Alive
Alive is a Bengaluru-based mobile-first marketplace that curates and sells unique offline experiences — workshops, adventure activities, wellness, dining, and luxury drives — to urban Indian consumers across six metros via iOS and Android apps, monetizing through per-booking transaction fees, add-ons, and gift cards.
- Company typePrivate
- Founded2024
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alive does
Alive (legal entity: AspirationalDelights Digital Private Limited) is a Bengaluru-based, mobile-first online marketplace that curates and sells unique offline experiences to urban Indian consumers. Its platform — comprising iOS and Android apps plus the iamalive.app website — aggregates bookings across workshops (pottery, glass upcycling, baking), adventure activities (Porsche and Mercedes drives, go-karting, paramotoring, horse riding), wellness sessions (aerial yoga, intuitive movement), spiritual tours (exclusive Adiyogi), and curated dining, operating across six metros: Bengaluru, Chennai, Delhi-NCR, Goa, Hyderabad, and Mumbai. The platform layers on doorstep pickup/drop, 24x7 chat support, free cancellation up to 24 hours in advance, and an unconditional money-back guarantee, positioning the offering as an end-to-end 'weekend wingman' rather than a pure listings marketplace.
Underlying technology is a locality-based discovery and real-time booking system, complemented by a referral engine, gift-card module, and a corporate bookings flow. The supply side is built on curated relationships with exclusive or premium partners including Isha Foundation, Arista (Mercedes-Benz), TurboRide (Porsche 718 Cayman), pottery studios, and NAHA-certified practitioners. Alive monetizes via transaction fees on bookings (₹599 to ₹10,000+ per experience), add-on services (photography, transport), and gift cards; prices are unit-based with coupon-based promotional discounting (5-15% off).
Go-to-market is product-led through the mobile apps and Instagram, with discovery increasingly WhatsApp- and community-driven, supplemented by event-driven marketing (e.g., Alive Gals Fest). The company targets urban professionals aged 25-40, families, couples, women consumers, and corporate teams, serving bookings that average ₹4,000-5,000 in same-day impulse scenarios. Alive is private, founder-led (Vivek as 'Big Cheese'/CEO), with a small core team of 4-5 and reported 11-50 total employees, having raised a seed round led by Powerhouse Ventures (₹6 crore) in November 2025 alongside a separately reported $1M from undisclosed investors.
Alive firmographics
Firmographics- Name
- Alive
- Legal name
- AspirationalDelights Digital Private Limited
- Website
- https://iamalive.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alive is a Bengaluru-based mobile-first marketplace that curates and sells unique offline experiences — workshops, adventure activities, wellness, dining, and luxury drives — to urban Indian consumers across six metros via iOS and Android apps, monetizing through per-booking transaction fees, add-ons, and gift cards.
- Ownership category
- akta.pro rank
Alive industry classification
Industry- Product category
- Experience Marketplace Platform
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
- akta.pro secondary industry
- Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)
Keywords
Where Alive is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Alive business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Experience Booking Commission: Platform charges transaction fees on experience bookings. Customers pay ₹599 to ₹10,000+ per experience. Revenue generated through take rate on bookings across 6 cities.
- Gift Cards: Sale of gift cards for experiences. Referrals earn credit for free experiences. Gift cards valid for 1 year and transferable.
- Add-on Services: Premium add-ons such as photography packages (e.g., ₹500 for additional photoshoot), extended drives, and pickup/drop services generate additional per-transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget experiences under ₹1,000 |
| Unit Pricing | Pay-as-you-go | Mid-range experiences ₹1,000-₹3,000 |
| Unit Pricing | Pay-as-you-go | Premium experiences ₹3,000-₹5,000 |
| Unit Pricing | Pay-as-you-go | Premium Experiences ₹5,000+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Alive product offering
Product offeringCore offering
Alive operates a mobile-first marketplace platform that curates and books unique local day experiences across six Indian cities, including workshops (pottery, baking, block printing, glass upcycling), adventure activities (go-karting, paramotoring, horse riding, cycling), wellness sessions (aerial yoga, intuitive movement), luxury experiences (Porsche and Mercedes drives), spiritual tours, and curated dining. The platform combines experience discovery with end-to-end service including doorstep pickup/drop, on-ground coordination, and conditional refund guarantees.
Product overview
Alive operates a unified mobile and web platform that functions as a marketplace for curated local experiences. The core product connects urban consumers with offbeat, multi-layered experiences including workshops, adventure activities, wellness sessions, and dining across six Indian cities (Bengaluru, Chennai, Delhi-NCR, Goa, Hyderabad, Mumbai). The platform offers additional services including doorstep pickup and drop, gift cards, and a referral program. Experiences range from budget-friendly options under ₹1,000 to premium offerings like Porsche drives and luxury Mercedes nights. The company positions itself as a 'weekend wingman' for urban professionals seeking meaningful offline engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Alive App & Web Platform (Experience Marketplace) A mobile-first marketplace platform with native iOS and Android apps plus a web frontend at iamalive.app that enables users to discover, browse, and book curated local experiences including workshops, adventure activities (go-karting, paramotoring, horse riding), wellness sessions (aerial yoga, intuitive movement), luxury experiences (Porsche and Mercedes drives), spiritual tours (Adiyogi), and curated dining experiences across six Indian cities. Features locality-based discovery, same-day booking, and 24x7 in-app chat support.
- Alive Gift Cards Digital and physical gift cards that allow users to gift curated experiences to friends and family across all six Alive cities; valid for one year, transferable, and usable across the experience marketplace including workshops, adventure, dining, and luxury experiences.
- Pickup & Drop Transportation Service Premium paid add-on transportation service offering doorstep pickup and drop in premium cabs for experience participants across Alive's six cities; bundled with select experiences such as Adiyogi with Pickup and Drop, and available as a paid add-on across other curated bookings to remove logistics friction.
Quantifiable outcome
- 90x growth in spending on curated experiences compared to 2024
- +3 more outcomes
Companies that use Alive
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Alive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Isha FoundationcoreExclusive partnership for Adiyogi experience at Isha Centre near Nandi Hills. Alive offers private tours, temple worship, yoga sessions, and Satvik meals at the sacred site. Only on Alive - exclusive access to personal tour and meditation sessions.
- Wheel and Potter StudiocorePartner venue for pottery workshops in Yelahanka. Provides 3-hour sessions including wheel throwing and hand-building techniques with professional instructors.
- TurboRide (Dobbaspet)corePremium partner for Porsche 718 Cayman driving experiences. Provides 15 km highway driving with professional safety instructors and professional photography.
- NAHA-Certified AromatherapistminorHost for botanical perfumery experience in Koramangala. NAHA-certified aromatherapist provides multi-sensory experience with 20+ essential oils and custom perfume creation.
- Arista (Mercedes-Benz Partner)coreLuxury car experience partner for Romantic Mercedes Night Out. White-glove chauffeur service in Mercedes Benz E Class with concierge support.
- Asset Owners and SolopreneurscorePlatform serves asset owners and solopreneurs providing tools to design and distribute high-end experiences. Enables diverse experience creators to reach consumers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Alive competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alive social profiles
Digital presenceAlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alive leadership team
Management profileNumber of profiles
Profiles4 records
Alive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alive
What does Alive do?
Alive operates a mobile-first marketplace platform that curates and books unique local day experiences across six Indian cities, including workshops (pottery, baking, block printing, glass upcycling), adventure activities (go-karting, paramotoring, horse riding, cycling), wellness sessions (aerial yoga, intuitive movement), luxury experiences (Porsche and Mercedes drives), spiritual tours, and curated dining. The platform combines experience discovery with end-to-end service including doorstep pickup/drop, on-ground coordination, and conditional refund guarantees.
Is Alive a public or private company?
Alive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alive founded?
Alive was founded in 2024. It employs 11 to 50 people.
Where is Alive based?
Alive is headquartered in Bengaluru, India, in the Asia region.
How does Alive make money?
Three revenue lines are on record. Experience Booking Commission is the primary driver. The others are gift Cards and add-on Services.
Does Alive have an API?
No public API is recorded for Alive.
What industry is Alive in?
Alive's product category is Experience Marketplace Platform. Its primary akta.pro industry code is THAJALAI, Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing), with a secondary code of THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work). Its NAICS code is 71399 and its SIC code is 7990.