Secovi Pr - Sindicato Da Habitação - Pr

Name

Secovi Pr - Sindicato Da Habitação - Pr

Legal name

SECOVI-PR - Sindicato da Habitação

Website

https://chavefacil.com.br

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Real estate transaction commissions: The portal generates revenue by connecting buyers and renters with real estate agencies and properties listed on the platform. The portal serves as a lead generation and marketplace channel for associated real estate agencies.
2. Association/membership fees: SECOVI-PR offers association membership for real estate agencies (imobiliárias), providing access to the Chave Fácil platform, legal advisory services, training courses, and other institutional benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Secovi-PR is a housing sector trade union (sindicato patronal) that represents real estate agencies, brokers, and housing-related businesses in Paraná, Brazil. Its commercial core offering is the Chave Fácil online real estate marketplace portal, which aggregates property listings (sale, rental, seasonal) from member agencies and exposes them to consumers. The organization also delivers complementary services through its subsidiaries UNIHAB (education), INPESPAR (research/consulting), and the sales accelerator program Circuito Secovi Acelera Vendas.

Product overview

Chave Fácil is a unified real estate listing portal operated by SECOVI-PR (Sindicato da Habitação do Paraná). The platform aggregates property listings from numerous real estate agencies across multiple cities in Brazil, enabling consumers to search for properties for sale, rent, and seasonal rental. The portal serves as the primary digital product connecting real estate agencies with potential buyers and renters, featuring search capabilities by city, neighborhood, property type, price range, and various property characteristics.

Differentiator

Problem solved

Functional benefit

Brands

• UNIHAB (Universidade Livre do Sistema Secovi-PR): A free university system offering courses, lectures, workshops, and certifications for real estate and condominium management professionals, with special conditions for associated members.
• INPESPAR/SECOVI-PR
• Circuito Secovi Acelera Vendas

Products and services

• Chave Fácil Real Estate Marketplace Portal Online real estate marketplace portal that aggregates listings of properties for sale, rent, and seasonal stays from member real estate agencies across Paraná, Brazil. Serves both consumers searching for properties (free) and member agencies seeking listing exposure.
• UNIHAB Education, training, and professional certification arm providing courses and instructional programs for real estate professionals and member agencies in Paraná.
• INPESPAR Research, statistics, and consulting arm providing sector data, market intelligence, and consulting services related to the housing market in Paraná.
• Circuito Secovi Acelera Vendas Sales accelerator program designed to help member real estate agencies increase property sales velocity through leads, training, and process support.

Quantifiable outcome

• Over 42,000 property listings (31,038 for sale and 11,022 for rent)
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, core and moderate.

• Imobiliária KikinaminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating across multiple cities including Jaguariaíva, Ponta Grossa.
• SECOVI Brasil (Sindicato da Habitação)coreStrategic or Co-development PartnerSECOVI Brasil is the national housing union that idealizes the Chave Fácil portal. SECOVI-PR (Paraná state chapter) is the mantenedor of the portal. The network of SECOVIs across Brazil represents housing sector companies at state level, promoting market development and consumer confidence.
• DUMOND IMÓVEISminorChannel Partner/ Reseller/ DistributorReal estate agency listed among the associated agencies on the Chave Fácil portal.
• Lelo ImóveisminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating in Maringá.
• Kondor ImóveisminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating in Curitiba.
• ApolarminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating in São José dos Pinhais.
• HabitecminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating in Curitiba.
• Century 21 ImóveisminorChannel Partner/ Reseller/ DistributorInternational real estate franchise operating through associated agencies on the Chave Fácil portal in Londrina.
• Imobiliaria Veneza S/S LtdaminorChannel Partner/ Reseller/ DistributorReal estate agency listed on the Chave Fácil portal, operating in Londrina.
• Inpespar (Instituto de Pesquisas Socioeconômicas do Paraná)moderateStrategic or Co-development PartnerInpespar/SECovi-PR provides real estate market research data and statistics that are published on the Chave Fácil blog and referenced in market analysis content, including data on commercial and residential property sales in Curitiba.
• UNIHAB (Universidade Livre do Sistema Secovi-PR)moderateStrategic or Co-development PartnerUNIHAB is the educational platform of the SECOVI-PR system, offering continuing education courses, lectures, workshops, and certifications for real estate professionals and condominium managers, with special conditions for associated members.
• Sanfilippo Advocacia e Sanfilippo ConsultoriaminorImplementation/ SI/ Consulting PartnerTax law firm engaged by SECOVI-PR to conduct educational events and lectures on topics such as the impacts of tax reform on the real estate market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ZAP Imóveis: One of Brazil's largest real estate listing portals, aggregating properties from thousands of agencies nationwide. Directly comparable to Chave Fácil as a two-sided marketplace connecting buyers/renters with real estate agencies, but with national scale and significantly larger traffic.
• Viva Real: Major Brazilian real estate portal owned by OLX Brasil (formerly Grupo ZAP), aggregating listings for sale and rent. Direct competitor to Chave Fácil with a similar marketplace model but operating at national scale with broader geographic coverage.
• OLX Imóveis: Brazilian classifieds platform with a dedicated real estate vertical that aggregates property listings. Comparable as a regional-to-national listing marketplace serving both residential and commercial categories with a freemium agency model.
• Imovelweb: Brazilian arm of Latin American real estate portal operator. Comparable to Chave Fácil as a listing aggregator serving agencies and consumers, with national reach and similar functional filtering and search capabilities.
• Chaves na Mão: Established Brazilian real estate classifieds portal aggregating agency listings for sale and rent. Directly comparable to Chave Fácil in marketplace model, agency-focused monetization, and residential/commercial coverage.

Broad incumbents

• QuintoAndar: Brazilian proptech leader offering rental and sale services with proprietary inventory, contracts, and tenant management. Operates in the same real estate marketplace category as Chave Fácil but with a vertically integrated business model and substantial venture capital backing.
• Loft: Brazilian proptech using technology to buy, renovate, and resell residential properties. Overlaps with Chave Fácil in the residential real estate transaction space but operates a vertically integrated brokerage model rather than a pure marketplace.

Emerging players

• Emcasa: Brazilian proptech offering a tech-enabled brokerage service with curated listings and buyer-agent matching. Comparable to Chave Fácil in serving residential real estate demand in Brazil but with a differentiated concierge-style service model.

Others

• Casa Softech / Casasoft: Technology provider for Brazilian real estate agencies, supplying CRM, listing management, and website tools. Adjacent to Chave Fácil as an ecosystem participant that powers many of the imobiliárias listing on the platform (evidenced by the fotos2.casasoft.net.br image domain on Chave Fácil).

Regional players

• SECOVI-SP: Sister state chapter of the national SECOVI housing union serving São Paulo state, offering association services and real estate market data. Comparable to SECOVI-PR as a parallel regional union-based institution with overlapping membership services and institutional representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secovi Pr - Sindicato Da Habitação - Pr