Aamuposti

What Aamuposti does

Aamuposti is a Finnish regional newspaper brand delivering hyperlocal news coverage to residents of Hyvinkää, Riihimäki, Nurmijärvi, Hausjärvi, and Loppi in the Uusimaa region of Finland. It is operated as a branded title within Mediakonserni Keskisuomalainen (Keskisuomalainen Oyj), one of Finland's largest regional media groups, and is not a standalone legal entity — financials, corporate ownership, and many shared services (media sales via meks.fi, customer service via oma.media.fi, national wire content from Uutissuomalainen) sit at the parent level. The brand bears the "Vastuullisen journalismin merkki" (Responsible Journalism badge), indicating adherence to the Council for Mass Media's journalist guidelines.

The product portfolio centers on a content portal (aamuposti.fi) covering local government, sports (notably pesäpallo and football), culture, and community events, supplemented by an iOS/Android mobile application and a "Näköislehti" digital edition that replicates the print newspaper including archived issues and supplements. Editorial operations are run by a lean team of approximately nine staff under Editor-in-Chief Laura Ääri (Vastaava päätoimittaja). Distribution is via website, mobile apps, print home delivery, and group-wide syndication.

The business model combines recurring subscription revenue (digital and print tiers, with digital offering full content access and commenting) and advertising revenue sold through the group's centralized media sales operation. Pricing is not publicly disclosed. Authentication is delivered through the group's shared "Mediatunnus" identity, giving subscribers access across multiple Keskisuomalainen titles. The customer base is geographically concentrated within five Uusimaa municipalities and comprises individual subscribers plus local SMB advertisers — no enterprise anchor customers or logos are disclosed.

Name

Aamuposti

Legal name

Aamuposti (brand of Keskisuomalainen Oyj)

Website

https://aamuposti.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aamuposti is a Finnish regional newspaper brand within Keskisuomalainen Oyj, delivering hyperlocal digital and print news coverage to residents of Hyvinkää, Riihimäki, Nurmijärvi, Hausjärvi, and Loppi in Uusimaa, Finland, via website, mobile apps, and a digital newspaper edition.

Ownership category

akta.pro rank

Product category

Regional Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Regional newspaper
• Local news media
• Digital news subscription
• Print newspaper delivery
• Hyperlocal journalism

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription revenue: Digital and print subscription services providing unlimited access to content
2. Advertising: Media sales through meks.fi/mainonta for advertising across the publication

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Aamuposti is a Finnish regional newspaper delivering hyperlocal news, sports, culture, and business coverage for the Hyvinkää, Riihimäki, Nurmijärvi, Hausjärvi, and Loppi municipalities in Uusimaa, Finland. Its core offerings include an online news portal, a digital newspaper edition (Näköislehti) with archives, mobile applications for iOS and Android, and home-delivered print subscriptions, all backed by subscription and advertising revenue streams.

Product overview

Aamuposti is a Finnish local news organization operating as part of Mediakonserni Keskisuomalainen. The core offering is a news portal delivering regional journalism for Hyvinkää, Riihimäki, Nurmijärvi, and neighboring municipalities in Uusimaa. The product portfolio centers on the online news portal (Aamuposti) as the primary platform, supplemented by a mobile application for iOS and Android, a digital newspaper edition (Näköislehti) with archives, subscription-based premium access, news tip submission services for reader engagement, and media sales services for advertisers. The company also provides shared content across the Keskisuomalainen media group's network of regional publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Aamuposti Online News Portal The primary digital news platform of Aamuposti delivering local news coverage for Hyvinkää, Riihimäki, Nurmijärvi, Hausjärvi, and Loppi municipalities in Uusimaa, Finland. Features latest news, most-read articles, sports, culture, business, and local community content. Targeted at local residents who want hyperlocal journalism.
• Aamuposti Mobile Application Mobile application available for iOS (App Store) and Android (Google Play) platforms. Provides access to breaking news updates around the clock, full digital newspaper editions with archives, and real-time news delivery. Targeted at local residents who prefer mobile news consumption.
• Näköislehti (Digital Edition) Digital version of the printed newspaper, including all supplements and an archive of past editions. Accessible to subscribers and provides the same reading experience as the physical paper in digital form. Targeted at print subscribers who want digital access and at digital-only subscribers who want the curated newspaper reading experience.
• Subscription Services Paid subscription service offering access to all Aamuposti content including digital and print editions, commenting capabilities, and premium features. Available for individual consumers with annual billing cadence. Targeted at local residents who want full access to local news, archives, and engagement features.
• Mediamyynti (Media Sales / Advertising) Advertising and media sales services for local businesses and organizations wanting to reach the Aamuposti readership in the Hyvinkää region. Provides display advertising, sponsored content, and media packages via the meks.fi platform managed by Keskisuomalainen Oyj. Targeted at local SMBs, regional businesses, and organizations seeking hyperlocal audience reach.
• News Tip Submission Service Platform for readers to submit news tips, photos, or videos about local events and stories to the Aamuposti newsroom. Operated through the oma.media.fi portal managed by Keskisuomalainen Oyj. Targeted at engaged local residents and community members who witness or know about newsworthy local events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Keskisuomalainen Oyj (Mediakonserni Keskisuomalainen)coreStrategic or Co-development PartnerAamuposti is part of the Media Group Keskisuomalainen (Mediakonserni Keskisuomalainen), one of Finland's largest regional media companies. Content can be published across all Keskisuomalainen media outlets. The group includes dozens of regional newspaper titles across Finland including Keskisuomalainen, Savon Sanomat, and many others.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/aamuposti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aamuposti