homeowners across 20,000+ SKUs.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Other Building Material Dealers (44418)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Building Materials & Oversized E-commerce (Residential) Delivery (TLAAAKAH)

akta.pro secondary industry

Removal, Take-Back & Disposal / Recycling (Bulky) (TLAAAKAK)

Keywords

• Building materials retail
• Construction supplies
• Construction logistics
• Drywall insulation
• Garden terrace materials

Headquarters

HQ city

Lubbeek, Vlaanderen

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Retail and wholesale sale of building materials including raw materials (sand, gravel, cement, concrete), construction blocks, facade bricks, roofing, insulation, drywall, garden/terrace materials, tools, hardware, and electrical supplies. Products sold per unit, pallet, or in bulk.
2. Delivery and Logistics Services: Own fleet of vehicles with cranes for delivering materials to construction sites.
3. Container and Recycling Services: Container rental service and construction waste recycling.
4. Machine Rental: Rental of construction machines and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

André Celis is a Belgian building materials wholesaler and retailer supplying a comprehensive range of construction products from raw materials (sand, gravel, cement, concrete blocks) through to finishing (drywall, insulation, roofing, facade bricks, garden and terrace materials, tools, and safety footwear). The company operates 4 retail locations plus an e-commerce platform, and complements product sales with own-fleet crane delivery, container rental, construction waste recycling, machine rental, and mortar silo services.

Product overview

André Celis is a Belgian building materials wholesaler and retailer offering a comprehensive range of construction materials from rough construction to finishing. The portfolio spans raw materials (sand, gravel, cement), concrete and mortar products, water and sewage systems, construction blocks, roof tiles and insulation, drywall systems, garden and terrace materials, tools, and personal protective equipment. Key branded product lines include Knauf Multifit and Isover/Ursa insulation products for pitched roofs, Gyproc drywall systems with joint fillers and finishing products, Knauf construction profiles, Wilmar finishing profiles, Vuba powered by ECCO water-permeable paving, Sievi safety footwear, and Fischer fastening anchors. The company operates as a multi-brand distributor with over 20,000 products in stock across 4 physical locations plus e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Construction Materials Sand, gravel, cement, concrete, mortars, additives, and related raw construction inputs sold per unit, pallet, or in bulk for new construction and renovation projects.
• Construction Blocks and Bricks Formwork blocks, concrete blocks, Ytong blocks, masonry bricks, facade bricks (Wienerberger, Vandersanden, Nelissen, etc.), reclaimed brick, sills, and lintels for structural wall construction.
• Roof and Wall Insulation Products Glass wool and mineral wool insulation including Knauf Multifit, Isover Rollisol Plus, Isover Isoconfort, and Ursa Ursaroll, used for pitched roofs, walls, attic floors, and timber-frame construction.
• Drywall Systems Gyproc and Knauf plasterboards, metal stud profiles (CW, UD, CD), joint fillers, finishing products, and specialty boards (moisture-resistant, acoustic, air-purifying) for interior dry construction.
• Roofing Materials Clay and concrete roof tiles, natural and composite slates, EPDM roofing (Elevate RubberGard), bitumen roofing membranes, primers, adhesives, and timber for roof structures.
• Water and Sewage Systems PVC sanitary and sewer pipes, fittings, inspection chambers, manhole covers, water and septic tanks, and drainage solutions for site water management.
• Garden and Terrace Materials Water-permeable resin-bound paving (Vuba powered by ECCO), natural stone, and related outdoor surface materials for driveways, parking areas, terraces, and garden paths.
• Tools, Hardware and PPE DeWalt power tools, Fischer anchors and fastening hardware, Sievi safety footwear, and worksite tools and safety equipment for construction professionals.
• Container and Recycling Services Container rental and construction waste recycling service for construction sites across the operating region.
• Construction Machine Rental Rental of construction machines and equipment (e.g., via mortar silos) for use on building sites.
• Construction Site Delivery Service Own fleet of vehicles equipped with cranes for delivering bulk and palletized building materials directly to construction sites.
• Mortar Silos (Celistwin) Mortar silo supply for continuous on-site production of fresh mortar during construction.
• Natural Stone Department Dedicated natural stone department offering stone products for building and landscaping applications.
• Fuel Stations (ASoil) ASoil fuel stations associated with the company's sites, supplying fuel to construction and contractor customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major and core.

