Pasito a Pasito
Pasito a Pasito is a Spanish baby equipment brand (founded 1995) selling coordinated maternity bags, stroller covers, plush toys, and accessories across six design collections, targeting parents of children 0–3 via DTC e-commerce and specialty retailers in 50+ countries.
- Company typePrivate
- Founded1995
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pasito a Pasito does
Pasito a Pasito is a Spanish baby equipment and accessories brand founded in 1995, operating as a registered trademark of Jumbo-Diset, S.A., which in turn belongs to the Dutch conglomerate De Monchy, N.V. (headquartered in Rotterdam). The company sells a portfolio of maternity bags (Canastilla, Bucket, Crossbody, XL), maternity backpacks, baby suitcases, stroller/pram covers and sacks (for car seats and baby nests/cucos), changing mats, document holders, plush toys, and nursery bedding, all organized into six coordinated design collections (Cherry, Icon, Little Bloom, Nara, New London, Tricot) plus a children's toy sub-brand called Pasito a Pasito Play. Products emphasize ultra-soft, water-resistant, lightweight, and machine-washable materials, with seasonal Tog-rated sleep sacks for thermal regulation.
The company's go-to-market is primarily direct-to-consumer e-commerce through a multi-language website (Spanish, English, French, Italian) at pasitoapasito.es, supplemented by distribution through specialized baby care and decoration retailers in over 50 countries. There is no subscription or recurring revenue model; all products are sold as one-time purchases ranging from approximately €6 for small accessories to over €120 for premium pram covers. Marketing is content-led, relying on lookbooks, professional lifestyle photography, and an organic social presence across Instagram, Facebook, TikTok, and YouTube, with email newsletters supporting mid-funnel engagement. The brand targets expectant mothers and parents of children from birth to 3 years, addressing pain points around organization, style coordination, weather protection, and hygienic maintenance of baby gear.
Commercially, Pasito a Pasito is a small, privately held label within a larger corporate group: the dataset reports only 6 employees directly associated with the brand, no disclosed funding history, and no public listing. The sister brand Walking Mum sits under the same Jumbo-Diset S.A. umbrella, suggesting portfolio-level rather than brand-level scale dynamics. Strategic emphasis is on coordinated design refreshes, geographic reach expansion via localization, and ecosystem extension into adjacent children's categories through Pasito a Pasito Play.
Pasito a Pasito firmographics
Firmographics- Name
- Pasito a Pasito
- Legal name
- Pasito a Pasito (marca registrada de Jumbo-Diset, S.A.)
- Website
- https://pasitoapasito.es
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pasito a Pasito is a Spanish baby equipment brand (founded 1995) selling coordinated maternity bags, stroller covers, plush toys, and accessories across six design collections, targeting parents of children 0–3 via DTC e-commerce and specialty retailers in 50+ countries.
- Ownership category
- akta.pro rank
Pasito a Pasito industry classification
Industry- Product category
- Baby and infant accessories
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Apparel & Accessory Stores (5600), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industry
- Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where Pasito a Pasito is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Pasito a Pasito business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Pasito a Pasito generates revenue through direct sales of baby accessories and newborn equipment including maternity bags, backpacks, suitcases, stroller covers, plush toys, and coordinated complementary products. All products are sold as one-time purchases with no subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small items (portadocuments, cambiadores, necesseres) |
| Unit Pricing | Pay-as-you-go | Maternity bags and backpacks (bolsas canastilla, mochilas, bolsas bucket) |
| Unit Pricing | Pay-as-you-go | Stroller covers and pram accessories (sacos cuco, sacos silla) |
| Unit Pricing | Pay-as-you-go | Plush toys and home accessories (peluches, doudous) |
| Unit Pricing | Pay-as-you-go | Special Prices / Sale items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Pasito a Pasito product offering
Product offeringCore offering
Pasito a Pasito designs, sources, and sells fashion-forward baby accessories and newborn equipment for children from birth to 3 years. The product range spans maternity bags, backpacks, suitcases, stroller/pram covers, plush toys, changing mats, document holders, and toilet bags, organized into six coordinated collections (Cherry, Icon, Little Bloom, Nara, New London, Tricot). It also markets a toy collection (Pasito a Pasito Play) of doll strollers and accessories for children to imitate adult use. Products are sold as one-time purchases via the brand's own multilingual e-commerce site and through specialized retailers in over 50 countries.
