Benevolent Fund
Actors' Trust is a 1882-founded UK charity providing means-tested financial grants, counselling, and wellbeing support to professional actors and stage managers unable to work due to illness or other circumstances. It operates under King Charles III's Royal Patronage.
- Company typePrivate
- Founded1882
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Benevolent Fund does
Actors' Trust (working name of The Actors' Benevolent Fund) is a UK registered charity, founded in 1882, that provides financial, mental health, and wellbeing support to professional actors and stage managers unable to work due to health issues, injury, retirement, or other circumstances beyond their control. Headquartered at 6 Adam Street, London, the charity operates under Royal Patronage of King Charles III and serves beneficiaries across the United Kingdom through a portfolio of means-tested financial grants, a free counselling service, wellbeing workshops, and referrals to specialised partner organisations. Eligibility is tied to professional credits (at least two paid roles in the past two years for actors; production credits for stage managers) and household savings thresholds (£16,000, or £23,250 for pension age or long-term health issues), with awards measured against the independently set Minimum Income Standard.
The charity's core offering centres on Financial Support Grants covering essentials such as rent, food, bills, travel, therapy, and medical costs not available on the NHS. This has been supplemented by a sequence of new programmes under the 2024-2026 'Acting for Impact' strategy: a School Essentials Grant (launched July 2026) for members with school-age children, a Winter Grant (December 2025) for heating and energy costs, a Free Counselling Service (March 2026) delivering up to six subsidised sessions in partnership with Wellbeing in the Arts, and Free Wellbeing Workshops (February 2026) delivered jointly with BAPAM (British Association for Performing Arts Medicine). Underlying technology is intentionally light: a multi-step online grant enquiry system, a digital donation platform, and basic podcast/video distribution via YouTube, Apple Podcasts, Spotify, and Audible. There is no public API, no proprietary technology stack, and no developer-facing integration capability.
Revenue is generated entirely through charitable mechanisms: public and community donations, legacy gifts and bequests, membership and 'Friend' fees, and partnership revenue such as the Hackett limited-edition pocket square initiative selected by King Charles III. Beneficiary acquisition is driven by word-of-mouth within the acting profession, partner charity referrals, and a community ambassador programme featuring high-profile actors. The charity operates with a small team of 11-50 employees, spent over £1.6 million on charitable support in 2022, and helped more than 500 people in 2024.
Benevolent Fund firmographics
Firmographics- Name
- Benevolent Fund
- Legal name
- The Actors' Benevolent Fund
- Website
- https://actorsbenevolentfund.co.uk
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actors' Trust is a 1882-founded UK charity providing means-tested financial grants, counselling, and wellbeing support to professional actors and stage managers unable to work due to illness or other circumstances. It operates under King Charles III's Royal Patronage.
- Ownership category
- akta.pro rank
Benevolent Fund industry classification
Industry- Product category
- Performing Arts Charitable Support
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)
Keywords
Where Benevolent Fund is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Benevolent Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Charitable Donations: The primary revenue stream comes from donations from the public, supporters, and the acting community. Donations can be made as one-off or regular contributions through the website.
- Legacy Gifts: Bequests and legacy gifts left in supporters' wills, described as vital to the future of the charity and its ability to expand services.
- Membership Fees: Actors and stage managers can become members for exclusive access to information, events and resources. 'Friend of the Actors' Trust' fees also contribute.
- Partnership Revenue: Royal partnerships such as the Hackett pocket square initiative generate donations. King Charles III selected Actors' Trust to benefit from limited-edition merchandise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Financial Support Grants - means-tested assistance for essential expenses |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Benevolent Fund product offering
Product offeringCore offering
Actors' Trust provides means-tested financial grants and wellbeing support to professional UK actors and stage managers who are unable to work due to health issues, injury, disability, retirement, bereavement, or other circumstances beyond their control. Grants cover essential living costs (rent, food, utility bills), medical and therapy costs not available on the NHS, care home fees, and school-related expenses. The charity also delivers mental health counselling, wellbeing workshops, career development resources, and community-building programmes.
Product overview
Actors' Trust (working name of The Actors' Benevolent Fund) is a charitable trust offering a comprehensive suite of support services for UK actors and stage managers. The core offering centres on means-tested Financial Support Grants, supplemented by a School Essentials Grant for members with children. Mental health support is delivered through a Free Counselling Service (in partnership with Wellbeing in the Arts) and Free Wellbeing Workshops (partnered with BAPAM). The Winter Grant provides seasonal financial assistance. Additional services include a Podcast series addressing industry challenges, a Membership Programme, and Partner Organisation Referrals connecting beneficiaries with specialised support organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Support Grants Means-tested financial assistance for actors and stage managers unable to work due to health issues, life events, or other circumstances. Covers essential expenses including rent, food, travel, bills, and may include contributions towards care home costs, therapy, and medical bills.
- School Essentials Grant One-off grant for actors and stage managers with school-age children to assist with school-related costs and childcare expenses during summer holidays.
- Free Counselling Service Up to six fully subsidised, confidential counselling sessions delivered in partnership with Wellbeing in the Arts, providing specialist mental health support tailored to the performing arts industry.
- Free Wellbeing Workshops Free webinars and workshops in partnership with BAPAM providing mental health and wellbeing guidance for performing arts professionals.
- Winter Grant Financial support programme designed to assist actors and stage managers during winter months with heating and energy costs.
- Mental Health & Wellbeing Support Emotional and psychological support services for actors and stage managers experiencing mental health challenges.
- Physical & Vocal Health Support Support and resources for physical health issues and vocal care, including assistance with medical treatment costs not available on the NHS.
