BYD Tunisie

What BYD Tunisie does

BYD Tunisie is the Tunisian distribution and after-sales operation for BYD Company Limited, the Chinese publicly listed manufacturer (Shenzhen Stock Exchange, ticker BYDDF). The entity is operated locally through Helios Cars as the official representative and sells a portfolio of four core vehicles: the BYD Dolphin Surf (entry-level EV starting at 51,000 TND), BYD Atto 3 (compact SUV EV), BYD Tang (premium EV SUV up to 229,990 TND), and the BYD Song Plus DM-i (plug-in hybrid SUV leveraging DM-i 5.0 technology with 2.9L/100km fuel consumption on empty battery). All vehicles use BYD's proprietary Blade Battery and e-Platform 3.0 architecture, providing 300-520 km WLTP electric range and differentiated safety claims.

The business operates a multi-channel go-to-market combining owned showrooms (Ben Arous HQ, Lac 1 Tunis) and agency partnerships in Sfax (Société Leader Auto), Sousse (Société Ayed Auto), and Hammamet. Revenue is generated through one-time vehicle sales, after-sales service (parts, diagnostics, bodywork, periodic maintenance), and charging infrastructure access (28 AC + 4 DC stations deployed with Shell, Total, AGIL, and OLA). Customer segments include individual consumers seeking personal/family mobility and corporate buyers pursuing fleet electrification, with marketing support from Manchester City FC and Paris Saint-Germain sponsorship deals.

The operation is asset-light at the local level — 18 employees, no manufacturing, and reliance on imported BYD vehicles — with the value proposition centered on parent-company technology, global scale, and a vertically integrated EV ecosystem including a mobile app and online cost simulator. Founded locally circa 2017-2022, BYD Tunisie functions primarily as a sales, distribution, and brand-building node for BYD's broader North African market entry strategy.

Name

BYD Tunisie

Legal name

BYD Tunisie

Website

https://byd.tn

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

BYD Tunisie is the Tunisian distribution arm of Chinese EV manufacturer BYD, operating five showrooms and a national charging network to sell electric and hybrid passenger vehicles plus after-sales services to individual consumers and corporate fleet buyers across Tunisia.

Ownership category

akta.pro rank

Product category

Electric and Hybrid Vehicles

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

Keywords

• Electric vehicles
• Hybrid vehicles
• Vehicle maintenance
• Charging infrastructure
• Automotive sales

Headquarters

HQ city

Ben Arous

HQ country

Tunisia

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric and Hybrid Vehicle Sales: Sale of BYD electric vehicles (Dolphin Surf, Atto3, Tang) and plug-in hybrid vehicles (Song Plus DM-i) to consumers and businesses in Tunisia.
2. After-Sales Service and Maintenance: Comprehensive after-sales services including spare parts, diagnostic services, bodywork repairs, and periodic maintenance for BYD vehicles.
3. Charging Infrastructure: Development and deployment of electric vehicle charging network across Tunisia, with 28 AC charging stations and 4 DC charging stations as of the information date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BYD Tunisie sells BYD-branded electric and plug-in hybrid passenger vehicles (Dolphin Surf, Dolphin, Atto 3, Tang, Song Plus DM-i) directly to consumers through a network of showrooms across Tunisia. The company complements vehicle sales with after-sales service, periodic maintenance, spare parts, diagnostic and bodywork services, and operates a charging infrastructure of 28 AC and 4 DC stations across the country.

Product overview

BYD Tunisie operates as a subsidiary representing BYD, the world's leading electric and hybrid vehicle manufacturer, offering a portfolio of four distinct vehicle models and comprehensive after-sales services. The product lineup includes: the BYD Dolphin Surf and Dolphin (entry-level and standard electric vehicles with 300-405 km range), the BYD Atto 3 (compact electric SUV with 420 km range), the BYD Tang (flagship electric SUV with 520 km range), and the BYD Song Plus DM-i (plug-in hybrid with DM-i 5.0 technology achieving 2.9L/100km). The portfolio is supported by a charging infrastructure network (28 AC and 4 DC stations across Tunisia), a dedicated mobile application for service management, and a cost comparison simulator. The vehicles are powered by BYD's proprietary Blade Battery technology and e-Platform 3.0 architecture.

Differentiator

Problem solved

Functional benefit

Brands

• BYD Dolphin: Electric vehicle model line including Dolphin and Dolphin Surf variants
• BYD Atto 3
• BYD Tang
• BYD Song Plus DM-i
• BYD Qin Plus

