Bina Bangsa University (UNIBA)

What Bina Bangsa University (UNIBA) does

Universitas Bina Bangsa (UNIBA) is a private Indonesian university headquartered in Serang, Banten, operating under the Yayasan Pendidikan Banten Jaya Serang foundation. The institution originated as STIE Bina Bangsa Banten in 2008 and was elevated to full university status on October 2, 2017 under SK Menristekdikti No. 553/KPT/2017. UNIBA delivers higher education across 8 faculties and 39 accredited study programs spanning diploma (D3), undergraduate (S1), professional, master's (S2), and doctoral (S3) levels — covering economics and business, law, teacher training, computer science, social and political sciences, science and technology, and health sciences. The institution claims 10,000+ alumni and holds a "Baik Sekali" (Very Good) institutional accreditation from the Ministry of Research, Technology, and Higher Education, valid through 2027.

The university's technology stack consists of standard higher-education systems: SIAKAD (academic information system for enrollment, grading, and records), an E-Learning platform for distance teaching, a Digital Library, a scientific Repository for academic works, a Tracer Study platform for alumni tracking, and an online PMB (Penerimaan Mahasiswa Baru) registration portal at pmb.binabangsa.web.id. These systems support campus-based instruction delivered across three physical campuses in Serang (Kampus I, II, and III). Distribution is direct-to-consumer through the PMB portal, official website, downloadable brochures, social media, and a dedicated WhatsApp contact line.

UNIBA's business model is tuition-driven, with recurring revenue from tuition fees across all program levels and one-time revenue from new-student registration fees during the annual PMB cycle. Multiple admissions pathways exist — regular (online written test), achievement-based (academic/non-academic records), scholarship, and employee-class tracks — reflecting a sales-led GTM motion typical of regional Indonesian private universities. There is no disclosed external funding, no enterprise customer base, no research-grant revenue stream, and no online/distance-learning revenue model; operations are concentrated in the domestic Indonesian market with no global footprint claimed beyond a recent international research collaboration with INTI International University Malaysia.

Name

Bina Bangsa University (UNIBA)

Legal name

Universitas Bina Bangsa

Website

https://binabangsa.ac.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bina Bangsa University (UNIBA) is a private Indonesian university in Serang, Banten, offering diploma, undergraduate, master's, and doctoral programs across 8 faculties and 39 study programs to over 10,000 alumni.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Polytechnic & Applied Sciences Universities (EDAHAEAB)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Undergraduate programs
• Graduate programs
• Vocational diploma education
• Health sciences education

Headquarters

HQ city

Cipocok Jaya, Banten

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: Tuition revenue from undergraduate (S1), diploma (D3), professional, master's (S2), and doctoral (S3) programs across 8 faculties and 39 study programs.
2. Registration Fees: One-time registration and admission fees collected from new students during the PMB (Penerimaan Mahasiswa Baru) process.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Universitas Bina Bangsa (UNIBA) is a private higher education institution offering degree programs across 8 faculties and 39 study programs at undergraduate (S1), diploma (D3), professional, master's (S2), and doctoral (S3) levels. Education is delivered in-person at three campuses in Serang, Banten, supported by digital platforms for academic management (SIAKAD), online learning, digital library access, and student admissions.

Product overview

Universitas Bina Bangsa operates as a comprehensive university with 8 faculties offering 39 study programs across undergraduate (S1), associate (D3), professional, master's (S2), and doctoral (S3) levels. The university's digital infrastructure includes SIAKAD for academic management, an E-Learning platform for online education, a Digital Library for research resources, a Repository for scientific publications, Tracer Study for alumni tracking, and an online PMB system for student admissions. The faculties are: Pascasarjana (Graduate Programs), FEB (Economics and Business), FH (Law), FKIP (Teacher Training and Education), FILKOM (Computer Science), FISIP (Social and Political Sciences), FST (Science and Technology), and FIKES (Health Sciences).

