What Assent AS does

Assent AS is a Norwegian private limited company headquartered in Bergen that has delivered Brukerstyrt Personlig Assistanse (BPA / user-directed personal assistance) services since 2014. Its core offering is BPA — a statutory welfare arrangement under which people with long-term functional impairments act as employers of their own personal assistants, with Assent serving as the formal employer handling payroll, contracts, training, and compliance while the user (arbeidsleder / work leader) directs day-to-day assistance. The company operates concessions in over 90 Norwegian municipalities spanning ten counties and also delivers two adjacent service lines: NAV-funded Funksjonsassistanse (functional assistance for workplace support) and Lese-og sekretærhjelp (reading and secretarial assistance), both serving the same end-user base of people with disabilities. Operational tooling consists of third-party platforms — Tamigo for shift scheduling and time tracking, and Landax for deviation/quality management — alongside free e-learning courses for assistants and a customer-facing online BPA eligibility self-test.

The business model is reimbursement-based managed services: municipalities fund approved BPA hours and NAV funds functional assistance wages, with Assent capturing an administrative margin on top of pass-through assistant costs. Pricing is not publicly disclosed and end users face no out-of-pocket costs. The company has 27 employees organized across operations (BPA, HR, finance, recruitment, tender/QHMS, professional advisory), is ISO certified to ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018, is a member of NHO (Norwegian Employers' Confederation), and has published its Åpenhetsloven transparency statement. Distribution and marketing rely on a community-centric, low-paid-media approach — the BPA-podden podcast, customer-story content on its website, Facebook engagement, sponsorships (Mathopen wheelchair handball, Løvemammaene), and referrals from satisfied users and municipalities. Assent competes as a close, personal provider in a regulated Norwegian welfare market where concession grants and ISO-level compliance represent meaningful barriers to entry.

Name

Assent AS

Legal name

Assent AS

Website

https://assent.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Norwegian private limited company headquartered in Bergen delivering Brukerstyrt Personlig Assistanse (user-directed personal assistance), NAV-funded functional assistance, and reading/secretarial support to people with disabilities across 90+ municipalities.

Ownership category

akta.pro rank

Product category

Disability and personal assistance services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Temporary Help Services (561320)

SIC

Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

Keywords

• User-directed personal assistance
• Disability assistance services
• BPA service provider
• Workplace functional assistance
• Reading and secretarial help

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BPA service contracts with municipalities: Assent AS generates revenue by delivering BPA (brukerstyrt personlig assistanse) services under concession agreements with Norwegian municipalities. The municipalities fund BPA based on individual user needs assessments and approved decision letters. Assent acts as the formal employer of BPA assistants, handling payroll, insurance, pensions, and feriepenger (holiday pay), while the municipalities reimburse costs. Revenue is recurring based on approved user hours.
2. Funksjonsassistanse (Functional assistance) funded by NAV: Assent provides functional assistance services where the Norwegian Labour and Welfare Administration (NAV) covers the salary costs of assistants for users with functional impairments who need workplace assistance. NAV evaluates and approves functional assistance for one year at a time, and Assent supports with applications, reporting to NAV, and administration.
3. Lese- og sekretærhjelp (Reading and secretarial assistance): Assent delivers reading and secretarial assistance services, either organized through municipalities or as part of a BPA arrangement. This service provides practical assistance for people with reading/writing difficulties, visual impairments, or motor disabilities, enabling equal participation in work and daily activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Assent AS is a Norwegian BPA (Brukerstyrt Personlig Assistanse / User-Directed Personal Assistance) provider that acts as the formal employer of personal assistants for people with disabilities, handling payroll, insurance, pensions, recruitment, and compliance while users direct their own assistants. The company also offers NAV-funded Funksjonsassistanse (workplace functional assistance) and municipal reading and secretarial assistance, and supports operations through Tamigo and Landax software.

Product overview

Assent AS operates as a BPA (Brukerstyrt Personlig Assistanse / User-Directed Personal Assistance) service provider in Norway. Its core product is BPA — a scheme where people with disabilities act as employers for their own personal assistants, choosing who assists them, when, and what tasks are performed. Assent serves as the formal employer, handling payroll, contracts, and compliance while providing training and ongoing advisory support. The portfolio includes two related modules: Funksjonsassistanse (functional assistance for staying employed, funded by NAV) and Lese- og sekretærhjelp (reading and secretarial assistance at work). Operational support is delivered through the Assent-familien framework, backed by Tamigo (shift scheduling and time tracking) and Landax (deviation and quality management). Assent also offers a BPA eligibility self-test, a podcast (BPA-podden), and free advisory services. Assent holds ISO 9001, ISO 14001, and ISO 45001 certifications and has been operating since 2014.

