2 Of the Guys BV

What 2 Of the Guys BV does

2 Of the Guys BV is a privately held Dutch creative services company based in Hilversum, Netherlands, founded in 2015 by Katinka Wals and Mireille van der Werff. The company operates through two integrated service lines branded as Trainersburo and Productieburo. Trainersburo delivers professional training and coaching for media professionals across Dutch broadcasters, newsrooms, and communications teams, covering video production, audio/radio, presenting, directing, editing, editorial skills, leadership, and personal development — delivered via scheduled open-enrollment courses, custom in-company programs, online learning modules, and individual coaching. Productieburo provides end-to-end video and podcast production for primarily Dutch public-sector, healthcare, education, and nonprofit clients, handling concept development, scriptwriting, recording, editing, and final delivery.

Underlying technology is minimal: the company is a services organization with no proprietary software stack, relying on standard production equipment, Adobe Audition and standard editing tools for delivery, and a podcast studio operated in collaboration with Lød Engineering. Business model is purely professional services, with quote-based pricing (e.g., approximately €4,000 for a ~3-minute video), B2B direct sales motion via website forms, phone, and email, and a customer base spread across Dutch government bodies (Zorginstituut Nederland, Tweede Kamer, Ministerie van BZK, VNG, municipalities), healthcare and welfare organizations (Jeroen Bosch Ziekenhuis, Versa Welzijn, Kenniscentrum Kinderpalliatieve Zorg), educational and research institutions (Wageningen University & Research, UvA, Aeres Hogescholen, KNAW), and a small set of enterprise accounts (Johan Cruijff Arena, Consolidated Dakbeheer, De Alliantie). The company is bootstrapped with no institutional funding and operates with a core team of two founders plus a network of freelance trainers and production professionals.

Name

2 Of the Guys BV

Legal name

2 of the Guys BV

Website

https://2oftheguys.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

2 Of the Guys BV is a Dutch creative services firm operating a Trainersburo (media professional training) and Productieburo (video/podcast production), serving Dutch broadcasters, government, healthcare, education, and nonprofit clients from Hilversum.

Ownership category

akta.pro rank

Product category

Media Training and Creative Production Services

NAICS

Professional and Management Development Training (611430), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Media training services
• Video production
• Podcast production
• Journalism training
• Broadcast training

Headquarters

HQ city

Hilversum, North Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Services: Revenue from scheduled training programs, custom in-company training, and online training modules. Training covers video, audio, presenting, editing, leadership, and personal development for media professionals.
2. Production Services: Revenue from video production (documentaries, explainers, social media content), podcast production, and talkshow production for organizations in the social domain.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

2 Of the Guys BV is a Dutch creative company that operates two divisions: Trainersburo, which delivers professional development training for media and journalism professionals covering video, audio, presenting, editing, directing, production, leadership, and personal development; and Productieburo, which produces video and podcast content for organizations with a social mission, handling full-service production from concept development through final delivery. Training is offered through scheduled open agendas, online modules, custom in-company programs, and individual coaching, while production services span documentaries, explainers, social media content, and talkshows.

Product overview

2 Of the Guys BV operates as a dual-service organization consisting of Trainersburo and Productieburo. Trainersburo provides professional training programs for media and journalism professionals, offering scheduled training, online learning, custom-designed programs, and individual coaching across areas including video production, audio/radio, presenting, directing, production, editing, leadership, and personal development. Productieburo delivers video and podcast production services for organizations with social missions, handling the complete production process from concept development through final delivery. The two divisions share core expertise in storytelling and media production, with training programs often serving as both standalone offerings and preparation for organizations undertaking production projects with the company.

Differentiator

Problem solved

Functional benefit

Brands

• Trainersburo: Training services for media professionals including journalism, presentation, production, and personal development training.
• Productieburo

Products and services

• Trainersburo (Training Bureau) A training bureau offering professional development programs for media and journalism professionals, including workshops on audio production, leadership, personal development, presenting, production, editing, directing, and video content creation.
• Productieburo (Production Bureau)
• Video Production
• Podcast Production
• Maatwerk Trainingen (Custom Training Programs)
• Coaching
• Online Training

Quantifiable outcome

• Training for groups of 4-16 participants depending on training type
• +1 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• REF-fmminorOthersCollaboration on training project at Ukerewe Island. REF-fm sponsored travel tickets for 2 of the Guys trainers to teach radio production skills to people with albinism in Tanzania.
• Lot der BlindenminorOthersCo-sponsored travel tickets for training project in Tanzania supporting people with albinism.
• Katholieke Stichting voor Blinden en SlechtziendenminorOthersCo-sponsored travel tickets for training project in Tanzania supporting people with albinism.
• QinasminorOthersCo-funded documentary trilogy 'De keerzijde van Kansrijk Adviseren' about practical education.
• Lûd EngineeringcoreTechnology or IntegrationStudio facilities provider for podcast recordings. Long-term collaboration for professional audio production.
• WerkStationminorOthersMobiliteitscentrum van de publieke omroep. References training being offered through WerkStation.

Scale indicators1 record

Direct peers

• Submarine: Amsterdam-based Dutch creative production house developing films, documentaries and branded content. Closely comparable creative-production peer for2 of the Guys' Productieburo on storytelling-led video and documentary work.
• NRC Academy: Training arm of NRC Media offering journalism and editorial training programs to professionals. Direct peer to 2 of the Guys' editorial/journalism Redactie training and media-skills workshops in the Dutch market.
• Streamer: Dutch podcast and audio production agency producing podcasts and audio content for organizations. Directly comparable to 2 of the Guys' podcast production offering, including format development and end-to-end production.
• Pakhuis de Zwijger: Amsterdam-based Dutch media platform that curates programming, masterclasses and events on journalism, media and society. Comparable to 2 of the Guys for the media-professional upskilling and thought-leadership event/training segment.
• Wefilm: Amsterdam-based Dutch branded video and content production agency. Comparable to 2 of the Guys' Productieburo in producing professional video content for organizations, with a similar mix of corporate, social and public-sector clients.
• Media Academie: Hilversum-based Dutch media training provider offering courses and workshops for media professionals. Most directly comparable to 2 of the Guys' Trainersburo, sharing both location and the niche of Dutch media-skills training.

Broad incumbents

• Beeld en Geluid (Netherlands Institute for Sound & Vision): Larger Dutch media institution located in Hilversum that, alongside its archive mandate, runs professional media training and education programs. A broader incumbent in the same media-training space where 2 of the Guys competes.

Others

• Springcast: Dutch podcast hosting, distribution and analytics platform. Adjacent enabling technology peer that powers the publishing layer for many of the same organizations producing podcasts through 2 of the Guys' Productieburo.

Market position

Strengths5 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trainersburo
• Instagraminstagram.com/2oftheguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2 Of the Guys BV