• KnaufmajorChannel Partner/ Reseller/ DistributorKnauf is a major brand partner for gypsum and construction materials. André Celis stocks and sells Knauf products including gypsum boards, profiles, joint fillers, and insulation. Knauf has been manufacturing building materials since 1932 in Germany and expanded globally.
• GyprocmajorChannel Partner/ Reseller/ DistributorGyproc is a brand partner for gypsum plasterboard. André Celis stocks Gyproc products including gypsum boards, profiles, joint compounds, and accessories. Gyproc has been producing gypsum boards in Belgium since 1957 and is a market leader.
• IsovermajorChannel Partner/ Reseller/ DistributorIsover is a brand partner for glass wool insulation products. André Celis stocks Isover products including Rollisol Plus, Isoconfort insulation for roofs and walls.
• SievimajorChannel Partner/ Reseller/ DistributorSievi is a Finnish safety footwear brand partner. André Celis stocks Sievi safety shoes and work footwear. Sievi is a leading Finnish brand specialized in high-quality work shoes.
• DeWaltmajorChannel Partner/ Reseller/ DistributorDeWalt is a brand partner for power tools. André Celis participates in DeWalt promotional campaigns including 'KOOP&KRIJG' and 'ACHETEZ&RECEVEZ' buy-and-get-free promotions.
• Vuba powered by ECCOcoreChannel Partner/ Reseller/ DistributorVuba powered by ECCO is a partner for innovative water-permeable resin-bound paving (steentapijt/stone carpet). André Celis offers Vuba products and organizes certified installer training programs. The partnership includes training events at André Celis locations.
• Elevate (Holcim)majorChannel Partner/ Reseller/ DistributorElevate is a brand partner for RubberGard EPDM roofing products, now part of Holcim. André Celis stocks Elevate products and organizes professional training sessions for EPDM installation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CRH plc: Global building materials group with extensive European distribution assets including heavy/bulky materials delivery. Comparable on the materials distribution and supply side, though operating as a vertically integrated manufacturer-distributor rather than a pure retailer.
• Raab Karcher: European building materials distribution brand within the Saint-Gobain network, strong in Germany and expanding cross-border. Comparable on professional contractor customer focus and heavy/bulky materials delivery, though broader geographic scope.
• Leroy Merlin: Global home improvement retailer (Adeo Group) with Belgian stores. Comparable on full-spectrum building materials assortment and DIY/professional split, but with substantially larger scale, brand marketing budgets and omnichannel investment.
• Saint-Gobain Distribution: Distribution arm of Saint-Gobain operating Point.P and other dealer brands across Europe. Comparable on multi-category building materials assortment and professional focus, but embedded in a much larger manufacturer-distributor platform with potential disintermediation risk for independents like André Celis.
• Bauhaus: European big-box DIY and building materials chain with stores in Belgium. Overlaps heavily on product categories (tools, drywall, insulation, garden) and DIY/professional customer base, but operates a much larger format and broader European footprint.

Direct peers

• Hubo: Belgian DIY and building materials chain operated within the Colruyt Group ecosystem. Closely comparable to André Celis on hybrid B2B/B2C customer model and broad building materials assortment, though anchored on a franchise/store-network model.
• Brico: Belgian DIY and building materials retail chain owned by Maxolivro/Unilin Group, operating dozens of stores across Belgium. Directly comparable as a multi-category building materials retailer serving both professionals and DIY consumers, though at significantly larger national scale.

Others

• Wienerberger: Austrian-headquartered manufacturer of bricks, roof tiles and pavers that supplies façade bricks, roof tiles and pavers into André Celis's assortment. Included as an adjacent ecosystem participant whose distribution strategy directly affects André Celis's competitive position.

Emerging players

• BigMat: European cooperative of independent building materials dealers with a growing Belgian membership. Highly comparable business model — multi-brand, multi-category retailer serving both pros and DIY — and a potential competitive threat or partnership channel for André Celis.

Regional players

• Gamma (Intergamma): Dutch-headquartered DIY and building materials retailer with presence in Belgium. Comparable assortment (rough construction to finishing, garden) and target segments, but primarily competing in the Netherlands rather than the Flemish heartland of André Celis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/andrecelis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about André Celis