GuangYuan

What GuangYuan does

Taian Guangyuan International Trade Co., Ltd., operating under the CHEMCOLA brand, is a privately-held Chinese chemical products trading company headquartered in Tai'an, Shandong Province and founded in 2010. The company specializes in urea and melamine-related products — including DEF (Diesel Exhaust Fluid) urea, granular/prilled/feed/cosmetic/food grade urea, polymer-coated controlled-release urea, melamine, formaldehyde and phenolic resins, glycols, water-treatment chemicals, and sucralose — and operates a wholly-owned agricultural machinery subsidiary (Taiwo Tractor Factory, 46,200 sqm, ~125 workers) producing 120HP tractors for international farming markets. Adjacent product lines include FIBC bulk bags (circular, duffle top, baffle variants) and industrial equipment such as DEF/AdBlue production lines, cryogenic storage tanks, and autoclave vulcanization tanks.

The company sells through an export-oriented, sales-led go-to-market model leveraging B2B platforms (8-year Alibaba International Station Gold Supplier status, Made-in-China), recurring Canton Fair participation (124th through 128th editions, both online and offline), and Belt and Road Initiative conferences. Products reach over 30 countries including the US, Mexico, Chile, South Korea, Japan, Australia, Italy, Belgium, Israel, and Malaysia. Revenue mechanics are based on quote-driven bulk orders at factory-direct pricing; certifications include SGS, INTERTEK, TUV, REACH, and ISO 9001:2000 to meet international quality requirements. The company is led by founder/Chairman and CEO Ji Guangyuan (Garry Ji), with Candice He as Assistant General Manager, and has publicly committed to doubling 2023 performance by year-end 2024.

Name

GuangYuan

Legal name

Taian Guangyuan International Trade Co., Ltd.

Website

https://chemcola.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Taian Guangyuan International Trade (CHEMCOLA) is a Tai'an, China-based chemical exporter founded in 2010, supplying urea, melamine, resins, glycols, DEF equipment, and agricultural tractors to buyers in over 30 countries via Alibaba, Canton Fair, and direct B2B channels.

Ownership category

akta.pro rank

Product category

Industrial Chemical Trading and Manufacturing

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Chemical Manufacturing (325)

SIC

Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800), Industrial Organic Chemicals (2860)

akta.pro primary industry

Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL)

akta.pro secondary industry

Fumigants & Soil Sterilants (IMAEAEAM)

Keywords

• Urea fertilizer export
• DEF AdBlue production
• Melamine chemicals trading
• FIBC bulk packaging
• Agricultural tractor manufacturing

Headquarters

HQ city

Tai'an

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chemical Products Export: International trade of chemical products including urea, melamine, adhesives, and chemical equipment. Products exported to US, Mexico, Colombia, Chile, Japan, South Korea, Israel, Malaysia, Australia, Italy, Belgium through B2B platforms and direct sales relationships.
2. Agricultural Machinery Sales: Sale of agricultural tractors and farming machinery through branch company. Taiwo brand tractors including 120hp models with dealer networks for farming/gardening applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Taian Guangyuan International Trade Co., Ltd. (CHEMCOLA) is a Chinese trading and manufacturing exporter that supplies urea-based fertilizers (DEF urea, granular, prilled, polymer-coated, feed, agricultural, cosmetic, and food grades), industrial chemicals (melamine, PVC resin, formaldehyde/phenolic resins, glycols, water treatment chemicals, sucralose), FIBC bulk packaging bags, DEF/AdBlue urea production equipment, autoclave and cryogenic storage tanks, and Taiwo brand agricultural tractors. Products are factory-priced and shipped directly from Tai'an, Shandong to enterprise buyers in more than 30 countries under SGS/INTERTEK/TUV/REACH certifications.

