BAER BRAKES, INC. (FN)
- Company typePrivate
- Founded1990
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
BAER BRAKES, INC. (FN) firmographics
Firmographics- Name
- BAER BRAKES, INC. (FN)
- Legal name
- Baer, Inc.
- Website
- https://baerbrakes.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BAER BRAKES, INC. (FN) industry classification
Industry- Product category
- Performance Brake Systems
- NAICS
- Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
- akta.pro secondary industries
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters) (IMACAIAD)
Keywords
Where BAER BRAKES, INC. (FN) is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BAER BRAKES, INC. (FN) business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brake System Sales: Revenue generated from selling performance brake kits, rotors, pads, master cylinders, and accessories directly to consumers through e-commerce and phone orders. Products are priced per unit with varying price points based on kit complexity and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level brake kits starting at $675.95 |
| Unit Pricing | Pay-as-you-go | Mid-range performance kits ($1,000-$2,000) |
| Unit Pricing | Pay-as-you-go | Premium extreme performance kits ($2,500+) |
| Unit Pricing | Pay-as-you-go | Accessories and components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BAER BRAKES, INC. (FN) product offering
Product offeringCore offering
Baer Brakes designs, manufactures, and sells performance disc brake kits, rotors, pads, master cylinders, and related brake accessories for classic cars, muscle cars, modern performance vehicles, and heavy-duty trucks. All machining, fit-and-finish, and powder coating are performed in-house at the Phoenix, AZ facility using USA-sourced materials, and products are sold direct to consumers through the company's own e-commerce site and phone-based sales.
Product overview
Baer Brakes is a performance brake systems manufacturer offering a comprehensive portfolio of disc brake kits organized by series and rotor type. The product lineup centers on multiple brake kit tiers including Classic Series (entry-level for classic vehicles), SS4 Series (11"-13" options with basic to Plus variants), Track4 Series (13" track-focused), Pro Series (13"-14" professional-grade), and Extreme Series (14"-15" maximum performance). Supporting products include Big Claw and Big Claw HD rotors for heavy-duty trucks, Claw drilled/slotted rotors, and Eradispeed two-piece premium rotors. The company also offers ReMaster master cylinders, proportioning valves, brake pads, service rotors, and tie rod ends. All products are designed, machined, and finished in-house at the Phoenix, AZ facility with USA-sourced materials. The modular architecture allows customers to select kits by vehicle, spindle, axle flange, or series, with extensive customization options for caliper colors and finishes.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Series Disc Brakes
Companies that use BAER BRAKES, INC. (FN)
Customer profileSegments3 records
Ideal customer profiles3 records
BAER BRAKES, INC. (FN) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BAER BRAKES, INC. (FN) partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
BAER BRAKES, INC. (FN) competitors and assessment
Company assessmentDirect peers
- Hawk Performance: Hawk Performance specializes in high-performance brake pads and rotors for street, track, and racing applications. It is a complementary competitor to Baer, addressing the same enthusiast base with overlapping rotor and pad product lines.
- SSBC (Stainless Steel Brakes): SSBC (Stainless Steel Brakes) is a direct competitor in the classic car and muscle car brake upgrade space, offering disc brake conversion kits and big brake upgrades for vintage American vehicles — overlapping the Baer Classic Series target customer.
- Wilwood Engineering: Wilwood is a leading US performance aftermarket brake manufacturer offering big brake kits, calipers, rotors, and master cylinders for classic cars, muscle cars, and track vehicles. It is the most direct competitor to Baer in the high-performance disc brake kit segment, with overlapping customer base of enthusiasts and restorers.
- StopTech: StopTech manufactures high-performance brake systems and components, including big brake kits, calipers, and rotors, for both street and track applications. It directly competes with Baer in the performance aftermarket segment serving car enthusiasts and motorsport users.
- EBC Brakes: EBC Brakes is a well-known international aftermarket brake manufacturer producing pads, rotors, and brake kits for cars, trucks, and motorcycles. It competes with Baer in the performance disc brake market with a broad catalog and global distribution.
- PowerStop: PowerStop offers aftermarket brake kits, rotors, and pads targeted at enthusiasts and DIY upgraders. It competes with Baer in the performance brake upgrade space, particularly for trucks and SUVs, with a more mass-market e-commerce positioning.
- Stainless Steel Brake Corporation (SSBC): SSBC specializes in disc brake conversion kits for classic American cars and trucks, a core segment Baer also serves with its Classic Series and Big Claw lines. It is a direct niche competitor in the classic vehicle restoration aftermarket.
Broad incumbents
- Brembo: Brembo is a global leader in high-performance braking systems serving both OE OEMs and the aftermarket. It overlaps with Baer in performance calipers and rotors for premium and performance vehicles, though Brembo operates at vastly larger scale and broader scope.
Emerging players
- AP Racing: AP Racing is a manufacturer of high-performance brake and clutch systems widely used in motorsport and high-end performance road cars. It overlaps with Baer's Extreme and Track product tiers for serious performance and racing applications.
Regional players
- Driveshaft Shop: Driveshaft Shop is a US-based performance drivetrain component manufacturer for tuner and motorsport segments. It is a loose comparable given its presence in the same performance aftermarket parts ecosystem and overlapping enthusiast customer base, though it focuses on driveline rather than braking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BAER BRAKES, INC. (FN) social profiles
Digital presenceBAER BRAKES, INC. (FN) financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAER BRAKES, INC. (FN) leadership team
Management profileNumber of profiles
BAER BRAKES, INC. (FN) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAER BRAKES, INC. (FN) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAER BRAKES, INC. (FN)
What does BAER BRAKES, INC. (FN) do?
Baer Brakes designs, manufactures, and sells performance disc brake kits, rotors, pads, master cylinders, and related brake accessories for classic cars, muscle cars, modern performance vehicles, and heavy-duty trucks. All machining, fit-and-finish, and powder coating are performed in-house at the Phoenix, AZ facility using USA-sourced materials, and products are sold direct to consumers through the company's own e-commerce site and phone-based sales.
Is BAER BRAKES, INC. (FN) a public or private company?
BAER BRAKES, INC. (FN) is a private company. It is classified as corporate owned and is currently operating.
When was BAER BRAKES, INC. (FN) founded?
BAER BRAKES, INC. (FN) was founded in 1990. It employs 1 to 10 people.
Where is BAER BRAKES, INC. (FN) based?
BAER BRAKES, INC. (FN) is headquartered in Phoenix, United States, in the North America region.
How does BAER BRAKES, INC. (FN) make money?
One revenue line is on record: brake System Sales.
Who are BAER BRAKES, INC. (FN)'s main competitors?
Direct peers on record are Hawk Performance, SSBC (Stainless Steel Brakes), Wilwood Engineering, StopTech, EBC Brakes, PowerStop and Stainless Steel Brake Corporation (SSBC). Brembo is listed as a broad incumbent. AP Racing is listed as an emerging player. Driveshaft Shop is listed as a regional player.
Does BAER BRAKES, INC. (FN) have an API?
No public API is recorded for BAER BRAKES, INC. (FN).
What industry is BAER BRAKES, INC. (FN) in?
BAER BRAKES, INC. (FN)'s product category is Performance Brake Systems. Its primary akta.pro industry code is IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines), with a secondary code of IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 33634 and its SIC code is 3714.