Name

Adrenalin Quarry

Legal name

Adrenalin Quarry Ltd

Website

https://adrenalinquarry.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Park / Outdoor Recreation

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD)

akta.pro secondary industries

Extreme Aerial Adventure Experiences (Heli-assisted Drops, Cliff/Platform Jumps) (THAAAMAH), High-Rope Freefall Attractions (QuickJump, PowerFan Descenders) (THAAAMAG)

Keywords

• Adventure park activities
• Outdoor recreation services
• Water park attractions
• Extreme sports venue
• Team building experiences

Headquarters

HQ city

Menheniot, Liskeard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Per-Ride Admissions: Pay-per-ride model where customers pay for individual activities. No admission charge to enter the site. Single rides include The Zip (£15), Giant Swing (£15), Aquapark (£25), Karting (£15-40), Axe Throwing (£15), Open Water Swimming (£3.50).
2. Activity Bundles: Pre-set multi-ride bundles offering discounts: 2 rides save £5pp, 3 rides save £10pp, 4 rides save £15pp. Fixed combinations that must be completed in sequence.
3. Food and Beverage: On-site food and drink offerings including bacon baps, hot dogs, nachos, paninis, jacket potatoes, drinks, snacks, and ice cream. Food served at Aquapark and Karting locations.
4. Gift Vouchers: Digital gift vouchers available in denominations from £10 to £150, or custom amounts. Valid indefinitely with no expiry date.
5. Locals Pass Membership: Seasonal discount membership for PL, TR, EX22, EX23, EX39 postcodes offering reduced rates on Aquapark (£20pp) and other seasonal discounts. Includes photo ID requirements and eligibility verification.
6. Photography and Merchandise: Professional photo and video packages from activities available for purchase. Adrenalin Quarry branded merchandise including travel towels and apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Adrenalin Quarry operates a multi-activity adventure park on a flooded quarry site in Cornwall, UK, offering gravity-based rides including a 490m cliff-top zip wire, the UK's tallest giant swing, a 2800 m2 inflatable aquapark, an 800m all-weather karting track, and axe throwing. Customers enter free and pay per ride, with online pre-booking for most activities and walk-up availability for the zip wire and giant swing.

Product overview

Adrenalin Quarry is an adventure park and gravity-based activity center operating from a flooded quarry in Cornwall since 2009. The portfolio consists of five core rides: The Zip Wire (490m twin-cable cliff zip at 40mph), The Giant Swing (UK's tallest at 170ft over water), Aquapark (world's largest inflatable playground at 2800m2), Go Karting at Kartworld (800m all-weather circuit), and Axe Throwing (all-weather arena with axes and ninja stars). Additional offerings include Open Water Swimming, Electric Mini-Bikes for ages 3-6, and Food & Beverage. The company sells multi-ride bundles (2-4 rides with progressive discounts), Locals Pass subscriptions for PL/EX/TR postcodes, and Gift Vouchers. Activities are bookable online via a third-party booking system. Entry is free with pay-per-ride pricing. The park is cashless and operates daily 9am-5pm.

Differentiator

Problem solved

Functional benefit

Brands

• Kartworld: Go karting facility at Adrenalin Quarry offering adult, youth, and junior karting on an 800m all-weather track with Sodi SR4 200cc karts
• Aquapark
• The Zip
• The Giant Swing
• Axe Throwing

Products and services

• The Zip Wire A 490m twin-cable zip wire dropping 50m from a cliff over a flooded quarry lake, reaching 40mph. The UK's maddest zip wire and the only venue where visitors can turn up and fly without pre-booking. Open to ages 2-94 within a 25-115kg weight range.
• The Giant Swing The UK's tallest swing, winch-hoisted to a 90-degree angle before release for freefall over a cliff edge, with maximum height of 170ft above the water. Seats 3 per ride with 360kg max weight, minimum rider weight 25kg.
• Aquapark World's largest inflatable water playground on the quarry lake at 2800 m2 with 56 elements and 59 connectors, including extreme trampolines, monkey bars, swings, and slides. Lifeguarded, with wetsuits and buoyancy aids provided seasonally. Open to ages 6+ who can swim 25m.
• Go Karting (Kartworld) 800m all-weather karting track offering adult (16yrs+), youth (10-15yrs), and junior (7-9yrs) sessions using Sodi SR4 200cc karts with lap-by-lap data printouts. Includes Grand Prix packages with qualifying, heats, and finals for groups of 10-20.
• Axe Throwing 45-minute instructor-led axe and ninja star throwing sessions in an all-weather arena. Up to 16 people per session with 4 per target. Open to ages 12+.
• Open Water Swimming Supervised open water swimming in the quarry lake, including a 300m end-to-end route surrounded by cliffs. Requires ability to swim 1000m unaided. Sessions start at 12pm, open to ages 12+.
• Electric Mini-Bikes Token-operated twin-seat electric bikes on an 80m circuit for children aged 3-6 years. Tokens purchased at reception for £2.00.
• Locals Pass Subscription-style seasonal membership for residents of PL, TR, EX22, EX23, and EX39 postcodes offering reduced rates on Aquapark (£20pp) and other seasonal discounts. Includes photo ID verification, up to 2 adults and 5 children per pass.
• Gift Vouchers

