DO-Re-Mi School of Music and the Arts

What DO-Re-Mi School of Music and the Arts does

Do-Re-Mi School of Music and the Arts is a privately-held enrichment education center founded in 2002 and headquartered at 93A-97A South Livingston Avenue in Livingston, New Jersey. The school delivers private, semi-private, and group instruction in piano, violin, viola, guitar, ukulele, voice, art, chess, math, English (including SAT/ACT prep), Russian language, public speaking, and Russian Theater, serving children primarily ages 4-16 plus adults and seniors from Livingston and surrounding New Jersey communities (Short Hills, Millburn, Summit, West Orange, Montclair, and others).

The underlying delivery model is human-led, in-person instruction by a stable faculty of university-trained teachers, supplemented by online lessons delivered through consumer video-conferencing platforms (Zoom, FaceTime, WhatsApp) with seamless in-person/online transitions. The school has built several proprietary curricula, including the Raising Math Thinkers program, Russian as a Second Language (RSL) workbooks, and Music in Russian for the Young. Registration and enrollment are managed via the Enrollsy platform, and event scheduling integrates with Google Calendar. There is no proprietary software platform, app, or AI component; the technology layer is commoditized SaaS.

The business model is direct-to-consumer subscription-based, with month-to-month tuition (monthly fee equal to 1/10 of annual tuition, flat regardless of lesson count) covering 38 private/partner lessons per year, a non-refundable annual administrative fee ($50 single/$80 family), and pay-as-you-go summer day camps (Art, Chess, Russian Immersion) and summer lessons. Go-to-market is community-based: word-of-mouth referrals, Google reviews, recitals, open house events with free intro lessons, and a $25 referral gift card. The school has served over 2,000 families since founding, retains a longest-tenured student of 16 years, and claims piano retention 7-8x the national average, but it has never raised external funding and operates as a single-site founder-owned business.

Name

DO-Re-Mi School of Music and the Arts

Legal name

Do-Re-Mi School of Music and the Arts

Website

https://doremi-nj.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Do-Re-Mi School of Music and the Arts is a privately-held, single-site enrichment education center in Livingston, NJ, founded in 2002, offering private and group lessons in music, art, chess, math, Russian, English, and public speaking to children and adults in northern New Jersey via month-to-month subscriptions and summer camps.

Ownership category

akta.pro rank

Product category

Music and Arts Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Language Schools (61163), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Private Voice Lessons (Vocal) (EDAMANAB), Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory) (EDAMANAJ), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Music education
• Arts enrichment
• Chess instruction
• Language tutoring
• Summer day camps

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Tuition Payments: Recurring monthly tuition fees for ongoing lessons and classes. Monthly fees are equivalent to 1/10 of annual tuition and remain flat regardless of whether there are 3, 4, or 5 lessons in a given month according to the school calendar. Covers 38 private/partner lessons per year plus recitals.
2. Summer Lesson Fees: Per-session or per-week payments for summer programs. Summer lessons do not have monthly obligations or automatic payments. Initial summer payment covers 4 lessons with balance charged for additional weeks.
3. Annual Administrative Fee: Non-refundable annual fee covering scheduling, administrative work, and access to the resource library. $50 for one student, $80 for a family. One fee covers all programs a student or family attends.
4. Summer Day Camps: Week-long day camp programs for Art, Chess, and Russian Immersion. Charged per week of attendance with sibling and multi-week discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Do-Re-Mi School of Music and the Arts is a private enrichment education center in Livingston, NJ delivering private, semi-private, and group instruction in music (piano, violin, viola, guitar, bass, banjo, ukulele, voice), art, chess, math, Russian language, English, and public speaking to children and adults. Lessons are delivered both in-person and online on a month-to-month subscription basis, supplemented by summer day camps (Art, Chess, Russian Immersion) and performance opportunities including recitals and theater productions.

