88 Agency

What 88 Agency does

88 Agency is a Hanoi-based, full-service digital marketing agency operating in Vietnam under the legal entity Công Ty TNHH BMM Việt Nam (BMM Vietnam LLC). Founded in 2017, the firm offers four core service lines — Digital Ads (Facebook and Google), Design, Web & App development, and Strategy Consulting — supplemented by specialized Instagram Marketing and E-commerce service packages that include platform management on Shopee, Tiki, and Facebook Store, plus telesales support. The agency positions itself as an "Internal Partner" (cộng sự nội bộ) rather than a typical external vendor, with a small team (7 employees) whose members reportedly bring prior experience from Vingroup, Gameloft, Wada Vietnam, and Ebay.vn.

The business runs on a professional services revenue model, charging monthly retainers (e.g., Instagram Marketing from 5 million VND / ~USD 200 per month) and project-based fees for design, development, and consulting work. Go-to-market is consultative and direct: the agency sells through website contact forms, phone inquiries, and in-person consultations targeting primarily Vietnamese SMEs, with secondary focus on larger enterprises. There is no disclosed external funding, no parent company, and no public revenue figures. The company also operates a sub-brand, 88 Lab (88lab.vn), a free marketing knowledge platform that functions as a content-led lead generation asset.

The technology stack is composed entirely of standard third-party digital marketing platforms (Facebook Ads, Google Ads, Instagram, web/app development frameworks) — there is no proprietary technology, AI/ML capability, API, or patent portfolio. The company has disclosed one named client case study (Vitabrid, in e-commerce/beauty) and claims that client achieved approximately 3 billion VND in revenue within six months of engagement, though this is client-side revenue, not 88 Agency's own.

Name

88 Agency

Legal name

Công Ty TNHH BMM Việt Nam

Website

https://88agency.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

88 Agency is a Hanoi-based, full-service Vietnamese digital marketing agency offering digital advertising, design, web/app development, strategy consulting, and e-commerce services, primarily to local SMEs. Founded in 2017, it operates with a 7-person team under an "Internal Partner" positioning.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Digital marketing services
• Social media advertising
• E-commerce marketing
• Brand design services
• Marketing consulting

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: The company generates revenue through providing comprehensive digital marketing services including digital advertising (Facebook, Google, Instagram), branding, design, web/app development, strategy consulting, content creation, SEO, and e-commerce solutions. Services are typically priced on a monthly retainer or project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

88 Agency is a full-service Vietnamese digital marketing agency providing comprehensive marketing solutions to businesses. Its core offerings span four pillars: Digital Ads (Facebook and Google advertising management), Design (marketing materials and visual assets), Web & App (website, app, and platform development), and Strategy Consulting (marketing consulting and training). The agency also offers specialized E-commerce services and Instagram Marketing, with a positioning as an 'Internal Partner' (cộng sự nội bộ) to its clients.

Product overview

88 Agency is a Vietnamese digital marketing agency that positions itself as an 'internal partner' for businesses. The agency offers a comprehensive suite of marketing services organized into four core offerings: Digital Ads (Facebook and Google advertising), Design (marketing materials and visual assets), Web & App (website and application development), and Strategy Consulting (consulting and training). Additionally, the agency provides specialized E-commerce services for businesses seeking online sales solutions, and launched an Instagram Marketing service in March 2018. The portfolio includes advertising campaign management, content creation, SEO, and seeding services.

Differentiator

Problem solved

Functional benefit

Brands

• 88 Lab: Marketing knowledge platform affiliated with 88 Agency, providing free resources for readers to learn about marketing.

Products and services

• Digital Ads Digital advertising services including Facebook Ads and Google Ads campaign management to help Vietnamese businesses reach target audiences and drive conversions. Targeted at businesses seeking paid digital advertising expertise.
• Design Marketing design services covering all marketing materials and visual assets for brand communication. For businesses needing professional creative and visual design for marketing campaigns.
• Web & App Website, application, and platform design and development services. For businesses needing digital platform development alongside their marketing initiatives.
• Strategy Consulting Marketing consulting and training services to help businesses develop effective marketing strategies. For business leaders seeking strategic marketing guidance and team training.
• E-commerce Service Comprehensive e-commerce solutions including website development, multi-platform operations (Shopee, Tiki, Facebook Store), telesales support, social media content, professional product photography, and performance advertising (Facebook Ads, Instagram Ads, Google Ads). For businesses seeking end-to-end online sales enablement.
• Instagram Marketing Instagram marketing service including consulting, brand image building, content production for posts and Stories, content seeding, and advertising campaigns. Starts from 5,000,000 VND/month (~200 USD). For businesses seeking to leverage Instagram as a marketing channel.

Quantifiable outcome

• Customer achieved nearly 3 billion VND in total revenue within 6 months using e-commerce services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Isobar Vietnam: Isobar is a global digital agency (part of Dentsu) with a Vietnam presence, focused on digital experience, commerce, and marketing transformation. Comparable in the digital marketing, e-commerce, and web/app development capabilities that overlap with 88 Agency's core services.
• MullenLowe Vietnam: MullenLowe Vietnam is the local branch of the MullenLowe Global ad network, providing integrated creative, digital, and brand communication services. Comparable integrated agency model but operating at enterprise scale versus 88 Agency's boutique Vietnamese SME focus.
• Hakuhodo Vietnam: Hakuhodo Vietnam is the local arm of Japan's Hakuhodo network, providing advertising, digital, and brand strategy services. Comparable full-service advertising scope within the same Vietnam market but with multinational network backing.
• TBWA Vietnam: TBWA Vietnam is the local office of TBWA Worldwide, offering creative, digital, and integrated advertising services. Comparable in integrated creative + digital capabilities but competes in the enterprise and global brand segment rather than SMEs.
• Dentsu Vietnam: Dentsu Vietnam is the local arm of global ad network Dentsu, offering full advertising, media, and digital services in Vietnam. Comparable to 88 Agency as an advertising services provider in the same Vietnamese market but at much larger scale and with network resources.
• Ogilvy Vietnam: Ogilvy Vietnam is the Vietnam office of WPP's Ogilvy network, providing creative advertising, digital, PR, and brand strategy for large local and multinational clients. Comparable in offering (creative + digital + strategy) but competes for larger enterprise clients than 88 Agency's SME base.
• Wunderman Thompson Vietnam: Wunderman Thompson Vietnam is part of WPP's Wunderman Thompson network, providing digital, creative, e-commerce, and data-driven marketing services. Comparable in digital + e-commerce + creative mix, but serves larger enterprise clients than 88 Agency.

Direct peers

• Galaxy Digital Vietnam: Galaxy Digital is a Vietnamese digital marketing agency providing Facebook Ads, Google Ads, SEO, content, and e-commerce services to local brands. Highly comparable in scope, pricing tier, and target customer (Vietnamese SMEs) to 88 Agency.
• Lemma: Lemma is a Vietnam-based digital agency offering digital marketing, performance advertising, and e-commerce enablement for brands in Vietnam and SEA. Comparable to 88 Agency as a regional full-service digital marketing peer with similar SME-to-enterprise client mix.

Others

• Navigos Search Vietnam: Navigos Group is a major Vietnamese recruitment and HR services firm that frequently places marketing and digital talent into agencies and in-house teams. Included as an ecosystem peer because it is a key supplier of marketing talent in Vietnam, directly affecting 88 Agency's hiring pool and cost base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/88agency.net
• Instagraminstagram.com/88.agency/?hl=vi
• LinkedInlinkedin.com/company/88agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 88 Agency