Product overview
Pasito a Pasito is a Spanish baby equipment brand founded in 1995, now part of Jumbo-Diset S.A. (Dutch group De Monchy, N.V.). The company offers a comprehensive portfolio organized into six main collections (Cherry, Icon, Little Bloom, Nara, New London, and Tricot) that span core baby care products including maternity bags (Bolsas Canastilla, Bolsas Bucket, Bolsas Crossbody, Bolsas XL), maternity backpacks, suitcases, stroller/pram covers and sacks (for both car seats and baby nests/cucos), accessories (document holders, changing mats, toilet bags), plush toys and comfort items (doudous, rattles, teddy bears), and Pasito a Pasito Play (toy versions of products for children). The product line covers the period from newborn to 3 years of age, emphasizing coordinated design themes across collections, waterproof and machine-washable materials, ultra-soft textures, lightweight construction, and fashion-forward aesthetics. Products are sold in over 50 countries through decoration and childcare retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Pasito a Pasito Play: A collection of toy prams and doll accessories inspired by real Pasito a Pasito collections, allowing children to imitate adults and experience moments of affection and creativity
Products and services
- Maternity Bags (Bolsas de Maternidad) Bolsas Canastilla designed with specific measurements and capacity for carrying baby essentials. Feature multiple pockets and compartments, hand-washable and machine-washable, lightweight with large interior capacity. Include hand straps, short straps for hanging on stroller handles or shoulder carrying, and long straps for crossbody or shoulder carry. Targeted at parents of newborns.
- Maternity Backpacks (Mochilas de Maternidad) Practical backpack format of traditional Canastilla bag, designed for comfort carrying on shoulder or stroller handle. Lightweight with large capacity, thermal and waterproof pockets. Some models are water-resistant. Designed to follow current fashion trends with coordinated accessories. Targeted at parents of newborns and toddlers.
- Suitcases (Maletas) Must-have items for parents and babies, serving as baby clinical suitcase from birth to 12 years for weekends and short trips. Features: washable, lightweight, large capacity, exclusive design with maximum opening, high-quality materials, machine washable, easily foldable for storage.
- Stroller/Car Seat Covers (Fundas y sacos para sillitas) Baby sacks protecting from climate variations, temperature changes, wind, rain, and direct sun exposure. Universal, extra-soft, washable and disinfectable in washing machine. Include different Tog ratings for seasons. Targeted at parents with stroller-age babies.
- Pram/Baby Nest Covers (Fundas y sacos para cuco) Designed for placing in pram bassinet to keep baby comfortable and warm in winter, maintaining temperature without drafts in warmer weather. Enables pleasant walks while keeping baby protected and comfortable.
- Accessories (Accesorios) Includes document holders for organizing baby documents (recipes, vaccines, health cards) for pediatrician visits; travel changing mats that are larger and fully plastified, comfortable to carry in Canastilla bag or backpack. Designed for parents on the go.
- Plushes and Accessories (Peluches y Complementos) Coordinated accessories for baby's daily life. Water-resistant, ultra-soft, lightweight materials allowing deep machine washing. Includes document holders, toilet bags, changing mats, pacifier holders, plush toys (doudous, rattles, signature Osito teddy bear in various sizes and versions), and activity strings. All in soft colors matching room decor.
- Pasito a Pasito Play Toy collection featuring doll strollers and accessories inspired by real collections, allowing children to imitate adults. Includes toy cots with large wheels, doll strollers, doll cradles, twin doll accessories, Bibi dolls, and plush toys. Targeted at children aged 3+ as an imaginative play extension of the brand.
