Hair Art

What Hair Art does

Hair Art is a single-location hair salon (Friseursalon) operating from Metjendorfer Landstraße 13b in Wiefelstede/Metjendorf, near Oldenburg in Lower Saxony, Germany. Founded in 2010 by Friseurmeisterin Insa Fasse, the business is structured as a sole proprietorship (Hair Art Friseur Inh. Insa Fasse) and serves individual consumers from Oldenburg, Delmenhorst and Bremen on an appointment basis. The salon is open Tuesday through Friday 9:00-18:00 and Saturday 9:00-13:00, with Mondays closed.

The core offering spans precision haircuts for women and men, two complementary coloring approaches (Khadi plant-based hair color rated "gut" by Öko-Test and mild Italian VitalitysArt chemical color), decorative cosmetics using Benecos and other natural lines, and a dedicated bridal and special-occasion styling service with trial appointments. No proprietary technology platform underpins the operations; the company's defensible differentiator is the curated product stack (Khadi/VitalitysArt/Benecos) combined with type-appropriate consultation methodology (color-tone cloth testing) and a deliberately relaxing in-salon atmosphere.

The business operates a direct-to-consumer service model with revenue generated one service at a time via in-person appointments. No online ordering, franchise, or delivery channel exists. Marketing is minimal and confined to a content website (hairart-oldenburg.de, built on Jimdo CMS) and discoverability through Google Maps. There is no external investment, parent company, subsidiaries, or M&A activity disclosed; ownership and control rest entirely with the founder as the registered Inhaberin.

Name

Hair Art

Legal name

Hair Art Friseur Inh. Insa Fasse

Website

https://hairart-oldenburg.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hair Art is a single-location German hair salon in Metjendorf (near Oldenburg), founded in 2010 and owned by master hairdresser Insa Fasse, serving retail consumers from Oldenburg, Delmenhorst and Bremen with precision haircuts, plant-based and chemical hair coloring, decorative cosmetics and bridal styling on an appointment basis.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Bridal Hair Styling Services (HSALALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair salon services
• Plant-based hair coloring
• Bridal hairstyling
• Decorative cosmetics
• Men's grooming

Headquarters

HQ city

Wiefelstede/Metjendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hair Services: One-time service transactions including precision haircuts for women and men, hair coloring, highlighting, and treatments. Services provided in a relaxing salon atmosphere.
2. Decorative Cosmetics: Cosmetic services including natural day makeup, evening makeup, and bridal makeup using Benecos products.
3. Bridal Services: Bridal hairstyling including trial appointments, updos, and event styling for weddings, confirmations, and special occasions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hair Art is a single-location hair salon operated by master hairdresser Insa Fasse, offering precision haircuts for women and men, natural plant-based hair coloring using Khadi products, gentle Italian chemical coloring using VitalitysArt, decorative cosmetics (day, evening, and bridal make-up) using Benecos natural products, dedicated bridal and special-occasion hairstyling with trial appointments, and type/colour consultation including beard and brow services. All services are delivered in-person at the Metjendorf salon to consumers from Oldenburg, Delmenhorst, and Bremen.

Product overview

Hair Art is a single-location hair salon operated by master hairdresser Insa Fasse (Friseurmeisterin), founded in 2010 and located in Metjendorf (Wiefelstede), near Oldenburg, Germany. The salon is a unified service business — not a software product — offering a complementary portfolio of hairdressing services unified by a commitment to natural and gentle products. The core offering spans precision haircuts for women and men (Hair Art – Haarschnitt), supplemented by two complementary coloring approaches: natural plant-based hair coloring using Khadi (Öko-Test 'gut' rated, described as hair-strengthening, 100% natural, and ayurvedic) and mild Italian chemical coloring using VitalitysArt. Decorative cosmetics services (Tages Make-up, Abend Make-up, Braut Make-up) using Benecos and other natural cosmetics products round out the portfolio. A dedicated bridal and special-occasion hairstyling service (Brautfrisuren) with trial appointments is also offered. The salon uses an appointment-only model and serves clients from Oldenburg, Delmenhorst, and Bremen.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Art – Damen- und Herrenhaarschnitt (Women's and Men's Haircuts) Precision haircuts for women and men, individually tailored to the client's type and current trends, performed by master hairdresser Insa Fasse and her experienced team. Includes modern men's haircuts, eyebrow trimming, and beard care as add-ons.
• Hair Art – Pflanzenhaarfarbe (Plant-Based Hair Coloring with Khadi) Natural plant-based hair coloring using Khadi products, rated 'gut' (good) by Öko-Test. The dye gently coats each hair strand, producing vivid color reflections and improving hair structure from root to tip; also offered as blond tones without lightening. Targeted at eco-conscious clients seeking gentle, natural alternatives to conventional dyes.
• Hair Art – Chemische Coloration (Chemical Hair Coloring with VitalitysArt) Gentle, brilliant Italian chemical hair coloring using the VitalitysArt brand, noted for being particularly mild and delivering brilliant color results. Used alongside Khadi plant-based dyes to cover the full spectrum of color needs.
• Hair Art – Dekorative Kosmetik & Tages Make-up (Decorative Cosmetics and Day Make-up) Decorative cosmetics and make-up services using Benecos and other low-irritation, natural-care cosmetic products. Includes natural day make-up, evening make-up, and bridal make-up, applied using a type-appropriate consultation style. Targeted at clients seeking natural, low-irritation cosmetics for daily wear or special events.
• Hair Art – Brautfrisuren (Bridal Hairstyling and Special Occasion Styling) Bridal hairstyling with personal consultation, including elaborate updos, trial appointments, and matching bridal make-up using natural products. Also covers special-occasion hairstyling for confirmations and other events. Targeted at brides and individuals preparing for weddings, confirmations, or other special occasions.
• Hair Art – Typberatung & Bartpflege (Type Consultation and Beard Care) Personal color type consultation that pre-tests color tones with colored cloths to determine the most flattering direction (warm or cool), plus intensive beard care and eyebrow trimming for male clients, complementing the haircut and color offerings.

Quantifiable outcome

• Öko-Test 'good' rating for Khadi plant hair color products

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Klipp Friseur: Largest Austrian hairdressing chain with German operations; comparable as a multi-station hair salon operator serving general-public haircut, color and styling demand across DACH.
• SuperCut: Large German no-frills discount salon chain; comparable on the haircut-and-color service core and on competing for price-sensitive hair salon customers in Germany.
• Figaro Salon GmbH: German hairdressing chain offering cuts, color and styling services; comparable as a multi-station salon operator targeting the same women-and-men general-public segment.
• Hairkiller: German hair salon chain offering cuts, color and styling to mass-market consumers; provides a benchmark for chain-style salon operations competing against independents like Hair Art.

Others

• Benecos: Natural cosmetics brand whose products Hair Art uses for decorative and bridal makeup services; adjacent ecosystem peer whose brand reputation supports Hair Art's natural-beauty positioning.
• VitalitysArt: Italian professional hair color brand stocked by Hair Art for chemical coloring services; supplier-side peer integral to the salon's mixed natural-plus-chemical color offering.
• Khadi Naturprodukte: Supplier of the Khadi plant-based hair color line used by Hair Art; an ecosystem peer via product rather than direct service competition, important because the salon's eco positioning depends on the brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hair-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Art