A Just World

What A Just World does

A Just World is a U.S.-registered 501(c)(3) nonprofit organization (EIN: 87-1509228), headquartered at 522 W Riverside Ave, Ste N, Spokane, Washington, that operates food-systems, animal-welfare, and environmental-sustainability programs with a primary operational focus on India. The organization runs three core programs: NAPP (Network for Animals, People, and Planet), a multi-stakeholder strategic coalition; Upgrade Your Plate, a school-meals initiative that has served 80,000+ plant-based meals in Indian schools; and Food & You 2.0, a nationwide consumer-behavior-change movement that has conducted 500+ school/college sessions, 25+ documentary screenings, community potlucks in 8 cities, and a 21-Day Dairy-Free Challenge generating 65,000+ pledges.

The business model is donation- and grant-based with no commercial product or fee-for-service revenue; funding is solicited via the organization's website (PayPal) and direct outreach to mission-aligned donors and foundations. Day-to-day operations are handled by a lean team of approximately 8 staff and board members, including Founder/Strategist Varda Mehrotra (former FIAPO leader), Operations Manager Meghana Rajanahally, Partnerships/Campaigns Manager Namrata Das, and Digital Platforms/IT Associate Pearl. The Board of Directors is composed of Jessika Ava (President, Thrive Philanthropy CEO), Koushik Raghavan (Secretary, The Mission Motor MEL Associate), and Dawn Moncrief (Treasurer, A Well-Fed World founder; ProVeg International and Beyond Carnism board chair).

There is no technology product or platform beneath the programs; the organization describes itself as a partnership-driven grantmaker and program implementer applying a systems-oriented, data- and reflection-grounded approach to identify high-leverage interventions in the Global South, with particular experience in India. Distribution is achieved through direct partnerships with schools, NGOs, chefs, influencers, and civil society rather than through paid marketing channels or owned media.

Name

A Just World

Legal name

A Just World

Website

https://ajustworld.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A Just World is a U.S.-based 501(c)(3) nonprofit that runs food-systems, animal-welfare, and sustainability programs in India, including the NAPP coalition, the Upgrade Your Plate school-meals initiative serving 80,000+ plant-based meals, and the Food & You 2.0 consumer-awareness movement.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Grantmaking

NAICS

Community Food Services (624210), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH), International & Local Implementing NGOs (HLAJAKAD), One Health & Zoonotic Disease Partnerships (Human–Animal–Environment) (HLAJAOAJ)

Keywords

• Nonprofit grantmaking
• Food systems reform
• Plant-based advocacy
• Animal welfare programs
• Sustainable development

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a U.S.-registered 501(c)(3) nonprofit organization (Tax ID EIN: 87-1509228), A Just World operates primarily through donations from individuals, foundations, and mission-aligned donors. The organization identifies opportunities that bring maximum results in reducing suffering within the context of intellectual, financial and emotional resources.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

A Just World is a U.S.-registered 501(c)(3) nonprofit organization that partners with mission-aligned NGOs, schools, and coalitions to advance plant-based food systems, animal welfare, and environmental sustainability. It delivers value through three core programs: NAPP (Network for Animals, People, and Planet) coalition, the Upgrade Your Plate school meals initiative, and the Food & You 2.0 nationwide awareness and behavior-change movement.

Product overview

A Just World operates as a nonprofit organization offering a portfolio of programs focused on transforming food systems for animals, people, and the planet. The core offerings include NAPP (Network for Animals, People, and Planet), a strategic coalition uniting NGOs, chefs, nutritionists, and activists for systemic reform; Upgrade Your Plate, a school meals initiative integrating plant-based nutrition into educational institutions; and Food & You 2.0, a nationwide movement featuring educational sessions, documentary screenings, community events, and behavioral change campaigns such as the 21-Day Dairy-Free Challenge.

Differentiator

Problem solved

Functional benefit

Brands

• NAPP: Network for Animals, People, and Planet - a strategic coalition of NGOs, chefs, nutritionists, brand partners, influencers, and activists committed to transforming food systems and advancing justice for animals, people, and the planet.
• UPGRADE YOUR PLATE
• FOOD & YOU 2.0

Products and services

• NAPP (Network for Animals, People, and Planet) A strategic coalition of NGOs, chefs, nutritionists, brand partners, influencers, and activists committed to transforming food systems and advancing justice for animals, people, and the planet through systemic reform and collective action.
• Upgrade Your Plate A school meals program that partners with educational institutions, nutritionists, and civil society organizations to integrate nutritious, plant-based meals into daily menus, supporting climate-resilient food systems.
• Food & You 2.0 A nationwide movement reshaping food choices through school sessions, documentary screenings, community potlucks, chef training programs, and campaigns such as the 21-Day Dairy-Free Challenge to promote plant-based eating.

Quantifiable outcome

• 80,000+ plant-based meals served across schools in India
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAPP (Network for Animals, People, and Planet)coreStrategic or Co-development PartnerStrategic coalition launched by A Just World uniting NGOs, chefs, nutritionists, brand partners, influencers, and activists committed to transforming food systems and advancing justice for animals, people, and the planet. NAPP aims to unite for systemic reform and amplify impact through shared leadership by engaging with policymakers, communities, and through on-ground campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compassion in World Farming: Global farmed-animal welfare and food policy organization working across the Global South with governments and corporations; highly comparable to A Just World's policy and food-system reform angle in India.
• Mercy For Animals: Global farmed-animal protection organization running corporate campaigns, food-industry engagement, and plant-based promotion; comparable to A Just World in mission focus on industrial animal agriculture and consumer behavior change.
• The Humane League: International farmed-animal protection organization known for corporate cage-free campaigns and plant-based advocacy; closely mirrors A Just World's strategy of using coalition-driven campaigns to shift food systems.
• Thrive Philanthropy: Global grantmaker amplifying plant-based food systems and accelerating alternatives to industrial animal agriculture; founded by A Just World's Board President Jessika Ava, operating in the same funding ecosystem and advocacy space.
• FIAPO (Federation of Indian Animal Protection Organisations): India's largest animal protection federation, formerly led by A Just World's founder Varda Mehrotra for a decade; directly comparable as an India-based animal welfare and advocacy umbrella organization.
• Beyond Carnism: Advocacy organization challenging carnism and promoting plant-based eating through awareness and education; shares Dawn Moncrief as Board Chair with A Just World and pursues closely aligned ideological and behavioral goals.
• A Well-Fed World: A U.S. nonprofit advancing plant-based foods for global food security and climate, founded by A Just World's Board Treasurer Dawn Moncrief; operates with a highly overlapping mission and donor base.
• ProVeg International: Global food awareness organization working to transform the food system by promoting plant-based and cultured alternatives; Dawn Moncrief serves as Board Chair, and the mission directly overlaps with A Just World's plant-based advocacy and NAPP coalition goals.

Emerging players

• Food Tank: Global food-focused nonprofit producing research, journalism, and convenings on sustainable agriculture and food justice; overlaps with A Just World's food-systems thought-leadership and coalition-building work.
• Good Food Institute India: Affiliate of The Good Food Institute operating in India to accelerate alternative proteins and plant-based food systems; directly comparable as an India-based plant-based advocacy and ecosystem-building organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-just-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Just World