Companies that use Pasito a Pasito
Customer profileSegments2 records
Ideal customer profiles2 records
Pasito a Pasito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pasito a Pasito partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Walking MumminorSister brand under the same corporate umbrella, mentioned as Walking Mum on Pasito a Pasito's website footer. Both brands belong to the Jumbo-Diset portfolio. Walking Mum likely targets a different segment or style within the baby/children's market.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pasito a Pasito competitors and assessment
Company assessmentDirect peers
- Aden + Anais: Design-led baby lifestyle brand known for swaddles, blankets, and nursery textiles. Comparable in fashion-forward, coordinated-product strategy and premium gift-purchase positioning.
- Babymoov: French baby care brand specializing in baby essentials, accessories, and mealtime gear. Comparable in mid-market positioning across continental Europe and overlap on baby care accessories and travel gear.
- Walking Mum: Sister brand under the same Jumbo-Diset parent, offering premium maternity bags and baby accessories with a comparable design-led, coordinated-collection model. Direct competitive overlap in product categories and distribution channels.
- Elodie Details: Swedish premium baby accessories brand selling stroller accessories, bags, blankets, and nursery items with strong design identity. Direct comparable in European mid-market positioning and coordinated collection model.
- Skip Hop: US-based baby accessories brand offering diaper bags, stroller accessories, and coordinated nursery items. Direct comparable in product category (functional fashion baby accessories) and target customer (style-conscious parents of newborns).
Broad incumbents
- Mothercare: Heritage global multi-category baby and maternity retailer. Comparable in early-years positioning and multi-country retail footprint, though Mothercare operates at department-store scale across apparel, gear, and nursery.
- Chicco (Artsana): One of the largest European baby product brands offering strollers, car seats, nursery and accessories. Overlaps with Pasito a Pasito on stroller covers and baby care accessories, but operates at much larger scale and broader product breadth.
- Carter's: Largest US-based children's apparel and baby products brand. Overlaps on early-years accessories and gift-purchase use cases, though Carter's core focus is apparel versus Pasito a Pasito's accessories-led model.
- Stokke: Norwegian premium baby brand known for high-end strollers, nursery furniture, and accessories. Comparable in premium positioning and international distribution, though Pasito a Pasito operates at lower price points and broader assortment.
Emerging players
- Cam Cam Copenhagen: Premium Scandinavian baby brand focused on sustainable, design-driven stroller covers, bedding, and accessories. Comparable in coordinated-collection go-to-market and premium gifting positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pasito a Pasito social profiles
Digital presencePasito a Pasito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasito a Pasito leadership team
Management profileNumber of profiles
Pasito a Pasito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasito a Pasito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasito a Pasito
What does Pasito a Pasito do?
Pasito a Pasito designs, sources, and sells fashion-forward baby accessories and newborn equipment for children from birth to 3 years. The product range spans maternity bags, backpacks, suitcases, stroller/pram covers, plush toys, changing mats, document holders, and toilet bags, organized into six coordinated collections (Cherry, Icon, Little Bloom, Nara, New London, Tricot). It also markets a toy collection (Pasito a Pasito Play) of doll strollers and accessories for children to imitate adult use. Products are sold as one-time purchases via the brand's own multilingual e-commerce site and through specialized retailers in over 50 countries.
Is Pasito a Pasito a public or private company?
Pasito a Pasito is a private company. It is classified as corporate owned and is currently operating.
When was Pasito a Pasito founded?
Pasito a Pasito was founded in 1995. It employs 1 to 10 people.
Where is Pasito a Pasito based?
Pasito a Pasito is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Pasito a Pasito make money?
One revenue line is on record: direct Product Sales.
Who are Pasito a Pasito's main competitors?
Direct peers on record are Aden + Anais, Babymoov, Walking Mum, Elodie Details and Skip Hop. Broad incumbents are Mothercare, Chicco (Artsana), Carter's and Stokke. Cam Cam Copenhagen is listed as an emerging player.
Does Pasito a Pasito have an API?
No public API is recorded for Pasito a Pasito.
What industry is Pasito a Pasito in?
Pasito a Pasito's product category is Baby and infant accessories. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRALAFAD, Dolls, Plush & Action Figures Retail. Its NAICS code is 459420 and its SIC code is 5600.