Ótica Pará
Óticas Para is a single-location optical retailer in Natal, Brazil, selling prescription frames, lenses, and sunglasses, and providing eye exams, repairs, and accessories to individual consumers in the Natal and Grande Natal region.
- Company typePrivate
- Founded-
- HeadquartersNatal, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ótica Pará does
Óticas Para is a traditional optical retail business operating a single brick-and-mortar store in Natal, Rio Grande do Norte, Brazil. The company sells prescription frames (hundreds of models from major brands across classic and contemporary styles for men and women), prescription lenses (monofocal, bifocal, progressive with treatments such as anti-reflective, photochromic, blue-cut, and ultra-thin), sunglasses (UV400, polarized, mirrored), and accessories (cases, cords, cloths, sprays). It also provides professional optometric eye exams performed by licensed staff, plus repair and adjustment services including screw replacement, welding, temple adjustment, and nose pad replacement, with 24-hour express turnaround on simple lenses.
The business serves individual consumers in the Natal and Grande Natal metropolitan area, with the website describing itself as a "reference" in visual health for the region. Founded approximately 25 years ago, the company has served 5,000+ lifetime clients and promotes a 100% satisfaction guarantee. Distribution is exclusively through the physical storefront, with WhatsApp used as the primary appointment booking channel and the company website (oticaspara.com.br) acting as a digital brochure and SEO/word-of-mouth funnel; no proprietary technology, e-commerce checkout, or app is offered.
Revenue is generated entirely through one-time transactions on products and services, with advertised payment facilitation via 12 interest-free monthly credit-card installments and special family pricing conditions. The company has 8 employees, no disclosed parent or institutional ownership, no funding history, and no multi-unit operations; strategic activity is limited to maintaining the single location, the website, and the WhatsApp booking workflow.
Ótica Pará firmographics
Firmographics- Name
- Ótica Pará
- Legal name
- Óticas Para
- Website
- https://oticaspara.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Óticas Para is a single-location optical retailer in Natal, Brazil, selling prescription frames, lenses, and sunglasses, and providing eye exams, repairs, and accessories to individual consumers in the Natal and Grande Natal region.
- Ownership category
- akta.pro rank
Ótica Pará industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Ótica Pará is headquartered
LocationHeadquarters
- HQ city
- Natal
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ótica Pará business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Eyewear Sales: Sale of prescription eyeglass frames and sunglasses. Frames include hundreds of models from major brands, both classic and modern styles for men and women. Sunglasses include UV400 protection, polarized and mirrored lenses in sports, casual, and fashion styles.
- Lenses: Sale of prescription lenses including monofocal, bifocal, and progressive options with various treatments such as anti-reflective, photosensitive, blue-cut, and ultra-thin.
- Eye Exams: Complete optometric examination performed by licensed professionals. Customers receive their prescription on-site.
- Repairs and Adjustments: Repair services including screw replacement, welding, temple adjustment, and nose pad replacement for prescription and sunglasses. Express 24-hour service for simple lenses.
- Accessories and Cleaning Products: Sale of lens cleaning products, cases, cords, cloths, and sprays for maintaining lenses and frames.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Installment payment option with 12 monthly payments without interest |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ótica Pará product offering
Product offeringCore offering
Ótica Pará operates a single-location optical retail store in Natal, Brazil, selling prescription eyeglass frames, high-definition lenses (monofocal, bifocal, progressive) with treatments such as anti-reflective, photochromic, blue-cut, and ultra-thin, and UV400 sunglasses in sport, casual, and fashion styles. The store also offers complete optometric eye exams performed by licensed professionals, frame repair and adjustment services (screw replacement, welding, temple adjustment, nose pad replacement), and lens care accessories.
Product overview
Ótica Pará is a traditional optical retail business offering a unified portfolio of products and services for vision care. The core offering combines prescription frames and sunglasses (Armações), high-definition lenses (Lentes de Alta Definição) with various treatments, and professional eye exams (Exame de Vista). These are complemented by repair services (Conserto e Ajuste) and accessories (Limpa-Lentes e Acessórios). The business operates as a single-location retail store rather than a platform, serving customers in Natal and Greater Natal, Rio Grande do Norte, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Armações de Grau e Sol (Prescription and Sunglass Frames)
Quantifiable outcome
- 5,000+ clients served successfully
- +3 more outcomes
Companies that use Ótica Pará
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Ótica Pará technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ótica Pará partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Ótica Pará competitors and assessment
Company assessmentDirect peers
- Óticas Diniz: One of the largest optical retail chains in Brazil, offering prescription frames, lenses, eye exams, and sunglasses across hundreds of stores. Directly comparable business model to Óticas Para but at national scale, competing for the same Brazilian consumer wallet.
- Óticas Carol: Major Brazilian optical retail franchise chain with a similar mix of prescription eyewear, sunglasses, exams, and accessory services. Competes head-on in the same product categories and price tiers as Óticas Para.
Broad incumbents
- LensCrafters: Large North American optical retail chain offering eye exams, prescription lenses, frames, and sunglasses under the EssilorLuxottica umbrella. Closely comparable integrated retail + exam model to Óticas Para, but operating at much larger scale and in different geographies.
- Sunglass Hut: Global specialty retailer of sunglasses and premium eyewear brands, part of EssilorLuxottica. Overlaps with Óticas Para's sunglasses line (UV400, polarized, fashion styles), but does not offer prescription dispensing or eye exams.
Emerging players
- EyeBuyDirect: Online eyewear retailer offering affordable prescription frames, lenses with coatings/treatments, and sunglasses. Direct overlap with Óticas Para's core frame and lens products, but competing through a digital-only, lower-cost model.
- Warby Parker: US-based vertically integrated eyewear brand offering prescription frames, lenses, sunglasses, and eye exams via retail stores and online channels. Comparable product mix and integrated exam-plus-eyewear model, but with a digitally native GTM that Óticas Para lacks.
- Zenni Optical: Online-first eyewear retailer selling prescription frames, lenses with various treatments, and sunglasses at low price points. Comparable product set to Óticas Para's frames/lenses/sunglasses offering, but operates entirely online without in-person eye exams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Ótica Pará social profiles
Digital presenceÓtica Pará financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ótica Pará leadership team
Management profileNumber of profiles
Ótica Pará funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ótica Pará M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ótica Pará
What does Ótica Pará do?
Ótica Pará operates a single-location optical retail store in Natal, Brazil, selling prescription eyeglass frames, high-definition lenses (monofocal, bifocal, progressive) with treatments such as anti-reflective, photochromic, blue-cut, and ultra-thin, and UV400 sunglasses in sport, casual, and fashion styles. The store also offers complete optometric eye exams performed by licensed professionals, frame repair and adjustment services (screw replacement, welding, temple adjustment, nose pad replacement), and lens care accessories.
Is Ótica Pará a public or private company?
Ótica Pará is a private company. It is classified as unknown and is currently operating.
When was Ótica Pará founded?
Ótica Pará was founded in -1. It employs 1 to 10 people.
Where is Ótica Pará based?
Ótica Pará is headquartered in Natal, Brazil, in the Latin America region.
How does Ótica Pará make money?
Five revenue lines are on record. Eyewear Sales are the primary driver. The others are lenses, eye Exams, repairs and Adjustments and accessories and Cleaning Products.
Who are Ótica Pará's main competitors?
Direct peers on record are Óticas Diniz and Óticas Carol. Broad incumbents are LensCrafters and Sunglass Hut. Emerging players are EyeBuyDirect, Warby Parker and Zenni Optical.
Does Ótica Pará have an API?
No public API is recorded for Ótica Pará.
What industry is Ótica Pará in?
Ótica Pará's product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.