Chiemgau
- Company typePrivate
- Founded-
- HeadquartersTraunstein, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Chiemgau firmographics
Firmographics- Name
- Chiemgau
- Legal name
- Chiemgau Tourismus e.V.
- Website
- https://chiemgau-tourismus.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Chiemgau industry classification
Industry- Product category
- Regional Tourism Marketing & Destination Information Services
- NAICS
- Nature Parks and Other Similar Institutions (712190), Tour Operators (561520), Historical Sites (712120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)
Keywords
Where Chiemgau is headquartered
LocationHeadquarters
- HQ city
- Traunstein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Chiemgau business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Tourism Promotion Services: As a regional tourism association (Chiemgau Tourismus e.V.), the organization promotes tourism to the Chiemgau region. Revenue generation is not directly disclosed in this source; the organization functions as a marketing and promotional entity for the region rather than a direct seller of tourism services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Chiemgau product offering
Product offeringCore offering
Chiemgau Tourismus e.V. operates the official Chiemsee-Chiemgau.info destination portal, a comprehensive regional tourism information platform for the Chiemgau area of Bavaria, Germany. It provides visitors with consolidated information on accommodations, activities, cultural sights, events, dining, and travel planning across categories such as hiking, cycling, water sports, winter sports, family attractions, and cultural heritage. The organization does not directly sell tourism services but functions as a regional marketing and information intermediary that channels visitors to local providers.
Product overview
Chiemgau Tourismus operates a unified regional tourism information portal (chiemsee-chiemgau.info) that serves as the primary digital platform for the Chiemgau/Bavaria destination. The core offering is the comprehensive tourism website complemented by integrated sub-products including an accommodation search engine, event calendar, interactive map service, activity/tour guides, and sightseeing information portals. These components function together as a single tourism ecosystem providing end-to-end travel planning capabilities for visitors to the Chiemsee and Chiemgau region.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiemgau Tourismus Website (chiemsee-chiemgau.info) The official regional tourism portal for the Chiemgau region in Bavaria, providing consolidated travel information on accommodations, activities, sightseeing, events, and travel planning for visitors to the Chiemsee and Chiemgau area.
- Unterkunftssuche (Accommodation Search) Online search tool that enables visitors to find and book accommodations including vacation apartments, pensions, camping sites, farm stays, and hotels throughout the Chiemgau region.
- Veranstaltungskalender (Event Calendar) Comprehensive calendar of cultural events, festivals, concerts, markets, and community activities happening throughout the Chiemgau region.
- Interaktive Vollbildkarte (Interactive Fullscreen Map) Interactive map service allowing users to explore the Chiemgau region and view locations of attractions, trails, accommodations, and points of interest.
- Aktivitäten & Touren (Activities & Tours) Curated collection of outdoor activities and guided tours including hiking, cycling, mountain biking, water sports, winter sports, golf, and paragliding available in the Chiemgau region.
- Sehenswürdigkeiten & Ausflugsziele (Sights & Excursions) Information portal covering cultural heritage sites, museums, castles, Roman sites, natural attractions, and family-friendly excursion destinations in the Chiemgau region.
- B2B Partner Portal (chiemgau.bayern) Business-to-business portal for industry partners including accommodation providers, tour operators, and tourism service providers in the Chiemgau region, used for cross-promotion and integration within the broader Bayern Tourismus ecosystem.
Companies that use Chiemgau
Customer profileSegments4 records
Ideal customer profiles4 records
Chiemgau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chiemgau partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bayern TourismusminorChiemgau Tourismus e.V. maintains a partnership with Bayern Tourismus (Bavaria Tourism), the official tourism marketing organization for the state of Bavaria. This partnership provides cross-promotional opportunities and integration into the broader Bavaria tourism ecosystem, linking to erlebe.bayern as a regional tourism destination within Bavaria.
Scale indicators2 records
Recent moves1 record
Expansion highlights3 records
Chiemgau competitors and assessment
Company assessmentDirect peers
- Allgäu Tourismus: Regional DMO for the Allgäu in Bavaria, Germany, promoting a comparable mix of Alpine scenery, lakes, cultural heritage, and year-round outdoor activities. Operates the same DMO/marketing-association model for an adjacent Bavarian tourism region.
