Cielo e Cielo

What Cielo e Cielo does

Cielo e Cielo is the personal commercial brand of Brazilian Olympic swimmer Cesar Cielo, operated out of Santa Bárbara d'Oeste, São Paulo, Brazil, with a five-person administrative and coaching team. The business monetizes Cielo's athletic legacy — Olympic gold medalist in the 50m freestyle at Beijing 2008 and still-standing world record holder in the same event (20.91s, set 2009) — through four distinct revenue streams: (1) corporate keynote speaking engagements on sales, leadership, and high performance, delivered in Portuguese, English, and Spanish since 2018; (2) book sales via Linktree e-commerce for the 101% series and Pequim-2008; (3) swimming development programs including Instituto Cesar Cielo (social impact, founded 2010), Programa CC (in partnership with FITY for schools and condominiums), and CCSC athletic clinics; and (4) brand partnerships and sponsorships. Since 2018, the speaking business alone has conducted more than 300 events reaching over 200,000 professionals, with 123 events delivered in 2024 across Brazil and at least six international markets.

The company has no proprietary technology platform and is built entirely on personal brand, content creation, and athletic credibility. Distribution runs through the cesarcielo.com.br website, WhatsApp direct contact, Linktree e-commerce, and a multi-platform social media presence (Instagram with 100K+ followers, TikTok, X, Facebook), supplemented by TV Globo commentary work for Paris 2024. The pricing model for speaking is quote-based and not publicly disclosed; book and merchandise pricing is set through e-commerce. The Instituto Cesar Cielo arm operates as a social initiative funded in part through Brazil's Lei de Incentivo ao Esporte with corporate sponsors including Portonave, Da Magrinha, and Mattos Filho, and has reached 5,000+ children and adolescents across free swimming clinics.

The entity is privately held by Cesar Cielo as an individual entrepreneur, with no parent company, subsidiaries, external investors, or disclosed corporate entity in the public record. There is no technology layer, no data assets, and no AI/ML capability — the moat is the individual's verifiable athletic credentials, International Swimming Hall of Fame status, and accumulated public profile. Revenue is not disclosed, and the entire business model is structurally constrained by the founder's personal availability and key-person risk.

Name

Cielo e Cielo

Legal name

Cesar Cielo

Website

https://cesarcielo.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cielo e Cielo is the personal brand and commercial vehicle of Brazilian Olympic gold medalist swimmer Cesar Cielo, generating revenue through corporate keynote speaking, book sales, swimming development programs, and brand partnerships across Brazil and international markets.

Ownership category

akta.pro rank

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports Teams and Clubs (711211)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Keynote speaking services
• Motivational speaking
• High performance coaching
• Swimming development programs
• Athlete personal brand

Headquarters

HQ city

Santa Bárbara d'Oeste

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Speaking Engagements: Corporate keynote speeches on high performance, leadership, sales strategy, and motivation. Conducted in Portuguese, English, and Spanish. Revenue generated per event with pricing based on event type and scope.
2. Book Sales: Sale of books including '101% vol.1', '101% vol.2', and 'Pequim-2008'. Books available through Linktree e-commerce link.
3. Swimming Programs: Revenue from swimming development programs including Programa CC (in partnership with FITY) and CCSC clinics for athletes and coaches.
4. Brand Partnerships: Partnerships and sponsorships with brands leveraging Cesar Cielo's personal brand and image for marketing purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cielo e Cielo is the personal brand business of Olympic champion Cesar Cielo, selling corporate keynote speaking engagements on high performance, leadership, sales strategy, and motivation; paid swimming development programs (Programa CC, CCSC); the Instituto Cesar Cielo social sports institute; published books (101% vol.1, 101% vol.2, and Pequim-2008); and branded merchandise. The core revenue driver is corporate speaking, with speaking delivered in Portuguese, English, and Spanish across Brazil and international markets.

