AAC Rugby Amsterdam

What AAC Rugby Amsterdam does

AAC Rugby Amsterdam is a non-profit amateur rugby club operating as the rugby section of the Amsterdamse Atletiek Club, founded 22 October 1930 and based at Sportpark De Eendracht in Amsterdam-West (Bok de Korverweg 6A). The club fields three men's senior XVs - the 1st XV competing in the Ereklasse (Dutch top division), the 2nd XV in the Eersteklasse after four consecutive promotions through 2026, and a social 3rd XV entered jointly with Rugby Club Amsterdam - alongside a women's XV in the Dames Ereklasse (eight national titles, most recent 2024-25) and a youth section spanning seven age groups from age 6 through Colts.

Membership comprises approximately 500 players from 15-plus nationalities, served through an annual subscription model administered via the AllUnited platform, with pricing not publicly disclosed. The club generates revenue from three streams: membership subscriptions, local business sponsorship (including Two Chefs Brewing, Top Sport, Gouden Florijn, Scimitar, Verdee Infra, De Bakkerswinkel, Qantis, Grote Clubactie, VriendenLoterij, and Mokum Rugby Amsterdam), and event revenue from the Amsterdam Sevens tournament, which the club founded in 1972 and which now draws over 100 teams across men's, women's, and veterans' categories.

Operationally, the club shares the 5,000-capacity NRCA Stadium with the Netherlands national XV under a co-tenancy arrangement dating to 1997 and hosts the annual International Coaching Summit in partnership with New Zealand platform therugbysite.com. Governance sits with a member-run committee led by Chairman Bart Doornbos and Director of Rugby Gary Jefferies; senior coaching for 2026/27 was reinforced by the appointment of Daniel Geurs. There is no proprietary technology, AI capability, or commercial software product; distribution runs through direct registration and on-pitch participation only.

Name

AAC Rugby Amsterdam

Legal name

Amsterdamse Atletiek Club Rugby

Website

https://aacrugby.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

AAC Rugby Amsterdam is a non-profit amateur rugby club in Amsterdam, founded 1930, serving approximately 500 members across senior men's, senior women's, and youth (age 6+) sections at Sportpark De Eendracht. Revenue comes from membership subscriptions, local sponsorships, and the annual Amsterdam Sevens tournament.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Amateur rugby club
• Rugby membership programs
• Youth rugby development
• Rugby tournament events
• Competitive rugby teams

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Membership subscriptions: The club generates revenue primarily through annual membership fees paid by players across senior men's, women's, and youth sections. Members register through the AllUnited platform.
2. Sponsorship: Local business sponsors provide financial support in exchange for club partnership recognition, kit branding, and event visibility. Partners include Two Chefs Brewing, Top Sport, Gouden Florijn, Scimitar, Verdee Infra, De Bakkerswinkel, Qantis, Grote Clubactie, VriendenLoterij, and Mokum Rugby Amsterdam.
3. Event revenue (Amsterdam Sevens): The club organizes the annual Amsterdam Sevens tournament (founded 1972), one of Europe's largest sevens festivals, generating revenue through team entries, spectators, and tournament-related activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AAC Rugby Amsterdam is an amateur member-owned rugby club that delivers organised rugby participation across senior men's (three XVs in Ereklasse/Eersteklasse/social competitions), women's (eight-time national champions in Dames Ereklasse), and youth (seven age groups from age 6) sections. The club also runs the Amsterdam Sevens international tournament, founded in 1972, and hosts the International Coaching Summit at its home ground NRCA Stadium in Amsterdam-West. Approximately 500 members from 15-plus nationalities pay annual subscription fees to participate in training, competition, and club events.

Product overview

AAC Rugby Amsterdam is an amateur rugby club offering a multi-level rugby program across men's, women's, and youth categories. The club operates three men's XVs (1st XV in the Ereklasse top division, 2nd XV in Eersteklasse, and a social 3rd XV with Rugby Club Amsterdam), a women's XV with eight national championships, and a youth program spanning seven age groups from age 6. The club also organizes the Amsterdam Sevens tournament (founded 1972) and hosts the International Coaching Summit. Training takes place at Sportpark De Eendracht, home of the NRCA Stadium, with senior sessions on Tuesday and Thursday evenings. Approximately 500 members from 15+ nationalities participate in the club's programs.

Differentiator

Problem solved

Functional benefit

Brands

• Amsterdam Sevens: The flagship tournament founded by AAC in 1972, now one of the largest sevens festivals in Europe.

Products and services

• Men's Rugby Teams (1st XV, 2nd XV, 3rd XV) Three senior men's rugby XVs: the 1st XV competes in the Ereklasse (Dutch top division), the 2nd XV in Eersteklasse one tier below, and the 3rd XV offers social rugby with flexible attendance, run jointly with Rugby Club Amsterdam. Train Tuesday and Thursday evenings at 19:30 at Sportpark De Eendracht.
• Women's Rugby Team (1st XV) The Women's 1st XV plays in the Dames Ereklasse and is the second most successful women's club in the Netherlands, with eight national titles — most recently 17-0 over RUS on 25 May 2025, and runners-up in 2025-26 (12-39 to RC Waterland). For adult female players in the Amsterdam region.
• Youth Rugby Program Seven age groups (Guppen through Colts) take children from their first training session through to senior-level rugby. New players welcome from age six. For children and teenagers aged 6-17 in the Amsterdam area; registration via [email protected].
• Amsterdam Sevens Tournament Annual international rugby sevens tournament founded by AAC in 1972. One of Europe's largest sevens festivals, featuring men's, women's, and veterans' sides across two days at the NRCA Stadium. For rugby clubs and representative sides across Europe.
• Club Membership Annual membership subscription program for players of all ages and skill levels, with registration via the AllUnited platform and ages ranging from 6 to senior. Approximately 500 active members representing 15-plus nationalities.

