BIANCHET
Bianchet SA is a family-owned Swiss Haute Horlogerie maison founded in 2019 that designs, develops, and assembles exclusively ultra-thin automatic flying tourbillon watches in-house at its La Chaux-de-Fonds Manufacture, selling through DTC and authorized retailers to affluent collectors and design-aware luxury buyers at CHF 55,500–119,500 per timepiece.
- Company typePrivate
- Founded-
- HeadquartersNeuchâtel, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BIANCHET does
Bianchet SA is a privately held, family-owned Swiss Haute Horlogerie maison founded in 2019 by Rodolfo and Emmanuelle Festa Bianchet, with their three triplet sons involved in daily operations. The company is registered in Neuchâtel (CHE-297.979.306) and operates its Manufacture in La Chaux-de-Fonds, where all movement development, hand-finishing, and assembly are conducted in-house.
Bianchet produces exclusively flying tourbillon timepieces, organized around its proprietary Calibre UT01/UR01 — an ultra-thin (3.85mm) automatic flying tourbillon of 225 components and 29 jewels in Grade 5 titanium, with an 18K rose gold rotor shaped by Fibonacci spirals, 60-hour power reserve, and 5,000 G shock resistance. The product portfolio spans the B 1.618 collection (governed by Golden Ratio 1.618 proportions), including the UltraFino tonneau line (titanium, carbon, sapphire variants), the Rotondo round-case line (titanium, carbon, rose gold), and limited editions with Maserati (UltraFino Maserati) and a Monaco E1 series. Prices range from 55,500 CHF (entry UltraFino Dial Titanium) to 119,500 CHF (Rotondo Gold with integrated gold bracelet).
The revenue model is direct sale of high-end Swiss tourbillon watches through bianchet.com (with a 10% reservation deposit, cryptocurrency acceptance, and 1-6 month delivery lead times) supplemented by a global authorized retailer network. Target customers are affluent watch collectors and design-aware luxury buyers, with elite athlete ambassadors (Esteban Ocon, Flavio Cobolli, Alexander Bublik, Grigor Dimitrov, Francisco Porcella, Nicolai Budkov Kjær) providing real-world product validation. A Polygon blockchain-based digital authenticity certificate accompanies every timepiece.
BIANCHET firmographics
Firmographics- Name
- BIANCHET
- Legal name
- BIANCHET SA
- Website
- https://bianchet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bianchet SA is a family-owned Swiss Haute Horlogerie maison founded in 2019 that designs, develops, and assembles exclusively ultra-thin automatic flying tourbillon watches in-house at its La Chaux-de-Fonds Manufacture, selling through DTC and authorized retailers to affluent collectors and design-aware luxury buyers at CHF 55,500–119,500 per timepiece.
- Ownership category
- akta.pro rank
BIANCHET industry classification
Industry- Product category
- Luxury Swiss Watches
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
Keywords
Where BIANCHET is headquartered
LocationHeadquarters
- HQ city
- Neuchâtel
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
BIANCHET business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Luxury Timepiece Sales: Bianchet generates revenue through direct sales of high-end Swiss tourbillon watches. Customers place orders with a 10% deposit to secure reservations. Final payment is due one week before delivery. The company sells through authorized retailers and directly via their website, with prices ranging from 55,500 CHF to 119,500 CHF excluding taxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UltraFino Dial Titanium - Entry-level tourbillon with patterned dial |
| One time/ perpetual license | Pay-as-you-go | UltraFino Skeleton Titanium - Openworked movement showcase |
| One time/ perpetual license | Pay-as-you-go | UltraFino Carbon - Lightweight carbon tonneau with integrated bracelet |
| One time/ perpetual license | Pay-as-you-go | UltraFino Tonneau Carbon - Sport carbon tonneau |
| One time/ perpetual license | Pay-as-you-go | Rotondo Titanium - Round ultra-thin flying tourbillon |
| One time/ perpetual license | Pay-as-you-go | Rotondo Carbon - Round ultra-thin in high-density carbon |
| One time/ perpetual license | Pay-as-you-go | UltraFino Sapphire - Thinnest sapphire case tourbillon |
| One time/ perpetual license | Pay-as-you-go | Rotondo Gold with Rubber Strap - Precious metal round tourbillon |
| One time/ perpetual license | Pay-as-you-go | Rotondo Gold with Integrated Gold Bracelet - Ultimate precious metal expression |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
BIANCHET product offering
Product offeringCore offering
Bianchet SA designs, develops, and assembles ultra-thin automatic flying tourbillon watches entirely in-house at its Swiss manufacture in La Chaux-de-Fonds. Its signature Calibre UT01/UR01 is a 3.85mm Grade 5 titanium movement with 225 components, 18K rose gold rotor, and 5,000 G shock resistance, fitted into tonneau (UltraFino) and round (Rotondo) cases in titanium, carbon, sapphire, and gold. Timepieces are sold direct via bianchet.com and through authorized retailers worldwide, priced from 55,500 CHF to 119,500 CHF.