Quantifiable outcome

• 750K TikTok views
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aidan HeslopcoreOthersRed Bull athlete and youngest ever diver in the Red Bull World Series. Current FINA #1 world cup qualifier who trains at Adrenalin Quarry. Part of athlete support/miniseries program.
• Tom IstedminorOthersFreeriding Professional and record-breaking athlete supported by Adrenalin Quarry. Featured in brand miniseries content.
• Exeter Chiefs RugbyminorOthersProfessional rugby team visited for team building and reward day at the Aquapark. Content shared on Chiefs YouTube channel with visibility at home games.
• 2SME EventscoreStrategic or Co-development PartnerRecurring partner for Cornwall's biggest Drum & Bass events at the quarry. Events include BREAK & CARASEL, SKEPTICAL & VISIONOBI, MONRROE & JOLLA. Music from 13:00-22:00 with bar and food.
• Fixr (Ticket Sales)minorChannel Partner/ Reseller/ DistributorThird-party ticket sales platform for event tickets. Used for music events and special occasions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zip World: UK-based zip line and adventure experience operator with multiple sites (North Wales, Manchester, Windermere). Closest direct competitor to Adrenalin Quarry's zip wire and gravity-based rides, targeting similar thrill-seeking and family demographics.
• iFly: Indoor skydiving and adventure experience operator in the UK. Comparable adrenaline-experience positioning, group/corporate customer base, and per-attraction pricing model targeting thrill seekers and family groups.
• Go Ape: UK's largest forest adventure operator offering zip lines, high ropes, and aerial courses nationwide. Comparable outdoor adventure park business model with pay-per-activity pricing and broad family/stag-hen/corporate customer mix.
• Forest of Dean Adventures: UK outdoor adventure operator offering zip lines, coasteering, and high-adrenaline experiences. Comparable small-scale regional adventure operator with similar activity mix and walk-up/walk-in availability.
• The Bear Grylls Adventure: Birmingham-based extreme adventure experience (formerly Bear Grylls Assault Course) offering zip lines, free-fall, high ropes, and dive experiences. Closely comparable thrill-seeking, pay-per-attraction model targeting UK adventure tourists.
• Crealy Theme Park & Resort: Devon-based adventure/theme park with rides, attractions, and on-site resort. Comparable UK southwest family day-out destination with pay-per-ride and bundle pricing.

Regional players

• Camel Creek Adventure Park: Cornwall-based theme/adventure park with rides and animal attractions. Comparable regional tourist attraction targeting families visiting Cornwall, but broader (less extreme) activity mix.

Broad incumbents

• Flamingo Land: Yorkshire-based theme park, zoo, and holiday resort. Comparable UK family leisure destination operating rides and attractions; broader incumbent with overlapping family demographic.
• Sundown Adventure Land: Large UK theme park targeting families with young children. Comparable UK family day-out attraction, broader ride portfolio, larger scale — overlapping family demographic but less extreme/adrenaline-led.

Others

• Surfdome: UK-based action-sports retailer and content platform. Adjacent to Adrenalin Quarry through shared extreme/adventure sports customer base rather than direct attraction competition; useful as ecosystem reference for sponsorship and merchandise adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/adrenalinquarry
• Facebookfacebook.com/aqjump
• LinkedInlinkedin.com/company/adrenalin-quarry
• Instagraminstagram.com/adrenalinquarry
• TikToktiktok.com/@adrenalinquarry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalin Quarry