Arizona Wildlife Federation

What Arizona Wildlife Federation does

Arizona Wildlife Federation (AWF) is a 501(c)(3) nonprofit conservation organization headquartered in Mesa, Arizona, founded in 1923 under Aldo Leopold's guidance as the Arizona Game Protective Association and affiliated with the National Wildlife Federation since 1951. The organization delivers education, advocacy, and volunteer-based conservation programs across Arizona, including Becoming an Outdoors-Woman (BOW), the BRIDGES women's outdoor education portfolio, Garden for Wildlife habitat certification (4,000+ properties), All Afield Hikes, the Arizona Watchable Wildlife Experience, and Camo at the Capitol legislative advocacy. AWF coordinates a statewide ecosystem of 20 nonprofit affiliate organizations and six regional director zones aligned to Arizona Game and Fish Department boundaries. Core technology is commodity nonprofit SaaS — Wild Apricot for membership, EveryAction for donation processing, and FastAction for volunteer management — with no proprietary software or AI components. AWF is governed by a volunteer board of directors (President Glen Dickens, Vice-Presidents Travis Woolley and Duane Aubuchon, Past President Brad Powell) and operated by a 7-8 person paid staff led by Executive Director Scott Garlid, with Advocacy and Conservation Director Michael Cravens and Deputy Director/Development Director Keith Ashley. Revenue is generated entirely through individual donations, monthly recurring giving, legacy and planned giving, $125/year affiliate membership dues, corporate sponsorships (SRP, Tucson Electric Power, Bass Pro Shops, Orvis, REI), magazine benefits tied to $50+ donor status, employer matching gifts, and grants; specific financials are not publicly disclosed. The go-to-market motion is community-led: recruit supporters through education programs and outdoor events, convert to donors and volunteers via direct ask campaigns (e.g., Impact Report appeal), and activate advocacy muscle through statewide coalitions on legislation and federal land policy.

Name

Arizona Wildlife Federation

Legal name

Arizona Wildlife Federation

Website

https://azwildlife.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Arizona Wildlife Federation is a 100-year-old 501(c)(3) conservation nonprofit and National Wildlife Federation state affiliate that delivers education, volunteer, and advocacy programs across Arizona through a 7-8 person staff, 20 affiliate organizations, and corporate sponsors including SRP, Bass Pro Shops, and REI.

Ownership category

akta.pro rank

Product category

Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife conservation
• Outdoor education
• Conservation advocacy
• Habitat protection
• Member-supported nonprofit

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting conservation efforts. The organization runs direct appeal campaigns including the annual Impact Report appeal.
2. Membership Dues: Affiliate membership program for non-profits and government agencies at $125/year, offering board representation, promotion, and access to AWF network.
3. Corporate Sponsorships: Annual sponsorships from businesses including SRP, Tucson Electric Power, Bass Pro Shops, Orvis, REI, and others. Sponsorship packet available with various partnership tiers.
4. Magazine Subscriptions: Arizona Wildlife News Magazine provided to donors giving $50 or more annually as a benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arizona Wildlife Federation is a 501(c)(3) nonprofit that delivers wildlife conservation education programs, grassroots advocacy at the Arizona state capitol, outdoor recreation experiences, and a membership-supported community for conservation. Its sellable offerings include outdoor education programs (e.g., Becoming an Outdoors-Woman), the Arizona Wildlife News magazine subscription, and a podcast, all targeted at Arizona residents and outdoor enthusiasts.

Product overview

Arizona Wildlife Federation operates as a non-profit conservation organization offering a portfolio of education programs, advocacy initiatives, and community engagement services rather than a technology product platform. The organization's programs include: Becoming an Outdoors-Woman (BOW) providing hands-on outdoor skills workshops; the BRIDGES multi-track outdoor women's education program; Garden for Wildlife for habitat certification; All Afield Hikes guided outdoor excursions; the Arizona Watchable Wildlife Experience partnership; a Podcast; Arizona Wildlife News Magazine publication; and the Volunteer for Wildlife program. These programs are administered through the organization's website (powered by Wild Apricot membership software) and are designed to educate, inspire, and assist individuals to conserve wildlife and habitat in Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• Becoming an Outdoors-Woman (BOW): Hands-on outdoor skills workshops for women 18 and older offering classes in archery, gun safety, fishing, kayaking, backpacking, and more.
• BRIDGES: Outdoor Women's Education
• Bridges to BOW (B2B)
• Garden for Wildlife
• Arizona Watchable Wildlife Experience (AWWE)
• Bridges to the Outdoors
• Bridges to Conservation and Advocacy