- Eifel Tourismus: Regional DMO for the Eifel region in western Germany, marketing nature-based tourism, hiking/cycling, and cultural heritage sites. Comparable size and DMO operating model, though positioned around low-mountain rather than Alpine scenery.
- Garmisch-Partenkirchen Tourismus: Tourism organization for the Garmisch-Partenkirchen region, the most internationally known Bavarian Alpine destination with strong winter sports (skiing at Zugspitze), hiking, and cultural tourism. Directly comparable DMO model competing for the same visitor segments.
- Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest in Baden-Württemberg, marketing a comparable mix of nature, hiking/cycling, cultural traditions, and culinary experiences to domestic and international visitors. Operates a similar multi-channel digital marketing model.
- Bodensee Tourismus: Tourism organization for the Lake Constance region spanning Germany, Austria, and Switzerland. Comparable DMO structure focused on a major lake destination with year-round outdoor, cultural, and culinary offerings similar to Chiemgau.
- Mecklenburg-Vorpommern Tourismus: State-level tourism organization for the Mecklenburg-Vorpommern region along Germany's Baltic coast. Comparable DMO function promoting a region with lake/water-based tourism, cultural attractions, and outdoor activities to domestic German and international visitors.
- Berchtesgadener Land Tourismus: Regional tourism organization for the Berchtesgadener Land area in southeastern Bavaria, marketing Alpine landscapes, lakes (Königssee), and cultural sites to domestic and international visitors. Closely comparable DMO function, geography, and visitor mix.
Broad incumbents
- Bayern Tourismus Marketing GmbH: State-level DMO for Bavaria, marketing the entire region internationally and partnering with sub-regional DMOs including Chiemgau. Operates as a broader incumbent encompassing Chiemgau within its portfolio rather than competing head-to-head in a single destination.
- Tirol Werbung: State-level tourism organization for the Austrian state of Tirol, a leading Alpine destination. Larger and more internationally established than Chiemgau, but covers the same Alpine/outdoor/cultural category with overlapping visitor target groups.
Regional players
- Salzburg Tourismus: DMO for the Salzburg region in Austria, marketing a globally recognized cultural city combined with Alpine surroundings. Comparable destination mix (culture + nature + outdoor activities) but operates primarily in Austria rather than Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chiemgau social profiles
Digital presenceChiemgau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chiemgau leadership team
Management profileNumber of profiles
Chiemgau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chiemgau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chiemgau
What does Chiemgau do?
Chiemgau Tourismus e.V. operates the official Chiemsee-Chiemgau.info destination portal, a comprehensive regional tourism information platform for the Chiemgau area of Bavaria, Germany. It provides visitors with consolidated information on accommodations, activities, cultural sights, events, dining, and travel planning across categories such as hiking, cycling, water sports, winter sports, family attractions, and cultural heritage. The organization does not directly sell tourism services but functions as a regional marketing and information intermediary that channels visitors to local providers.
Is Chiemgau a public or private company?
Chiemgau is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Chiemgau founded?
Chiemgau was founded in -1. It employs 11 to 50 people.
Where is Chiemgau based?
Chiemgau is headquartered in Traunstein, Germany, in the Europe region.
How does Chiemgau make money?
One revenue line is on record: tourism Promotion Services.
Who are Chiemgau's main competitors?
Direct peers on record are Allgäu Tourismus, Eifel Tourismus, Garmisch-Partenkirchen Tourismus, Schwarzwald Tourismus GmbH, Bodensee Tourismus, Mecklenburg-Vorpommern Tourismus and Berchtesgadener Land Tourismus. Broad incumbents are Bayern Tourismus Marketing GmbH and Tirol Werbung. Salzburg Tourismus is listed as a regional player.
Does Chiemgau have an API?
No public API is recorded for Chiemgau.
What industry is Chiemgau in?
Chiemgau's product category is Regional Tourism Marketing & Destination Information Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 712190 and its SIC code is 7900.