Metlink

What Metlink does

MetLink is the educational website of the Royal Meteorological Society (RMetS), a UK-registered charity (No. 208222), launched in early 2010 and operated from 104 Oxford Road, Reading, United Kingdom. It provides free, curriculum-aligned teaching resources, lesson plans, experiments, fieldwork guides, and continuing professional development (CPD) materials on weather and climate to UK primary and secondary schools. Content is organised by topic, age range, and nation-specific curriculum, with dedicated Welsh-language materials and a Scotland curriculum module. The platform's product surface includes a searchable Teaching Resources repository, a Climate Literacy programme anchored by an annual survey of school leavers, a Weather and Climate Teachers' Guide for 11-14 geography, Maths for Planet Earth resources, Climate Media Literacy modules, the Get It In 10 podcast on extreme weather, and an Instrument Loan Scheme that lends physical weather monitoring equipment (anemometers, thermometers, rain gauges, Kestrel weather stations) to schools free of charge, with borrowers covering only return postage.

The underlying technology is a conventional educational content portal with no public API, no mobile app, and no AI-driven personalisation. Distribution is entirely digital, supported by organic social media presence on YouTube, X, Facebook, Instagram, and Pinterest, with the website as the primary content hub. MetLink has a small team of 12 employees and operates as a non-commercial programme of RMetS. The business model is charitable: the organisation earns no direct revenue from educational content. Operating costs are underwritten by RMetS membership fees, donations, and equipment partnerships with suppliers such as PCE Instruments and Richard Paul Russell. All educational resources are provided free of charge, making MetLink functionally a public-good content platform rather than a commercial product, and its strategic value is realised through brand authority (including RMetS Quality Mark awards in April 2025 and April 2026) and UK-wide teacher reach rather than through monetisation.

Name

Metlink

Legal name

Royal Meteorological Society

Website

https://metlink.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MetLink is the free educational website of the Royal Meteorological Society, providing curriculum-aligned weather and climate teaching resources, CPD, and instrument loans to UK primary and secondary schools.

Ownership category

akta.pro rank

Product category

Educational Resources and Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

akta.pro primary industry

Open Courseware & Course Modules (OCW) (EDAGAJAB)

akta.pro secondary industry

Open Lab Manuals & Practical Guides (STEM/CTE) (EDAGAJAG)

Keywords

• Weather and climate education
• Teaching resources
• Curriculum-aligned materials
• School science resources
• Climate literacy programs

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Charitable Educational Services: MetLink operates as a free educational resource provided by the Royal Meteorological Society, a registered charity (No. 208222). The organization is funded through membership fees and charitable activities rather than direct revenue from educational content.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MetLink provides free, curriculum-aligned educational resources on weather and climate for UK primary and secondary schools, including teaching materials, lesson plans, hands-on experiments, fieldwork guides, climate literacy surveys, and teacher professional development content. It also operates an instrument loan scheme allowing schools to borrow physical meteorological equipment.

