New Allied Industries

What New Allied Industries does

New Allied Industries is a small, family-owned industrial machinery manufacturer based in Lahore, Pakistan, founded in 1966. The company designs and produces rice processing equipment including rubber rollers, huskers, polishers, graders, and separators, serving rice mill operators domestically and in select export markets. The firm holds ISO certification and reportedly exports machinery internationally from Pakistan, though no specific geographies, volumes, or channel partners are disclosed.

The company operates with a lean team of approximately 9 employees under the direction of Khawaja Usman Imtiaz, part of the Aziz family ownership group. Production capacity is stated at hundreds of machines per year. The product portfolio is conventional mechanical equipment with no disclosed sensors, automation, or digital control systems, positioning the firm in the traditional industrial machinery segment rather than smart manufacturing.

The business model is direct B2B sales of capital equipment to rice mill operators, with no disclosed pricing tiers, dealer network, or after-sales service contracts. There are no public revenue figures, no external funding rounds, no active social media presence, and no evidence of recent digital investment (the company website carries a 2008-2014 copyright). The overall commercial posture is that of a long-standing but minimally resourced family enterprise operating in a niche agricultural machinery category.

Name

New Allied Industries

Legal name

Allied Industries

Website

https://alliedind.com.pk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

New Allied Industries is a family-owned Lahore-based manufacturer founded in 1966 that produces rice processing machinery — including huskers, polishers, graders, and rubber rollers — for domestic and export B2B rice mill customers.

Ownership category

akta.pro rank

Product category

Industrial Rice Processing Machinery

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Agricultural Processing Equipment (On-farm) (IMAHACAL)

akta.pro secondary industries

On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD), Shelling, Hulling & Dehusking Equipment (Rice Hullers, Nut Shellers) (AFAAAJAE), Harvesting & Forage Equipment (IMAHACAD)

Keywords

• Rice processing machinery
• Paddy milling equipment
• Grain processing equipment
• Rice mill machinery
• Parboiling plant equipment

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Rice Machinery Manufacturing and Sales: Manufactures and sells industrial rice processing machinery including rubber rollers, huskers, polishers, graders, separators, elevators, and related equipment. Revenue generated through one-time equipment sales with ongoing spare parts and technical support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

New Allied Industries manufactures and supplies a comprehensive line of rice processing machinery and equipment for industrial rice mills. Founded in 1966 in Lahore, Pakistan, the company produces pre-cleaners and drum sieves, rubber huskers and rubber rollers, paddy separators, rice polishers, rice graders, rotary shifters, de-stoners, cyclones and blowers, elevators, heat exchangers, laboratory complete mills, parboiling plants, and supporting spare parts.

Product overview

New Allied Industries (also trading as Allied Industries) is a Pakistani manufacturer of rice processing machinery established in 1966. The company offers a comprehensive portfolio of rice milling equipment including Pre Cleaners & Drum Sieves, Rubber Huskers, Rubber Rollers (their specialty since 1966), Paddy Separators, Rice Polishers (VTA series vertical whiteners plus SM 18, NF 14, and KB 40 models), Rice Graders, Rotary Shifters, De-Stoners, Cyclones & Blowers, Elevators, Heat Exchangers, Laboratory Complete Mills, and Parboling Plants. The product line also includes spare parts and technical support services. The company positions itself as pioneers in rice machinery production in Pakistan with expertise in producing Rice Huller Rubber Rollers.

Differentiator

Problem solved

Functional benefit

Brands

• Allied Rubber Innovation: Rubber Roller Experts tagline used for the company's rubber roller product line

Products and services

• Pre Cleaners and Drum Sieves

Quantifiable outcome

• Higher milling yield with fewer brokens and minimum moisture loss
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves3 records

Expansion highlights1 record

Emerging players

• Zhejiang QiLi Machinery: Chinese manufacturer of rice milling equipment including huskers, polishers, and graders. Comparable as a lower-cost OEM targeting rice mill operators in Asia and Africa, putting pricing pressure on Pakistan-based suppliers.
• Hubei Pinyang Technology: Chinese supplier of rice processing machinery including rubber roller huskers and vertical rice whiteners. Overlaps directly with New Allied's flagship VTA-series polisher and rubber roller offerings at competitive price points.
• Yemmak: Turkish manufacturer of feed, grain, and rice processing machinery. Comparable in product range to New Allied's processing equipment lines and increasingly active in the same Asian and African export markets.

Broad incumbents

• Alapala: Turkish manufacturer of grain, rice, and feed processing equipment with strong export presence across Asia and Africa. Comparable in serving rice-mill modernization demand in emerging markets, though at broader industrial scale.
• Bühler Group: Swiss multinational supplying processing equipment for rice, grain, and broader food industries. Comparable because its rice-milling product line overlaps with Allied's portfolio, though Bühler serves a far broader industrial food-processing customer base.

Direct peers

• AGREX (Agro Engineering & Exports): Indian manufacturer of rice milling and grain processing machinery with established export presence. Comparable because it sells end-to-end rice mill solutions into similar emerging-market buyers as New Allied.
• MILLTEC Machinery: Indian manufacturer of rice processing and milling equipment including pre-cleaners, paddy separators, polishers, and graders. Closely comparable in product range and price tier to New Allied, and a major regional competitor in South Asian export markets.
• Fowler Westrup: Indian supplier of grain and seed processing equipment, including rice milling machinery. Directly comparable as a South Asia-based OEM targeting similar rice-mill customers with overlapping product categories.
• Satake Corporation: Japanese global leader in rice milling and processing equipment, including huskers, polishers, graders, and optical sorters. Directly comparable as a full-stack rice-machinery OEM serving mill operators worldwide, though at much larger scale.

Regional players

• Golfetto Sangati: Italian rice and grain milling equipment supplier with established base in Europe, the Middle East, and Asia. Comparable as a rice-machinery specialist serving export markets, though primarily selling outside of Pakistan's direct territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newalliedindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Allied Industries