Lar Do Idoso Betania

What Lar Do Idoso Betania does

Lar do Idoso Betania is a Brazilian nonprofit long-term elderly care facility (Entidade de Longa Permanência) established on December 10, 2003 by ADIPROS (Associação Diocesana de Promoção Social), the social promotion arm of the Diocese of Joinville. The organization operates a single site at Rua Dr. Plácido Olímpio de Oliveira, 565, in the Bucarein neighborhood of Joinville, Santa Catarina, Brazil, housing 42 elderly residents (15 men and 27 women, aged 60+ for women and 65+ for men). Services include accommodation, meals, medical care, social assistance, occupational therapy, nursing, and nutritional support, delivered by a multidisciplinary team of 34 staff that includes religious sisters (currently from the Instituto das Apóstolas do Sagrado Coração de Jesus, since February 2012), administrators, a social worker, an occupational therapist, nurses, a nutritionist, cooks, and auxiliary services, supplemented by volunteers in health, physical education, crafts, and entertainment.

The revenue model is a hybrid of three streams: a long-standing government convention signed in 2005 with the Prefecture of Joinville (covering approximately 40% of placements for socio-economically vulnerable residents referred by municipal social services), monthly resident fees (from 50% paying placements and 10% minimum-wage subsidized placements), and community donations comprising in-kind goods plus proceeds from recurring benefit events such as the Café Beneficente, Tarde do Pastel, bazaars, and seasonal celebrations. Pricing is tiered into publicly funded spots (40%), subsidized spots (10%), and full-fee residents (50%), with specific pricing not publicly disclosed. Admissions are coordinated through government social services referrals and direct family inquiries, with preference given to Joinville municipality residents.

The facility is registered with the Municipal Council of the Elderly, the Social Assistance Council, and the Food and Nutritional Security Council, and operates in compliance with Brazil's Elderly Statute (Lei nº 10.741/2003). It has no proprietary technology stack, no mobile application, no API, and no digital infrastructure beyond a Blogger-hosted blog used to publicize events and document community involvement since 2011. Outreach, fundraising, and donor engagement rely on community events, cultural performances, school and business partnerships, and word-of-mouth through the Joinville diocesan and civic network, with named partners including CDL Joinville, Banco do Brasil, and the Bombeiros Voluntários de Joinville.

Name

Lar Do Idoso Betania

Legal name

Lar do Idoso Betania

Website

https://lardoidosobetania.blogspot.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lar do Idoso Betania is a nonprofit long-term elderly care facility in Joinville, Brazil, operated by ADIPROS since 2003, housing 42 residents with a 34-person multidisciplinary team funded by a municipal government convention, resident fees, and community donations.

Ownership category

akta.pro rank

Product category

Long-Term Elderly Residential Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Elder Services & Aging Support (BPAGAEAF), Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Long-term elderly care
• Residential elderly services
• Senior nursing care
• Social assistance housing
• Long stay entity

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Convention: Convention agreement with the Prefecture of Joinville Municipality, established in 2005, providing public funding for operational costs.
2. Resident Fees: Monthly fees collected from paying residents (50% of available spots) to cover operational costs.
3. Community Donations: Donations from the community including food, hygiene products, clothing, and monetary contributions. Regular benefit events such as café beneficente, bazaars, and Pastel Afternoons raise funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lar do Idoso Betania is a long-term elderly residential care facility (Entidade de Longa Permanência) in Joinville, Brazil, providing 24/7 accommodation, meals, nursing, medical care, social work, occupational therapy, and nutritional support for 42 elderly residents (15 men, 27 women). Operated by ADIPROS (Associação Diocesana de Promoção Social), it allocates 40% of spots to government-referred vulnerable elderly, 10% to minimum-wage elderly, and 50% to paying residents. Services follow the Brazilian Elderly Statute (Lei nº 10.741) and are funded through a municipal convention, resident fees, and community donations.

Product overview

Lar do Idoso Betania is a long-term elderly care facility operated by ADIPROS (Associação Diocesana de Promoção Social) in Joinville, Brazil. The organization provides residential care for elderly individuals with a multidisciplinary team including social workers, occupational therapists, nurses, and nutritionists. The facility accommodates 42 residents and operates with a volunteer program supporting activities in health, physical education, crafts, and entertainment. Community engagement is maintained through regular beneficent events including coffee mornings, pastry afternoons, and seasonal celebrations. The entity is registered with municipal councils and operates in compliance with Brazilian elderly care regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Elderly Residential Care (Entidade de Longa Permanência) Comprehensive 24/7 residential care service providing accommodation, meals, nursing care, medical attention, social work, occupational therapy, and nutritional support for up to 42 elderly residents aged 60+ (women) and 65+ (men). The facility allocates 40% of spots to socio-economically vulnerable elderly referred by the municipal government, 10% to minimum-wage elderly, and 50% to paying residents. Operated under the Brazilian Elderly Statute (Lei nº 10.741).
• Beneficent Fundraising Events (Café Beneficente, Tarde do Pastel, Bazares, Festa Junina, Semana do Idoso)

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Banco do BrasilminorOthers · 10 August 2012In partnership with ADIPROS, organized a beach volleyball team visit to the facility. Bank employees and volleyball players visited the elderly residents for entertainment.
• Bombeiros Voluntários de JoinvilleminorOthers · 23 February 2012Volunteer fire department conducted first aid refresher training for facility staff.
• ADIPROS - Associação Diocesana de Promoção SocialcoreStrategic or Co-development Partner · 10 December 2003Parent organization that established Lar do Idoso Betania on December 10, 2003. ADIPROS is the Diocese of Joinville's social promotion association and provides organizational oversight, management support, and coordinates volunteer activities including benefit bazaars.
• Prefecture of Joinville MunicipalitycoreOthersGovernment convention established in 2005 providing public funding for operational costs. The municipality refers vulnerable elderly residents (40% of spots) and subsidizes care for minimum wage earners (10% of spots).
• CDL Joinville - Câmara Setorial de EmpreendedorasminorGTM or Marketing PartnerOrganizes Café Beneficente (charity café) events to raise funds for the facility. The Chamber of Sectorial Women Entrepreneurs conducts regular fundraising activities.
• Instituto das Apóstolas do Sagrado Coração de JesuscoreStrategic or Co-development PartnerReligious congregation providing trained sisters to care for the elderly at the facility. Replacement sisters were expected to arrive in February 2012 after the departure of Congregação Servas do Senhor sisters.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: Major U.S. assisted living and memory care operator with a multi-state portfolio. Directly comparable in the product offering — residential settings with personal care, meals, and activities for older adults — but commercial and geographically broader than Lar do Idoso Betania.
• Sunrise Senior Living: Established U.S. assisted living operator with senior communities offering personal care, nursing support, and programming. Comparable in mission and core service delivery (residential elder care with multidisciplinary team), though operating internationally with a much larger footprint.
• Welltower: U.S. healthcare REIT with a large portfolio of senior housing operating partners. Comparable as an infrastructure/investment participant in the assisted living and post-acute care sector, though focused on real estate capital allocation rather than direct care delivery.
• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities providing assisted living, memory care, and independent living. Comparable as a broad incumbent in the same core service category (residential elderly care with assistance and daily living support), though operating at vastly greater scale and as a for-profit.

Direct peers

• Lar São Francisco de Assis: Brazilian Catholic-affiliated long-stay institution for elderly, commonly known as a 'Lar do Idoso.' Closely comparable in mission, religious-affiliated governance model, residential care for vulnerable elderly, and dependence on donations and government agreements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lar-do-idoso-betania

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lar Do Idoso Betania