What Fairfield House Hotel does

Fairfield House Hotel is a 44-room Victorian beachfront mansion hotel located at 12 Fairfield Road, Ayr, on the west coast of Scotland, operating as part of the RAD Hotel Group, a Scottish conglomerate of 8 hotel properties. The hotel's accommodation portfolio spans Classic, Classic Sea View, Superior, Superior Sea View, Executive, Executive Family, Executive Sea View, Family Suite, and the premium Carnegie Suite with a four-poster bed, with rooms featuring walk-in digital showers and many offering views over the Firth of Clyde and the Isle of Arran.

The commercial offering is multi-product: Martins Restaurant (a la carte, breakfast, vegan, gluten-free/dairy-free, and kids menus), From the Bar (beers, wines, gins, cocktails, malts), Afternoon Tea served daily, and themed dining experiences. Weddings, corporate meetings, and private celebrations are sold through dedicated sales functions and dedicated spaces (Fairfield Suite up to 120 delegates, Boardroom up to 12, function suites accommodating 2 to 140 guests), with tiered Bronze/Silver/Gold corporate delegate packages. Leisure facilities (swimming pool, sauna, steam room, fitness centre) are available to hotel guests and monthly members. Seasonal demand is monetized through Christmas and Hogmanay accommodation and dining packages extending into 2026.

The go-to-market is direct-to-consumer via the hotel website (integrated with Guestline booking engine), telephone reservations, third-party OTAs, and a corporate sales team. Distribution is UK-domestic only, with the Ayrshire geographic footprint positioning the hotel as a base for golf tourism (40+ courses including Royal Troon, Turnberry, Prestwick, Dundonald Links). Cross-property gift vouchers and a group-wide loyalty rewards program leverage the RAD Hotel Group ecosystem. Pricing is unit-based across rooms, packages, and event covers; published DBB packages range from £139 to £519 and Christmas/Hogmanay breaks from £485 to £645. No revenue, funding, or financial data is disclosed.

Name

Fairfield House Hotel

Website

https://fairfieldhotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fairfield House Hotel is a 44-room Victorian beachfront hotel in Ayr, Scotland, part of RAD Hotel Group, serving leisure travelers, golfers, wedding parties, and corporate clients across Ayrshire.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Seaside hotel accommodation
• Wedding venue services
• Corporate event hosting
• Golf break packages
• Restaurant dining services

Headquarters

HQ city

Ayr

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Revenue from 44 guest rooms including Classic, Superior, Executive, Family, and Suite categories with varying price points for single, double, and family occupancy. Bookings available via direct website, phone, and third-party channels.
2. Food & Beverage: Restaurant dining including A la Carte menu, breakfast service, afternoon tea, and bar offerings. Special event dining for Christmas, Hogmanay, and private events. Revenue from daily specials, weekend dining packages, and seasonal menus.
3. Events & Weddings: Revenue from wedding ceremonies and receptions, corporate events, private dining, baby showers, cocktail experiences, and function room hire. Packages range from intimate gatherings to events for up to 140 guests.
4. Leisure & Memberships: Leisure facilities including swimming pool, sauna, steam room, and fitness centre. Monthly memberships available for local residents and hotel guests.
5. Gift Vouchers: Sale of monetary vouchers redeemable across all RAD Hotel Group properties. Vouchers valid for 1 year from purchase, available in any denomination starting from £10.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Fairfield House Hotel is a 44-room Victorian beachfront hotel in Ayr, Scotland, offering accommodation, dining, weddings, corporate events, and leisure facilities. The hotel functions as a multi-purpose hospitality venue targeting leisure travelers, golf enthusiasts, wedding parties, and business clients across the Ayrshire region.

