Burton Kia
Burton Kia is a privately held, family-run authorized Kia automobile dealership in Burton-on-Trent, Staffordshire — the only Platinum Prestige Kia retailer in the UK — selling new and used Kia vehicles, providing servicing, MOT, finance brokering, Motability and fleet services to consumers and businesses across Staffordshire.
- Company typePrivate
- Founded-
- HeadquartersBurton-on-Trent, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burton Kia does
Burton Kia, legally BRD Retail Limited, is a privately held authorized Kia automobile dealership operating from a single refurbished showroom at Centrum Gate, Ninth Avenue in Burton-on-Trent, Staffordshire, UK. The dealership is the sole "Platinum Prestige" Kia retailer in the UK, a status granted by Kia UK for sustained sales and customer service excellence, and is part of Kia UK's network of approximately 190 authorized dealers. The business is family-run by the Bullock family, with documented multi-decade community ties including approximately 20 years as main shirt sponsor of Burton Albion Football Club.
The core product offering spans the full Kia lineup — including the EV2, EV3, EV4, EV5, EV6 and EV9 electric vehicles, the Picanto, Stonic, XCeed, Niro, Sportage and Sorento ICE/hybrid models, the K4 saloon, and the PV5 electric light commercial van — alongside approximately 125 approved used Kias in stock, ex-demonstrator vehicles, and non-franchise used stock. Supporting services include manufacturer-trained servicing and MOT testing (£49.99+), Kia e-Care EV service plans from £12.99/month, finance intermediation as an FCA-regulated credit broker (Ref 689817), Motability scheme participation, business and fleet leasing, car rental, online vehicle reservation (£250 refundable deposit), home delivery, part-exchange valuation, and an EV charging information portal. Sales are conducted via a physical showroom, phone (01283 545 353), and a fully transactional e-commerce platform on burtonkia.co.uk.
Revenue is generated through one-time new and used vehicle sales, recurring service plans, MOT testing, finance broker commissions, and ancillary services including Motability and rental. The dealership serves primarily individual consumers in Burton-on-Trent and the wider Staffordshire area, with secondary segments in business/fleet, Motability participants and EV adopters. With 13 employees and a single location, Burton Kia is a small, regionally focused franchise operation whose growth is tightly coupled to Kia UK product launches, OEM allocation, and UK EV adoption trends.
Burton Kia firmographics
Firmographics- Name
- Burton Kia
- Legal name
- BRD Retail Limited
- Website
- https://burtonkia.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burton Kia is a privately held, family-run authorized Kia automobile dealership in Burton-on-Trent, Staffordshire — the only Platinum Prestige Kia retailer in the UK — selling new and used Kia vehicles, providing servicing, MOT, finance brokering, Motability and fleet services to consumers and businesses across Staffordshire.
- Ownership category
- akta.pro rank
Where Burton Kia is headquartered
LocationHeadquarters
- HQ city
- Burton-on-Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Burton Kia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Kia vehicles including petrol, hybrid, plug-in hybrid, and fully electric models. Revenue generated from vehicle sales at manufacturer suggested retail prices with optional dealer discounts and finance arrangements.
- Used Vehicle Sales: Sales of approved used Kia vehicles and non-franchise vehicles. They stock approximately 125 Approved Used Kia models. Revenue from vehicle sales with finance options including Personal Contract Purchase and Conditional Sale.
- Servicing and Maintenance: Kia-trained technicians provide servicing using genuine parts. Service plans start from £12.99 per month covering routine maintenance, MOT testing, repairs, and parts replacement.
- Finance Intermediation: As a credit broker regulated by FCA (Ref No 689817), they introduce customers to finance providers. They earn commission from lenders which can be fixed fees or percentage of amount borrowed. No fees charged directly for consumer credit services.
- MOT Testing: Annual MOT testing service for vehicles. Online booking available with prices starting from £49.99 for MOT tests.
- Car Rental: Short-term vehicle rental services available at the dealership for customers needing temporary vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kia Sorento - New Car Finance Example |
| Subscription | Monthly | Kia Niro Hybrid - New Car Finance Example |
| Subscription | Monthly | Kia XCeed - New Car Finance Example |
| Subscription | Monthly | Kia Stonic - New Car Finance Example |
| Subscription | Monthly | Kia EV9 - New Car Finance Example |
| Subscription | Monthly | Kia EV6 - New Car Finance Example |
| Subscription | Monthly | Kia EV4 - New Car Finance Example |
| Subscription | Monthly | Kia Service Plans |
| Unit Pricing | Pay-as-you-go | MOT Testing |
| Subscription | Multi-year contract | Kia EV3 Motability |
| Subscription | Multi-year contract | Kia Stonic Motability |
| Subscription | Multi-year contract | Kia Picanto Motability |
| Subscription | Multi-year contract | Kia e-Care EV Service Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Burton Kia product offering
Product offeringCore offering
Burton Kia is an authorized Kia franchised car dealership that sells new Kia vehicles (EV2, EV3, EV4, EV5, EV6, EV9, Picanto, Stonic, XCeed, Niro, Sportage, Sorento, K4, PV5), approved used Kia vehicles, and used non-franchise cars and vans. It complements vehicle sales with manufacturer-trained servicing, MOT testing, Kia e-Care EV service plans, Motability scheme participation, business/fleet leasing, short-term car rental, FCA-regulated finance intermediation, online purchasing with £250 refundable reservation, and part-exchange valuation. The dealership operates a refurbished showroom in Burton-on-Trent and serves customers via physical showroom, phone, online, home delivery, and click & collect channels.