Product overview

MetLink is the educational website of the Royal Meteorological Society (RMetS), launched in early 2010, serving as a comprehensive educational resource portal for weather and climate literacy in UK schools. The platform operates as a content library and resource aggregation service rather than a traditional software product. Its core offerings include a searchable Teaching Resources repository, a Climate Literacy Program with annual surveys, an Experiments Collection with DIY scientific instruments, Fieldwork Resources for outdoor learning, and Continuing Professional Development materials. The product portfolio includes specialized modules such as the Weather and Climate: Teachers' Guide (a scheme of work for 11-14 geography), Maths for Planet Earth (maths resources), Climate Media Literacy, regional content for Scotland and Wales curricula, the Get It In 10 Podcast series, and an Instrument Loan Scheme allowing schools to borrow physical meteorological equipment. The platform also features a blog with articles on climate education and a Careers section for green jobs guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Teaching Resources Repository Searchable repository of educational materials covering weather, climate, air masses, flooding, tropical cyclones, heatwaves, and other meteorological topics for primary and secondary students, organized by topic, level, age range, and curriculum area.
• Climate Literacy Program Resources and surveys to assess climate literacy among school leavers across the UK, including the annual Climate Literacy Survey targeting Year 11 in England/Wales/Guernsey/Jersey/Isle of Man, Year 12 in Northern Ireland, and S4 in Scotland.
• Experiments Collection Hands-on science experiments and demonstrations for teaching weather and climate concepts, including DIY instruments like thermometers, wind vanes, rain gauges, and barometers.
• Fieldwork Resources Outdoor learning materials including urban heat island studies, weather station usage, and borrowing instruments from the Society for school expeditions.
• Continuing Professional Development (CPD) Professional development materials for teachers covering weather and climate pedagogy and curriculum delivery.
• Instrument Loan Scheme Schools and teachers in the UK can borrow meteorological instruments including anemometers, thermometers, rain gauges, and Kestrel weather stations for educational use. Borrowers cover only postage and packaging costs (approximately £13) for returning instruments.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• PCE InstrumentsminorOthersPCE Instruments supports the instrument loan scheme by providing weather monitoring equipment (anemometers, thermometers, rain gauges, Kestrel weather stations) that are loaned to UK schools free of charge.
• Richard Paul RussellminorOthersRichard Paul Russell supports the instrument loan scheme for UK schools by providing weather monitoring equipment.
• MEI (Mathematics in Education and Industry)coreStrategic or Co-development PartnerMEI collaborated with RMetS to produce the Core Maths – EVolution of vehicle sales resource, integrating climate change context into mathematics education.
• The Polar AcademyminorOthersThe Polar Academy borrowed Kestrel weather instruments from RMetS for a Greenland expedition in 2025. Young expedition members used weather monitoring equipment to forecast conditions and plan their mission.
• Royal SocietyminorStrategic or Co-development PartnerMetLink resources reference the Royal Society's greenhouse gas removal report (2018) for enhanced weathering and BECCS information in carbon cycle diagrams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Twig Education: EdTech company producing curriculum-aligned science and geography videos and resources for schools, with a UK presence. Comparable to MetLink in delivering weather/climate and science teaching content but via a commercial subscription model.
• Practical Action: UK charity producing free global learning and STEM resources for schools focused on sustainability, climate, and development. Comparable to MetLink as a charity-funded provider of curriculum-aligned climate-related teaching materials.

Direct peers

• Field Studies Council: UK charity providing outdoor learning, fieldwork, and curriculum-linked environmental education for schools. Comparable to MetLink's fieldwork resources and instrument loan ethos, with deep overlap on UK geography and environmental science curriculum delivery.
• Met Office Education: The UK's national meteorological service offers a substantial free education section with teaching resources, lesson plans, and weather data for schools. Directly comparable to MetLink in target audience (UK schools, teachers) and content area (weather and climate education).

Broad incumbents

• STEM Learning: UK-based charity providing free STEM teaching resources, CPD, and resource loans to schools. Overlaps with MetLink on STEM experiments and teacher CPD, though STEM Learning covers science more broadly than MetLink's weather/climate focus.
• Royal Society: UK national academy of sciences providing educational resources, school partnerships, and STEM engagement. Comparable in that it is a major UK scientific authority producing authoritative educational content for schools, including climate-related materials.
• BBC Bitesize: BBC's free educational platform covering UK curriculum subjects for primary and secondary students. Comparable because teachers and students use it as a free alternative resource for science and geography content including weather and climate topics.
• National Geographic Education: Produces curriculum-aligned geography, climate, and environmental science resources for teachers worldwide. Comparable to MetLink in resource structure and content areas (climate, weather, geography) but operates globally rather than UK-only.
• Royal Geographical Society (with IBG) - Education: Provides geography teaching resources, CPD, and curriculum support for UK secondary schools. Broader in geography remit but overlaps with MetLink on geography-focused climate and weather materials for teachers.

Regional players

• Royal Society of Chemistry - Education: UK professional body providing chemistry and broader science teaching resources for schools. Comparable as a UK-anchored subject-specific educational resource provider with charity funding and free resources for teachers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RMetS
• YouTubeyoutube.com/royalmetsoc
• Facebookfacebook.com/RMetSoc
• Instagraminstagram.com/rmets_
• Pinterestpinterest.co.uk/RMetSoc
• LinkedInlinkedin.com/company/metlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metlink