Products and services

• BYD Dolphin Surf Compact entry-level electric vehicle offering 300 km of WLTP range, a 38.88 kWh battery, and 75 Ch DIN power output. Positioned as an affordable EV starting at 51,000 DT for individual consumers and families in Tunisia.
• BYD Dolphin Standard electric vehicle with 405 km WLTP range, 44.9 kWh battery, and 95 Ch DIN power output. Offers extended range compared to the Dolphin Surf variant for Tunisian consumers.
• BYD Atto 3 Compact electric SUV with 420 km WLTP range, 60.48 kWh battery, and 204 Ch DIN power output. Starting at 123,990 DT, combines practicality with longer range capabilities for Tunisian buyers.
• BYD Tang Premium full-size electric SUV with 520 km WLTP range, 108.8 kWh battery, and 516 Ch DIN power output. Flagship BYD model in Tunisia starting at 229,990 DT.
• BYD Song Plus DM-i Plug-in hybrid SUV with BYD DM-i 5.0 technology achieving 2.9L/100km fuel consumption when battery is empty. Starting at 115,990 DT. Offers electric-only mode for daily commutes with hybrid backup for longer journeys.
• BYD Charging Network Electric vehicle charging infrastructure service across Tunisia comprising 28 AC charging stations (22-24 kW) and 4 DC charging stations (40-60 kW). Open to all EV brands and developed in partnership with Shell, Total, AGIL, and OLA.
• BYD After-Sales Service Comprehensive after-sales services including original spare parts, diagnostic services, and bodywork repairs specifically designed for BYD electric and hybrid vehicles in Tunisia.
• BYD Periodic Maintenance Service Scheduled periodic maintenance service for BYD vehicles including regular check-ups and servicing to ensure longevity and optimal performance of electric and hybrid vehicles.
• BYD Tunisia Mobile Application Dedicated mobile application (iOS and Android) for after-sales service management, allowing BYD vehicle owners in Tunisia to book maintenance and technical inspection appointments, track service progress, and access BYD news and vehicle information.
• BYD Cost Simulator Online configuration and cost comparison tool that helps Tunisian buyers compare electric versus thermal vehicle total cost of ownership, evaluating long-term savings including energy consumption, maintenance, insurance, and fiscal advantages of electric vehicles.

Quantifiable outcome

• -73% CO2 emissions over vehicle lifecycle for EVs in Europe
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Paris Saint-GermainflagshipGTM or Marketing Partner · 17 July 2026Global partnership with Paris Saint-Germain until 2029. BYD became Official Automotive Partner of the club, reinforcing commitment to innovation, performance, and sustainable mobility.
• Manchester City Football ClubflagshipGTM or Marketing Partner · 11 February 2026BYD became official partner of Manchester City FC, combining technology and passion. The partnership enhances BYD's brand visibility in global markets through football sponsorship.
• ShellcoreStrategic or Co-development PartnerShell partnerships for charging station deployment across Tunisia, including locations in Tunis, Grombalia, Sidi Khalifa, Nabeul, Korba, Monastir, Gabes, and Djerba with various power ratings (22-54 kW).
• TotalminorStrategic or Co-development PartnerPartnership with Total for charging station at Gafsa, contributing to the charging network expansion.
• AGILminorStrategic or Co-development PartnerAGIL charging stations installed at Hammamet and Akouda locations, part of the expanding charging network.
• OLAminorStrategic or Co-development PartnerOLA charging stations at Agareb Nord and Agareb Sud locations in the Sfax region.
• Helios CarscoreChannel Partner/ Reseller/ DistributorHelios is the official representative of BYD in Tunisia, developing and deploying the charging network and distribution infrastructure across the country.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Leapmotor: Chinese EV startup with Stellantis joint venture for international distribution outside China. Relevant as another Chinese EV brand exploring MENA and global dealer-led expansion.
• NIO: Chinese premium BEV maker expanding selectively into Europe and MENA. Comparable as a Chinese EV-only brand but targeting a higher price tier than BYD's Tunisian lineup.
• Xpeng: Chinese smart-EV maker with international expansion plans (Europe, MENA). Comparable as a Chinese BEV brand, though not yet meaningfully present in Tunisia.

Broad incumbents

• Renault Group: Historical market leader in Tunisia with deep dealer network, local assembly heritage, and strong brand equity. Primary incumbent competitor that BYD must displace in the Tunisian new-vehicle market.
• Stellantis (Peugeot / Citroën / Opel): Dominant European group in Tunisia via Peugeot and Citroën with local manufacturing and a fully built-out sales/service footprint. Core incumbent competitor across both ICE and emerging new-energy segments.
• Volkswagen Group: Global incumbent expanding its ID. EV lineup into MENA. Comparable as a broad-portfolio incumbent entering the Tunisian new-energy market with brand and scale advantages.

Direct peers

• MG Motor (SAIC Motor): SAIC-owned Chinese automaker aggressively expanding in MENA and North Africa with ICE and EV/PHEV lineups of comparable positioning. Most directly comparable Chinese competitor to BYD in terms of price band, product mix, and distribution-led go-to-market.
• Chery Automobile: Chinese OEM with established assembly and dealer networks across MENA and North Africa. Comparable to BYD as a Chinese brand localising outside China with both ICE and new-energy vehicles at similar price points.
• Geely Auto: Chinese automaker with rapidly expanding EV and PHEV portfolio (Geometry, Zeekr, Polestar) and growing MENA distribution. Comparable in vertical-integration ambitions and breadth of new-energy lineup.
• Great Wall Motor (GWM / Haval): Chinese SUV-focused brand actively expanding in Africa and MENA with both ICE and electrified models. Directly comparable in dealer-led expansion strategy targeting emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/byd-tunisie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYD Tunisie