ANMA
ANMA is a Uruguayan professional services firm offering consulting, auditing, proprietary audit management SaaS (ANMA Audit), and online training (ANMA Connect+) to government entities, private enterprises, and entrepreneurs in Uruguay.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, Uruguay
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ANMA does
ANMA (Anma Consultores & Auditores) is a Uruguayan professional services firm founded in 2018 in Montevideo, operating across three interconnected business pillars: (1) consulting and auditing services including internal auditing, external financial statement auditing under IFRS, public accountant reports, process design, and management consulting; (2) ANMA Audit, a proprietary web-based SaaS platform for internal audit management, risk matrix generation, organizational process mapping, and audit finding tracking, sold via tiered subscriptions ranging from a free Libre tier to a custom-priced Full enterprise tier; and (3) ANMA Connect+, a training platform offering online courses on risk management, strategic planning, and financial literacy, distributed through Hotmart and Mercado Pago. The firm is led by three female credentialed public accountants (contadores públicos) with over a decade of combined experience, supported by a small team totaling approximately 11 employees.
The underlying technology of ANMA Audit is a multi-tenant web application accessible via standard browsers, with features including role-based access control, external document import, configurable alerts, and alignment with the IIA's International Professional Practices Framework and Uruguay's Governmental Audit Standards (NAGU). The company emphasizes a personalized, confidentiality-driven service model anchored in professional credentials and trust-based client relationships, primarily serving government entities, private enterprises across agribusiness, food processing, construction, healthcare, and technology sectors, as well as individual entrepreneurs and SMB owners through the training platform.
ANMA generates revenue through project-based professional services engagements, recurring SaaS subscriptions for ANMA Audit (annual billing with 10% bank transfer discount), and one-time course purchases for ANMA Connect+ content. Its go-to-market blends direct sales of professional services through the founders' networks, self-service SaaS acquisition via the website, and marketplace-driven course distribution. Geographic focus is domestic Uruguay, with implicit reach to Spanish-speaking markets via global course platforms. No external funding, parent company, or public listing is associated with the firm.
ANMA firmographics
Firmographics- Name
- ANMA
- Legal name
- Anma Consultores & Auditores
- Website
- https://anma.com.uy
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANMA is a Uruguayan professional services firm offering consulting, auditing, proprietary audit management SaaS (ANMA Audit), and online training (ANMA Connect+) to government entities, private enterprises, and entrepreneurs in Uruguay.
- Ownership category
- akta.pro rank
ANMA industry classification
Industry- Product category
- Audit and Risk Management Consulting
- NAICS
- Offices of Certified Public Accountants (541211), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)
- akta.pro primary industry
- Audit & Assurance Services (BPAHABAA)
- akta.pro secondary industry
- ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)
Keywords
Where ANMA is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
ANMA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting & Auditing Services: Professional services including internal auditing, external auditing of financial statements (under full IFRS and IFRS for SMEs), public accountant reports, process design, and management consulting (strategic planning, financial projections, budgeting, organizational structure design). Revenue is generated through project-based engagements and retainer arrangements with clients across government, private, and NGO sectors.
- ANMA Audit Software Subscriptions: SaaS subscription tiers (Libre free, Básico $3,150 +IVA/month, Pro $8,000 +IVA/month, Full custom pricing). Billing is annual. Annual payment by bank transfer offers a 10% discount. Revenue is recurring on a subscription basis with tiered upsell opportunities as organizations grow from 1 to 5+ managed entities.