Product overview

Taian Guangyuan International Trade Co., Ltd. operates as a global chemical products trading company established in 2010, exporting to over 30 countries. The company offers four main product categories: (1) Fertilizers including DEF Urea, granular/prilled/feed grade/agricultural/cosmetic/food grade urea, polymer coated urea, calcium nitrate, and potassium humate; (2) Chemicals including melamine, PVC resin, molding compounds (melamine, urea, phenolic), formaldehyde resins, glazing powder, glycols (ethylene, propylene, triethylene), hydrochloric acid, water treatment chemicals (SDIC, TCCA, calcium hypochlorite, potassium monopersulfate), sucralose, magnesium chloride, and SCR additive; (3) Packaging solutions including FIBC bulk bags in circular, duffle top, and baffle configurations; and (4) Machinery including DEF machines, automotive urea solution equipment, autoclave vulcanization tanks, low temperature storage tanks, and agricultural tractors. The company is the initiator of the Taian E-Commerce Chamber of Commerce and has 13 years of professional industry experience with SGS/INTERTEK/TUV/REACH certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• DEF Urea Diesel Exhaust Fluid grade prilled urea with 99% minimum purity and low biuret content, used in SCR technology for diesel engines to convert NOx emissions into nitrogen and water; sold to international DEF/AdBlue distributors and OEMs.
• Granular Urea Fertilizer Standard granular urea fertilizer with 46% nitrogen content for agricultural applications as solid fertilizer, solution, or foliar spray; sold to agricultural distributors.
• Polymer Coated Urea (PCU) Fifth-generation polymer-coated urea with ultrathin coating for controlled nutrient release, designed to enhance urea use efficiency versus conventional fertilizers, verified by domestic and foreign research institutes and agricultural extension departments.
• Feed Grade Urea White powder urea for animal feed applications to increase protein content, improve nutritional value, and reduce feed costs; sold to feed mills and animal nutrition buyers.
• Calcium Nitrate Water-soluble fertilizer rich in calcium and nitrogen, used to control plant diseases and applied via drip irrigation and foliar spray; sold to agricultural distributors.
• Potassium Humate Potassium salt of humic acid from alkaline extraction of brown coal (leonardite), used as soil conditioner and fertilizer additive to optimize nitrogen- and phosphorus-based fertilizer utilization.
• Agricultural Grade Urea Urea fertilizer with low biuret content to protect seedlings, enhance crop body development, reduce root/seedling burn, and improve chlorophyll and photosynthesis.
• Cosmetic Grade Urea High-purity urea for cosmetic formulations acting as anesthetic, anti-allergic, and antimicrobial agent, also used in medical diuretics for cerebral edema and glaucoma.
• Food Grade Urea High-purity urea for food industry applications including yeast production, leavening agents, gelatin products, wine making, and fermented baking products.
• Prilled Urea Fertilizer Small-diameter solid spherical white product infinitely soluble in water, containing 46% nitrogen for agricultural or industrial use.
• Melamine Organic chemical intermediate used to manufacture melamine formaldehyde resin (water, heat, arc resistant), decorative laminates, amino plastics, adhesives, coatings, paper reinforcing agents, textile auxiliaries, cement water-reducing agents, and leather retaining agents.
• PVC Resin Polyvinyl chloride resin available in SG-1 through SG-8 grades for electrical insulation, films, pipes, windows, panels, leather substitutes, hose, footwear materials, and molded products.
• Silicone Emulsion Silicone/wax dispersion thread finish providing low friction characteristics for sewing thread lubrication, remains liquid at room temperature for easy application.
• Sodium Dichloroisocyanurate (SDIC) Disinfectant for sterilizing drinking water, swimming pools, tableware, and air; used in sericulture, livestock/poultry/fish farming, textile bleaching, and industrial water treatment.
• Trichloroisocyanuric Acid (TCCA) Oxidizing solid antiseptic and bleaching agent for the textile industry and wool treatment, with 90% effective chlorine content.
• Calcium Hypochlorite White granular compound with 70% minimum effective chlorine, used as bleaching agent and water treatment chemical.
• Potassium Monopersulfate Compound Stable acidic oxidant used for oral cleaning, swimming pool disinfection, circuit board etching, pulp bleaching, wool treatment, precious metal extraction, and wastewater treatment.