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs (Program Sarjana S1) Bachelor's degree (S1) programs offered across 7 faculties covering economics and business, law, teacher training and education, computer science, social and political sciences, science and technology, and health sciences. Targeted at high school graduates seeking a full undergraduate education.
• Diploma Programs (Program D3) Three-year vocational diploma programs in fields such as nursing, midwifery, pharmacy, management, accounting, and informatics. Designed for students seeking practical, job-ready skills for immediate workforce entry.
• Master's Degree Programs (Program Magister S2) Master's degree programs in Management, Law, Public Administration, and Educational Management offered through the Pascasarjana (Graduate School) with flexible hybrid/evening class options for working professionals.
• Doctoral Degree Program (Program Doktoral S3) Doctoral program in Management Sciences offered through Pascasarjana, designed for academic professionals pursuing doctoral research and scholarly contributions.
• Professional Degree Programs (Profesi) Professional certification programs for healthcare graduates including Profesi Ners (Nursing) and Profesi Ners Bidan (Midwifery), providing licensure and clinical competency certification required to practice.

Quantifiable outcome

• 10,000+ alumni produced since establishment in 2017
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• INTI International University MalaysiaminorStrategic or Co-development Partner · 29 July 2026International collaboration introduced during the workshop's third day focusing on publication opportunities, research fellowship programs, collaborative writing with international researchers, and citation network strengthening aligned with SDG keywords.
• APTIKOM Banten (Asosiasi Pendidikan Tinggi Informatika dan Komputer)coreStrategic or Co-development Partner · 27 July 2026Collaborative partnership for organizing a 3-day International Reputable Scientific Writing Workshop (27-29 July 2026) at UNIBA auditorium. APTIKOM Banten provides expertise and guidance for lecturers and researchers to enhance publication quality and international collaboration opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Universitas Nasional Jakarta: Private university in Jakarta offering comprehensive multi-faculty programs with established accreditation. Comparable as a private Indonesian university with similar faculty breadth, but based in Jakarta and competing in a different geographic market than UNIBA's Banten focus.
• Universitas Al-Azhar Indonesia: Private Jakarta-based university with comparable multi-faculty offerings and similar accreditation standing. Comparable as a private Indonesian university with overlapping program portfolio, but operates in Jakarta rather than Banten and competes for a different student catchment.
• Universitas Muhammadiyah Jakarta: Private university in Jakarta region operating across multiple faculties with strong institutional accreditation. Comparable as a private multi-faculty Indonesian university, but located in a different urban catchment and competing primarily in the greater Jakarta area rather than Banten.
• Universitas Kristen Krida Wacana: Private Jakarta-based university with similar multi-faculty structure including health sciences programs. Comparable as a private Indonesian university offering similar D3-to-S1 ladder including FIKES-style programs, but located in Jakarta and serves a different primary catchment.

Broad incumbents

• Universitas Indonesia (UI): Indonesia's flagship public research university with comprehensive undergraduate-to-doctoral offerings across all of UNIBA's faculty areas. Comparable as a multi-faculty university competing for top Indonesian students, but UI is the dominant national incumbent with vastly stronger brand and resources.
• Universitas Terbuka: Indonesia's leading distance-learning university, serving hundreds of thousands of students nationwide. Comparable as a higher-education institution targeting Indonesian degree-seeking students, but operates at far greater scale and via a fundamentally different online delivery model that highlights UNIBA's geographic limitations.
• Universitas Bina Nusantara (BINUS): Large private Indonesian university offering multi-faculty programs including computer science, business, and engineering with strong industry partnerships. Comparable as a multi-faculty private Indonesian university, but BINUS operates at much larger scale and stronger brand recognition nationally and internationally.

Direct peers

• Universitas Muhammadiyah Tangerang: Private university located in Tangerang, the neighboring city to Serang in Banten province. Comparable as a Banten-region private competitor with overlapping multi-faculty offerings, competing directly for students from the same provincial catchment as UNIBA.
• Universitas Serang Raya: Private university located in Serang, Banten — sharing the exact same home city as UNIBA. Directly comparable as a regional private competitor for the same Banten student catchment with overlapping program offerings in economics, law, education, and computer science.
• Universitas Pamulang: Large private university located in Tangerang Selatan, Banten region, offering similar multi-faculty undergraduate and graduate programs. Most directly comparable as a Banten-region private university competing for the same local student pool as UNIBA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bina-bangsa-university-uniba

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bina Bangsa University (UNIBA)