Chiemgau

Name

Chiemgau

Legal name

Chiemgau Tourismus e.V.

Website

https://chiemgau-tourismus.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Tourism Marketing & Destination Information Services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (561520), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Regional tourism promotion
• Destination marketing services
• Travel information portal
• Accommodation search platform
• Outdoor activity guides

Headquarters

HQ city

Traunstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism Promotion Services: As a regional tourism association (Chiemgau Tourismus e.V.), the organization promotes tourism to the Chiemgau region. Revenue generation is not directly disclosed in this source; the organization functions as a marketing and promotional entity for the region rather than a direct seller of tourism services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Chiemgau Tourismus e.V. operates the official Chiemsee-Chiemgau.info destination portal, a comprehensive regional tourism information platform for the Chiemgau area of Bavaria, Germany. It provides visitors with consolidated information on accommodations, activities, cultural sights, events, dining, and travel planning across categories such as hiking, cycling, water sports, winter sports, family attractions, and cultural heritage. The organization does not directly sell tourism services but functions as a regional marketing and information intermediary that channels visitors to local providers.

Product overview

Chiemgau Tourismus operates a unified regional tourism information portal (chiemsee-chiemgau.info) that serves as the primary digital platform for the Chiemgau/Bavaria destination. The core offering is the comprehensive tourism website complemented by integrated sub-products including an accommodation search engine, event calendar, interactive map service, activity/tour guides, and sightseeing information portals. These components function together as a single tourism ecosystem providing end-to-end travel planning capabilities for visitors to the Chiemsee and Chiemgau region.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiemgau Tourismus Website (chiemsee-chiemgau.info) The official regional tourism portal for the Chiemgau region in Bavaria, providing consolidated travel information on accommodations, activities, sightseeing, events, and travel planning for visitors to the Chiemsee and Chiemgau area.
• Unterkunftssuche (Accommodation Search) Online search tool that enables visitors to find and book accommodations including vacation apartments, pensions, camping sites, farm stays, and hotels throughout the Chiemgau region.
• Veranstaltungskalender (Event Calendar) Comprehensive calendar of cultural events, festivals, concerts, markets, and community activities happening throughout the Chiemgau region.
• Interaktive Vollbildkarte (Interactive Fullscreen Map) Interactive map service allowing users to explore the Chiemgau region and view locations of attractions, trails, accommodations, and points of interest.
• Aktivitäten & Touren (Activities & Tours) Curated collection of outdoor activities and guided tours including hiking, cycling, mountain biking, water sports, winter sports, golf, and paragliding available in the Chiemgau region.
• Sehenswürdigkeiten & Ausflugsziele (Sights & Excursions) Information portal covering cultural heritage sites, museums, castles, Roman sites, natural attractions, and family-friendly excursion destinations in the Chiemgau region.
• B2B Partner Portal (chiemgau.bayern) Business-to-business portal for industry partners including accommodation providers, tour operators, and tourism service providers in the Chiemgau region, used for cross-promotion and integration within the broader Bayern Tourismus ecosystem.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bayern TourismusminorGTM or Marketing PartnerChiemgau Tourismus e.V. maintains a partnership with Bayern Tourismus (Bavaria Tourism), the official tourism marketing organization for the state of Bavaria. This partnership provides cross-promotional opportunities and integration into the broader Bavaria tourism ecosystem, linking to erlebe.bayern as a regional tourism destination within Bavaria.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Allgäu Tourismus: Regional DMO for the Allgäu in Bavaria, Germany, promoting a comparable mix of Alpine scenery, lakes, cultural heritage, and year-round outdoor activities. Operates the same DMO/marketing-association model for an adjacent Bavarian tourism region.
• Eifel Tourismus: Regional DMO for the Eifel region in western Germany, marketing nature-based tourism, hiking/cycling, and cultural heritage sites. Comparable size and DMO operating model, though positioned around low-mountain rather than Alpine scenery.
• Garmisch-Partenkirchen Tourismus: Tourism organization for the Garmisch-Partenkirchen region, the most internationally known Bavarian Alpine destination with strong winter sports (skiing at Zugspitze), hiking, and cultural tourism. Directly comparable DMO model competing for the same visitor segments.
• Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest in Baden-Württemberg, marketing a comparable mix of nature, hiking/cycling, cultural traditions, and culinary experiences to domestic and international visitors. Operates a similar multi-channel digital marketing model.
• Bodensee Tourismus: Tourism organization for the Lake Constance region spanning Germany, Austria, and Switzerland. Comparable DMO structure focused on a major lake destination with year-round outdoor, cultural, and culinary offerings similar to Chiemgau.
• Mecklenburg-Vorpommern Tourismus: State-level tourism organization for the Mecklenburg-Vorpommern region along Germany's Baltic coast. Comparable DMO function promoting a region with lake/water-based tourism, cultural attractions, and outdoor activities to domestic German and international visitors.
• Berchtesgadener Land Tourismus: Regional tourism organization for the Berchtesgadener Land area in southeastern Bavaria, marketing Alpine landscapes, lakes (Königssee), and cultural sites to domestic and international visitors. Closely comparable DMO function, geography, and visitor mix.

Broad incumbents

• Bayern Tourismus Marketing GmbH: State-level DMO for Bavaria, marketing the entire region internationally and partnering with sub-regional DMOs including Chiemgau. Operates as a broader incumbent encompassing Chiemgau within its portfolio rather than competing head-to-head in a single destination.
• Tirol Werbung: State-level tourism organization for the Austrian state of Tirol, a leading Alpine destination. Larger and more internationally established than Chiemgau, but covers the same Alpine/outdoor/cultural category with overlapping visitor target groups.

Regional players

• Salzburg Tourismus: DMO for the Salzburg region in Austria, marketing a globally recognized cultural city combined with Alpine surroundings. Comparable destination mix (culture + nature + outdoor activities) but operates primarily in Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDuXAt4-t5gqEQXLaDvgSdg
• Facebookfacebook.com/chiemseechiemgauregion
• Instagraminstagram.com/chiemseechiemgau
• LinkedInlinkedin.com/company/chiemgau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiemgau