94th Liquid Assets
Liquid Assets is a privately held wine bar and bistro in Ocean City, Maryland, operating since 1984 with an integrated high-end package goods store and an off-premise catering division (L.A. on Location) serving tourists, local residents, and event clients on the Eastern Shore.
- Company typePrivate
- Founded1984
- HeadquartersOcean City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 94th Liquid Assets does
Liquid Assets (dba 94th Liquid Assets / Liquid Assets Wine Bar & Bistro) is a privately held, owner-operated restaurant and package goods store founded in 1984 and headquartered at 9301 Coastal Highway, Ocean City, Maryland. The core offering is a full-service bistro featuring Wine Country Bistro cuisine, house-made charcuterie, and Chesapeake Bay seafood, paired with an integrated high-end package goods store under the same roof. A 10% store discount for dine-in guests ties the two concepts together as a single destination experience.
The company operates an off-premise catering division, L.A. on Location, which provides custom menus, professional staffing, and event logistics for weddings, corporate events, and private parties on the Eastern Shore. Adjacent offerings include Party Platters (pre-packaged catering with 7-day notice), Short Notice Catering (5-hour minimum fulfillment), physical and e-gift cards, third-party delivery via DoorDash, and direct online ordering via ChowNow. Beverage is a centerpiece: the program includes a 40+ year curated wine list and a rare bourbon/whiskey collection spanning Pappy Van Winkle and Buffalo Trace Antique verticals, supported by a proprietary Single Barrel picks program.
Revenue is generated across six streams: dine-in restaurant service, package goods retail, custom catering (professional services model), party platters, gift card sales, and third-party delivery. The company serves tourists and vacationers, local Eastern Shore residents, corporate clients, and wedding hosts through a hybrid direct-to-consumer and direct-sales GTM, with no reservations policy driving walk-in traffic and an integrated liquor discount driving cross-sell. Sister restaurants under common ownership include Our Harvest (Fenwick Island, DE) and a three-concept complex on 64th Street in Ocean City (Annabelle's BBQ, Barrio Taco, Border Bar), but these are not formally consolidated subsidiaries.
94th Liquid Assets firmographics
Firmographics- Name
- 94th Liquid Assets
- Legal name
- Liquid Assets
- Website
- https://la94.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid Assets is a privately held wine bar and bistro in Ocean City, Maryland, operating since 1984 with an integrated high-end package goods store and an off-premise catering division (L.A. on Location) serving tourists, local residents, and event clients on the Eastern Shore.
- Ownership category
- akta.pro rank
94th Liquid Assets industry classification
Industry- Product category
- Wine Bar & Bistro Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro industry
- Wine BarsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife VenuesSteakhouses & Seafood RestaurantsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)Alcohol Subscription & Wine Clubs (Retail)Bar & Beverage Catering (Mobile Bar, Bartending)Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)
Keywords
Where 94th Liquid Assets is headquartered
LocationHeadquarters
- HQ city
- Ocean City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
94th Liquid Assets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant Service: Full-service bistro withWine Country Bistro cuisine, steaks, seafood, and charcuterie boards. No reservations - first-come, first-served seating.
- Package Goods/Liquor Store: High-end package goods store integrated with the restaurant. Customers who dine in receive 10% discount on store purchases.
- LA on Location Catering: Off-premise catering service for weddings, corporate events, private parties. Fully customizable menus with professional staffing.
- Party Platters: Pre-designed catering packages for pickup or delivery, featuring restaurant favorites packaged for easy serving.
- Gift Cards: E-gift cards and physical gift cards available in $10-$100 denominations.
- Third-party Delivery: DoorDash delivery service for local Ocean City, MD delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Combo (Pick 2) |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Entrees |
| Unit Pricing | Pay-as-you-go | Specialty Cocktails |
| Unit Pricing | Pay-as-you-go | Wines by Glass |
| Unit Pricing | Pay-as-you-go | Bourbon/Whiskey |
| Unit Pricing | Pay-as-you-go | Short Notice Catering - Appetizers |
| Unit Pricing | Pay-as-you-go | Party Platters |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Dual Pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
94th Liquid Assets product offering
Product offeringCore offering
94th Liquid Assets operates a full-service wine bar and bistro in Ocean City, Maryland offering wine country bistro cuisine (steaks, seafood, charcuterie) with farm-fresh, locally sourced ingredients, paired with an extensive wine and rare bourbon/whiskey program. The on-site restaurant is integrated with a high-end package goods store, and is supplemented by an off-premise catering service (L.A. on Location), party platters, short-notice catering, and gift cards.
Product overview
94th Liquid Assets operates a single-location restaurant concept combining a full-service wine bar and bistro with an integrated high-end package goods store. The core offering is Liquid Assets Wine Bar & Bistro, complemented by L.A. on Location (off-premise catering service), a Whiskey Program (premium bourbon and whiskey menu), Party Platters (pre-packaged catering options), Short Notice Catering (last-minute catering), and Gift Cards (physical and electronic). The restaurant emphasizes farm-to-table cuisine with extensive wine and whiskey selections.
Differentiator
Problem solved
Functional benefit
Brands
- L.A. on Location: Off-premise catering service providing custom catering for weddings, corporate events, private parties, and party platters.
Products and services
- Liquid Assets Wine Bar & Bistro Full-service bistro and whiskey bar integrated with a high-end package goods store, featuring wine country bistro cuisine with farm-fresh, scratch-made ingredients. Located at 9301 Coastal Highway, Ocean City, MD.
- L.A. on Location Catering Off-premise catering service providing custom event catering for weddings, corporate events, and private parties. Offers 100% custom-designed events with professional staff, china, silver, linens, tables and chairs.
- Liquid Assets Whiskey Program Extensive whiskey and bourbon collection featuring rare pours including full Pappy Van Winkle vertical, Buffalo Trace Antique Collection, Willett Purple Tops, and custom single barrel picks.
- Party Platters Pre-packaged catering menu featuring restaurant favorites for quick pickup or delivery, including salads, sandwiches, lunch/dinner entrees, sides, and desserts designed for social, family, or corporate gatherings.
- Short Notice Catering Last-minute catering service offering restaurant-quality food ready in as little as 5 hours, featuring appetizers, salads, sandwiches, entrees, sides, and sweets packaged for stress-free entertaining.
- Gift Cards Physical and electronic gift certificates available in denominations from $10 to $100, valid for dining at Liquid Assets restaurant.
- EGift Card Digital gift certificate option for purchasing online, redeemable for dinner for two at Liquid Assets.
Quantifiable outcome
- Named 4th Best Burger in America by Condé Nast Traveler
- +3 more outcomes
Companies that use 94th Liquid Assets
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
94th Liquid Assets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
94th Liquid Assets partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Our HarvestminorFarm-to-table restaurant opened in Fenwick Island, DE nine years ago. Specializes in large-format entrees for sharing (Feasts), tapas-style dishes, and wood-fired flatbreads. Sister restaurant under same ownership group.
- Annabelle's BBQminorBBQ and southern fare restaurant located at 64th Street in Ocean City, MD. Part of three-restaurant complex.
- Barrio TacominorAuthentic Mexican cuisine restaurant at 64th Street in Ocean City, MD. Part of three-restaurant complex.
- Border BarminorRestaurant situated between Annabelle's BBQ and Barrio Taco at 64th Street location. Offers dishes from both menus plus extensive bourbon and tequila selection. Features 'Adult Recess' happy hour with 50% off premium spirits.
- LA on LocationcoreOff-premise catering division of Liquid Assets. Premier caterer serving Eastern Shore. Provides fully customized events with professional staffing. Ribbon cutting unveiled May 2015.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
94th Liquid Assets competitors and assessment
Company assessmentRegional players
- Crabdaddy of OC: Independent Ocean City catering and seafood restaurant operator. Comparable on the off-premise catering and local Eastern Shore event market that LA on Location competes in.
- OC Seafood & Steaks (Fager's Island): Iconic Ocean City, MD seafood and steakhouse destination on the bay. Direct local competitor for tourist fine-dining occasions with comparable premium pricing and bayfront positioning in the same primary market.
- Harpoon Hannie's Restaurant: Long-running independent Ocean City, MD waterfront restaurant serving steaks and seafood. Most direct local competitor on the upscale-casual beach town dining experience, with overlapping tourist customer base and similar menu mix.
- Fish Tales Restaurant: Independent Ocean City, MD seafood and steak restaurant serving the same Eastern Shore tourist and local customer base. Comparable on casual upscale beach dining and local market positioning in Ocean City.
Broad incumbents
- The Capital Grille: National upscale steakhouse chain with award-winning wine program serving 400+ labels. Comparable to Liquid Assets on the steakhouse and curated-wine dimensions, but operates at much larger scale and does not specialize in rare whiskey or combine a restaurant with a package goods store.
- Fleming's Prime Steakhouse & Wine Bar: National steakhouse chain explicitly branded as 'steakhouse and wine bar' with a 100-label wine program. Most directly comparable on the wine bar + steakhouse combination that defines Liquid Assets' positioning, though at broader geographic scale.
- Bonefish Grill: Casual upscale seafood-focused chain with regional Mid-Atlantic presence. Comparable on the seafood-forward menu and 'Wine Country Bistro'-style positioning, though at much larger scale and without a retail liquor store.
- Ruth's Chris Steak House: Iconic upscale steakhouse chain known for premium beef and an extensive wine list. Comparable on the high-end steak and wine positioning that anchors Liquid Assets' menu, though it does not combine dining with a package goods store.
Emerging players
- Whiskey Kitchen (Raleigh, NC): Whiskey-focused American restaurant known for an extensive bourbon program and modern American cuisine. Comparable on the rare-whiskey collection and bistro-style positioning, though operating as a standalone rather than with an integrated package goods store.
- Jack Rose Dining Saloon: New Orleans whiskey bar and restaurant recognized for one of the largest American whiskey collections in the U.S. Most directly comparable on the rare-whiskey destination positioning that differentiates Liquid Assets in the Delmarva region.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
94th Liquid Assets social profiles
Digital presence94th Liquid Assets financial estimates
Financial estimateRevenue estimate
Valuation estimate
94th Liquid Assets leadership team
Management profileNumber of profiles
Profiles3 records
94th Liquid Assets subsidiaries and ownership
Company hierarchySubsidiaries5 records
94th Liquid Assets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
94th Liquid Assets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 94th Liquid Assets
What does 94th Liquid Assets do?
94th Liquid Assets operates a full-service wine bar and bistro in Ocean City, Maryland offering wine country bistro cuisine (steaks, seafood, charcuterie) with farm-fresh, locally sourced ingredients, paired with an extensive wine and rare bourbon/whiskey program. The on-site restaurant is integrated with a high-end package goods store, and is supplemented by an off-premise catering service (L.A. on Location), party platters, short-notice catering, and gift cards.
Is 94th Liquid Assets a public or private company?
94th Liquid Assets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 94th Liquid Assets founded?
94th Liquid Assets was founded in 1984. It employs 11 to 50 people.
Where is 94th Liquid Assets based?
94th Liquid Assets is headquartered in Ocean City, United States, in the North America region.
How does 94th Liquid Assets make money?
Six revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are package Goods/Liquor Store, LA on Location Catering, party Platters, gift Cards and third-party Delivery.
Who are 94th Liquid Assets's main competitors?
Regional players on record are Crabdaddy of OC, OC Seafood & Steaks (Fager's Island), Harpoon Hannie's Restaurant and Fish Tales Restaurant. Broad incumbents are The Capital Grille, Fleming's Prime Steakhouse & Wine Bar, Bonefish Grill and Ruth's Chris Steak House. Emerging players are Whiskey Kitchen (Raleigh, NC) and Jack Rose Dining Saloon.
Does 94th Liquid Assets have an API?
No public API is recorded for 94th Liquid Assets.
What industry is 94th Liquid Assets in?
94th Liquid Assets's product category is Wine Bar & Bistro Restaurant. Its primary akta.pro industry code is THAFAEAF, Wine Bars, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 7224 and its SIC code is 5810.