What Angel One Ltd does

Angel One Ltd is a publicly listed Indian stockbroker (NSE ticker: ANGELONE) operating through a Master Franchise distribution model. The input data describes the franchise-level operational footprint through Vel Finvest, an Anantapur-based Master franchise in Andhra Pradesh that has been offering financial services for approximately 15 years, serving more than 14,000 retail and high-net-worth clients and operating under SEBI registration for securities broking and AMFI registration for mutual fund distribution.

The product portfolio spans equity trading on NSE and BSE, equity derivatives (NSE F&O), commodities trading on MCX and NCDEX, and currency trading, complemented by mutual fund distribution, life insurance, health insurance, and personal loan facilitation. Delivery is hybrid: a dedicated advisor team handles roughly 1,000 active customers and 300 families including HNI clients, doctors, chartered accountants, and business owners, while self-serve channels include iOS and Android mobile applications and a web platform supporting 100% paperless SIP registration, ELSS purchases, goal tracking, portfolio analysis, and research-based investment recommendations. A web-based mutual fund software package serves distributors with consolidated portfolio views.

Revenue is generated through transaction-based brokerage commissions across multiple exchanges and asset classes supplemented by affiliate/referral commissions from mutual fund and insurance distribution; brokerage rates, mutual fund expense ratios, and insurance premiums are not publicly disclosed and are determined through the Angel One platform and partner product providers. Management is led by Seshu Krishna Jakka (20 years of experience in investment and insurance). The entity operates exclusively within India with a single-country distribution scope.

Name

Angel One Ltd

Legal name

Angel One Ltd

Website

https://angelfinvest.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel One Ltd is a publicly listed Indian stockbroker offering, via its Master Franchise, SEBI/AMFI-registered trading in equities, derivatives, commodities, and currency, plus mutual fund, insurance, and personal loan distribution to 14,000+ retail and HNW clients through mobile apps and direct advisory.

Ownership category

akta.pro rank

Product category

Retail Stockbroking

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Online stockbroking services
• Equity derivatives trading
• Mutual fund distribution
• Retail investment platform
• Wealth management advisory

Headquarters

HQ city

Anantapur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Equity and Derivatives Trading: Commissions earned from facilitating equity trading, derivatives trading (F&O), and share dealing on NSE and BSE exchanges.
2. Mutual Fund Distribution: Commissions earned from distributing mutual fund products to retail and HNW investors.
3. Commodities Trading: Commissions earned from facilitating commodities trading on MCX and NCDEX exchanges.
4. Currency Trading: Commissions earned from facilitating currency trading services.
5. Insurance and Loan Distribution: Commissions earned from selling life insurance, health insurance, and personal loans products.

Distribution channels3 records

Marketing channels3 records

Core offering

Angel One Ltd is a publicly listed Indian stockbroking company that offers equity trading on NSE and BSE, futures and options, commodities trading on MCX and NCDEX, currency trading, mutual fund distribution, life and health insurance, and personal loan facilitation. Distribution is carried out through its franchise network (including the Master franchise Vel Finvest) and digital channels such as mobile applications and a web-based trading platform.

Product overview

Angel One Ltd operates as a multi-service financial platform offering a comprehensive suite of trading and investment products. The core offerings include equity online trading (NSE & BSE), share dealing, futures & options (NSE F&O), commodities trading (MCX & NCDEX), and currency trading. These are complemented by wealth management services through mutual fund distribution (all schemes via AMFI registration), life insurance, health insurance, and personal loans. The platform also provides digital tools including Portfolio Analysis (via mutual fund distributor software), Invest Online (paperless SIP/ELSS registration), Goal Tracker, and Research services. The product portfolio integrates trading capabilities with financial planning, insurance, and investment management under a unified franchise model.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Online Trading - NSE & BSE

Quantifiable outcome

• 14,000+ clients served across retail and high-net-worth segments
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Angel One LtdcoreChannel Partner/ Reseller/ DistributorVel Finvest operates as a Master franchise of Angel One Ltd, leveraging Angel One's trading infrastructure, technology platform, and regulatory registrations (SEBI) to offer equity trading, derivatives trading, mutual fund distribution, and other financial services to retail and HNW clients.
• SEBI (Securities and Exchange Board of India)coreOthers
• AMFI (Association of Mutual Funds in India)coreOthers
• NSE (National Stock Exchange of India)coreOthers
• BSE (Bombay Stock Exchange)coreOthers
• MCX (Multi Commodity Exchange of India)minorOthers
• NCDEX (National Commodity and Derivatives Exchange)minorOthers

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Upstox: Discount broker offering equities, derivatives, commodities, and mutual funds on a mobile platform. Competes for the same retail and emerging-HNI client segments that Vel Finvest targets.
• Zerodha: India's largest discount broker offering zero-equity-commission trading on NSE/BSE/MCX. Direct competitor for retail trading volume and a key reason traditional sub-brokers face pricing pressure.
• Groww: New-age Indian retail broker and mutual fund distributor with a mobile-first onboarding experience. Comparable product set (equity, F&O, mutual funds) and direct competitor for younger retail and HNI clients.
• 5paisa: Discount broker and mutual fund distributor listed on BSE. Comparable discount-pricing model, multi-asset coverage, and digital-first onboarding targeting the same Indian retail demographic.

Broad incumbents

• HDFC Securities: Bank-affiliated broker providing equity, derivatives, IPO, and mutual fund distribution. Comparable integrated product offering; competes for the HNI/affluent families that Vel Finvest serves.
• Motilal Oswal Financial Services: Full-service Indian broker-dealer with retail broking, wealth management, and distribution. Comparable integrated advisory and HNI relationship model.
• Sharekhan (BNP Paribas subsidiary): Traditional full-service Indian broker with a strong sub-broker/franchise model, making it especially comparable to Vel Finvest's Master franchise structure and Tier-2/3 city distribution approach.
• ICICI Direct: Bank-affiliated full-service broker offering equities, derivatives, mutual funds, insurance, and personal loans under one platform. Broad incumbent with overlapping product breadth, especially relevant for the HNI segment.
• Kotak Securities: Bank-affiliated broker-dealer offering equities, derivatives, commodities, mutual funds, and currency. Competes across all of Vel Finvest's product lines, particularly for affluent retail and HNI clients.
• Angel One Ltd: The publicly listed parent (NSE: ANGELONE) whose platform, brand, and SEBI registrations Vel Finvest leverages as a Master franchise. Angel One is the most direct strategic counterparty and competes with Vel Finvest for the same retail client via its own direct app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/angelfinvest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel One Ltd