Product overview
Burton Kia is an authorised Kia franchised dealership offering a comprehensive portfolio of new and used vehicles alongside supporting automotive services. The core product offering centres on Kia's complete vehicle lineup including the electric vehicle range (EV2, EV3, EV4, EV5, EV6, EV9), traditional combustion and hybrid models (Picanto, Stonic, XCeed, Niro, Sportage, Sorento), and commercial vehicles (PV5, vans). Supporting services include Approved Used vehicles, Ex-Demonstrator cars, Motability Scheme participation, Business & Fleet leasing, servicing and MOT, EV charging solutions, car rental, online vehicle purchase capability, part exchange valuation, and flexible finance options. The dealership positions itself as a full-service automotive provider covering the entire vehicle ownership lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- New Kia Vehicles
- Approved Used Kia
- Ex-Demonstrator Vehicles
- Motability Scheme
- Business & Fleet Leasing
- Servicing & MOT
- Kia e-Care EV Service Plans
Quantifiable outcome
- Only Platinum Prestige Kia dealership in the UK - top recognition from Kia UK
- +2 more outcomes
Companies that use Burton Kia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Burton Kia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Burton Kia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Burton Albion Football ClubcoreBurton Kia has been the main shirt sponsor for Burton Albion Football Club, representing a significant milestone in their nearly 20-year relationship with the club. This community partnership was built on the strong bond between founder Ian Bullock and Honorary Chairman Ben Robinson. The sponsorship continues under new ownership by The Nordic Football Group, making Burton Kia the first shirt sponsor of this new era.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Burton Kia competitors and assessment
Company assessmentDirect peers
- Marshall Motor Group: UK franchised dealer group with multiple manufacturer partnerships including Kia. Competes with Burton Kia for the same pool of UK Kia customers while also offering service, MOT, fleet and corporate sales across a multi-brand footprint.
- JCT600: Yorkshire-headquartered UK dealer group operating multiple franchises including Kia. Closely comparable on franchised new and used car retail, manufacturer-approved servicing, Motability participation, and finance intermediation.
- Arnold Clark: Largest independent car retailer in the UK, selling new and used vehicles across many franchises including Kia. Directly comparable to Burton Kia on the franchised new/used car dealership model with multi-channel retail and finance intermediation, but at vastly greater scale and multi-brand breadth.
Emerging players
- Carwow: Online car marketplace connecting consumers with dealers for new and used vehicles. Competes with Burton Kia on the customer-acquisition layer, enabling price-led conquest of franchised dealers' pipeline and influencing new car margins.
- Cinch (Cazoo Group): UK online-first used car retailer with home delivery. Represents the direct-to-consumer channel disrupting traditional franchised dealers like Burton Kia, particularly for used car transactions and part-exchange flows.
Broad incumbents
- Inchcape plc: Global premium-brand automotive distributor and retailer. Operates at much larger scale across multiple markets but overlaps with Burton Kia on the franchised retail model, finance intermediation, and after-sales service for premium and mass-market brands.
- Pendragon / Constellation Automotive: Large UK automotive retailer and platform with extensive franchised dealer operations. Comparable on used car retailing and online listing platforms (including CarShop), overlapping with Burton Kia's approved-used and online sales motion.
- Lookers: Major UK multi-franchise car retailer offering new and used vehicles, servicing and fleet solutions. Operates similar GTM motions (online reservations, finance, aftersales) to Burton Kia but across many more brands and locations.
- Vertu Motors: UK-listed multi-franchise dealer group with both volume and premium brands. Comparable to Burton Kia through franchised new and used car retail, aftersales, Motability and fleet services, but with a multi-brand, multi-site footprint.
Others
- Auto Trader UK: UK's largest automotive marketplace, generating the bulk of inbound leads for dealers like Burton Kia. Adjacent ecosystem player rather than a direct competitor but a critical channel dependency for used car demand and part-exchange valuation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Burton Kia social profiles
Digital presenceBurton Kia compliance and trust
Trust signalCompliance3 records
Burton Kia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burton Kia leadership team
Management profileNumber of profiles
Profiles1 record
Burton Kia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burton Kia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burton Kia
What does Burton Kia do?
Burton Kia is an authorized Kia franchised car dealership that sells new Kia vehicles (EV2, EV3, EV4, EV5, EV6, EV9, Picanto, Stonic, XCeed, Niro, Sportage, Sorento, K4, PV5), approved used Kia vehicles, and used non-franchise cars and vans. It complements vehicle sales with manufacturer-trained servicing, MOT testing, Kia e-Care EV service plans, Motability scheme participation, business/fleet leasing, short-term car rental, FCA-regulated finance intermediation, online purchasing with £250 refundable reservation, and part-exchange valuation. The dealership operates a refurbished showroom in Burton-on-Trent and serves customers via physical showroom, phone, online, home delivery, and click & collect channels.
Is Burton Kia a public or private company?
Burton Kia is a private company. It is classified as family owned and is currently operating.
When was Burton Kia founded?
Burton Kia was founded in -1. It employs 11 to 50 people.
Where is Burton Kia based?
Burton Kia is headquartered in Burton-on-Trent, United Kingdom, in the Europe region.
How does Burton Kia make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, servicing and Maintenance, finance Intermediation, MOT Testing and car Rental.
Who are Burton Kia's main competitors?
Direct peers on record are Marshall Motor Group, JCT600 and Arnold Clark. Emerging players are Carwow and Cinch (Cazoo Group). Broad incumbents are Inchcape plc, Pendragon / Constellation Automotive, Lookers and Vertu Motors. Auto Trader UK is listed as an others.
Does Burton Kia have an API?
No public API is recorded for Burton Kia.