Choperia E Restaurante Pinguim De Goiania

What Choperia E Restaurante Pinguim De Goiania does

Pinguim (legally registered as Choperia E Restaurante Pinguim De Goiania) is a privately-held Brazilian choperia and restaurant chain founded on August 29, 1937 in Ribeirão Preto, São Paulo. Its core operation is serving draft beer (chopp) under a specific pouring ritual where the bartender discards a portion of the pour and refills the glass to produce a denser, creamier colarinho (head) lasting roughly two minutes, paired with a food menu anchored by the signature Filé à Fazendeiro — breaded Filet Mignon stuffed with ham and cheese, served with seasoned rice, palmito, peas, and sauces.

The business operates two physical dine-in locations: the historic flagship Pinguim Centro on Rua General Osório, and a second unit inside the Ribeirão Shopping mall. In addition to walk-in dining, the company generates ancillary revenue through Salão de Eventos (a private event hall) and Pinguim Fest (a branded festival event service). Distribution is exclusively physical/in-person, with no app, no online ordering infrastructure, no delivery integrations, and no disclosed technology stack. Headcount is 26 employees, and revenue is not publicly disclosed. The website footer attributes the site to Midiáticos (midiaticos.com.br), suggesting an outsourced digital/brand relationship, but ownership, shareholder, and capital structure details are not provided.

Pinguim's customer base is the general horizontal segment of dining consumers — walk-in individuals and groups in Ribeirão Preto seeking an authentic choperia experience. There are no named enterprise or B2B customers, no pricing transparency, and no disclosed segment mix. The company's competitive narrative centers almost entirely on heritage (87+ years), the proprietary beer-pouring technique, and the Filé à Fazendeiro recipe, rather than on operational scale, technology, or geographic reach.

Name

Choperia E Restaurante Pinguim De Goiania

Legal name

Pinguim

Website

https://choperiapinguim.com.br

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinguim is a privately-held Brazilian choperia and restaurant founded in 1937 in Ribeirão Preto, São Paulo. It operates two dine-in locations (Centro and Ribeirão Shopping) serving draft beer and a traditional Brazilian menu headlined by the Filé à Fazendeiro signature dish, plus private event hall and festival services.

Ownership category

akta.pro rank

Product category

Brazilian Choperia / Restaurant Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Draft beer service
• Brazilian restaurant
• Event venue rental
• Traditional choperia
• Casual dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Choperia E Restaurante Pinguim De Goiania operates as a traditional Brazilian choperia and restaurant, serving draft beer (chopp), signature dishes such as Filé à Fazendeiro, and offering an event hall (Salão de Eventos) along with a branded celebration format (Pinguim Fest) for on-premise group functions. The company runs two physical locations — Pinguim Centro and Pinguim Ribeirão Shopping — and generates revenue primarily through in-person dining and on-site events.

Product overview

Pinguim is a traditional choperia (beer restaurant) established in 1937, operating as a single-location restaurant with event services. The core offering is their signature draft beer (chopp), complemented by a food menu featuring dishes like the Filé à Fazendeiro. The business also operates two physical locations in Ribeirão Preto (Centro and Ribeirão Shopping) and provides event venue services through their Salão de Eventos and Pinguim Fest offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Pinguim Fest: Event brand for special events organized by Pinguim choperia
• Salão de Eventos

Products and services

• Chopp (Draft Beer) Service On-premise draft beer (chopp) served to walk-in diners and event guests at the company's choperia locations.
• Filé à Fazendeiro Signature Brazilian dish served at the restaurant, positioned as a flagship menu item associated with the brand.
• Restaurant Dining (Pinguim Centro and Pinguim Ribeirão Shopping) In-person dine-in food and beverage service at two physical restaurant locations: Pinguim Centro and Pinguim Ribeirão Shopping.
• Salão de Eventos (Event Hall) On-premise event hall available for hosting private group functions, celebrations, and gatherings, with food and draft beer service provided by the choperia.
• Pinguim Fest Branded celebration format combining the choperia's food, draft beer, and event-hall service into a packaged private event experience for groups.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bar Brahma: Iconic São Paulo choperia and restaurant founded in 1948, famous for its draft beer culture and traditional Brazilian food. Directly comparable as a historic, full-service choperia concept with a strong beer-led value proposition.
• Bar do Mineiro: Traditional Brazilian bar and restaurant in Santa Teresa, Rio de Janeiro, known for hearty Minas-style food and beer service. Comparable as a heritage, single-city casual choperia with strong signature dishes.
• Bar Original: Porto Alegre choperia founded in 1907, one of the oldest continuously operating choperias in Brazil, with a multi-location footprint and traditional gaucho menu. Comparable as a heritage choperia concept with regional brand strength.
• Bar Luiz (Cobal do Humaitá): Historic German-Brazilian choperia in Rio de Janeiro's Cobal do Humaitá market, founded in 1887, famous for its draft beer and traditional cuisine. Comparable as a long-lived Brazilian choperia brand with strong food and beverage identity.

Broad incumbents

• Fogo de Chão: Brazilian-origin full-service steakhouse chain with both domestic and international locations, offering a traditional churrascaria dining experience. Comparable as a broader incumbent in the Brazilian full-service dining and beverage category.

Regional players

• Choperia do Gabi: Traditional choperia concept operating primarily in southern Brazilian markets with classic draft beer and Brazilian fare. Comparable as a regional choperia peer sharing the same format but operating in a different geographic territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/choperia-e-restaurante-pinguim-de-goiania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choperia E Restaurante Pinguim De Goiania