Product overview

Do-Re-Mi School of Music and the Arts is a comprehensive enrichment institution offering music lessons (piano, violin, guitar, voice, viola), art, chess, math, Russian language, English, and public speaking classes. The school operates as a unified program with private, semi-private, and group instruction formats, supplemented by summer day camps (art, chess, Russian immersion) and performance opportunities including recitals, concerts, and theater productions. Programs are available both in-person at their Livingston, NJ location and online via Zoom, FaceTime, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Piano Lessons Private and semi-private piano instruction for students of all levels, ages 4 and older, offered in 15-minute introductory, 30, 45, 60, 75, and 90-minute sessions. Teaching is delivered in-person and online, with progression tracked to RCM and ABRSM examinations.
• Violin & Viola Lessons Private and semi-private violin and viola instruction for students of all levels, ages 4 and older, in 30-, 45-, 60-, 75-, and 90-minute sessions.
• Guitar & Bass, Banjo, Ukulele Lessons Private and semi-private instruction in guitar, bass, banjo, and ukulele in 30-, 45-, and 60-minute sessions for students of all levels.
• Singing & Voice Lessons Private vocal instruction focusing on technique, performance, and musicality for students of all levels.
• Art Classes Visual arts instruction including drawing, painting, and crafts, offered as group (60 min) or private (45-60 min) lessons with materials fee.
• Chess Classes Chess instruction for all levels from beginners to Future Masters, including monthly competitive USCF tournaments and game sessions for enrolled students.
• Math Classes Math enrichment focusing on logical thinking and problem-solving, including foundational math for K-1, advanced math (Geometry, Algebra-2, Pre-Calculus, Calculus) for grades 2+, and competition preparation (e.g., Math Kangaroo).
• Russian Language Classes Russian language instruction including native-speaker classes, Russian as a Second Language (RSL) with proprietary curriculum and workbooks, and group classes for young learners.
• Music in Russian for the Young Music and movement classes for young children (toddlers to age 5) conducted in Russian, combining Russian language development with musical enrichment.
• English Classes English instruction for young learners (K-6) including reading and writing, plus SAT/ACT test preparation for older students.
• Public Speaking Classes Communication skills development class for children ages 7 and up, focusing on confident public speaking.
• Art Camp Summer day camp featuring visual arts activities including painting, clay, origami, and plein air painting for children ages 4 and up. Multiple-week discounts available.
• Chess Camp Chess day camp with lessons and daily tournaments for children ages 6-16, run in partnership with International Chess Academy (ICA), with head coaches Seun Bisiriyu and Max Farberov.
• Russian Immersion Camp Russian language immersion day camp for ages 4-9, featuring language lessons, games, arts, cooking, and outdoor activities conducted entirely in Russian.
• Russian Theater Program Russian language theater program with public performances at various venues including Carnegie Hall and international festivals; production 'Dragon' received the Sapphire Duke Diploma in 2021.

Quantifiable outcome

• Piano retention rate 7-8 times higher than national average
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• ICA (International Chess Academy)coreStrategic or Co-development PartnerPartnership for chess camp programs. ICA provides educational program including chess lessons, tournaments, and coaches, while Do-Re-Mi provides recreational activities and assistants. The partnership combines ICA's chess expertise with Do-Re-Mi's enrichment environment for comprehensive chess day camp experience for children ages 6-16.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Lessonface: Online marketplace for private music lessons connecting students with vetted instructors via video. Directly comparable in delivery model (online private lessons) and competes for the same families seeking flexible scheduling.
• Hoffman Academy: Online piano education platform offering structured, self-paced and live lessons for children. A digital-first competitor that pressures Do-Re-Mi's piano retention advantage by offering lower-cost, accessible alternatives for beginner families.

Direct peers

• Allegro Music School: Independent community music school offering private lessons across instruments with performance opportunities. Comparable small-scale, multi-instrument music school operating in a defined local market with similar family demographic.
• Bach to Rock: Music school franchise providing private and group lessons plus performance-based programs. Directly comparable as a multi-instrument enrichment provider targeting families, with similar age range and lesson-based subscription model.
• Russian School of Mathematics: U.S.-based after-school math enrichment franchise serving Russian-heritage communities with rigorous curriculum. Comparable niche positioning to Do-Re-Mi's Russian-language and math programs, with a similarly strong heritage-culture identity.
• West Music: Midwest-based music education retailer and lesson provider offering private and group instruction across instruments. Comparable as a multi-instrument, multi-generational music school with bundled services and a community reputation model.
• School of Rock: National franchise offering private and group music instruction (guitar, bass, keys, vocals, drums) for children and adults. Comparable to Do-Re-Mi as a multi-instrument music school serving families through recurring lesson subscriptions, though far larger and performance-program heavy.
• Joy of Music Program: Community-based music education program providing private and group lessons with scholarship-supported access. Comparable mission-driven, family-focused music school serving a defined regional community.

Broad incumbents

• TakeLessons: National online marketplace connecting students with private music, language, and academic tutors. Competes with Do-Re-Mi for parents seeking private 1-on-1 instruction but at lower price points and with a much broader teacher pool.
• Music & Arts: Large U.S. retailer and lesson provider offering private music lessons through nationwide stores. Comparable in private music instruction delivery and parent-friendly bundling, but operates at much larger scale and pairs retail instrument sales with lessons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/do-re-mi-school-of-music-and-the-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DO-Re-Mi School of Music and the Arts