2'NM Propreté

What 2'NM Propreté does

2'NM Propreté is a French professional cleaning services company headquartered in Bayeux, Normandy, founded in 2011 and operating as a subsidiary of Groupe JBS (a regional conglomerate of six cleaning companies totaling approximately 800 collaborators and €18M in revenue). The company delivers a diversified service portfolio spanning office and tertiary cleaning, residential common area maintenance, industrial cleaning, agro-food sanitation (serving clients including Lactalis, Danone, Mondelez, and Charal), medical/paramedical facility disinfection, commercial space cleaning, and specialized restoration work. Its specialized offerings include diamond disk quartz concrete polishing, graffiti removal via hydrogommage/aérogommage/sablage, marine vessel cleaning, heritage museum glazing, and aerial surface disinfection (DSVA).

The company operates a direct B2B sales model across Normandy (Bayeux, Caen, Le Havre, Rouen, Saint-Lô, Cherbourg, Granville) with service delivery structured as either recurring subscription contracts or one-time specialized assignments. Approximately 40% of the 65+ workforce holds a CQP (Certificat de qualification professionnelle) in cleaning, developed through training partnerships with INHNI and KURSUS Formation. The company has held Qualipropre certification since 2019 and is structured as a SAS (Société par Actions Simplifiée) with a registered capital of €42,000. Leadership is anchored by Groupe JBS executives Benjamin BAHU (President) and Jean-Maxime BRODIN (Director General), with local agency management including Emilie (Responsable d'agence), Simon (Responsable d'exploitation), and Zoé (Responsable de secteur). The company positions itself on a daytime working model — uncommon in the cleaning sector — as a transparency and employee recognition differentiator.

The business model is service-based and labor-intensive, with revenue generated through tailored subscription contracts and project-based specialized work. Geographic scope is regional, with no national or international footprint indicated. The technology stack is operational rather than software-defined: specialized cleaning equipment and a mobile quality control/traceability platform for client communication, rather than any AI/ML, API, or proprietary software product.

Name

2'NM Propreté

Legal name

2'NM Propreté

Website

https://2nm.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

2'NM Propreté is a Bayeux-based professional cleaning services company serving B2B clients across Normandy, with expertise in industrial, agro-food, medical, and heritage cleaning. It operates as a subsidiary of Groupe JBS, the regional cleaning conglomerate.

Ownership category

akta.pro rank

Headquarters

HQ city

Bayeux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Contract cleaning services: Recurring cleaning contracts for offices, commercial spaces, residential buildings (common areas), healthcare facilities, and industrial sites. Offered as subscription (abonnement) with regular scheduled services.
2. Specialized/specific cleaning services: One-time exceptional services including post-construction cleaning, floor restoration, carpet shampooing, facade cleaning, graffiti removal, and marble crystallization.
3. Industrial surface treatment: Specialized concrete treatment services such as quartz concrete polishing for large infrastructure projects (e.g., 3,000 m² cruise terminal).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

2'NM Propreté is a French professional cleaning services company based in Bayeux, Normandy, providing commercial, industrial, and specialized cleaning services to businesses across multiple sectors. The company is a subsidiary of Groupe JBS and offers routine cleaning as well as specialized techniques such as DSVA disinfection and diamond disc floor polishing.

Product overview

2'NM Propreté is a cleaning services company offering a comprehensive portfolio of professional cleaning and maintenance services. The core offerings include office and commercial building cleaning (Nettoyage de bureaux, collectivités, tertiaire), common area maintenance (Entretien parties communes), industrial cleaning (Nettoyage industriel), and agri-food industry cleaning (Nettoyage agro-alimentaire). Specialized services include medical facility maintenance (Entretien milieu médical), commercial space cleaning (Entretien espaces commerciaux), restoration work (Travaux de remise en état), graffiti removal (Nettoyage graffitis), marine vessel cleaning, museum window cleaning, and diamond disk concrete polishing. The company operates as part of Groupe JBS, a network of six cleaning companies in Normandy and Brittany.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning
• Industrial Cleaning
• DSVA Disinfection (Disinfection by Steam Vapor and Air)
• Diamond Disc Floor Polishing

Quantifiable outcome

• 40% of staff CQP certified
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Groupe JBScoreOthersParent company and corporate group. Groupe JBS is a major regional player in the cleaning industry comprising 6 companies (JBS, 2NM, Normanet, HIL Propreté, ABC du nettoyage, Lecorps service). Group includes 800 collaborators, generates 18M€ revenue, serves 2,000+ clients across 10 agencies with 85% of staff trained.
• INHNI (Institut National de l'Hygiène et du Nettoyage Industriel)coreImplementation/ SI/ Consulting PartnerTraining partner for professional cleaning certification. New employees receive 6-12 months alternating training with INHNI leading to CQP (Certificat de qualification professionnelle) certification.
• KURSUS FormationcoreImplementation/ SI/ Consulting PartnerTraining partner for professional cleaning certification. Employees receive 6-12 months alternating training with KURSUS Formation leading to CQP certification. Management team also receives ongoing training through KURSUS.
• Training centers and industry partnersminorStrategic or Co-development PartnerPartnerships with training centers, equipment suppliers, product suppliers, consumables vendors, recruitment partners, and employment partners forming the industry ecosystem relationships.
• Equipment, products and consumables suppliersminorChannel Partner/ Reseller/ DistributorSupplier partnerships for cleaning equipment, products, and consumables necessary for service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights9 records

Broad incumbents

• Atalian: International FM/cleaning group with significant French operations. Competes for the same enterprise cleaning contracts as 2'NM but with broader geographic reach and integrated FM bundles.
• Onet: Major French FM and cleaning group offering services across cleaning, security, and maintenance. Competes with 2'NM for enterprise accounts but operates nationally and at much larger scale.
• ISS France: Global facility services provider with a substantial French cleaning footprint. Overlaps with 2'NM in office, industrial, and specialized cleaning, competing primarily on enterprise tenders.
• Sodexo: Global French-origin FM and food services company. While broader in scope, its cleaning and facility maintenance division competes for the same enterprise cleaning contracts as 2'NM, especially in regulated environments.

Direct peers

• Challancin Propreté: French cleaning services company with multi-sector coverage (offices, industry, healthcare). Comparable service portfolio, B2B contracts, and emphasis on training/certification to 2'NM.
• GSF: French multi-regional cleaning and facility services company comparable to 2'NM in core offering (office, industrial, agro-food cleaning) with a broader regional footprint. Closely aligned B2B service model and customer mix.
• Samsic: French facility management and cleaning services group with similar multi-vertical offering (industrial, tertiary, specialized cleaning). Overlaps with 2'NM's service catalogue and customer base.

Others

• Elis: French-listed hygiene and well-being services company (textile rental, washroom hygiene). Adjacent to 2'NM in serving hygiene/compliance needs of enterprise clients but does not directly compete in on-site cleaning.

Emerging players

• Ortec Group: French industrial services group whose cleaning division serves industrial and energy clients. Partial overlap with 2'NM in industrial cleaning and specialized surface treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2nm-proprete

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2'NM Propreté