Wielandbus AG

What Wielandbus AG does

Wielandbus AG is a privately held Swiss regional mobility provider headquartered in Murten, Canton of Fribourg, with a secondary operational presence in Tafers through the related Horner Reisen AG. The company operates a fleet of buses and a tourist train to deliver a portfolio of passenger transport services: school student transport (Schulbusse), regional public bus services (Regionalbusse/ÖV), vehicle rental (Mietfahrzeuge), care-related transport (Fricare), and a city tour train (Stedtlibummler / Petit Train). The customer base spans local residents, school associations, tourists, and event organizers across the Murten, Avenches, and wider Fribourg region.

The company's go-to-market is direct service delivery using its own fleet, supplemented by partnerships with Horner Reisen AG and local event organizers. Pricing is not publicly disclosed and is procured through contact-based engagement, particularly for school and institutional contracts. The company communicates via a bilingual (German/French) website and supports community sponsorships such as the Kerzerslauf running event and the Schwingfest Murten-Morat 2026, where it serves as an official transport partner.

Wielandbus AG's most significant recent development is the August 2025 takeover of student transport for the ARPEJE school association, covering over 400 children across Cudrefin, Salavaux, Avenches, and Faoug with eight new school buses. This contract marks the company's first operational entry into the French-speaking Romandie region, diversifying its geographic footprint beyond the German-speaking Murten/Tafers corridor and adding a recurring institutional revenue line to the existing mix of regional bus, rental, care, and tourism services.

Name

Wielandbus AG

Legal name

Wielandbus AG

Website

https://wielandbus.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wielandbus AG is a privately held Swiss regional mobility provider based in Murten, Canton Fribourg, operating school buses, regional public buses, vehicle rentals, care transport, and a tourist train for residents, schools, and tourists.

Ownership category

akta.pro rank

Product category

Passenger Bus Transportation

NAICS

School and Employee Bus Transportation (485410), Interurban and Rural Bus Transportation (48521), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

School Bus Transportation Operations (Home-to-School, Field Trips, Athletics) (EDAEADAA)

akta.pro secondary industries

Scheduled Intercity Coach Operators (TLAFAFAA), Public Transit Bus Operators (Municipal/Regional) (TLAFAAAI), Intercity Coach & Bus Operators (TLAFAAAH)

Keywords

• Passenger bus services
• School bus transportation
• Regional public transport
• Vehicle rental services
• Tourist train services

Headquarters

HQ city

Murten

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Wielandbus AG operates passenger transportation services in the Murten and Tafers region of Canton Fribourg, Switzerland, and more recently the Romandie region. The company runs school buses (Schulbusse), regional public buses (Regionalbusse/ÖV), rental vehicles (Mietfahrzeuge), a care-related transport service (Fricare), and a tourist petit-train (Stedtlibummler) for sightseeing tours in Murten.

Product overview

Wielandbus AG operates as a mobility partner providing passenger transportation services in the Murten and Tafers area of Switzerland (Canton Fribourg). The company offers a portfolio of transport services including school bus transportation (Schulbusse) for student transport, regional public bus services (Regionalbusse/ÖV), vehicle rental (Mietfahrzeuge), care transportation (Fricare), and city tour train services (Stedtlibummler). The company recently expanded into the French-speaking Romandie region with student transport services.

Differentiator

Problem solved

Functional benefit

Brands

• Fricare: One of the company's service offerings
• Stedtlibummler

Products and services

• Mietfahrzeuge (Rental Vehicles)
• Schulbusse (School Buses)
• Regionalbusse (Regional Public Buses / ÖV)
• Fricare
• Stedtlibummler (Petit Train)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Schwingfest Murten-Morat 2026minorStrategic or Co-development Partner · 1 January 2026Wielandbus AG and Horner Reisen AG serve as official transport partners for the Freiburger Kantonalen Schwingfest Murten-Morat, providing transportation support for the traditional Swiss wrestling event at Pentecost 2026.
• ARPEJE (Schulverband)flagshipStrategic or Co-development Partner · 1 August 2025School association partnership where Wielandbus AG assumed student transport operations for schools in Cudrefin, Salavaux, Avenches, and Faoug from August 2025, marking the company's expansion into the Romandie region.
• Horner Reisen AGcoreStrategic or Co-development PartnerHorner Reisen AG operates as a related company at the Tafers location, sharing operational presence and resources with Wielandbus AG in the regional mobility sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Auto AG Rothenburg: Auto AG Rothenburg is a Swiss regional bus operator serving Canton of Fribourg and Lucerne with scheduled regional, school, and charter bus services. It is a direct peer to Wielandbus's regional and school bus offerings, particularly across cantonal tenders in the Fribourg corridor.
• Stettler Reisen AG: Stettler Reisen is a Swiss bus and travel company operating regional, school, and charter transport in the Bern/Fribourg area. It is a directly comparable small private operator with overlapping geography to Wielandbus's Murten-Tafers-Avenches footprint.
• Eurobus (Switzerland): Eurobus is a Swiss coach and regional bus operator offering scheduled, charter, school, and tourism transport services. It is comparable to Wielandbus across the full service portfolio, including Mietfahrzeuge/rental, Schulbusse, and tourist services such as the Stedtlibummler.
• Horner Reisen AG: Horner Reisen AG is a Swiss regional bus and travel operator based in Tafers, Canton of Fribourg, and operates as a related/affiliated company of Wielandbus AG. It runs bus services and travel products in the same geography and is a directly comparable regional bus and tour operator.
• Bus Ostschweiz (BOS): BOS is a regional bus operator in Eastern Switzerland providing scheduled and school bus services in rural and interurban corridors. It is directly comparable to Wielandbus's mix of regional routes and school transport under municipal/cantonal contracts.
• Steiner Bus AG: Steiner Bus is a Swiss family-owned bus and coach company offering regional, school, and charter services, often tied to cantonal public transport concessions. It is a comparable mid-sized private Swiss bus operator with a similar service mix to Wielandbus.

Broad incumbents

• PostAuto: PostAuto is the national Swiss regional bus operator and a subsidiary of Swiss Post, providing scheduled regional and rural bus services across Switzerland. It is a broad incumbent operating in the same regional bus category as Wielandbus's Regionalbusse/ÖV service, with vastly greater scale and concession coverage.
• Transports publics fribourgeois (TPF): TPF is the cantonal public transport operator for Canton of Fribourg, running buses and rail across the region. It is a broad incumbent that Wielandbus competes against for regional bus concessions and school transport contracts in Fribourg.

Market position

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wielandbus-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wielandbus AG