ACE Hôtel

What ACE Hôtel does

ACE Hôtel is a privately-held French mid-range hotel chain operating 33 properties across mainland France under SAS ACE HOTEL HOLDING, headquartered in Clermont-Ferrand. The chain runs two registered brands: ACE Hôtel Simplement Bien, the main positioning emphasizing comfortable, spacious accommodations, and ACE Hôtel Travel, which targets travelers directly on French motorway service areas. Each property delivers a standardized room product of 17-25 m² with Queen Size beds, fiber-optic Wi-Fi, soundproofing, air conditioning, separate bathrooms, flat-screen TVs, and 24/7 reception, plus private parking and an all-you-can-eat breakfast buffet. Select locations add meeting rooms and electric vehicle charging stations.

The underlying technology stack centers on a direct-to-consumer booking platform (ace-hotel.com powered by Misterbooking), email marketing via Brevo, Google Analytics for measurement, Netlify hosting, and a website built by Ultrō. Operational technology includes key-card energy management, video surveillance, and fiber-optic connectivity. Sustainability features include B energy-rated buildings (since 2015), Eco-label/Cradle-to-Cradle certified amenities, and a Too Good To Go partnership averaging 600 rescued food baskets per month. Premium bedding is supplied through a strategic partnership with DUVIVIER HOTELLERIE (Entreprise du Patrimoine Vivant and Origine France Garantie certified).

The business model is direct-to-consumer: rooms are sold primarily through the company website with a best-rate guarantee, supplemented by walk-in arrivals and a dedicated group/seminar sales channel. Pricing tiers include flexible (free cancellation until 18:00) and non-refundable rates, plus a Bed & Breakfast package. Customers span individual leisure travelers, families (with free baby cots, changing tables, bottle warmers, and family rooms up to 25 m² for five guests), business travelers (high-speed Wi-Fi, accessible locations), and corporate groups. The ACE Family loyalty program offers booking management, invoices, and promotional rewards. The company targets the highway corridor between major French cities, competing on consistent quality, generous room sizes, and competitive pricing versus alternatives such as B&B Hotels, Première Classe, and Ibis Budget.

Name

ACE Hôtel

Legal name

SAS ACE HOTEL HOLDING

Website

https://ace-hotel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ACE Hôtel is a privately-held French mid-range hotel chain operating 33 properties along major highways and cities under the ACE Hôtel Simplement Bien and ACE Hôtel Travel brands, serving leisure travelers, families, and business customers with consistent room standards and direct booking.

Ownership category

akta.pro rank

Product category

Mid-Range Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Budget hotel chain
• Highway hotel lodging
• Mid-range accommodations
• Hotel room reservations
• Family friendly lodging

Headquarters

HQ city

Clermont Ferrand, Auvergne Rhône Alpes

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight hotel accommodations across 33 properties in France. Guests book directly via the website or through the customer account system. Flexible rates allow cancellation until 18:00 on arrival day. Special non-refundable rates available at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ACE Hôtel operates a 33-property hotel chain across France under two registered brands — ACE Hôtel Simplement bien (city locations) and ACE Hôtel Travel (motorway rest-area sites). The company sells overnight accommodations with consistent room standards (17–25 m², Queen Size beds, fiber-optic Wi-Fi, soundproofing, air conditioning, private parking, 24/7 reception), supplemented by a buffet breakfast, group/seminar hosting, and a customer loyalty account (ACE Family).

Product overview

ACE Hôtel operates as a 33-property French hotel chain offering two branded lines: ACE Hôtel Simplement Bien (the primary brand) and ACE Hôtel Travel (motorway-oriented locations). The core offering is hotel room accommodation supplemented by value-added services including a Bed & Breakfast package, a customer loyalty programme (ACE Family/Espace Client), group and seminar hosting, and curated city travel guides. All properties share consistent services: 17–25 m² rooms with Queen Size beds, fiber-optic Wi-Fi, soundproofing, air conditioning, 24/7 reception, private parking, and an all-you-can-eat breakfast buffet.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE Hôtel Simplement Bien

Quantifiable outcome

• 600 food baskets saved per month through Too Good To Go partnership
• +3 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• DUVIVIER HOTELLERIE (Literie Duvivier / Groupe Matfa)coreStrategic or Co-development Partner · 1 January 2023ACE Hôtel selected DUVIVIER HOTELLERIE for premium bedding comfort. Since 1928, Groupe Matfa has manufactured high-end French bedding in Vendée and Vienne workshops. The brand holds Entreprise du Patrimoine Vivant and Origine France Garantie certifications. ACE Hôtel is progressively replacing older mattresses with DUVIVIER models. The partnership emphasizes natural materials, recyclable components, and environmental preservation.
• Too Good To GocoreStrategic or Co-development Partner · 1 March 2021ACE Hôtel partnered with Too Good To Go in March 2021 to fight food waste and reduce waste production. At breakfast time, unsold baked goods (baguettes, croissants, pains au chocolat) are saved through the app. On average, ACE Hôtel saves 600 baskets per month across their properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Meininger Hotels: European budget hotel chain with mixed roadside and urban locations. Operates primarily outside France but offers a comparable hybrid highway/value positioning relevant to ACE's expansion ambitions.

Broad incumbents

• Accor: Global hospitality group operating Ibis Budget, hotelF1, ibis, Novotel, and others in France. The dominant incumbent in the French budget and mid-range segments where ACE competes, with vastly greater scale, capital, and loyalty infrastructure.

Direct peers

• Ibis Budget (Accor): Accor's economy brand, with hundreds of properties across France including roadside and urban locations. Competes with ACE on affordability and consistent service standards, though typically with smaller rooms.
• B&B HOTELS: French-founded budget hotel chain with a comparable highway- and city-adjacent footprint in France. B&B HOTELS directly competes with ACE on price, room size, and the French mid-market traveler segment, making it the closest single comparable peer.
• Brit Hotel: French regional hotel chain with independently-owned franchise properties concentrated outside major cities. Comparable to ACE in serving French regional travel demand and operating smaller-format properties.
• Campanile: Mid-range French hotel chain with a strong highway and peri-urban presence under Louvre Hotels Group. Targets similar business and family travelers as ACE, with a slightly higher price point.
• Kyriad: French mid-range hotel brand with a network of independently-operated properties. Overlaps with ACE on regional French locations and the small-chain value segment, with comparable amenities.
• Premiere Classe: Budget hotel brand under Louvre Hotels Group, with properties concentrated along French highways and on the outskirts of major cities. Competes head-to-head with ACE on the same price-sensitive roadside traveler.
• hotelF1: Accor's ultra-budget brand with roadside and urban locations across France. Targets the deepest price-sensitive segment overlapping with ACE's highway-adjacent demand.

Emerging players

• Logis Hôtels: Network of independent French hotels and inns. Competes in the regional French accommodation market with ACE but with smaller, owner-operated properties and a more leisure-tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ace-h%C3%B4tel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Hôtel