Virvo Oy (nyk. Azets)

What Virvo Oy (nyk. Azets) does

Azets, operating in Finland through the legal entity Virvo Oy (formerly Virvo Oy, now trading as Azets), is a professional services platform delivering outsourced financial management, payroll and HR services, and supporting software to organizations of varying sizes and industries. The core service line, Taloushallintopalvelut, provides accounting, financial reporting, and advisory services aimed at delivering control and expert insight into client finances; Palkanlaskenta ja HR-palvelut bundles payroll processing with HR administration; and Ohjelmistot supplies market-leading business software with consulting, implementation, and ongoing support. The stated service model is quote-based and customizable rather than tiered public pricing, and revenue is generated through a mix of professional services engagements and recurring software/payroll subscriptions.

The company is anchored in Finland with 14 physical office locations and an international footprint spanning 8 countries (Finland, Sweden, Denmark, Norway, UK, Ireland, and Romania), supported by more than 800 experts and serving over 5,000 unique customers and 6,000+ organizations in total. The platform has been built substantially through acquisitions, with Blick Rothenberg retained as a UK sub-brand, and the Azets Group operates as a pan-Nordic/UK professional services identity. Azets positions itself as a 'trusted advisor' combining local presence with international expertise, modern technology, and a stated sustainability focus, and supplements its commercial activity with thought-leadership content such as the annual Azets Business Barometer, which surveys 1,500+ business leaders across six countries on financial conditions and AI adoption. Named customers include Kempower (EV charging equipment), whose CFO Jukka Kainulainen cites productivity improvements from the partnership.

Name

Virvo Oy (nyk. Azets)

Legal name

Azets

Website

https://azets.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Azets (operating in Finland as Virvo Oy) is a Nordic and UK professional services firm with 800+ experts across 8 countries and 14 Finnish locations, providing outsourced financial management, payroll and HR services, and supporting software to 5,000+ organizations.

Ownership category

akta.pro rank

Product category

Accounting & Financial Management Services

NAICS

Administrative Management and General Management Consulting Services (541611), Office Administrative Services (5611), Professional Employer Organizations (561330), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Financial management services
• Payroll and HR outsourcing
• Business accounting services
• Software consulting services
• Professional services advisory

Headquarters

HQ city

Various cities across Finland

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Financial Management Services: Comprehensive accounting and financial management services provided to organizations, including bookkeeping, financial reporting, and advisory services.
2. Payroll and HR Services: Payroll processing and human resources management solutions, including both services and software components.
3. Software Solutions: Business software and consulting services for process optimization, implementation, and ongoing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Azets delivers outsourced financial management services (accounting, bookkeeping, financial reporting, and advisory), payroll and HR services, and business software with professional consulting, implementation, and ongoing support. The firm operates as a professional services provider for organizations of various sizes and industries across Finland and seven other European countries.

Product overview

Azets is a professional services company offering an integrated portfolio of financial management services, payroll and HR services, and software consulting. The core offerings include Taloushallintopalvelut (financial management/accounting services) for business control and expert financial insight, Palkanlaskenta ja HR-palvelut (payroll and HR services) as a comprehensive personnel and payroll solution, and Ohjelmistot (software) providing market-leading software with professional consulting, implementation, and ongoing support. The company operates across 14 locations in Finland and 8 countries with over 800 experts serving more than 5,000 unique customers.

Differentiator

Problem solved

Functional benefit

Brands

• Blick Rothenberg: Part of Azets group, professional services brand

Products and services

• Taloushallintopalvelut (Financial Management Services)
• Palkanlaskenta ja HR-palvelut (Payroll and HR Services)
• Ohjelmistot (Business Software and Consulting)

Quantifiable outcome

• Productivity improvements for customers through professional services partnership

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Finland: Big-4 firm with Finland operations delivering audit, consulting, tax and human capital services. Broad incumbent peer where overlap with Azets is strongest in HR transformation, payroll advisory, and managed finance for mid-market clients.
• KPMG Finland: Big-4 professional services firm with full-service audit, tax and advisory coverage in Finland. Broad incumbent peer to Azets — overlaps in mid-market advisory and accounting outsourcing, but also serves large-enterprise and audit work outside Azets' core SMB focus.
• CGI Finland: Large IT and business consulting services firm with significant Finnish operations. Broad incumbent peer to Azets in business consulting, ERP/implementation services, and managed IT for the same Finnish enterprise and public-sector clients.
• TietoEVRY: Nordic IT services and software group with Finnish roots, offering ERP/finance transformation, payroll software, and managed services. Broad incumbent peer to Azets in software + services for Finnish mid-market finance and HR functions.
• PwC Finland: Big-4 firm operating in Finland across audit, tax, deals and consulting. Broad incumbent peer that increasingly targets the Finnish mid-market with managed-accounting and outsourced finance offerings, overlapping with Azets' financial management pillar.

Emerging players

• Fortnox: Swedish cloud-native accounting, payroll and ERP SaaS provider for SMBs, expanding into the broader Nordics. Emerging player peer to Azets because it represents the SaaS-native, product-led disruptor that competes with Azets' reseller-and-services model for the same customer segment.

Others

• Blick Rothenberg: UK chartered accountancy and advisory firm, already a wholly-owned retained brand within the Azets group. Internal/sister peer — the most directly comparable Azets brand outside Finland, useful for benchmarking service mix and pricing in the UK mid-market.

Direct peers

• Accountor Group: Nordic-headquartered accounting, payroll and HR outsourcing group with strong Finland and Sweden presence. Direct peer to Azets in financial management, payroll, and HR services for SMB and mid-market customers across the same geographies.
• Visma: Major Nordic/European provider of business software and accounting/payroll outsourcing to SMBs. Direct peer to Azets because it competes head-to-head in Finland on both accounting services and the underlying ERP/payroll software Azets resells.
• BDO Finland / BDO Global: Top-10 global accounting and advisory network with a Finland member firm. Direct peer to Azets in mid-market audit, accounting outsourcing, tax and advisory — competing for the same 6,000+ Finnish customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCf0CMZwiWd5bmpkG8SPs2vA
• Facebookfacebook.com/AzetsFinland
• LinkedInlinkedin.com/company/virvo-oy
• Instagraminstagram.com/azetsfinland/?hl=fi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virvo Oy (nyk. Azets)