Product overview

Cesar Cielo operates a multi-product personal brand focused on high-performance motivation and swimming sports development in Brazil. The core offerings include keynote speaking services (Palestras), a social sports institute (Instituto Cesar Cielo) with competitive swimming programs, a school-based swimming curriculum (Programa CC with FITY), athletic development clinics (CCSC), published books (101% series and Pequim-2008), a children's character brand (Cielinho), and merchandise retail (Shop Cielo). These products leverage Cielo's Olympic athletic legacy to deliver motivation, leadership training, and swimming education across Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Programa CC: Swimming program in partnership with FITY, focused on teaching swimming in elementary, middle school and condominiums, with professional development for teachers.
• Projeto Novos Cielos
• Clínica Natação Base

Quantifiable outcome

• 123 corporate events conducted in 2024 alone
• +3 more outcomes

Named customers2 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• FITYcoreStrategic or Co-development PartnerPartnership with FITY company to deliver Programa Cesar Cielo (CC), bringing swimming instruction to elementary schools, high schools, and condominiums. Program focuses on swimming practice and qualification for Brazilian youth.
• PortonaveminorGTM or Marketing PartnerSponsor of Instituto Cesar Cielo's free swimming base clinics, contributing to youth sports development programs across Brazil.
• Da MagrinhaminorGTM or Marketing PartnerSponsor of Instituto Cesar Cielo's free swimming base clinics, supporting sports incentive initiatives.
• Mattos FilhominorGTM or Marketing PartnerCorporate sponsor supporting Instituto Cesar Cielo's free swimming base clinics through sports incentive law.
• Brand1 MarketingminorImplementation/ SI/ Consulting PartnerDigital marketing agency that developed Cesar Cielo's website redesign and branding.
• Secretaria Especial do Esporte do Ministério da CidadaniacoreGTM or Marketing PartnerGovernment body providing Lei de Incentivo ao Esporte (Sports Incentive Law) funding for Instituto Cesar Cielo's free youth swimming clinics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flávio Augusto: Brazilian entrepreneur who built a personal brand around motivational speaking, books, and online courses. Most comparable to Cielo's blueprint of converting a personal-equity asset into multi-product commercial content targeting Brazilian corporate buyers.
• Leandro Karnal: One of Brazil's highest-grossing corporate keynote speakers, monetizing intellectual/intellectual-equity credibility through corporate lectures, books, and media appearances. Direct competitor for the same corporate HR and leadership development budget.
• Tiago Brunet: Brazilian motivational speaker, author, and online course creator. Competes in the same corporate keynote and personal-development book channels, with a similar content-to-speak-to-product monetization funnel.
• Oscar Schmidt: Brazilian basketball legend with a long-running motivational speaking and brand business. Comparable trajectory of converting legendary athletic status into a multi-decade speaking and endorsement career across Brazilian corporate clients.
• Gustavo Borges: Brazilian Olympic swimmer (1992/1996/2000) and ISHOF inductee. Most direct peer in the same sport and category — same Hall of Fame honor, same swimming legacy, competing for a subset of corporate keynote and swim-clinic demand.
• Bernardinho: Brazilian Olympic volleyball coach turned motivational speaker, author, and brand. Near-perfect analogue: Olympic-sport credibility converted into a speaking and institutional brand portfolio, including a swim-school-adjacent academy structure.

Emerging players

• Joel Jota: Brazilian motivational speaker, author, and high-performance content creator targeting corporate audiences. Emerging player in the same Brazilian keynote and personal-branding category where Cielo competes.

Broad incumbents

• Michael Phelps: Olympic swimmer with the largest global personal brand in the sport. Useful upstream benchmark for where Cielo's brand could scale internationally — including motivational speaking, authored content, and a youth swimming foundation (Michael Phelps Foundation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CesarCielo
• Facebookfacebook.com/CesarCielo
• Instagraminstagram.com/cesarcielof
• TikToktiktok.com/@cesarcielo
• LinkedInlinkedin.com/company/cieloecielo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cielo e Cielo