• Ethylene Glycol Organic compound (C2H6O2) used primarily as raw material for polyester fiber manufacturing and antifreeze formulations; odorless, colorless, flammable, viscous liquid.
• Propylene Glycol Colorless viscous liquid with good water absorption, used as raw material for unsaturated polyester resin and antifreeze, moisture-preserving agent for tobacco and cosmetics, and solvent for coatings and paints.
• Triethylene Glycol (TEG) Colorless hygroscopic liquid (C6H14O4) used as desiccant in natural gas processing, solvent in resin/dye/ink production, and plasticizer in polyester fibers and polyurethanes.
• Hydrochloric Acid Aqueous solution of hydrogen chloride used as a chemical raw material for manufacturing barium chloride, zinc chloride, aniline, and dyes; applied in metallurgy, fabric dyeing, tanning, electroplating, starch manufacturing, and ion exchange resin regeneration.
• SCR Additive Additive using new ion integration technology with chelating agents, corrosion inhibitors, and degradation agents to delay crystallization in AdBlue/DEF/AUS32 systems and protect SCR catalytic converters.
• Melamine Molding Compounds Alpha-cellulose filled melamine formaldehyde material producing moldings with excellent surface hardness, abrasion resistance, and resistance to boiling water, detergents, weak acids/alkalis, and acidic foods.
• Urea Formaldehyde Resin Cost-effective thermosetting resin widely used in wood products industry for adhesives, finishes, particle board, MDF, and molded objects.
• Phenolic Resin Yellow transparent amorphous material with exceptional chemical resistance, used in refractories, foundry shell molding, coatings, composites, and felt bonding applications.
• Glazing Powder Melamine resin powder used to improve brightness and wear resistance of MMG or UF tableware, available in LG110, LG220, and LG250 variants for different applications.
• Urea Molding Compounds Urea-formaldehyde resin compound with alpha-cellulose producing scratch-resistant lustrous moldings resistant to detergents, oils, and greases; used for buttons, electrical wiring devices, and cosmetic closures.
• Phenolic Molding Compound (Bakelite) Bakelite powder with good electrical insulation properties and high temperature resistance, used in bakelite handles, washing machines, electrical bases, sockets, and lampholders.
• Sucralose High-intensity sweetener 600–650 times sweeter than sucrose with zero calories, used in beverages, chewing gum, dairy products, preserves, bread, pastries, ice cream, and canned fruits.
• Magnesium Chloride Food Grade Magnesium chloride hexahydrate with 99.60% purity, white flake appearance, used in food applications with low heavy metal content.
• FIBC (Flexible Intermediate Bulk Container) Industrial container made of thick woven polyethylene or polypropylene for storing and transporting dry flowable products such as sand, fertilizer, and plastic granules; typically 110cm diameter, 100–200cm height, 1000kg capacity.
• Circular Bulk Bag Tubular fabric FIBC bag woven on a circular loom without side seams, ideal for fine and hygroscopic products, with rigid loops for easy lifting.
• Duffle Top Bulk Bag 4-panel bulk bag with a "skirt" top approximately 30 inches in height, secured with polypropylene web ties for full access during filling and stacking.
• Baffle Bag FIBC bag with internal corner baffles to maintain cube shape when filled, preventing bulging and increasing capacity by 25–30 percent.
• DEF Machine Automated production equipment for manufacturing diesel exhaust fluid/urea solution with automatic control system, flexibility for different production scales, high quality output, and energy-saving features.
• Automotive Urea Solution Equipment Complete production line for diesel exhaust fluid meeting GB 29518-2013, with capacity of 6–8 tons per 8 hours including water treatment, reactors, filtration, and automatic filling.
• Large Autoclave Vulcanization Tank / Steam Canister Pressure vessel with static seal for high temperature, high pressure, high vacuum operations; used for autoclave curing of aerated concrete, concrete pipes, rubber products, and wood drying.
• Low Temperature Storage Tank / Liquid Chemical Storage Solutions Double-layer fixed vacuum powder-insulated cryogenic liquid storage tanks for LOX, LIN, LAr, LCO2 storage; used in gas, chemical, metallurgy, electronics, medical, and nuclear industries.
• Taiwo Tractor Series Taiwo brand agricultural tractors including the Tavol1204 120HP model with 6-cylinder engine, 10F+10R/12F+12R shift, 4-wheel drive, suitable for farming and gardening operations with farm tools installation capability.

