What Lightshop does

Lightshop is a small Swedish e-commerce operation (5 employees, per firmographics, based in Växjö) operating the lightshop.se storefront within the Scandinavian home furnishings and design category. The input data set is dominated by records tied to Nordic Nest AB — an established Swedish e-commerce retailer (formerly Designonline, founded 2002, rebranded May 2019) headquartered in Kalmar — which operates nordicnest.se with a broad horizontal assortment spanning lighting, furniture, kitchen, tableware, textiles, rugs, outdoor furniture, and decor, carrying premium Scandinavian design brands including Louis Poulsen, Georg Jensen, Marimekko, HAY, Ferm Living, Iittala, and String. The relationship between Lightshop and Nordic Nest AB is not explicitly disclosed in the source material; Lightshop may be a sub-brand, focused vertical, or affiliated site sharing catalog and back-office infrastructure.

The commercial model is direct-to-consumer e-commerce with a transaction-level pricing approach: competitive daily-monitored pricing, a 30-day price guarantee, a 2% member purchase bonus, and free shipping over 495 SEK. Go-to-market is multi-channel — organic social (Facebook, Instagram, TikTok), an email newsletter and customer club, content/inspiration marketing organized by room and category, SEO-optimized site architecture, and seasonal campaign pages. A corporate sales division provides a modest B2B overlay.

The underlying technology is a standard e-commerce platform with category-structured navigation, payment and shipping integrations, and a separate outlet section for clearance inventory. There is no disclosed proprietary technology, no AI/ML features, no API or SDK, no mobile app, and no patents, certifications, or third-party technology partnerships in the data. The company is privately held (Nordic Nest AB, Swedish private limited company, org. 556628-1597), bootstrapped with no disclosed funding rounds, and serves the Swedish domestic market with no global footprint claim.

Name

Lightshop

Legal name

Nordic Nest AB

Website

https://lightshop.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Lightshop is a small Swedish e-commerce site (5 employees) operating within the Scandinavian home furnishings and design category, serving Swedish consumers with lighting, furniture, kitchen, and decor under a 30-day price guarantee and member bonus program.

Ownership category

akta.pro rank

Product category

Online Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Online home furnishings
• Scandinavian design retail
• Lighting fixtures online
• Interior decor retail
• Scandinavian furniture shop

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Lightshop (data aggregated with Nordic Nest AB) operates a Swedish e-commerce storefront selling Scandinavian-design home furnishings across tableware, interior decor, kitchen & cooking, lighting, rugs & textiles, furniture, and outdoor furniture. The assortment spans iconic design brands (Louis Poulsen, Marimekko, Georg Jensen, HAY, Ferm Living, Iittala, Muuto, String, &Tradition, Orrefors, Rörstrand, Arabia) alongside smaller Scandinavian brands and artisan labels (e.g., Paradisverkstaden from Öland). A member program, daily price monitoring with a 30-day price guarantee, free shipping above 495 SEK, and a corporate sales division support the consumer (and B2B) offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Tableware & Serving (Dukning & Servering) Online category selling plates, bowls, glasses, serving pieces, and dining accessories from established Scandinavian brands, targeted at consumers setting tables and gifting dinnerware.
• Interior Decor (Inredning) Online category selling vases, decorative objects, dried flowers (Botané), and seasonal home accessories from Scandinavian design brands for interior styling.
• Kitchen & Cooking (Kök & Matlagning) Online category selling cookware, kitchen utensils, and kitchen accessories for everyday cooking and gifting.
• Lighting (Belysning) Online category selling table lamps, floor lamps, and lighting fixtures from iconic Scandinavian lighting brands for residential and commercial interiors.
• Rugs & Textiles (Mattor & Textil) Online category selling rugs, throws, cushions, and other home textiles from Scandinavian design brands for indoor and outdoor use.
• Furniture (Möbler) Online category selling indoor furniture (shelving, chairs, tables, storage) from Scandinavian design brands for residential and office use.
• Outdoor Furniture (Utemöbler) Online category selling outdoor and garden furniture (lounge sets, dining sets, parasols) for patios and outdoor living spaces.
• Customer Club / Membership (Kundklubb) Free-to-join customer club that gives members a 2% purchase bonus on every order and access to newsletters, campaigns, and member-specific offers.
• Corporate Sales (Företag) B2B sales channel on the storefront serving Swedish businesses that need design-grade home and interior products, with access to the full Scandinavian brand portfolio and standard price-guarantee/return terms.
• Nordic Nest Outlet / Last Pieces Discounted/clearance storefront section offering last pieces and seasonal markdowns across the Scandinavian home-furnishings catalog.
• Gift Ideas (Presenttips) Curated gift-selection category on the storefront that organizes Scandinavian design products into themed gift recommendations for different recipients and occasions.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Huset: Swedish home design retailer with overlap in Scandinavian-style furniture and home goods; a regional competitor serving the same Swedish consumer base as Nordic Nest.

Direct peers

• Connox: European online retailer specializing in designer furniture, lighting, and home accessories from Scandinavian and premium international brands — overlapping brand portfolio and online-only multi-brand model.
• Finnish Design Shop: Online retailer of Scandinavian and Nordic design furniture, lighting, and accessories operating across Europe — closely comparable assortment, customer base, and curation-led business model to Nordic Nest.
• Royal Design Group: Swedish e-commerce retailer specializing in Scandinavian and Nordic design for home and interior, with a similar curated brand portfolio and online-only model direct-comparable to Nordic Nest's positioning.

Broad incumbents

• JYSK: Large Scandinavian-headquartered home furnishings retailer with broad assortment across furniture, textiles, and outdoor — overlapping mid-market Swedish consumer and Nordic design positioning.
• Wayfair: Global online home furnishings marketplace with massive assortment; competes with Nordic Nest on selection, price competitiveness, and fulfillment convenience in the Swedish and broader European market.
• IKEA: Global home furnishings incumbent with strong Swedish/Nordic design heritage and significant market share in Sweden; competes for the same furniture, lighting, and storage wallet share as Nordic Nest at broader price points.
• Åhléns: Swedish department store and online retailer with a strong home and interior department; competes in the same Swedish consumer basket including furniture, lighting, kitchen, and décor.
• H&M Home: Mass-market home furnishings retailer with a strong Scandinavian design aesthetic; much broader assortment and global scale, but overlap in Swedish mid-market consumer and Scandinavian design positioning.

Emerging players

• Made.com: Online-first design furniture retailer with a Scandinavian-influenced assortment and similar target consumer; comparable curated design-led online model, though broader geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicnestsverige
• Instagraminstagram.com/nordicnest
• TikToktiktok.com/@nordicnest
• LinkedInlinkedin.com/company/lampgallerian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightshop