Kunsthalle Göppingen

What Kunsthalle Göppingen does

Kunsthalle Göppingen is a municipal contemporary art museum located in Göppingen, Baden-Württemberg, Germany, operating as a Körperschaft des öffentlichen Rechts under the City of Göppingen. Founded in 1989 as the Städtische Galerie Göppingen and renamed in 1999, the institution presents rotating exhibitions of international contemporary art across four physical spaces (Halle oben/Shedhalle, Halle unten, C1 cabinet, and an outdoor courtyard) and manages a collection of approximately 2,500 contemporary artworks plus the ~5,000-work Klaus Heider archive in its "Salone" space. It serves a primarily regional audience — families with children, schools and kindergartens, adult art enthusiasts, and community citizens of Göppingen — through exhibitions, guided tours, workshops, school programs, and large-scale participatory projects (NEOKunsthalle, Kunst findet Stadt).

The institution has built a "Digitale Kunsthalle" technology layer that includes a VR-Playground with custom VR/AR applications per exhibition, a Tree of Life intergenerational AR experience, QR-code digital audio guides (including child-friendly content narrated by the KuHu owl mascot), the registered-trademark Kunstrezepte® video tutorial series, livestreams, and a digital collection archive. The architecture is hybrid physical-digital, with AR/VR content produced in partnership with external studios (Cyber Funk Studio) and local collaborators such as Technikforum Göppingen e.V.

Revenue is generated through four streams: municipal and state public funding (primary, via Stadt Göppingen and Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg), ticket sales for exhibitions and events, the "Die Freunde" annual membership program (€100 individual / €125 couple / €10 student), and fees for events and workshops (Malzeit children's workshops at €15, Aperitivo evenings at €5). Distribution occurs via the main Göppingen venue, an online ticket shop, the Schloss Filseck satellite gallery in Uhingen, and digital channels including newsletters (Mailchimp), social media (Facebook, Instagram, YouTube, Vimeo), and earned media coverage through SWR Kultur.

Name

Kunsthalle Göppingen

Legal name

Kunsthalle der Stadt Göppingen

Website

https://kunsthalle-goeppingen.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Kunsthalle Göppingen is a municipal contemporary art museum in Göppingen, Germany, serving regional families, schools, and adult audiences with exhibitions, participatory projects, art education, and a Digitale Kunsthalle of VR/AR experiences and digital media.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Contemporary art exhibitions
• Museum education programs
• Art collection management
• Community art projects
• Digital art experiences

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Visitors purchase tickets for exhibitions, events, and guided tours through the online ticket shop or at the venue. Individual exhibition tickets, combination tickets, and group bookings available.
2. Membership Fees (Die Freunde): Annual membership program offering free entry to all exhibitions, invitations to events, exclusive previews, guided tours, excursions, and contact with artists and curators. Generates recurring annual revenue.
3. Event and Workshop Fees: Fees charged for special programs such as Malzeit children's workshops (15€), Aperitivo evenings (5€), and other educational offerings.
4. Public Funding: As a cultural institution of the city of Göppingen (Körperschaft des öffentlichen Rechts), the museum receives municipal funding and grants from the state of Baden-Württemberg for special projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kunsthalle Göppingen is a municipal contemporary art museum that presents international exhibitions across multiple halls, manages a collection of approximately 2,500 contemporary artworks and the Klaus Heider archive (~5,000 works), and delivers a wide-ranging art education (Kunstvermittlung) program for children, families, schools, and adults. It also operates the satellite Schloss Filseck gallery and runs digital initiatives such as the VR-Playground, Kunstrezepte® videos, audio guides, and AR installations.

Product overview

Kunsthalle Göppingen operates as a contemporary art museum with a comprehensive digital offerings portfolio centered on its 'Digitale Kunsthalle' (Digital Kunsthalle). The core digital products include the VR-Playground for immersive AR/VR experiences, Kunstrezepte® video tutorials, Audio Guides (Digitale Guides) accessible via QR codes, and Videos und Livestreams for exhibition documentation. These digital services are funded by cultural programs (Impulsprogramm 'Kultur nach Corona' and 'Kunst trotz Abstand') and are closely integrated with the museum's physical exhibitions. The museum also operates digital initiatives like the Tree of Life AR experience and maintains social media presence on Facebook, Instagram, and YouTube to expand reach.

Differentiator

Problem solved

Functional benefit

Brands

• Playground: VR and digital experience area in the foyer for immersive art experiences
• Kunstrezepte®
• Salone

Products and services

• Contemporary Art Exhibitions
• Die Freunde Membership Program
• Malzeit Children's Workshops
• Aperitivo Evenings
• VR-Playground
• Kunstrezepte® Video Series
• Tree of Life AR Experience
• Digital Audio Guides (Digitale Guides)
• Digital Collection Archive
• Videos und Livestreams
• Public Guided Tours
• Schloss Filseck Gallery Exhibitions

Quantifiable outcome

• NEOKunsthalle participatory project engaged approximately 600 community members in collaborative art-making
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• Künstlerbund Baden-WürttembergminorStrategic or Co-development Partner · 1 January 2022Collaboration within 'Trüffelsuche' (Truffle Hunt) - a statewide exhibition project of the Artists' Association of Baden-Württemberg 2022/2023, featuring Iris Andraschek's work.
• Kunstverein Göppingen e.V.coreStrategic or Co-development PartnerAnnual exhibition partner hosting the Kunstverein's yearly exhibition at the Kunsthalle. The partnership features rotating artistic direction through Veronika Adam and provides a platform for both established and emerging artists in the region.
• Schloss Filseck Stiftung / Kreissparkasse GöppingencoreStrategic or Co-development PartnerLong-standing cooperation for the gallery space in Schloss Filseck's east wing, hosting 3 monographic or thematic exhibitions annually. The partnership also includes joint audio guide production for landscape and public art topics.
• SWR KulturmajorGTM or Marketing PartnerCultural media partner providing broadcast coverage of exhibitions and events. Features regular segments on SWR television and radio including 'Kunscht' program, expanding reach to regional audience.
• Technikforum Göppingen e.V.coreStrategic or Co-development PartnerCooperation for VR content creation, specifically for the Playground VR experiences. The association preserves industrial and technical heritage of the Filstal region, and their collections provide content for 360-degree VR films connecting museum visits to local industrial history.
• Mörike-Gymnasium GöppingencoreStrategic or Co-development PartnerMultiple cooperative programs including 'Kleine Künstler' (young artists), 'Art in public spaces' with Sehen-Erkennen-Visualisieren theme, and 'PENG, die Kunst-Museums-Werkstatt' providing ongoing art education integration.
• Uhland-Realschule Göppingen and HELDELE GmbHminorStrategic or Co-development PartnerProject 'Technik trifft Kunst' (Technology meets Art) combining technical education with artistic practice, funded by Stiftung Landesbank Baden-Württemberg.
• Stadt GöppingencoreOthersThe Kunsthalle is a cultural institution of the city of Göppingen (Körperschaft des öffentlichen Rechts). The city provides municipal funding and infrastructure support as the primary public stakeholder.
• Rotary Club Göppingen and Kreissparkasse GöppingenminorGTM or Marketing PartnerDonors enabling the acquisition of Jeppe Hein's 'Modified Social Bench #5' sculpture for the museum plaza through citizen donations and organizational contributions.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Bundeskunsthalle Bonn: A federal art and exhibition hall in Bonn presenting large-scale contemporary exhibitions. Comparable as a Kunsthalle-format venue with contemporary programming but operates at significantly larger national scale.
• Staatsgalerie Stuttgart: The major state art museum in nearby Stuttgart, presenting a much broader collection including contemporary art. Comparable in regional scope and contemporary programming but operates at significantly larger scale with state-level resources.
• ZKM | Center for Art and Media Karlsruhe: A major German museum for digital and media art in Karlsruhe. Comparable through shared interest in technology-enabled art experiences (VR/AR/digital installations) but operates at a much larger national scale.
• Haus der Kunst München: A major contemporary art institution in Munich with extensive exhibition programming. Comparable in contemporary art focus but operates at much larger scale with international audience reach.

Direct peers

• Kunsthalle Bielefeld: A long-established regional Kunsthalle in Bielefeld with comparable exhibition programming, educational focus, and contemporary art mandate. Comparable in institution size and regional positioning despite longer history.
• Kunsthalle Tübingen: A regional Kunsthalle in nearby Tübingen, Baden-Württemberg, of comparable size and mission presenting contemporary art exhibitions with educational programs. Directly comparable as a small southwestern German Kunsthalle serving a similar regional audience.
• Kunstverein Heilbronn: A regional art association in Heilbronn that programs contemporary exhibitions and works with similar educational and community engagement objectives. Comparable in scale, regional positioning, and operating model.
• Kunstverein Freiburg: A regional art association in Freiburg presenting contemporary exhibitions with educational programs. Comparable in scale, regional positioning, and member-supported model.
• Kunsthalle Karlsruhe: A larger but similarly named state Kunsthalle in Karlsruhe with strong contemporary art programming. Operates in the same Baden-Württemberg region with comparable curatorial ambitions, though at a larger scale.

Regional players

• Kunsthalle Wien: An Austrian Kunsthalle in Vienna with comparable exhibition-driven programming model. Comparable in institution format and contemporary art mandate but serves a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/kunsthallegoeppingen
• YouTubeyoutube.com/channel/UCLBKYeE_P4p9bm8R4APmMug/featured
• Facebookfacebook.com/KunsthalleGoeppingen
• LinkedInlinkedin.com/company/kunsthalle-g%C3%B6ppingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunsthalle Göppingen