Adath Shalom Synagogue

What Adath Shalom Synagogue does

Adath Shalom Synagogue is a non-profit Jewish congregation headquartered at 841 Mountain Way, Morris Plains, New Jersey, serving hundreds of Morris County families. The organization operates as an independent, self-governed house of worship offering a full spectrum of Jewish religious and communal programming, including weekly Shabbat services (Friday Kabbalat Shabbat and Saturday morning), weekday Morning Minyan, an Open Door Minyan for inclusive prayer, and lifecycle events spanning B'nai Mitzvah, weddings, and funerals.

The congregation's digital and administrative infrastructure is built on the ShulCloud content management system, which provides the website, membership management, event calendar, donation processing, and Religious School registration. Worship services are delivered both in-person at the Morris Plains campus — featuring a spacious sanctuary, Mitzvah Garden, and grounds — and virtually via CamStreamer-powered live streaming and Zoom-based classes. Educational programming spans Early Childhood Shabbat Shapers (ages 2-4), Religious School under Cantor Avima Darnov, adult Hebrew classes (Torah Trope, Siddur Reading Fluency), Yiddish through Song, the Melton School curriculum, and periodic Scholar in Residence sessions. Community engagement is structured around Sisterhood, Men's Club, Chazak, Youth Groups/USY, a Book Club, and Tikkun Olam social-action partnerships including food packing with the Jewish Relief Agency.

Revenue is generated through three streams: recurring membership dues (offered with new-member discounts to attract families), voluntary donations and tzedakah via the ShulCloud payment system, and Religious School tuition. The clergy team comprises Rabbi Rudin and Cantor Avima Darnov, supported by a lean staff of 7 employees total. The organization distributes communications through its ShulCloud-powered website, Facebook, Instagram, YouTube, and an email mailing list, and has positioned itself with inclusive programming such as Pride Shabbat and a Juneteenth Kabbalat Shabbat service.

Name

Adath Shalom Synagogue

Legal name

Adath Shalom Synagogue

Website

https://adathshalom.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adath Shalom Synagogue is a non-profit Jewish congregation in Morris Plains, NJ serving hundreds of Morris County families with Shabbat services, Religious School, adult education, and community programming delivered both in-person at its sanctuary and virtually via live streaming and Zoom.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Assistance (624)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industry

Faith-Based Before/After Care Programs (Early Years) (EDACAHAE)

Keywords

• Jewish worship services
• Religious education programs
• Community synagogue programming
• Lifelong jewish learning
• Shabbat holiday services

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees with new member discounts offered to attract families to the congregation
2. Donations and Tzedakah: Voluntary donations through the website payment system, including memorial plaque purchases and other giving opportunities
3. Religious School Tuition: Fees for religious education programs including Early Childhood, Religious School, and Lifelong Learning

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adath Shalom Synagogue is a non-profit Jewish congregation that delivers weekly Shabbat worship services, weekday Minyan, holiday observances, and lifecycle events to Morris County families. It offers tiered Jewish education from Early Childhood through adult Lifelong Learning, alongside youth groups, Sisterhood, Men's Club, Book Club, and Tikkun Olam social action programs, supported by a hybrid in-person and virtual participation model.

Product overview

Adath Shalom Synagogue operates primarily through the ShulCloud content management system, which provides its core digital infrastructure. The organization offers a comprehensive portfolio of worship services including weekly Shabbat services (morning and Kabbalat), weekday Morning Minyan, and Open Door Minyan. Educational programming spans Religious School for children, adult education classes (Hebrew fluency, Torah trope, Yiddish through Song, Melton School), and special programs like Scholar in Residence. Community engagement includes youth groups, Sisterhood, Men's Club, Book Club, and Tikkun Olam (social action) initiatives. The synagogue serves Morris County families with both in-person and virtual attendance options, including live streaming of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Shabbat Morning Services Weekly Saturday morning Shabbat worship services held at 9:15 AM at the Morris Plains campus, with live streaming available via CamStreamer for members who cannot attend in person.
• Kabbalat Shabbat Service Friday evening Shabbat welcome services held at 7:15 PM, offered both in-person and via live stream for the congregation.
• Morning Minyan Weekday morning prayer service held at 6:45 AM, described as a short, energetic dose of Jewish spirituality followed by bagels.
• Open Door Minyan Alternative Saturday morning Shabbat service offering an inclusive, accessible prayer experience.
• Religious School Jewish education program for children, with sessions beginning October 11th, directed by Cantor Avima Darnov.
• Shabbat Shapers Weekly early childhood program for preschoolers ages 2-4 and their caregivers featuring songs, crafts, stories, playtime, blessings, and Shabbat introduction activities.
• Torah Trope Class Weekly Hebrew learning class teaching Torah cantillation and trope, held Thursdays at 3:30 PM.
• Siddur Reading Fluency Weekly Hebrew reading class helping adults improve fluency with the prayerbook (siddur), held Fridays at 1:30 PM.
• Yiddish through Song Music class exploring Yiddish music and culture, taught by Pauline Hahn, held Mondays at 7:00 PM via Zoom.
• Melton School: Timeless Wisdom Jewish learning program based on the Melton curriculum, exploring timeless wisdom and Jewish thought for adult learners.
• Scholar in Residence Periodic educational program featuring visiting scholars for in-depth Jewish learning and discussion.
• Adath Shalom Book Club Monthly book discussion group for community members, typically held on Wednesday evenings.
• Shabbat Service at Lake Mohawk Outdoor Shabbat service held at Lake Mohawk, described as a summer highlight of the Adath Shalom community.
• Pride Shabbat Celebration Annual celebration honoring LGBTQ+ inclusion within the Jewish community.
• Kabbalat Shabbat Celebrating Juneteenth Friday evening service honoring Juneteenth and celebrating Black-Jewish unity.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShulCloudcoreTechnology or IntegrationShulCloud provides the proprietary content management system powering Adath Shalom's website, including membership management, event calendars, donation processing, and streaming capabilities. The platform is developed by Shulcloud, LLC.
• TBANJ (The Brotherhood of Adath Shalom of New Jersey)minorGTM or Marketing PartnerAdath Shalom co-sponsored an event featuring Rachel Goldberg-Polin at TBANJ, demonstrating community partnership in hosting significant Jewish communal events
• Jewish Relief AgencyminorStrategic or Co-development PartnerCommunity partnership for Tikkun Olam: Adath Shalom hosts Jewish Relief Agency food packing events to help pack care packages for families in need in the local area

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• B'nai Shalom: Conservative Jewish synagogue in West Orange, NJ. Congregational model, religious school, and lifecycle programming serve a similar demographic, making it a natural peer for dues, programming, and engagement comparisons.
• Congregation Agudath Israel: Conservative Jewish congregation in West Caldwell, NJ, also serving the northern NJ suburban Jewish community. Comparable programming model and demographic, and a direct competitor for dues-paying families in the same regional catchment.
• Temple B'nai Abraham: Conservative Jewish synagogue in Livingston, NJ, serving the broader Essex/Morris County corridor. Similar congregational model, religious school, and youth programming, making it a direct comparable for membership and engagement benchmarks.
• Congregation Beth Hatikvah: Conservative Jewish synagogue in Summit, NJ, approximately 10 miles from Adath Shalom. Comparable size, similar programming (Religious School, adult education, lifecycle events), and overlapping Morris County catchment area — direct competition for Jewish families in northern NJ.
• Temple Sha'arey Shalom: Conservative Jewish synagogue in Springfield, NJ. Similar size and programming model, providing a directly comparable peer for membership, engagement, and religious school benchmarks in the Union County/Essex County overlap.
• B'nai Keshet: Jewish congregation in Montclair, NJ (Reconstructionist but with similar Conservative-style programming). Located in the same northern NJ region and competes with Adath Shalom for families seeking an engaged, progressive Jewish community.
• Beth Haverim Shir Shalom: Conservative Jewish synagogue in Maplewood, NJ. Established congregational model with religious school, adult education, and lifecycle programming, serving an overlapping demographic of suburban NJ Jewish families.

Others

• ShulCloud, LLC: Technology vendor that powers Adath Shalom's website, membership management, and donation processing. While not a service competitor, it is a key ecosystem participant / infrastructure provider for hundreds of Conservative synagogues, including Adath Shalom.

Broad incumbents

• Jewish Federation of Greater MetroWest NJ: Regional umbrella organization supporting Jewish agencies, synagogues, and schools across the MetroWest NJ footprint (which includes Morris County). Operates as a broader incumbent in the Jewish institutional ecosystem that Adath Shalom participates in through partnerships and community campaigns.
• United Synagogue of Conservative Judaism (USCJ): National denominational body for Conservative synagogues. Provides movement-wide programming, resources, and youth frameworks (USY) that Adath Shalom participates in — a broader incumbent shaping the strategic direction of congregational peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGtbcqtaLeKJ7o107KWU8sA
• Instagraminstagram.com/adathshalom
• LinkedInlinkedin.com/company/adath-shalom-synagogue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adath Shalom Synagogue