Product overview

Fairfield House Hotel is a Victorian beachfront mansion hotel in Ayr, Scotland, offering 44 guest rooms across multiple accommodation tiers. The hotel operates a multi-product service portfolio centered on its core hospitality offerings: accommodations (Classic, Executive, Superior, and Suite categories with various configurations including sea views and family options), dining services through Martins Restaurant featuring an A La Carte menu with specialized dietary options (vegan, gluten-free, dairy-free, kids), bar services, and afternoon tea. The hotel provides event and function services including weddings (with dedicated packages and the Carnegie Suite), corporate events (room hire and delegate packages), and celebrations (private dining, baby showers, cocktail experiences). Leisure facilities include a swimming pool, sauna, and fitness centre. Seasonal offerings include Christmas and Hogmanay accommodation packages, party nights, and special dining events. The hotel is part of the RAD Hotel Group with 8 properties across Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Accommodation Accommodation offering comprising 44 guest rooms across multiple categories including Classic, Superior, Executive, Family, and Suite options, with many featuring sea views over the Firth of Clyde and Isle of Arran. Suites include the Carnegie Suite with a four-poster bed and luxury amenities. Designed for leisure travelers, couples, families, golfers, and corporate guests.
• Martins Restaurant Dining The hotel's main dining venue offering relaxed dining with culinary excellence and stunning seafront views, featuring traditional Scottish fare with a modern twist, A La Carte menu, breakfast service, afternoon tea, and specialized dietary menus. Targets hotel guests, walk-in diners, and event attendees.
• Wedding Services Full wedding hosting services including ceremonies, wedding receptions, wedding menus, all-inclusive packages, dedicated wedding coordinators, and brochure downloads. Accommodates weddings from intimate gatherings to events for up to 140 guests in the Victorian beachfront mansion setting.
• Corporate Event Services Professional meeting and conference services with room hire for the Fairfield Suite (up to 120 delegates) and Boardroom (up to 12 delegates), tiered delegate packages with catering, and corporate event menus. Targets business clients requiring meeting spaces with modern technology and professional coordination.
• Leisure Facilities and Memberships Leisure facility access including swimming pool, sauna, steam room, and fitness centre, available to hotel guests as part of their stay and to local residents via monthly memberships.
• Seasonal Accommodation Packages Multi-night themed stay packages combining accommodation with dining, breakfast, and leisure access for seasonal occasions including Christmas, Hogmanay, Summer, Autumn, and Sunday getaways.
• RAD Hotel Group Gift Vouchers Monetary gift vouchers sold in any denomination starting at £10, redeemable across all RAD Hotel Group properties (8 hotels across Scotland). Valid for 1 year from purchase.
• Afternoon Tea Traditional afternoon tea experience served daily with freshly made savoury selections, sweet delights, tea or filter coffee, with optional Prosecco or Champagne upgrades.
• Cocktail Experiences Interactive cocktail-themed entertainment packages including Cocktail Masterclass with a personal mixologist, Cocktail Afternoon Tea, and Cocktail 3-Course Dinner Experience. Targeted at groups for entertainment, team building, and social gatherings.
• Golf Packages Golf break packages offering accommodation combined with access to over 40 Ayrshire golf courses including Prestwick Golf Club, Royal Troon, Turnberry, and Dundonald Links.
• Private Events and Celebrations Private event hosting for birthdays, anniversaries, baby showers, private dining, and cocktail experiences with dedicated event coordinators, accommodating 2 to 140 guests. Includes baby shower packages from £29.95pp.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RAD Hotel GroupcoreOthersFairfield House Hotel is part of the RAD Hotel Group, a collection of hotels across Scotland. The group includes Royal Hotel (Cumnock), Lochside Hotel (Ayrshire), Hetland Hall Hotel (Dumfries), Radstone Hotel (Lanarkshire), Dalmeny Park House Hotel (Glasgow), Brig o' Doon House Hotel (Ayrshire), and Seamill Hydro Hotel (Ayrshire). Group benefits include cross-property gift voucher redemption and loyalty rewards program.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Brig o' Doon House Hotel: Another RAD Hotel Group property in Ayrshire — comparable boutique heritage hotel offering rooms, restaurant and weddings, targeting the same Ayrshire leisure and event market as Fairfield.
• Seamill Hydro Hotel: Sister property within RAD Hotel Group located on the Ayrshire coast — comparable full-service seaside hotel offering accommodation, dining, weddings, events and leisure, and shares the same group-wide loyalty and voucher infrastructure as Fairfield House Hotel.
• Hetland Hall Hotel: Country-house hotel within the same RAD Hotel Group portfolio; offers accommodation, weddings, events and dining in a comparable full-service hospitality format.
• Dalmeny Park House Hotel: RAD Hotel Group property offering accommodation, events and weddings in a similar boutique full-service format, with access to the same group loyalty and voucher ecosystem.
• Radstone Hotel: Sister property in the RAD Hotel Group portfolio located in Lanarkshire — comparable full-service accommodation, dining and event offering, sharing group distribution and marketing.
• Lochside Hotel (Ayrshire): RAD Hotel Group property serving the same Ayrshire tourism and event market with accommodation, dining and wedding/event capabilities.

Broad incumbents

• Cameron House on Loch Lomond: Large Scottish luxury resort with leisure facilities, multiple restaurants, weddings and events — comparable product mix and customer segments (leisure, weddings, corporate) at a higher price tier and scale.
• Trump Turnberry: Iconic luxury golf resort on the Ayrshire coast — directly competes for golf-tourism, wedding and leisure demand in the same region but at a higher price tier and with substantially larger scale and brand recognition.
• The Marine Hotel (North Berwick): Established Scottish coastal full-service hotel with leisure facilities, restaurant, weddings and events — comparable business model and product mix though operating in a different geography (East Lothian).

Regional players

• Western House Hotel: Independence-focused Ayrshire hotel near Prestwick competing for similar leisure, golf and corporate demand in the same South Ayrshire catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/radhotels
• Facebookfacebook.com/fairfield1234
• Instagraminstagram.com/fairfield_hotel
• LinkedInlinkedin.com/company/fairfield-house-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairfield House Hotel