- Career & Development Support Resources and guidance to help actors and stage managers develop their careers and navigate the industry.
- Actors' Trust Podcast Podcast series featuring established actors sharing experiences alongside therapists or coaches discussing topics including performance anxiety, rejection, ageing, identity, and neuro-inclusivity.
- Membership Programme Membership programme for actors and stage managers providing exclusive access to information, events, and resources, with members expected to act as ambassadors to identify potential beneficiaries.
- Partner Organisation Referrals Referrals to and partnerships with other theatre and entertainment charities including Denville Hall, The Equity Charitable Trust, Backup Tech, Help Musicians, and others for specialised support.
Quantifiable outcome
- Over 500 people helped in 2024
- +3 more outcomes
Companies that use Benevolent Fund
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Benevolent Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Benevolent Fund partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wellbeing in the ArtscorePartnership to deliver up to six fully subsidised, confidential counselling sessions for actors and stage managers. The service provides specialist mental health support tailored to the pressures of the performing arts industry, helping address the significantly higher rates of mental health issues in the performing arts community.
- BAPAM (British Association for Performing Arts Medicine)coreJoint delivery of free wellbeing workshops and webinars featuring therapists and healthcare professionals to help performers support their wellbeing. BAPAM provides medical advice and clinical assessments addressing physical injuries, mental health, and vocal/hearing health for performing artists.
- Compass PartnershipcoreConducted an independent governance review of the charity's board effectiveness and governance practices. Compass Partnership is described as having significant experience and credibility in charity governance.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Benevolent Fund competitors and assessment
Company assessmentEmerging players
- Wellbeing in the Arts: UK arts-sector mental health charity delivering counselling and wellbeing services. Strategic partner of Actors' Trust for the 2026 Free Counselling launch, addressing overlapping beneficiary needs through a clinician-led service rather than a grantmaking model.
- British Association for Performing Arts Medicine (BAPAM): UK charity providing free medical advice and clinical assessments for performing artists. Not a direct grantmaking competitor but a strategic wellbeing partner (per Actors' Trust's 2026 partnership), addressing overlapping beneficiary health needs.
Regional players
- The Actors Fund (US): US-based national nonprofit providing social services, health care, and financial support for performers and entertainment professionals. Closest international peer by mission and structure, but geographically confined to the United States.
Direct peers
- Royal Theatrical Fund: UK charity providing financial support, welfare grants, and convalescent/accommodation services to theatre professionals and their families. Directly comparable mission, beneficiary base, and grantmaking model targeted at the same acting profession.
- Help Musicians: UK charity providing financial and welfare support, including hardship grants, mental health services, and professional development for musicians. Closely analogous operating model in a parallel performing-arts vertical, with comparable donation-driven funding.
- Denville Hall: Retirement and care home charity specifically for those who have worked in theatre, film, and television. A direct partner (per Actors' Trust referral page) addressing a different stage of the actor welfare lifecycle but serving the same beneficiary base.
- The Equity Charitable Trust: UK charity supporting actors, singers, and dancers experiencing financial hardship through grants, advice, and welfare services. Closely overlaps with Actors' Trust in beneficiary focus (UK performers) and direct grantmaking approach.
- Music Industry Trusts Fund (UK): UK industry-supported charity that raises funds to support musicians, singers, songwriters, and those in related professions facing need or distress. Operates an analogous industry-affiliated fundraising and grantmaking model in a parallel creative vertical.
- Backup Tech: UK charity providing financial and welfare support to technical theatre, backstage, and touring crew. Listed as a referral partner by Actors' Trust and operates an analogous grant-driven welfare model for an adjacent entertainment profession.
- Royal Variety Charity: UK charity supporting entertainment industry professionals through grants and special care, derived from the Royal Variety Performance. Operates a parallel grant-and-care model within the broader UK entertainment profession with similar royal-endorsed positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benevolent Fund social profiles
Digital presenceBenevolent Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benevolent Fund leadership team
Management profileNumber of profiles
Profiles17 records
Benevolent Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benevolent Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benevolent Fund
What does Benevolent Fund do?
Actors' Trust provides means-tested financial grants and wellbeing support to professional UK actors and stage managers who are unable to work due to health issues, injury, disability, retirement, bereavement, or other circumstances beyond their control. Grants cover essential living costs (rent, food, utility bills), medical and therapy costs not available on the NHS, care home fees, and school-related expenses. The charity also delivers mental health counselling, wellbeing workshops, career development resources, and community-building programmes.
Is Benevolent Fund a public or private company?
Benevolent Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Benevolent Fund founded?
Benevolent Fund was founded in 1882. It employs 11 to 50 people.
Where is Benevolent Fund based?
Benevolent Fund is headquartered in London, United Kingdom, in the Europe region.
How does Benevolent Fund make money?
Four revenue lines are on record. Charitable Donations are the primary driver. The others are legacy Gifts, membership Fees and partnership Revenue.
Who are Benevolent Fund's main competitors?
Emerging players on record are Wellbeing in the Arts and British Association for Performing Arts Medicine (BAPAM). The Actors Fund (US) is listed as a regional player. Direct peers are Royal Theatrical Fund, Help Musicians, Denville Hall, The Equity Charitable Trust, Music Industry Trusts Fund (UK), Backup Tech and Royal Variety Charity.
Does Benevolent Fund have an API?
No public API is recorded for Benevolent Fund.
What industry is Benevolent Fund in?
Benevolent Fund's product category is Performing Arts Charitable Support. Its primary akta.pro industry code is BPAGAKAJ, Arts, Culture & Humanities Grantmaking Foundations. Its NAICS code is 81321 and its SIC code is 8300.