Novotel & Ibis Balikpapan

What Novotel & Ibis Balikpapan does

Novotel & Ibis Balikpapan is a dual-brand hotel property located in Balikpapan, Indonesia, operated under the Accor group. The site combines a Novotel (midscale) and an Ibis (economy) hotel, originally established in 2007 and currently employing 84 staff. The properties are not independent legal entities but operate under Accor's brand portfolio via franchise or management agreement, with Accor — a publicly listed French hospitality group — as the strategic parent.

The offering centers on room accommodations across the two price tiers, supplemented by ancillary on-site revenue including food and beverage (restaurants and bars), meeting and event facilities, activities, and day-use room bookings. Distribution is heavily concentrated on Accor's owned direct digital channels: the all.accor.com booking engine (which the local site redirects into), iOS and Android mobile applications, and a dedicated meetings and events platform (events.accor.com). Additional reach is provided through a Travel Professionals portal, a Business Travel portal for enterprise accounts, and the ALL Accor+ subscription products (Voyager for cross-brand 15% off stays across 30+ brands, and Ibis for 15% off year-round at Ibis brands). Marketing runs through the ALL Accor social and content ecosystem across Facebook, Instagram, X, Pinterest, YouTube, and LinkedIn.

The business model is a transaction-fee room and ancillary revenue model with dynamic, pay-as-you-go pricing that varies by room type, dates, and demand. Customer segmentation is horizontal: general leisure travelers, individual and corporate business travelers, meeting and event organizers (group bookings of 8+ rooms), and travel professionals. The property is part of a 43-brand Accor portfolio, and its competitive position is therefore driven primarily by the parent group's brand equity, loyalty ecosystem, and global distribution rather than by any independent technology or product differentiator at the local level.

Name

Novotel & Ibis Balikpapan

Legal name

Novotel & Ibis Balikpapan

Website

https://accorhotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Novotel & Ibis Balikpapan is a dual-brand Accor-operated hotel property in Balikpapan, Indonesia, combining a midscale Novotel and an economy Ibis. It serves leisure, business, and event guests with 84 staff, distributing rooms and ancillary services through Accor's global digital, loyalty, and corporate channels.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Hospitality services
• Loyalty program
• Meeting events
• Corporate travel

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Revenue from guest room reservations across Novotel and Ibis brands. Booking is processed through Accor's direct digital channels and loyalty program integrations.
2. Ancillary Hotel Services: Additional revenue streams including food and beverage (restaurants and bars), activities and events, meeting and event services, and day-use room bookings

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Novotel & Ibis Balikpapan operates two co-located hotel properties in Balikpapan, Indonesia, under the Accor group, offering midscale accommodations (Novotel) and economy accommodations (Ibis). Revenue is generated from guest room bookings and ancillary services including food and beverage outlets, meeting and event facilities, activities, and day-use room rentals.

Product overview

Novotel & Ibis Balikpapan operates as part of the Accor hotel portfolio, offering accommodations through two distinct hotel brands: Novotel (midscale) and Ibis (economy). These properties are supported by the ALL Accor loyalty program ecosystem, which includes subscription tiers (ALL Accor+ Voyager and ALL Accor+ Ibis) providing discounts and rewards. The offering is a multi-brand hotel platform with integrated loyalty services, accessible via web booking and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Novotel: Midscale hotel brand under Accor operating at Novotel & Ibis Balikpapan property.
• Ibis

Products and services

• Novotel (Midscale Hotel Brand) Novotel is a midscale hotel brand under Accor, offering contemporary accommodations with modern amenities for business and leisure travelers at the Balikpapan property.
• Ibis (Economy Hotel Brand) Ibis is an economy hotel brand under Accor, providing affordable and comfortable accommodations with consistent quality standards at the Balikpapan property.
• ALL Accor Loyalty Program Unified loyalty program for Accor properties, enabling members to earn and redeem points across 30+ hotel brands including Novotel and Ibis, with benefits such as discounts and exclusive offers.
• ALL Accor+ Voyager Subscription Premium subscription offering 15% off stays year-round across 30+ Accor brands, designed for frequent travelers seeking enhanced loyalty benefits.
• ALL Accor+ Ibis Subscription Specialized subscription offering 15% discount year-round exclusively at Ibis brand hotels, providing value for travelers focused on economy accommodations.
• Accor Mobile Application iOS and Android mobile applications enabling guests to book hotels, manage reservations, access loyalty benefits, and explore offers on-the-go.
• Restaurants and Bars Food and beverage services available at the hotel properties for guests and visitors.
• Meetings and Events Services Dedicated events platform for meeting, seminar, convention, and private event bookings with group booking capabilities for 8+ rooms.
• Day-Use Room Bookings Option to book a hotel room for daytime use, available through the Accor platform.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel Aryaduta (Aryaduta Hotels): Indonesian full-service business hotel chain with properties in major Indonesian cities. Competes with Novotel in the corporate/oil-and-gas traveler segment in Balikpapan.
• Swiss-Belhotel International: Asia-Pacific hotel management group operating midscale and economy brands across Indonesia, with strong presence in secondary cities. Comparable dual-segment positioning to Novotel/Ibis Balikpapan and similar ownership-backed multi-brand model.
• Aston Hotels & Resorts: Archipelago's full-service/midscale Indonesian brand, present in Balikpapan. Directly competes with Novotel for midscale business and leisure travelers in the same city.
• Harris Hotels by Archipelago: Economy-to-midscale brand by Archipelago active across Indonesian secondary cities; competes directly with Ibis for budget-conscious travelers.
• Santika Indonesia Hotels & Resorts: Indonesian hotel chain spanning economy (Amaris) to upscale (Santika Premiere). Competes head-to-head with Novotel and Ibis in mid-tier Indonesian urban markets including Kalimantan.
• Archipelago International: Largest hotel management company in Indonesia operating multiple brands (Aston, Harris, Fave, etc.) across economy to upscale tiers. Directly comparable to Novotel & Ibis Balikpapan as a multi-brand Indonesian operator with urban full-service and economy products competing in the same cities.

Broad incumbents

• Choice Hotels International: Multi-brand franchisor spanning economy (Comfort, Quality) to upscale (Cambria). Competes at the select-service and economy tiers where Novotel and Ibis operate.
• Marriott International: Global hospitality major with multi-brand portfolio (Marriott, Courtyard, Fairfield, Ibis competitors) operating in Indonesia. A broader incumbent whose mid-tier and select-service brands compete with both Novotel and Ibis segments.
• Hilton Worldwide: Global multi-brand hotel company with growing Southeast Asia presence (Hampton, DoubleTree, Hilton Garden Inn). Overlaps with Novotel/Ibis dual-tier positioning through its select-service and economy brands.
• IHG Hotels & Resorts: Global operator with Holiday Inn and Crowne Plaza brands active in Indonesia. Competes with Novotel's premium midscale and Ibis economy products through its broad portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/all
• YouTubeyoutube.com/All_AccorLiveLimitless
• Facebookfacebook.com/ALL
• LinkedInlinkedin.com/company/novotel-ibis-balikpapan
• Instagraminstagram.com/all.accor
• Pinterestpinterest.fr/ALL_AccorLiveLimitless

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel & Ibis Balikpapan