- ANMA Connect Training Courses: Online courses sold as one-time purchases or subscription access. Risk Management course priced at $794 USD (one-time via Hotmart or Mercado Pago). Risk Matrix 360 course offered at promotional pricing of $22.50 USD (was $177 USD). Lifetime access to recorded content plus membership in ANMA Connect+ community. Revenue is one-time per course with potential for upsell to consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free / No charge | Libre — Free trial tier with basic features for a single company and user |
| Subscription | Annual | Básico — Entry-level paid subscription for small organizations |
| Subscription | Annual | Pro — Mid-tier subscription for growing organizations with up to 5 companies |
| Subscription | Annual | Full — Custom enterprise tier with unlimited companies and users |
| One time/ perpetual license | One time/ perpetual license | Gestión Integral de Riesgos course — one-time purchase online course |
| One time/ perpetual license | One time/ perpetual license | Matriz de Riesgos 360 course — promotional one-time purchase |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ANMA product offering
Product offeringCore offering
ANMA is a Uruguayan professional services firm offering internal and external auditing, public accountant reports, process design, and management consulting to government entities, private companies, and NGOs. Alongside these advisory services, ANMA sells a proprietary web-based SaaS platform called ANMA Audit for internal audit management and risk control, and delivers structured training courses through its ANMA Connect+ platform covering risk management, financial planning, and audit standards.
Product overview
ANMA Consultores & Auditores is a professional services firm founded in 2018 offering consulting, auditing, and training services alongside a proprietary SaaS product. The portfolio consists of three interconnected offerings: (1) ANMA Audit, a web-based audit management and risk control platform with subscription tiers (Libre/Básico/Pro/Full); (2) ANMA Connect+, an education and training platform providing courses on audit standards, risk management, and financial planning; and (3) professional consulting and auditing services. The training platform complements the software by teaching methodologies that align with ANMA Audit's risk management and audit planning features.
Differentiator
Problem solved
Functional benefit
Brands
- ANMA Connect+: Training and education services offering online and in-person courses on internal audit standards, accounting standards, financial management, risk management, controls, and strategic planning.
- ANMA Audit
Products and services
- ANMA Consultores & Auditores (Professional Auditing and Consulting Services) Professional services offering internal auditing, external financial statement auditing (full IFRS and IFRS for SMEs), public accountant reports, process design, and management consulting to government entities, private companies, and NGOs in Uruguay.
- ANMA Audit (SaaS Audit Management Platform) Web-based SaaS platform enabling organizations to optimize internal audits, manage risks and controls, generate organigrams and process maps, track audit findings with corrective action plans, and monitor organizational compliance. Aligns with IIA's International Professional Practices Framework (IPPF) and Uruguay's Governmental Audit Standards (NAGU). Available in subscription tiers Libre (free, 1 company, 1 user, 250 records), Básico ($3,150 +IVA/month billed annually, 1 company, 3 users, 1,000 records), Pro ($8,000 +IVA/month billed annually, 5 companies, 15 users, 5,000 records), and Full (custom pricing, unlimited companies and users).
- ANMA Connect+ (Training and Education Platform) Training and education platform offering online and in-person courses on internal audit standards, accounting standards, financial management, risk management, controls, and strategic planning. Includes lifetime access to recorded course content and access to the ANMA Connect+ community for peer sharing, case studies, and ongoing support.
- Curso: Gestión Integral de Riesgos — Estrategias para el Éxito Empresarial Self-paced online course teaching an enterprise risk management methodology across 8 recorded modules designed to be completed in 6 weeks. Priced at $794 USD one-time, with payment via Hotmart or Mercado Pago and installment options available. Includes downloadable material, a risk matrix template, and membership in the ANMA Connect+ community. Targeted at entrepreneurs, SMB owners, and professionals.
- Curso: Matriz de Riesgo 360 Online course teaching risk matrix creation methodology across 5 keys plus a practical session. Includes the ANMA Connect Risk Matrix template compiling 99% of business risks with mitigation strategies for direct application. Originally priced at $177 USD, offered at promotional $22.50 USD with lifetime access and ANMA Connect community membership.
- Método RUMBO — Finanzas para Emprendedores Practical mentorship program for entrepreneurs to understand finances, calculate profitability, build budgets, and design growth plans without requiring prior financial knowledge. Delivered as part of the ANMA Connect+ curriculum via the cursosanmaconnect.my.canva.site platform.