Product overview
BIANCHET is a Swiss luxury watchmaking maison specializing exclusively in flying tourbillon timepieces. The company operates as a true Manufacture, developing and assembling all calibres in-house at their La Chaux-de-Fonds facility. The product portfolio centers on the B 1.618 collection, which applies Golden Ratio proportions (1.618) as the governing design principle across all timepieces. The core collection includes the UltraFino line (tonneau-shaped sport watches in titanium, carbon, and sapphire variants) and the Rotondo line (round case versions). All watches feature the proprietary Calibre UT01 - an ultra-thin automatic flying tourbillon movement measuring 3.85mm, constructed from Grade 5 titanium with 18K gold rotor. Collaborative editions include Maserati and Monaco E1 partnerships. The brand emphasizes engineering excellence with 5000G shock resistance, hand-finishing (15-30+ hours per movement), and wearability across demanding conditions.
Differentiator
Problem solved
Functional benefit
Brands
- UltraFino: An ultra-thin automatic flying tourbillon collection featuring the UT01 calibre, available in titanium, carbon, and sapphire case variants. The UltraFino represents the brand's signature sport-luxury offering with integrated bracelets.
- Rotondo
- Tonneau
- B 1.618
- UltraFino Maserati
- UltraFino Monaco E1
Quantifiable outcome
- Shock resistance up to 5,000 Gs in a movement measuring only 3.85mm thick
- +4 more outcomes
Companies that use BIANCHET
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
BIANCHET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BIANCHET partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, key and supporting.
- MaseraticoreMaserati serves as Official Timekeeping Partner of Bianchet, representing a collaboration between two brands sharing Italian heritage, engineering excellence, and performance-oriented design philosophy. The partnership features the 'UltraFino Maserati' limited edition collection celebrating 100 years of the Maserati trident emblem.
- Esteban OconflagshipFormula 1 driver Esteban Ocon is the newest face of Bianchet, embodying the brand's values of precision, resilience, and elegance. His role formalizes a partnership that leverages motorsport's global platform to showcase Bianchet tourbillon watches engineered for extreme conditions.
- Flavio CobolliflagshipItalian professional tennis player Flavio Cobolli (nicknamed 'Il Gladiatore') became a Bianchet Brand Ambassador after wearing the UltraFino through an entire breakthrough ATP season including Grand Slam finals, demonstrating the watch's extreme wear capabilities. His determination, elegance, and attacking style reflect Bianchet's core values.
- Alexander BublikkeyProfessional tennis player and Bianchet ambassador who field-tested the UT01 calibre during Roland Garros, including quarterfinal matches. His powerful serves and aggressive play provided real-world validation of the 5,000 G shock resistance under extreme athletic stress.
- Grigor DimitrovkeyTennis champion and Bianchet brand ambassador who has tested tourbillon watches under demanding real-world conditions alongside other elite athlete partners.
- Nicolai Budkov KjærsupportingProfessional skier and Bianchet ambassador who participated in the UltraFino Monaco launch at the Monte-Carlo Masters alongside fellow ambassadors Cobolli and Bublik.
- Francisco PorcellasupportingBig-wave surfer and Bianchet partner who has tested tourbillon watches under extreme ocean conditions, demonstrating performance capabilities beyond conventional luxury watch testing environments.
- Polygon Public BlockchaincoreBianchet records the authenticity of each timepiece on the Polygon Public Blockchain, creating a permanent, tamper-proof digital certification that accompanies every watch as its authentic digital counterpart.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
BIANCHET competitors and assessment
Company assessmentDirect peers
- Richard Mille: Richard Mille is the most direct comparable: ultra-luxury, sport-oriented tourbillon watches priced similarly to Bianchet (often above 100,000 CHF), with strong athlete ambassador programs in F1, tennis, and golf. They share the positioning of a tourbillon as a wearable, high-shock-resistance object rather than a fragile dress piece.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BIANCHET social profiles
Digital presenceBIANCHET financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIANCHET leadership team
Management profileNumber of profiles
Profiles2 records
BIANCHET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIANCHET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIANCHET
What does BIANCHET do?
Bianchet SA designs, develops, and assembles ultra-thin automatic flying tourbillon watches entirely in-house at its Swiss manufacture in La Chaux-de-Fonds. Its signature Calibre UT01/UR01 is a 3.85mm Grade 5 titanium movement with 225 components, 18K rose gold rotor, and 5,000 G shock resistance, fitted into tonneau (UltraFino) and round (Rotondo) cases in titanium, carbon, sapphire, and gold. Timepieces are sold direct via bianchet.com and through authorized retailers worldwide, priced from 55,500 CHF to 119,500 CHF.
Is BIANCHET a public or private company?
BIANCHET is a private company. It is classified as family owned and is currently operating.
When was BIANCHET founded?
BIANCHET was founded in -1. It employs 1 to 10 people.
Where is BIANCHET based?
BIANCHET is headquartered in Neuchâtel, Switzerland, in the Europe region.
How does BIANCHET make money?
One revenue line is on record: luxury Timepiece Sales.
Who are BIANCHET's main competitors?
Richard Mille is listed as a direct peer.
Does BIANCHET have an API?
No public API is recorded for BIANCHET.
What industry is BIANCHET in?
BIANCHET's product category is Luxury Swiss Watches. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches. Its NAICS code is 42394 and its SIC code is 3873.