Products and services

• Becoming an Outdoors-Woman (BOW) A structured outdoor skills education workshop program designed to introduce women in Arizona to hunting, fishing, and outdoor recreation activities through hands-on instruction.
• BRIDGES Outdoor Women's Education An education initiative expanding outdoor learning opportunities for women in Arizona, offering workshops and community-based outdoor engagement experiences.
• Garden for Wildlife A habitat education and certification program that teaches Arizona residents how to create wildlife-friendly yards and gardens supporting local species.
• All Afield Hikes Guided group hikes hosted across Arizona to connect participants with wildlife habitats and outdoor recreation experiences.
• Arizona Wildlife News Magazine A subscription-based print and digital magazine delivering Arizona-specific wildlife news, conservation policy updates, and outdoor recreation content to members.
• Arizona Wildlife Federation Podcast An audio podcast delivering interviews and stories on Arizona wildlife, conservation issues, and outdoor recreation for general listeners.
• Camo at the Capitol A grassroots advocacy program that mobilizes members to engage with Arizona state legislators on wildlife, habitat, and public lands policy.
• Arizona Wildlife Federation Membership An annual membership program offering individual, family, and affiliate categories that fund Arizona Wildlife Federation's conservation mission and provide access to events, programs, and the magazine.

Quantifiable outcome

• 4,000+ properties certified as wildlife habitat in Arizona
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• National Wildlife FederationcoreStrategic or Co-development PartnerAWF is the state affiliate of the National Wildlife Federation, representing Arizona in the national organization since 1951 affiliation. Works collaboratively on conservation issues at state and national levels.
• Salt River Project (SRP)coreGTM or Marketing PartnerCommunity-based, not-for-profit organization providing affordable water and power to over 2 million people in central Arizona. Major corporate sponsor of AWF.
• Tucson Electric PowercoreGTM or Marketing PartnerDelivers safe, reliable power to more than 442,000 customers in the Tucson metropolitan area. Local leader in community service and economic development. Major corporate sponsor.
• Bass Pro Shops and Cabela's Outdoor FundcoreGTM or Marketing Partner501(c)(3) not-for-profit charity with Johnny Morris as visionary founder. 97 cents of every dollar supports conservation efforts. Leading North America's largest conservation movement.
• OrvismajorGTM or Marketing PartnerPrivately owned international multi-channel retailer with approximately 1,500 US employees. Major retailer partner supporting conservation through blog, learning center, and conservation content.
• REI Co-opmajorGTM or Marketing PartnerOutdoor co-op working to help people experience transformational power of nature. No shareholders - purchases support stewardship of outdoors and sustainable business.
• Arizona Game and Fish DepartmentcoreStrategic or Co-development PartnerPrimary state agency partner. AWF works with the Department and Commissioners to assure science-based best practices in wildlife and habitat management. Co-develops programs like Arizona Small Game Challenge.
• City of FlagstaffmajorStrategic or Co-development PartnerPartner in Arizona Watchable Wildlife Experience (AWWE), providing nature-related outdoor education and habitat conservation in northern Arizona.
• Coconino County Parks & RecreationmajorStrategic or Co-development PartnerPartner in Arizona Watchable Wildlife Experience (AWWE), supporting wildlife watching and educational events across northern Arizona.
• United States Forest ServicemajorStrategic or Co-development PartnerFederal partner in Arizona Watchable Wildlife Experience (AWWE) and various conservation initiatives on national forest lands.
• Canyon CoolersminorGTM or Marketing PartnerGrassroots cooler brand founded in 2011, serving 100K+ engaged outdoor enthusiasts. Corporate sponsor supporting conservation efforts.
• Vortex OpticsminorGTM or Marketing PartnerVeteran founded, employee-owned optics company based in Barneveld, WI. Nearly 40 years delivering high-quality optics with lifetime unconditional warranty. Corporate sponsor.
• Cox CharitiesminorGTM or Marketing PartnerCommitted to building, strengthening, and investing in Arizona communities by supporting nonprofit organizations focused on education, diversity, digital equity, and environmental sustainability.
• Brophy Community FoundationminorGTM or Marketing PartnerGuided by Jesuit principles, ensures Arizona K-12 students with verified financial need can afford quality private school education. Corporate sponsor.
• 2% for ConservationminorGTM or Marketing Partner501c3 non-profit certifying businesses that give at least 1% Time and 1% Money to fish and wildlife conservation efforts. Certifies and promotes conservation-supporting brands.
• Grand Canyon InstitutemajorStrategic or Co-development PartnerPrepared fiscal impact report on transferring federal lands to Arizona with support from AWF, The Nature Conservancy, and Arizona Trail Association.
• The Nature ConservancycoreStrategic or Co-development PartnerMajor national conservation organization co-supporting the public lands fiscal impact report with AWF, Grand Canyon Institute, and Arizona Trail Association.
• Arizona Trail AssociationmajorStrategic or Co-development PartnerCo-supported the fiscal impact report on transferring federal lands to Arizona with AWF, Grand Canyon Institute, and The Nature Conservancy.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azwildlifefed
• Facebookfacebook.com/azwildlifefed
• LinkedInlinkedin.com/company/arizona-wildlife-federation
• Instagraminstagram.com/azwildlifefed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Wildlife Federation