Quantifiable outcome
- 50% of businesses fail before their 5th year due to lack of planning — ANMA Connect training aims to reduce this risk through anticipatory planning education
- +1 more outcomes
Companies that use ANMA
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
ANMA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ANMA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
ANMA competitors and assessment
Company assessmentBroad incumbents
- KPMG Uruguay: KPMG Uruguay is a Big 4 audit and advisory firm serving the same enterprise and government buyers as ANMA, with broader portfolio services (tax, advisory, consulting). It competes for high-end audit engagements where ANMA also operates.
- Deloitte Uruguay: Deloitte Uruguay is a Big 4 firm offering audit, consulting, tax, and advisory services in Montevideo. It targets the same government and large-enterprise clients as ANMA, with significantly broader service breadth and global brand.
- PwC Uruguay: PwC Uruguay is a Big 4 audit and advisory firm. It competes with ANMA for financial statement auditing and consulting engagements with government and large private-sector clients in Uruguay.
- EY Uruguay: EY Uruguay is a Big 4 firm providing assurance, advisory, and consulting services. It is a competitor in the external audit and risk consulting market in Uruguay where ANMA also operates.
Emerging players
- Riskonnect: Riskonnect is an integrated risk management SaaS platform with audit, risk, and compliance modules. It is an emerging competitor to ANMA Audit in the broader GRC and risk management software category, particularly as it expands internationally.
Direct peers
- BDO Uruguay: BDO Uruguay is a mid-tier global accounting and audit firm with established presence in Montevideo. It competes with ANMA's consulting and auditing services line for similar enterprise and government clients in Uruguay, at a larger scale.
- Diligent: Diligent (which acquired ACL/ Galvanize) offers a board, audit, risk and compliance platform. It overlaps with ANMA Audit on the audit and risk management functionality, particularly for enterprise governance, risk, and compliance buyers.
- AuditBoard: AuditBoard is a leading cloud-based audit management and SOX compliance platform. It is directly comparable to ANMA Audit as a SaaS solution for internal audit teams, though it operates at significantly larger scale and without Uruguay-specific regulatory localization.
- Wolters Kluwer TeamMate: TeamMate is a long-established audit management software suite from Wolters Kluwer used by internal audit teams globally. It competes directly with ANMA Audit in the audit workflow and workpaper management category.
Regional players
- Grant Thornton Uruguay: Grant Thornton Uruguay is a mid-tier international accounting and audit firm with a Montevideo presence. It is comparable to ANMA in targeting mid-market Uruguayan companies for audit and advisory services, though with broader geographic reach across LATAM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ANMA social profiles
Digital presenceANMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANMA leadership team
Management profileNumber of profiles
Profiles5 records
ANMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANMA
What does ANMA do?
ANMA is a Uruguayan professional services firm offering internal and external auditing, public accountant reports, process design, and management consulting to government entities, private companies, and NGOs. Alongside these advisory services, ANMA sells a proprietary web-based SaaS platform called ANMA Audit for internal audit management and risk control, and delivers structured training courses through its ANMA Connect+ platform covering risk management, financial planning, and audit standards.
Is ANMA a public or private company?
ANMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANMA founded?
ANMA was founded in 2018. It employs 11 to 50 people.
Where is ANMA based?
ANMA is headquartered in Not specified, Uruguay, in the Latin America region.
How does ANMA make money?
Three revenue lines are on record. Consulting & Auditing Services are the primary driver. The others are ANMA Audit Software Subscriptions and ANMA Connect Training Courses.
Who are ANMA's main competitors?
Broad incumbents on record are KPMG Uruguay, Deloitte Uruguay, PwC Uruguay and EY Uruguay. Riskonnect is listed as an emerging player. Direct peers are BDO Uruguay, Diligent, AuditBoard and Wolters Kluwer TeamMate. Grant Thornton Uruguay is listed as a regional player.
Does ANMA have an API?
No public API is recorded for ANMA.
What industry is ANMA in?
ANMA's product category is Audit and Risk Management Consulting. Its primary akta.pro industry code is BPAHABAA, Audit & Assurance Services, with a secondary code of BPAEAJAM, ITSM Governance, Compliance & Audit Readiness. Its NAICS code is 541211 and its SIC code is 8700.