Quantifiable outcome

• 11 Men's national championships across the club's history (first: 1939-40, most recent: 1976-77)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Topsport AmsterdamcoreStrategic or Co-development PartnerPartnership to support elite players at AAC. Topsport Amsterdam provides support programs for elite-level athletes within the club, helping develop and sustain high-performance rugby players.
• Two Chefs BrewingminorOthersLocal brewery sponsor visible on the club's sponsor page. Provides sponsorship support for kit, balls, training equipment, and match-day hospitality.
• Top SportminorOthersSponsor listed on the club's sponsor page.
• Gouden FlorijnminorOthersSponsor listed on the club's sponsor page.
• ScimitarminorOthersSponsor listed on the club's sponsor page.
• Verdee InframinorOthersSponsor listed on the club's sponsor page.
• De BakkerswinkelminorOthersSponsor listed on the club's sponsor page.
• QantisminorOthersSponsor listed on the club's sponsor page.
• Grote ClubactieminorOthersNational club fundraising organization sponsor listed on the club's sponsor page.
• VriendenLoterijminorOthersFriends lottery sponsor listed on the club's sponsor page.
• Mokum Rugby AmsterdamminorOthersSponsor listed on the club's sponsor page.
• Rugby Club Amsterdam (RCA)coreStrategic or Co-development PartnerAAC's 3rd XV is entered jointly with Rugby Club Amsterdam for social rugby competitions. Players of all ages can participate with flexible week-to-week attendance in this joint team.
• Netherlands National Rugby TeamcoreStrategic or Co-development PartnerAAC shares its home ground (NRCA Stadium, Sportpark De Eendracht) with the Netherlands national XV. The national team uses the facility as its primary home base.
• therugbysite.comcoreStrategic or Co-development PartnerNew Zealand-based online coaching platform that runs its annual International Coaching Summit at AAC's home ground. AAC is venue partner. The summit brings international coaches to work through attack, defence, contact, and game management with participants. Second edition confirmed for 22-23 August 2026.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rugby Club Amsterdam (RCA): Local Amsterdam rugby club that jointly fields AAC's 3rd XV for social rugby. Operates in the same city and lower-tier competition set, sharing members and serving as a comparable Amsterdam amateur rugby peer.
• 't Gooi Rugby Club: Nearby Dutch rugby club (Gooi region, just outside Amsterdam) operating in the lower Ereklasse / Eersteklasse pyramid. Competes for talent and visibility in the greater Amsterdam rugby market and is a direct comparable on the men's side.
• SRC Thor: Dominant Dutch women's rugby club with twelve national titles (vs AAC's eight). Thor is AAC's principal rival in the Dames Ereklasse and most directly comparable peer in Dutch senior rugby, with a similar amateur-club structure and competitive ambition.
• DIOK Rugby: Long-established Dutch rugby club in Leiden with a multi-team program (1st XV, 2nd XV, youth) and a similar amateur member-run structure. Comparable in scale, governance, and competition level to AAC's men's 1st XV.
• RC Eemland: Amersfoort-based Dutch rugby club competing in the Ereklasse / Eersteklasse. Comparable in scale and amateur governance to AAC, with overlapping competition pathways on the men's side.
• RC Waterland: Dutch rugby club that defeated AAC in the 2025-26 Dames Ereklasse final (39-12). Waterland competes in the same domestic pathway as AAC and is one of the benchmark clubs in the Dutch top flight for women's rugby.
• Breda Rugby Club: Dutch rugby club in Breda with a history in the Ereklasse and a comparable amateur multi-team program. Another benchmark Dutch amateur rugby peer for AAC across men's and youth development.
• USRS (Utrechtse Studenten Rugby Society): Utrecht-based rugby club that has competed against AAC's men's and women's sides in the Ereklasse. Similar amateur multi-team structure and a direct competitor in domestic fixtures.
• Blue Waves / Bassets: Dutch women's rugby club that contested the 2022-23 Dames Ereklasse final against AAC (29-21 loss). Direct competitor in the women's national championship pathway and comparable amateur-club peer in the Netherlands.

Others

• Dubai Rugby Sevens: Globally recognised sevens tournament that, like the Amsterdam Sevens, is run by a host rugby club/organisation at a single venue. Functionally comparable as a benchmark for tournament scale, sponsorship structure, and event operations that AAC's Amsterdam Sevens could aspire to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aac-rugby
• Facebookfacebook.com/AACRugby
• Instagraminstagram.com/aacrugby
• LinkedInlinkedin.com/company/aac-rugby-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAC Rugby Amsterdam