AXOR HOTELS

What AXOR HOTELS does

AXOR HOTELS (legal entity Hoteles Campezo, S.L.) is a privately held Spanish hotel group founded in 2009 and headquartered in Madrid, operating a two-property, 502-room portfolio: Axor Barajas (217 rooms) adjacent to Madrid-Barajas Airport, and Axor Feria (285 rooms) near the IFEMA exhibition center, both also within reach of the Wanda Metropolitano stadium. The group sells high-capacity accommodation under a "boutique hotel concept at scale" positioning, targeting four overlapping demand pools: business travelers, IFEMA trade-fair visitors, sports and concert attendees, and families and tourists transiting through Madrid-Barajas.

The core product offering combines overnight accommodation with a layered ancillary stack: the Mirage Restaurant serving avant-garde Mediterranean cuisine, a wellness area (Scottish shower, Turkish bath, sauna, Jacuzzi, thermal lounger) at €15 per person, a 520-space covered parking facility monetized for both guests and external long-stay parkers, 24-hour complimentary airport and IFEMA shuttle service, event hosting for corporate and private celebrations, and the Club MyAxor tiered loyalty program with escalating accommodation, F&B, parking, and spa discounts. Technology is conventional hospitality infrastructure — free 100 MB symmetrical Wi-Fi, Smart TVs with Chromecast and Movistar+, computer workstations, and a Mirai-powered direct booking engine on axorhoteles.com — with no disclosed proprietary technology, AI/ML capability, or third-party platform integrations beyond Mirai.

The revenue model is per-night room rentals priced between €100 and €195 depending on room category and property, supplemented by recurring-style parking subscriptions to external customers, loyalty-driven repeat bookings, and event and F&B capture. Distribution is concentrated on direct-to-consumer channels (official website, dedicated phone lines per property, property-specific emails), with group and event bookings handled by an internal sales team. The customer base is highly fragmented, the company has no disclosed parent, institutional investor, or expansion pipeline beyond the existing two-property footprint, and the legal entity Hoteles Campezo, S.L. is registered in Madrid with NIF B85510055.

Name

AXOR HOTELS

Legal name

Hoteles Campezo, S.L.

Website

https://axorhoteles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AXOR HOTELS is a privately held Madrid hotel group operating two high-capacity boutique hotels (502 rooms total) near Madrid-Barajas Airport and the IFEMA exhibition center, serving business travelers, trade-fair visitors, sports fans, and families with accommodation, parking, restaurant, wellness, and shuttle services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Airport Full-Service Hotels (THAGAAAB), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Airport hotel services
• Boutique hospitality
• Conference event venues
• Loyalty program services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Accommodation: Primary revenue stream from renting hotel rooms across two properties (Axor Barajas with 217 rooms and Axor Feria with 285 rooms). Offers various room types including Standard, Business, Family, Premium, Triple, and Junior Suite categories. Revenue is generated on a per-night basis with pricing varying by room type and season.
2. Long-Stay Parking: Revenue from renting parking spaces to both hotel guests and external customers who work in the area or need long-term parking. Available to non-hotel guests at special rates.
3. Wellness and Spa Services: Additional revenue from wellness area access at 15 EUR per person, with advance reservation required at hotel reception.
4. Restaurant and Bar Services: Revenue from Mirage Restaurant (avant-garde Mediterranean cuisine) and lobby lounge bar. Breakfast buffet and executive lunch menu are served at the restaurant.
5. Events and Celebrations: Revenue from hosting corporate events, cocktail parties, gala dinners, weddings, christenings, and communions. Professional event team provides tailored organization with audiovisual equipment.
6. Club MyAxor Loyalty Program: Tiered loyalty program generating repeat bookings with exclusive member discounts (12% accommodation discount at Level 1, progressing to better benefits at Levels 2 and 3 based on number of reservations).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AXOR Hotels operates two high-capacity boutique hotels in Madrid totaling 502 rooms: Axor Barajas (217 rooms) near Madrid-Barajas Airport, and Axor Feria (285 rooms) near the IFEMA exhibition center. The hotels provide accommodation, an on-site Mediterranean restaurant, wellness and spa facilities, 520 covered parking spaces, complimentary airport and trade fair shuttle transfers, event hosting, and a tiered loyalty program (Club MyAxor).

Product overview

AXOR HOTELS is a Madrid-based hotel group operating two high-capacity boutique hotels near Madrid-Barajas Airport and IFEMA exhibition center: Hotel Axor Barajas (217 rooms) and Hotel Axor Feria (285 rooms), totaling 502 rooms. The company positions itself as a quality-oriented hotel chain emphasizing design, comfort, technology, and environmental responsibility. Beyond core accommodation, the portfolio includes Mirage Restaurant serving avant-garde Mediterranean cuisine, Club MYAXOR loyalty program, wellness and spa facilities, long-stay parking with 520 spaces, airport/IFEMA transfer services, and comprehensive event organization. Both hotels share amenities including free Wi-Fi, fitness facilities, guest computer zones, and meeting spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Axor Barajas: Hotel with over 200 rooms near Madrid-Barajas Airport, featuring wellness area, fitness room, restaurant, free transfer service, and 520 parking spots.
• Axor Feria

Products and services

• Hotel Axor Barajas

Quantifiable outcome

• Free airport transfer available 24 hours for all guests
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Novotel Madrid Campo de las Naciones: Accor mid-scale property located in the IFEMA/Campo de las Naciones district; competes for exhibitor and trade fair demand with family rooms, meeting facilities, and chain loyalty benefits.
• NH Hotel Group: Spanish hotel chain operating multiple Madrid airport and IFEMA-area properties (e.g., NH Madrid Atocha); competes for similar corporate, convention, and transit guests with comparable mid-to-upper scale positioning.
• AC Hotel Madrid Feria by Marriott: Marriott's select-service brand situated near IFEMA, targeting business travelers and exhibitors; competes with Axor Feria on convenience, design positioning, and corporate account access.
• Senator Hotels & Resorts: Independent Spanish hotel group (including Senator Barajas) operating mid-to-upper scale properties at Madrid-Barajas; competes on similar price point and amenity mix targeting airport and business guests.
• Madrid Marriott Auditorium: Large Marriott property near IFEMA designed for conference and trade fair attendees; competes directly with Axor Feria on group bookings, corporate events, and conference overflow demand.
• Hilton Madrid Airport: Hilton-branded airport hotel near Madrid-Barajas; competes directly with Axor Barajas for airline crew, corporate transit, and premium business guests, leveraging Hilton Honors and corporate sales.
• Hotel Elba Madrid Alcalá: Spanish independent hotel located near IFEMA and Madrid-Barajas corridor; competes for trade fair and airport-adjacent demand with comparable amenities and Spanish independent positioning.
• Meliá Hotels International (Meliá Barajas): Spanish-headquartered international hotel operator with Meliá Barajas located adjacent to Madrid-Barajas Airport; competes for the same airport business traveler and transit guest with chain loyalty programs and broader distribution.
• Pullman Madrid Airport & Feria: Accor's upscale brand located near both Madrid-Barajas Airport and IFEMA; directly overlaps AXOR's dual-airport-plus-Feria positioning with a global loyalty (ALL) and corporate negotiated-rate infrastructure.
• Holiday Inn Madrid Airport: IHG's airport-focused brand near Madrid-Barajas; competes on airport convenience with IHG One Rewards loyalty and global distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axorhoteles
• Facebookfacebook.com/axorhoteles
• Instagraminstagram.com/axor_hoteles
• LinkedInlinkedin.com/company/axor-hoteles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXOR HOTELS