Color Cafe

What Color Cafe does

Color Cafe, as identified in the input, maps to a small e-commerce jewelry operation branded as Zilak Jewelry and held under the UK legal entity EGP88 (data quality is mixed: the firmographic block attributes 48 employees to a Philadelphia-based "Color Cafe Studio" while all substantive commercial content describes Zilak Jewelry's storefront at zilakjewellery.co.uk; the analytical scope below reflects the latter). The business sells a curated line of rhodium-plated sterling silver jewelry set with cubic zirconia, with the only fully detailed SKU being the EGP88 Anting Studs — square-cut cubic zirconia studs (0.72 cm × 0.72 cm) — and category navigation covering earrings (Anting), necklaces (Kalung), rings (Cincin), and bracelets & accessories (Gelang & Aksesoris).

The storefront is built on a standard Shopify-style commerce stack, with product imagery, size guides, and standard trust signals (SSL-encrypted checkout, free 14-day returns, refunds processed in 5–7 business days). Payment rails include Mastercard, Visa, American Express, PayPal, and JCB, and checkout supports three currencies (Indonesian Rupiah, US Dollar, British Pound). The site is merchandised in Bahasa Indonesia, ships free across Indonesia with an estimated 25 business-day delivery window, and processes orders within 1–2 business days of payment confirmation.

The commercial model is straightforward DTC retail: flagship SKU priced at Rp 620,000 (~$40 USD), with a 15% promotional discount on selected items and a newsletter-driven retention hook offering exclusive discounts for signup. No B2B channel, wholesale, or marketplace distribution is evidenced. The legal entity is EGP88 (UK), no parent company, subsidiaries, investors, or management team are disclosed, and no funding rounds, M&A activity, or partnerships appear in the source material.

Name

Color Cafe

Legal name

EGP88

Website

https://colorcafestudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zilak Jewelry (UK legal entity EGP88) is a small direct-to-consumer e-commerce brand selling rhodium-plated sterling silver and cubic zirconia jewelry — earrings, necklaces, rings, and bracelets — primarily to Indonesian retail consumers via zilakjewellery.co.uk.

Ownership category

akta.pro rank

Product category

Fashion Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Fashion jewelry retail
• Sterling silver earrings
• Cubic zirconia jewelry
• Online jewelry store
• Accessories ecommerce

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Color Cafe operates an online jewelry e-commerce business under the Zilak Jewelry brand (legal entity EGP88), selling sterling silver and cubic zirconia jewelry including stud earrings, necklaces, rings, and bracelets. The company sells directly to consumers in Indonesia, the United States, and the United Kingdom, with the flagship product being rhodium-plated sterling silver stud earrings featuring square-cut cubic zirconia stones priced at Rp 620.000.

Product overview

Zilak Jewelry offers a curated jewelry collection primarily focused on earrings (Anting), necklaces (Kalung), rings (Cincin), and bracelets/accessories (Gelang & Aksesoris). Their flagship product is the EGP88 Anting Studs Cubic Zirconia Perak — rhodium-plated sterling silver stud earrings with square-cut cubic zirconia stones. The company sells directly to consumers in Indonesia with free shipping, 15% discounts on selected products, and a 14-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Anting Studs Cubic Zirconia Perak Rhodium-plated sterling silver stud earrings featuring square-cut cubic zirconia stones surrounded by smaller accent stones, designed for daily wear and special occasions. Targeted at individual consumers shopping for affordable silver jewelry online.
• Anting (Earrings) Earring category covering studs and other earring styles sold to retail consumers through the Zilak Jewelry online store.
• Kalung (Necklaces) Necklace product line sold to retail consumers via the Zilak Jewelry online storefront.
• Cincin (Rings) Ring product line sold to retail consumers via the Zilak Jewelry e-commerce platform.
• Gelang & Aksesoris (Bracelets & Accessories) Bracelet and accessory product line sold to retail consumers via the Zilak Jewelry online storefront.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Gorjana: D2C jewellery brand with everyday price points across earrings, necklaces, bracelets and rings — direct overlap on category, accessible-luxury tier, and gifting-led merchandising.
• Aurate: D2C jewellery brand selling gold, silver and diamond staples at transparent price points — direct competitor on channel, materials, and target customer.
• Catbird: Independent fine jewellery brand with a curated silver-and-gold assortment and a craft-led positioning — direct peer on materials mix and indie-brand identity.
• Mejuri: Leading D2C fine jewellery brand built on gold, silver and gemstone essentials sold directly to consumers worldwide — directly comparable in category, target customer and omni-channel model.
• Missoma: British demi-fine jewellery brand popular with younger shoppers — comparable price tier, styling, and cross-channel retail presence, including a strong UK e-commerce footprint.
• Studs: Earrings-first D2C brand at accessible price points targeting young women — highly comparable category focus and customer demographic to Zilak's flagship product.
• Ana Luisa: Sustainable D2C fine jewellery brand built on everyday gold and silver pieces — direct comparable on essentials-driven assortment and omni-channel strategy.

Others

• Etsy: Global online marketplace where independent jewellery brands reach buyers — relevant channel and competitive context for a small D2C silver brand competing for online traffic and SEO.

Broad incumbents

• Pandora: Largest accessible-luxury jewellery brand globally with a deep silver-based assortment — incumbent benchmark for pricing, scale and consumer mindshare in the same tier.
• Tiffany & Co. Iconic fine jewellery retailer — incumbent reference for sterling-silver and diamond-adjacent products, though operating at materially higher price points and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/color-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Cafe