Flag Art
The FLAG Art Foundation is a nonprofit, non-collecting exhibition space in Chelsea, Manhattan, founded in 2008 by Glenn Fuhrman, presenting 3–6 free onsite exhibitions annually and artist-support programs including a $200,000 prize and partnerships with the Parrish Art Museum and Serpentine Galleries.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flag Art does
The FLAG Art Foundation is a private, non-collecting nonprofit art foundation founded in 2008 by Glenn Fuhrman and headquartered in a 9th-floor exhibition space at 545 West 25th Street in Chelsea, Manhattan. It presents three to six onsite exhibitions annually featuring solo, two-person, and thematic group shows centered on emerging and established artists; since opening, FLAG has mounted more than 100 exhibitions showcasing nearly 1,000 artists. All exhibitions, artist talks, workshops, and guided tours are free and open to the public, with educational outreach targeted at school and museum groups in New York City.
FLAG's product surface extends beyond the Manhattan gallery through a portfolio of artist-support initiatives and institutional partnerships. Its core programs include the recurring Spotlight series (new or never-before-exhibited artworks with commissioned writing), the Suzanne Deal Booth/FLAG Art Foundation Prize (a $200,000 unrestricted award paired with two traveling solo exhibitions originating at The Contemporary Austin), the Serpentine x FLAG Art Foundation Prize, and the FRESH PAINT series at the Parrish Art Museum. A 2025 curatorial partnership with the Parrish Art Museum commits FLAG to three exhibitions annually across two adjoining galleries at the museum through 2030, with Scout Hutchinson appointed as the foundation's dedicated Associate Curator of Contemporary Art. FLAG also became the founding sponsor in 2026 of the YouTube long-form interview series "Alchemy with Anthony Mason," extending its programming into digital media. Catalogue sales are the only direct commercial revenue stream; the organization is otherwise funded through donations, foundations, and sponsorships.
Flag Art firmographics
Firmographics- Name
- Flag Art
- Legal name
- The FLAG Art Foundation
- Website
- https://flagartfoundation.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The FLAG Art Foundation is a nonprofit, non-collecting exhibition space in Chelsea, Manhattan, founded in 2008 by Glenn Fuhrman, presenting 3–6 free onsite exhibitions annually and artist-support programs including a $200,000 prize and partnerships with the Parrish Art Museum and Serpentine Galleries.
- Ownership category
- akta.pro rank
Flag Art industry classification
Industry- Product category
- Nonprofit Contemporary Art Exhibition Space
- NAICS
- Museums (71211), Museums (712110)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Art Museums (THAJADAA)
Keywords
Where Flag Art is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flag Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Nonprofit Operations: FLAG Art Foundation is a non-collecting, nonprofit organization. As a nonprofit, it relies on foundations, individual donors, and potentially catalogue sales rather than commercial revenue generation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Flag Art product offering
Product offeringCore offering
The FLAG Art Foundation is a non-collecting, nonprofit exhibition space that mounts solo, two-person, and thematic group exhibitions centered on emerging and established contemporary artists at its Manhattan location, presenting 3-6 onsite exhibitions annually. Its offerings include free artist talks, artist-led workshops, and guided tours for school and museum groups, plus the recurring Spotlight series featuring new or never-before-exhibited artworks with commissioned writing and the Suzanne Deal Booth/FLAG Art Foundation Prize, a $200,000 unrestricted artist award paired with two solo exhibitions traveling between The Contemporary Austin and FLAG.
Product overview
The FLAG Art Foundation is a non-collecting, nonprofit exhibition space that mounts solo, two-person, and thematic group exhibitions centered on emerging and established artists. The organization's offerings include 3-6 annual onsite exhibitions in Manhattan, a recurring Spotlight series with commissioned writing, the Suzanne Deal Booth/FLAG Art Foundation Prize ($200,000 unrestricted award with two solo exhibitions), institutional partnerships (FLAG x Parrish Art Museum Curatorial Partnership, FLAG x Alchemy with Anthony Mason), the FRESH PAINT series, artist talks and workshops, and publications. All exhibitions and programs are free and open to the public.
Differentiator
Problem solved
Functional benefit
Brands
- Spotlight Series: Recurring series featuring new or never-before-exhibited artworks accompanied by commissioned pieces of writing, creating focused dialogues between visual arts and critics, scholars, poets, and beyond.
- Suzanne Deal Booth / FLAG Art Foundation Prize
- Alchemy with Anthony Mason
- FRESH PAINT
Products and services
- Onsite Exhibitions Three to six onsite exhibitions presented annually at FLAG's Manhattan location, comprising solo, two-person, and thematic group exhibitions centered on emerging and established contemporary artists.
- Spotlight Series Recurring Spotlight series featuring new or never-before-exhibited artworks accompanied by commissioned pieces of writing, creating focused dialogues between visual arts and critics, scholars, and poets.
- Suzanne Deal Booth/FLAG Art Foundation Prize A $200,000 unrestricted award to an artist along with two solo exhibitions originating at The Contemporary Austin and traveling to FLAG, accompanied by publication and related public programming.
- Artist Talks and Workshops Educational programs including artist talks, artist-led workshops, and guided tours for school and museum groups, all free and open to the public at FLAG's Manhattan location.
- Publications and Catalogues Exhibition catalogues and publications accompanying FLAG's shows, available for purchase via the foundation's website.