Differentiator

Problem solved

Functional benefit

Brands

• BPA-podden: Assent's own podcast covering topics related to user-directed personal assistance (BPA), including how to apply for BPA, the employer role, and personal experiences.

Products and services

• Brukerstyrt Personlig Assistanse (BPA) User-directed personal assistance service for people with long-term (more than 2 years) functional impairments. Assent acts as the formal employer of personal assistants, handling payroll, contracts, insurance, pensions, and compliance, while users (arbeidsleder / work leaders) direct their own assistants in daily life, work, education, and leisure activities. Funded through Norwegian municipal concession agreements.
• Funksjonsassistanse (Functional Assistance) Workplace assistance for people with physical or visual impairments who need support to perform their jobs. NAV (Norwegian Labour and Welfare Administration) evaluates and approves functional assistance for one year at a time, covering the assistant's salary. Assent supports applications, recruits and trains assistants, and manages NAV reporting on behalf of the user.
• Lese- og sekretærhjelp (Reading and Secretarial Assistance) Practical reading and secretarial assistance for people with reading or writing difficulties at work or study, including reading aloud, note-taking during meetings, filling out forms, and helping with written communication. Can be organized through the municipality or as part of a BPA scheme.

Quantifiable outcome

• Assent has delivered BPA services since 2014 and holds concessions in over 90 Norwegian municipalities.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Mathopen Rullestolhåndball (Årstad rullestolhåndball)minorGTM or Marketing PartnerAssent is a proud sponsor of the Mathopen wheelchair handball team. The partnership reflects Assent's values of inclusion, equality, and quality of life. Many people with disabilities depend on BPA to play sports, and sports and BPA are closely linked — both contribute to equality, inclusion, and community. Assent supports the team financially and also attends matches as supporters.
• Løvemammaene (Lion Mamas)minorGTM or Marketing PartnerAssent is a proud 'Løvevenn' (Lion Friend), supporting Løvemammaene with a fixed monthly amount. Løvemammaene does important work advocating for and strengthening the rights of children with disabilities and sick children in Norway. This is a charitable/community support partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omsorgsjansen: Omsorgsjansen is a Norwegian BPA and care services provider, focused on user-directed personal assistance. It operates in the same regulatory and funding framework as Assent and competes for both municipal concessions and individual users.
• Uloba: Uloba is Norway's largest and best-known BPA provider, operating a cooperative-style model in which assistants are employed by the user. It competes with Assent directly for municipal concessions and end-user selection across Norway, and is the most-cited national peer in the BPA category.
• NPA Assistanse: NPA Assistanse is a Norwegian provider of user-directed personal assistance (BPA) services. It targets the same end-user population as Assent and competes for municipal concessions and direct user selection.
• Heimta BPA: Heimta is a smaller Norwegian BPA provider focused on user-directed personal assistance. It competes with Assent in the same direct-to-user, government-funded Norwegian BPA market with a similar high-touch service positioning.
• Medvind Assistanse: Medvind Assistanse is a Norwegian BPA provider serving users across multiple municipalities. It competes directly with Assent for the same pool of Norwegian BPA users and municipal concession contracts.

Broad incumbents

• Stendi (formerly Norrøna Helseomsorg): Stendi is one of Norway's largest private care and assistance providers, offering BPA alongside broader home care, elder care, and staffing services. It is a direct competitor for Norwegian BPA concessions and a much larger incumbent with broader service depth.
• Humana Assistans AB: Humana is a major Nordic healthcare and personal-assistance group (Swedish-headquartered) that operates BPA services in Norway. It competes directly with Assent for Norwegian municipal concessions and benefits from a much larger group-level balance sheet and broader service portfolio.
• Aleris Hjemmetjeneste: Aleris is a large Nordic private healthcare and care provider that includes personal assistance and home services. While it offers BPA-adjacent services, it competes more broadly across the Norwegian care market rather than specializing in BPA.

Emerging players

• JOBB Assistanse: JOBB Assistanse provides workplace and BPA assistance services in Norway. It overlaps with Assent's Funksjonsassistanse offering and broader BPA market, with a partial focus on employment-related assistance funded by NAV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/assentbpa
• LinkedInlinkedin.com/company/assent-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assent AS