Quantifiable outcome

• Exported to over 30 countries and regions
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Taishan Vocational and Technical CollegeminorStrategic or Co-development Partner · 4 September 2021School-enterprise cooperation signing ceremony held between Tai'an Internet Merchants Association and Taishan Vocational and Technical College. Chairman Xu Xibin and Executive Chairman Zhang Baoli attended. Focus on talent needs of member companies and future cooperation for mutual benefit.
• Belt and Road Initiative CountriescoreGTM or Marketing PartnerCHEMCOLA leverages Belt and Road Initiative for sustainable growth. Infrastructure projects accelerate demand for chemical products like urea, melamine, and adhesives. Trade facilitation creates opportunities for streamlined processes and new partnerships.
• Alibaba International StationcoreGTM or Marketing Partner8-year Gold Supplier of Alibaba International Station. Platform provides opportunity for cooperation between supply and demand sides with guarantee of mutual trust between buyers and sellers.
• Agricultural Branch Company (Taiwo Tractor Factory)coreStrategic or Co-development PartnerAgricultural branch company controlled by Guangyuan producing tractors and farming machinery. Factory covers 46,200 square meters with 125 workers. Has been deeply involved in international agricultural machinery market for 20 years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OCI Global: Global nitrogen-fertilizer and melamine producer with major Chinese and global distribution. Comparable product overlap in urea and melamine, though OCI is asset-heavy manufacturing versus Guangyuan's trading/distribution focus.
• Sinochem Holdings: China's largest state-owned chemical and fertilizer trading conglomerate with deep global urea, melamine, and agrochemical distribution. Comparable as a Chinese-headquartered multi-product chemical exporter, though orders of magnitude larger and broader in scope.
• CF Industries Holdings: Major North American producer of nitrogen fertilizers including urea and DEF/AdBlue. Comparable end-market exposure and product portfolio, though focused on manufacturing rather than trading.
• Nutrien Ag Solutions: World's largest crop-input retailer and nitrogen producer with global DEF/AdBlue distribution. Overlaps with Guangyuan on urea, specialty fertilizers, and DEF end-markets.
• BASF (AdBlue/DEF division): Global chemical major with the AdBlue DEF brand. Comparable in DEF urea solutions end-market, though BASF is a vastly larger integrated chemicals company with broader portfolio.

Direct peers

• Shandong Haihua Chemical: Shandong-based melamine, urea, and chemical producer and the company where Guangyuan's CEO Ji Guangyuan previously worked. Directly comparable in melamine and urea product lines within the same Shandong province cluster.
• Yara International: Global nitrogen-fertilizer and AdBlue/DEF leader (Air1) with extensive DEF distribution. Comparable as a urea and DEF supplier, though Yara is fully integrated upstream versus Guangyuan's trading-led model.

Regional players

• Shandong Xinfa Aluminum (chemical division): Major Shandong-based Chinese chemical producer with caustic soda, PVC, and adjacent chlor-alkali lines. Comparable as a regional Chinese commodity-chemical exporter serving similar global B2B buyers.

Emerging players

• Shanxi Tianmao Chemical: Mid-sized Chinese chemical trading and manufacturing company exporting melamine, urea, and specialty fertilizers via Alibaba and Made-in-China. Most directly comparable in business model (trading-led, B2B platform-driven) and scale to Guangyuan.
• Linyi Sansheng Chemical: Shandong-based chemical trading and export firm with overlapping melamine, urea, and adhesive product lines. Comparable mid-sized Chinese chemical exporter targeting similar Belt and Road and emerging-market buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guangyuan

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuangYuan