Haug Biel AG

What Haug Biel AG does

HAUG Biel AG is a Swiss private limited company incorporated in 1980 as a wholly-owned subsidiary of the German parent HAUG GmbH & Co. KG (founded 1957). Headquartered at Johann-Renfer-Strasse 60 in Biel/Bienne, Switzerland, the company manufactures ionization systems for controlling electrostatic charges in industrial production processes. Its operations serve two functions: direct sales and application engineering to Swiss manufacturing customers, and production of core components (notably transformers) for the parent group's global distribution network spanning Europe, North America, and Asia.

The company's product portfolio comprises seven integrated lines: Static Line (alternating-voltage ionization for surface discharge), Air Line (compressed-air-assisted ionization), DC Line (high-performance DC ionization for high-speed processes up to 400 m/min), Ex Line (ATEX-certified equipment for explosive atmospheres), Clean Line (HEPA-plus-ionization air purification), Charge Line (0-40 kVDC electrostatic charging generators), and Test Line (high-voltage measurement and testing devices including the PZ3 perforation counter). Underlying technology relies on high-voltage electrical engineering with in-house transformer manufacturing, and all units feature galvanic isolation for safety. Products are certified to DIN EN ISO 9001:2015 at the Biel facility, and the company is preparing an environmental management system certification.

HAUG Biel AG operates an enterprise field-sales model in which application engineers conduct on-site customer assessments, measure electrostatic conditions, define custom ionization compositions, and configure testing facilities. Sales are quotation-based with no public pricing. Revenue is generated through three streams: hardware sales of ionization systems and power supply units, sales of high-voltage measuring and testing equipment, and recurring maintenance, repair, and calibration services delivered by in-house service technicians. The company serves Swiss manufacturers across seven verticals (plastics, MedTech, pharmaceuticals, mechanical engineering, watchmaking, packaging, and printing/graphics), with no public revenue disclosure.

Name

Haug Biel AG

Legal name

HAUG Biel AG

Website

https://haug.swiss

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

HAUG Biel AG is a Swiss manufacturer of industrial ionization systems for controlling electrostatic charges in production processes. Founded in 1980 as a subsidiary of Germany's HAUG GmbH & Co. KG, the company serves Swiss manufacturers across plastics, MedTech, pharma, and packaging industries with custom-engineered solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Biel/Bienne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Ionization Systems (Hardware Sales): Sale of ionization systems including power supply units, ionizing bars/wands, electrodes, and ionizers. Products are custom-sized to customer specifications and sold as complete solutions rather than standalone products.
2. High Voltage Measuring and Testing Equipment: Sale of test devices for functional checks on power supplies and ionizing units, as well as measuring devices for electric fields and electrostatic potentials.
3. Maintenance, Repair, and Calibration Services: On-site technical support by application engineers for measuring electrostatic charges, setting up test facilities, and providing bridging solutions during repairs. Repair and maintenance services performed by company service technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HAUG Biel AG manufactures and custom-engineers ionization systems used to control electrostatic charges in industrial production processes. The portfolio spans seven product lines: Static Line, Air Line, DC Line, Ex Line, Clean Line, Charge Line, and Test Line, which discharge or apply electrostatic charges, support clean-air environments, or measure high-voltage fields. Products are built to customer specifications at the Biel/Bienne facility, accompanied by high-voltage measuring and testing equipment, application engineering, and on-site maintenance/repair/calibration services for Swiss manufacturing customers.

Product overview

Haug Biel AG is a manufacturer of ionization systems for controlling electrostatic charges in industrial production processes. The product portfolio consists of seven integrated product lines: Static Line (alternating voltage ionization for standard discharge applications), Air Line (air-assisted ionization for optimized surface neutralization), DC Line (high-performance DC ionization for high-speed processes), Ex Line (ATEX-compliant equipment for explosive atmospheres), Clean Line (air purification combining HEPA filtration and ionization), Charge Line (electrostatic charging systems for material fixation), and Test Line (high-voltage measuring and testing devices). These product lines work together to provide complete electrostatic control solutions: discharging systems remove static charges from surfaces, charging systems apply electrostatic charges for material handling, and test equipment verifies system performance. Products are manufactured in Biel, Switzerland according to Swiss safety and quality standards and ISO 9001:2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Line Alternating voltage ionization systems that generate alternating positive and negative free ions at 50 Hz mains frequency to neutralize electrostatic surface charges. Designed for standard discharge applications across Swiss manufacturing production lines, including ionizing bars, power supply units (Multistat family), point-source ionizers (OPI), and passive ionizing units.
• Air Line Ionization units enhanced with compressed, low- or medium-pressure air support to transport ions over greater distances to charged surfaces, including structured surfaces with recesses. Encompasses air gates, ion-air blowers, web and surface cleaners, hand-held ionizing units, and mobile cleaning devices.
• DC Line DC voltage ionization systems providing positive and negative ions simultaneously and continuously through direct ion coupling, enabling high discharge performance for neutralizing strong electrostatic charges on high-speed processes (trajectory speeds up to 400 m/min) and supporting installation distances up to 100 mm. Includes DC ionizing bars, DC jets, and the integrated Ion Beam DC compact system that connects directly to machine controls.
• Ex Line Discharging power supply units and ionizing units certified for use in potentially explosive atmospheres, including dual-channel Ex power packs and explosion-proof ionizing bars and units. Suited to Swiss production environments where flammable vapors, dusts, or gases are present.
• Clean Line Air cleaning units that combine HEPA filtration with ionization to improve indoor air quality. Filtered air is enriched with ions to break down odorous aerosols and gases, targeting clean-room-adjacent and indoor production environments.
• Charge Line DC voltage charge generators with adjustable output between 0 and 40 kVDC for applying electrostatic charges and securing fixation of elements in production processes. Available in positive or negative polarity, with resistance-coupled and Tri-Stat variants, plus dedicated charging electrodes.
• Test Line High-voltage measuring devices and testers for functional checks on power supplies and ionizing units, including calibratable testers (Powercheck, Multicheck, Combicheck), static electric field meters, and the PZ3 perforation counter (counting up to 900 impulses/min) for non-contact detection of perforations.
• Maintenance, Repair, and Calibration Services On-site technical service delivered by company application engineers and service technicians for HAUG ionization systems, including electrostatic charge measurement, test-facility setup, bridging solutions during repairs, scheduled maintenance, repair, and calibration of high-voltage measuring devices and ionization system components for Swiss manufacturing customers.

Quantifiable outcome

• Trajectory speeds up to 400 m/min are possible with DC Line ionization systems
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Centre ASI Foundation (Fondation Centre ASI)minorOthersHAUG Biel AG demonstrates social commitment by outsourcing smaller production units to the Centre ASI Foundation, which provides job opportunities and housing for adults with disabilities.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Schunk Group: German-based technology group with industrial ionization and ionization-related products (formerly part of Hekuma). Specialized in plastic and surface treatment, with comparable Swiss/German industrial manufacturing customers as HAUG.

Direct peers

• Teknek (now part of Inhance Technologies): Manufacturer of contact cleaning rollers and static control systems for converting, packaging, and film industries. Comparable in addressing static-related contamination in web/film handling, with overlapping product lines (cleaning, ionization, measurement).
• Fraser Anti-Static Techniques: UK-based manufacturer of static elimination and measurement equipment, including ionizing bars, air knives, and static meters. Closely comparable in product scope (discharge/charge/test) and target industries (plastics, packaging, printing).
• Meech International: UK-based specialist manufacturer of static control and industrial cleaning products, including ionizing equipment, static eliminators, and web cleaners. Closely comparable in technology, customer base (plastics, packaging, converting), and solution-based sales model.
• Eltex Elektrostatik GmbH: German-headquartered manufacturer of electrostatic charging and discharging systems, ionization equipment, and anti-static solutions. Direct competitor in industrial ionization with comparable product portfolio (ionizing bars, power supplies, charging generators) and a similar business model.

Broad incumbents

• Simco-Ion (ITW): Division of Illinois Tool Works, one of the largest global suppliers of static control and ionization products. Overlaps directly with HAUG in industrial ionization but operates as a broader industrial conglomerate with much wider product scope and global reach.
• Panasonic Industry / Static Clean Solutions: Panasonic's industrial division offers ionization products and static control systems for electronics manufacturing. Represents a broader incumbent with significant resources and global reach, partially overlapping in electronics and precision manufacturing.

Emerging players

• Ion Industrial (J-Flex): UK-based supplier of static control and anti-static products, including ionizing bars, blowers, and measurement instruments. Comparable niche focus on industrial static elimination with a smaller, more focused product portfolio than HAUG.
• Shenzhen ATE Technology: Chinese manufacturer of static elimination and plasma treatment equipment for industrial applications. Competes in the same ionization/anti-static category with comparable products (ionizing bars, air knives) at lower price points, representing a cost-competitive alternative.

Others

• Haug Group (HAUG GmbH & Co. KG): Parent company of HAUG Biel AG, headquartered in Leinfelden-Echterdingen, Germany. Provides the group brand, shared distribution channel, and centralized R&D, with comparable products under the same technology umbrella. Effectively the closest internal/strategic peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haug-biel-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haug Biel AG