Quantifiable outcome
- Over 100 exhibitions mounted since 2008
- +2 more outcomes
Companies that use Flag Art
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Flag Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flag Art partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Parrish Art MuseumflagshipFLAG and Parrish Art Museum have established a new curatorial partnership to collaborate on three exhibitions annually across two adjoining galleries at the museum through 2030. The partnership builds on the FRESH PAINT collaboration and includes a dedicated curatorial position (Scout Hutchinson as The FLAG Art Foundation Associate Curator of Contemporary Art). Inaugural exhibition: Ellsworth Kelly: Eight Decades (March 8-July 19, 2026).
- Alchemy with Anthony MasoncoreFLAG is the founding sponsor of Alchemy with Anthony Mason, a YouTube-based long-form interview series hosted by veteran journalist Anthony Mason exploring how creatives transform lived experience into meaningful work. Episodes feature Hozier, Paul Simon, and MUNA. The partnership spotlights exhibitions reflecting the series themes.
- Ellsworth Kelly FoundationminorJack Shear, President of the Ellsworth Kelly Foundation, collaborated on the Ellsworth Kelly: Eight Decades exhibition at Parrish Art Museum.
- The Contemporary AustincoreThe Contemporary Austin hosts the originating solo exhibition for the Suzanne Deal Booth/FLAG Art Foundation Prize, which then travels to FLAG in New York.
- Serpentine GalleriescoreSerpentine x FLAG Art Foundation Prize collaboration supporting contemporary artists.
- Art & NewportminorLocal cultural organization partnership for community outreach.
- The Harlem Children's ZoneminorNew York-based nonprofit partnership for education and community programs.
- The Lab and Museum SchoolminorNew York-based educational institution partnership for arts education.
- New CuratorsminorLondon, UK-based organization partnership for curatorial development.
- New York Road RunnersminorFLAG x NYRR initiative supporting community engagement.
- Los Angeles County Museum of Art (LACMA)minorLACMA reopening of David Geffen Galleries was spotlighted through FLAG's Alchemy sponsorship, highlighting artistic evolution and creative legacy.
- Museum of Modern Art (MoMA)minorMarcel Duchamp's first U.S. retrospective in 50 years was spotlighted through FLAG's Alchemy sponsorship partnership.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Flag Art competitors and assessment
Company assessmentDirect peers
- White Columns: A nonprofit alternative art space in NYC founded in 1970 that shares FLAG's free public access model, artist-centered programming, and recurring exhibition cycle.
- Parrish Art Museum: A Long Island-based art museum with a contemporary-art focus and current curatorial partner of FLAG; comparable as a regional nonprofit museum offering free/low-cost exhibitions and educational programming.
- Dia Art Foundation: A major nonprofit contemporary art foundation operating exhibition sites in NYC and the Hudson Valley that shares FLAG's focus on artist-centered programming, free public access, and donor-supported operations.
- The Brant Foundation Art Museum: A privately founded, free-admission contemporary art foundation in Greenwich, CT (and previously NYC) closely aligned with FLAG's family-wealth-funded, non-collecting or limited-collecting exhibition model and roster of blue-chip contemporary artists.
- The Contemporary Austin: Texas-based nonprofit contemporary art museum and origin venue for the Suzanne Deal Booth/FLAG Prize; directly comparable in mission and free public programming model.
- The Rubell Museum: Family-founded contemporary art museum in Miami with a parallel private-collection-plus-exhibition model, free public access, and an artist-residency/prize structure analogous to FLAG's program.
Emerging players
- Karma Foundation: A younger private contemporary art foundation supporting emerging artists with exhibitions and publishing; comparable in artist-development mission though smaller in programmatic scope than FLAG.
Broad incumbents
- Whitney Museum of American Art: A flagship NYC contemporary art museum with extensive exhibition programming and a Chelsea-adjacent location; competes for the same audience and curatorial talent as FLAG.
- The Broad: A larger, free-admission contemporary art museum in Los Angeles built on a private collection; comparable in free-access model but materially larger in scale and endowment than FLAG.
- Crystal Bridges Museum of American Art: A large free-admission art museum with collector/founder backing; overlap with FLAG in free public access and education mission, though at a much larger institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flag Art social profiles
Digital presenceFlag Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flag Art leadership team
Management profileNumber of profiles
Profiles4 records
Flag Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flag Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flag Art
What does Flag Art do?
The FLAG Art Foundation is a non-collecting, nonprofit exhibition space that mounts solo, two-person, and thematic group exhibitions centered on emerging and established contemporary artists at its Manhattan location, presenting 3-6 onsite exhibitions annually. Its offerings include free artist talks, artist-led workshops, and guided tours for school and museum groups, plus the recurring Spotlight series featuring new or never-before-exhibited artworks with commissioned writing and the Suzanne Deal Booth/FLAG Art Foundation Prize, a $200,000 unrestricted artist award paired with two solo exhibitions traveling between The Contemporary Austin and FLAG.
Is Flag Art a public or private company?
Flag Art is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Flag Art founded?
Flag Art was founded in 2008. It employs 1 to 10 people.
Where is Flag Art based?
Flag Art is headquartered in New York, United States, in the North America region.
How does Flag Art make money?
One revenue line is on record: nonprofit Operations.
Who are Flag Art's main competitors?
Direct peers on record are White Columns, Parrish Art Museum, Dia Art Foundation, The Brant Foundation Art Museum, The Contemporary Austin and The Rubell Museum. Karma Foundation is listed as an emerging player. Broad incumbents are Whitney Museum of American Art, The Broad and Crystal Bridges Museum of American Art.
Does Flag Art have an API?
No public API is recorded for Flag Art.
What industry is Flag Art in?
Flag Art's product category is Nonprofit Contemporary Art Exhibition Space. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJADAA, Art Museums. Its NAICS code is 71211.