Buen Provecho App

What Buen Provecho App does

Buen Provecho is a Latin American digital marketplace that connects food businesses with surplus inventory to price-conscious consumers, operating as Buen Provecho Uruguay S.A.S. since its 2019 founding. The platform serves two primary segments: SMB food merchants (restaurants, bakeries, cafes, pastry shops, supermarkets, grocery stores, and hotels) seeking to monetize end-of-day or near-expiry inventory, and consumers seeking discounted food while supporting environmental sustainability. Distribution is mobile-first, with consumer-facing iOS and Android apps alongside a merchant-facing WebApp (app.buenprovechoapp.com), and physical fulfillment occurs exclusively through in-store pickup at participating merchant locations.

The platform supports two purchase modalities: 'Reserva', where users reserve a pack online and pay in-store at pickup, and 'Compra En Línea', where users prepay online via Mercado Pago, which handles payment collection, commission retention, and merchant settlement. Order lifecycle management tracks statuses (Pending, Completed, Expired, Cancelled) with automatic expiration at the end of the pickup window. Merchant onboarding is self-service via a web form, with pack publication achievable in minutes and no technical expertise required. The technology stack is a conventional marketplace platform integrating third-party payments (Mercado Pago) and merchant notifications (WhatsApp, push), with no disclosed AI/ML components.

Buen Provecho operates across Uruguay, Argentina, Colombia, and Paraguay, and reports 185,000 users and 300,000 packs rescued since inception. Revenue is generated through take-rate commissions: 10% + VAT on the reserve modality (billed monthly) and 7% + VAT on the online prepay modality (retained automatically at transaction time). The company has secured institutional support from ANII, ANDE, MIEM, Sancor Seguros Impulsa, Thaleslab, BID Lab, and Endeavor Uruguay, which primarily represent grants, accelerators, and mentorship rather than disclosed equity investment. No funding rounds, revenue figures, or management team details are publicly disclosed.

Name

Buen Provecho App

Legal name

Buen Provecho Uruguay S.A.S.

Website

https://buenprovechoapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Buen Provecho is a Latin American mobile marketplace, founded in 2019 in Uruguay, that connects SMB food businesses with surplus inventory to price-conscious consumers via iOS/Android apps and a merchant WebApp, monetizing transactions through commission take rates.

Ownership category

akta.pro rank

Product category

Surplus Food Marketplace

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industry

Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

• Food surplus marketplace
• Food waste reduction
• Restaurant inventory liquidation
• Discount food app
• Surplus food distribution

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission - Reservation Model: Buen Provecho charges 10% + VAT commission on sales completed through the 'Reserva' modality where users reserve packs and pay in-store at pickup. Commissions are billed monthly at month-end based on completed orders or unconfirmed retrievals.
2. Commission - Online Purchase Model: Buen Provecho charges 7% + VAT commission on sales completed through the 'Compra En Línea' modality where users pay upfront via Mercado Pago. Commission is retained automatically at time of transaction by the payment provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Buen Provecho operates a two-sided digital marketplace that lists surplus and near-expiry food inventory from restaurants, bakeries, cafes, supermarkets, and similar businesses as discounted "packs" discoverable by consumers through a mobile app. Consumers reserve or pre-purchase packs and collect them at the merchant's physical location during a defined pickup window. The company monetizes by charging merchants a transaction-based commission (10% + VAT for in-store paid reservations and 7% + VAT for online prepaid purchases).

Product overview

Buen Provecho operates a digital marketplace platform consisting of two interconnected products: a consumer-facing Mobile App (iOS/Android) for discovering and reserving discounted food packs, and a WebApp for business owners to publish surplus inventory, manage orders, and track sales. The platform connects food retailers, restaurants, bakeries, and similar businesses with consumers interested in purchasing food at discounted prices before it goes to waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Buen Provecho Mobile App

Quantifiable outcome

• 70% reduction in shrinkage/waste for merchants
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Endeavor UruguaycoreStrategic or Co-development PartnerGlobal nonprofit supporting high-impact entrepreneurs. Endeavor Uruguay provides mentorship, networking, and strategic support for scaling ventures like Buen Provecho.
• Mercado PagocoreTechnology or IntegrationPrimary online payment processing provider. Handles all online transactions for the 'Compra En Línea' modality, including payment collection, commission retention, and merchant settlements. Third-party service explicitly acknowledged in Terms and Conditions.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Olio: UK-based mobile marketplace connecting neighbors and local businesses to share surplus food and other items. Directly comparable dual-sided marketplace model targeting food waste reduction, with similar mobile-first pickup-based consumer experience and merchant onboarding approach.
• Phenix: France-based anti-waste food surplus marketplace connecting retailers, restaurants, and caterers with consumers to recover unsold inventory. Directly comparable marketplace model serving similar SMB food-business segments with surplus perishable inventory in a European context.
• ResQ Club: Finnish-origin mobile marketplace where restaurants list surplus food portions at discounted prices for consumer pickup. Directly comparable marketplace mechanics, mobile-first UX, and merchant-customer pairing to Buen Provecho, though with a primarily Nordic geographic footprint.
• Karma: Sweden-origin surplus food marketplace (acquired by Too Good To Go) that enabled restaurants and grocery stores to sell leftover food to consumers at discounted prices via mobile app. Directly comparable category, technology, and merchant-customer dynamic to Buen Provecho, though now operating under Too Good To Go.
• Flashfood: North American mobile marketplace that sells surplus and near-expiry grocery inventory directly from grocery retailers at discounted prices. Directly comparable business model focused on grocery store surplus, with similar pickup-based fulfillment and merchant dashboard tooling.
• NoFoodWasted: Netherlands-based digital marketplace and impact platform that helps supermarkets and food businesses sell surplus food at reduced prices via a mobile app. Directly comparable business model and target customer (food retail SMBs with surplus perishable inventory) to Buen Provecho.
• Sirplus: Germany-based online retailer and marketplace specializing in surplus and rescued food products at discounted prices. Comparable mission-driven approach to food waste reduction with overlapping dual-sided marketplace model serving similar consumer and SMB merchant segments.
• FoodCloud: Ireland-headquartered social enterprise operating technology platforms connecting food businesses with surplus food to charities and consumers. Comparable category focus on food waste reduction and dual-sided marketplace technology, though more redistribution-oriented than consumer-direct.
• Too Good To Go: Global leader in the surplus food marketplace category, operating a mobile app that connects food businesses with surplus inventory to price-conscious consumers via in-store pickup. Directly comparable business model, technology, and value proposition to Buen Provecho, but at multi-billion-dollar scale and across dozens of countries.
• Yume: Australia-based B2B marketplace helping food manufacturers and producers sell surplus and overstock inventory to other businesses and consumers at discounted rates. Comparable surplus-food marketplace model with similar dual-payment flexibility and emphasis on waste reduction impact.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/buen-provecho-app
• Instagraminstagram.com/buenprovecho.app
• TikToktiktok.com/@buenprovechoapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buen Provecho App